This document discusses social media strategies for automotive industries. It begins by noting that over 2 billion internet users are active on social media and spend more time viewing profiles and pictures than engaging with company websites. It then provides statistics on social media usage broken down by age, gender and country. Several graphics show that social media influences car purchasing decisions and that customers want to connect with brands and other drivers. The document concludes by outlining a four step strategy for social media success: connect with customers on Facebook, engage them with relevant content, influence them to share content with friends, and fully integrate social features into the customer experience.
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
Bankrate.com is the most commonly used site for comparing rates and features of financial products, with 57% of households having used it. Google.com is the second most used at 44%. A Raddon survey found that over half of households have used an online search engine or website to comparison shop for financial products.
The document discusses social media strategies. It provides examples of how companies like Zynga, eBay, and American Express have successfully implemented social strategies on platforms like Facebook to connect users and encourage social interactions that benefit the companies. The key elements of a successful social strategy are said to be using social platforms to access friendship data, getting users to complete tasks that help connect people both online and offline, and providing value to users through their social connections.
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
The document contains charts from Raddon Financial Group summarizing consumer research on social media and financial services. One chart shows that 10% of consumers have clicked on an ad or promotion on a social network. Another chart shows that consumers have little confidence in obtaining financial advice from social networks. A third chart indicates that only 1% of consumers were influenced by social networks to purchase a financial product.
This document discusses the changing landscape of student recruitment and how colleges need to adapt their recruitment strategies for the digital age. It notes that students now conduct most of their research for colleges online and prefer electronic communication over traditional print materials. As such, colleges need to utilize more modern technologies like websites, blogs, social media and engage in more two-way conversations to connect with prospective students and stay relevant in today's media environment. The recruitment process also needs to start earlier to match how early students now begin their college selection research.
1) According to surveys, 53% of consumers are interested in participating in a comprehensive rewards program that awards points for total accounts and credit/debit card use, while 11% currently participate in such a program.
2) Usage of financial institution social media pages is low, with only 7% of consumers having visited their own financial institution's social network page in the last 6 months.
3) Consumers have low confidence in obtaining financial advice from social networks, with only 9% feeling very confident and 37% feeling confident in advice from those sources.
This document discusses using social media for personal branding. It defines branding and marketing, and explains how personal branding is important. Building a personal brand involves discovering your brand, writing a blog, creating a website, integrating social networks like Facebook, Twitter and LinkedIn, and living the brand. Maintaining consistent profiles across networks that showcase your skills, interests and experiences can help you stand out and potentially get higher pay or promotions.
Presentation given at the 2012 IASA Annual Conference on the use of social data in the insurance industry. Snapshot survey results and review of case examples.
Bankrate.com is the most commonly used site for comparing rates and features of financial products, with 57% of households having used it. Google.com is the second most used at 44%. A Raddon survey found that over half of households have used an online search engine or website to comparison shop for financial products.
The document discusses social media strategies. It provides examples of how companies like Zynga, eBay, and American Express have successfully implemented social strategies on platforms like Facebook to connect users and encourage social interactions that benefit the companies. The key elements of a successful social strategy are said to be using social platforms to access friendship data, getting users to complete tasks that help connect people both online and offline, and providing value to users through their social connections.
Delvinia Digital Diseases Presentation SmeiDelvinia
Adam Froman identified the six common missteps made by digital marketers that Delvinia calls “digital diseases” which can be found lurking online that wary customers avoid contact like the plague; they are as follows: Widget-it is, Obsessive Content Disorder or OCD, Data-pox, Ad-theria, Mono-typosis and Navigation Deficiency Virus (NDS).
Social media is everywhere and companies and consumers alike are constantly looking for effective ways to utilize online communities, blogs, wikis and the latest social media tools to engage audiences. With more than 300 million people engaged in social media, failing to leverage online mediums is often interpreted as taking a step backwards. It is the age of the consumer and social media has been the catalyst, effectively shifting control from management to the customer. Understanding your customer, giving them a voice and most importantly, listening to what they have to say is key to succeeding in the new digital world.
You will learn:
To effectively engage the audience. Digital marketing and social media in particular is a powerful platform that can create lasting customer relationships and generate millions of dollars for marketers, but you must make things interesting and meaningful.
How to listen to your audience(s). If someone that you do business with offers you advice on improving your business/customer relationship – listen. Maintaining an existing relationship is easier than spending time and money searching for a new one.
To be innovative. The biggest mistake a business can make is not experimenting or developing their digital marketing capabilities. If you’re not doing it, someone else will.
The document contains charts from Raddon Financial Group summarizing consumer research on social media and financial services. One chart shows that 10% of consumers have clicked on an ad or promotion on a social network. Another chart shows that consumers have little confidence in obtaining financial advice from social networks. A third chart indicates that only 1% of consumers were influenced by social networks to purchase a financial product.
This document discusses the changing landscape of student recruitment and how colleges need to adapt their recruitment strategies for the digital age. It notes that students now conduct most of their research for colleges online and prefer electronic communication over traditional print materials. As such, colleges need to utilize more modern technologies like websites, blogs, social media and engage in more two-way conversations to connect with prospective students and stay relevant in today's media environment. The recruitment process also needs to start earlier to match how early students now begin their college selection research.
1) According to surveys, 53% of consumers are interested in participating in a comprehensive rewards program that awards points for total accounts and credit/debit card use, while 11% currently participate in such a program.
2) Usage of financial institution social media pages is low, with only 7% of consumers having visited their own financial institution's social network page in the last 6 months.
3) Consumers have low confidence in obtaining financial advice from social networks, with only 9% feeling very confident and 37% feeling confident in advice from those sources.
This document discusses using social media for personal branding. It defines branding and marketing, and explains how personal branding is important. Building a personal brand involves discovering your brand, writing a blog, creating a website, integrating social networks like Facebook, Twitter and LinkedIn, and living the brand. Maintaining consistent profiles across networks that showcase your skills, interests and experiences can help you stand out and potentially get higher pay or promotions.
The Power of C2C Recommendations for the Retail SectorRewardStream Inc
1) Recommendations have a strong influence on consumer purchase behavior, accounting for 40% of purchases across categories. Recommendations are most influential in the retail sector, where consumers primarily seek advice from friends and family.
2) A study by Keller Fay Group found that recommendations are influential at all stages of the purchase process but have the greatest impact when consumers are preparing to purchase. Advertising influence decreases as consumers progress through the purchase stages.
3) Two examples were given of companies capitalizing on word-of-mouth marketing. A large eTailer launched a referral program to acquire new customers through existing loyal customers. A family of baby brands piloted a member referral program to expand their online community. Both saw
This document discusses social media strategies for automotive industries. It notes that internet users are very social and active on social media, which are important customer bases. The document outlines four steps for a successful social media strategy: 1) find current and future customers, 2) integrate social technologies into business, 3) make the social experience better for customers, and 4) get customers to tell their friends about the brand. It provides examples of how automakers can leverage social media to engage customers and influence word-of-mouth referrals.
High Ed Web Ark - E-Expectations #hewebarJeremy Rex
1) The document summarizes key findings from a study on the e-expectations of high school juniors and seniors regarding college websites, social media, and communications.
2) It finds that while email is still important, mobile access is increasingly common, with over two-thirds of students having regular access to mobile devices.
3) The most influential factors for students are campus tours, college websites, and conversations with students/admissions staff, while print materials and search engines also help students build lists of potential schools.
Only 6% of households have clicked on a financial institution's advertisement during an online product search, according to a survey. While 19% of households clicked on advertisements from any company, financial institution ads received much less engagement at only 6%. Google search was the most commonly used online venue for gathering information, at 65%, showing that financial institutions are still not effectively reaching many consumers through online advertising.
Social Media for Business (Business Link, Barnstaple)Tonick Media
An online version of the slides used in Aren Grimshaw's presentation on Social Media to business in Barnstaple.
Originally presented on Wednesday 11th August at the Barnstaple Hotel as part of a Business Link one day seminar on Social Media and Internet Marketing.
Joel Warady Social Media Club Amsterdam Presentation 19 May 2010Joel Warady
This document provides best practices for using social media successfully. It discusses how human emotions, not just reason, must influence marketing approaches. Brands are owned by those who love them, not just the companies that create them. Social media platforms like Facebook, YouTube, and Twitter can help engage communities and fans if content is compelling and responses are quick. Integrating online and offline efforts and adapting to changing connections will help build relationships and facilitate viral awareness of the brand. Marketing should involve the audience to co-create the brand message.
Power of C2C Recommendations for the Telecommunications SectorRewardStream Inc
The document discusses a presentation by RewardStream on the power of consumer-to-consumer recommendations in the telecom sector. It summarizes research from Keller Fay Group on the influence of word-of-mouth recommendations. Some key findings are that recommendations influence 40% of purchases, with 82% of recommendations occurring face-to-face. Recommendations are also evenly divided between solicited and unsolicited. Across all purchase stages, recommendations are found to be the most influential factor in purchases.
This presentation covers the social media landscape in Australia and how it is impacting businesses and provides insights into how to build a sociall enabled business. If you want to talk more about what we can do for your business, get in touch at info@inlight.com.au
This document provides an overview of how to effectively use LinkedIn for marketing your business and yourself. It discusses setting up a complete LinkedIn profile with all relevant details, joining groups, giving and receiving recommendations, researching connections, and using LinkedIn to stay informed on industry news and job opportunities. The document also provides tips on optimizing your profile, engaging with your network, and leveraging various LinkedIn features and tools.
This document summarizes the results of a survey of 590 hotel e-business professionals regarding features used on websites to enhance the online presence and drive conversions. The top deployed features were branded social community pages, user ratings/rankings, and user reviews. The top planned features were similar. Videos, hotel tours, user reviews/ratings were rated the most effective. In conclusion, the most effective approach combines rich visual content like videos with user reviews and ratings.
The document provides an example of how to reference parts of a book, including the author's surname and initials, date of publication, title in italics, edition number if not the first, place of publication, and publisher. It references the book "Introducing human resource management" by M. Foot and C. Hook, published in 2011 in its 4th edition by Financial Times Prentice Hall in Harlow.
The document discusses five real-world examples of organizations using maturity models to improve in different areas. The first example discusses an organization that used the ITIL maturity model to assess its IT department. The assessment found the organization lacked strategic planning and governance over IT. After implementing improvements in these areas, the organization doubled its overall ITIL maturity rating from 1.4 to 2.6.
Strategic leadership SPL reference with HARVARD BUSINESS REVIEW Ponmuthu S PONS
Strategic leadership involves anticipating future challenges, envisioning opportunities, and inspiring others to work towards a shared strategic vision. It requires anticipating industry changes, finding competitive advantages, evaluating strategy implementation, building effective teams, setting goals, and communicating strategically. Strategic leaders must anticipate issues, challenge assumptions, interpret information from diverse perspectives, make balanced decisions, align stakeholders, and promote organizational learning.
The document discusses various process strategies including process focus, repetitive focus, product focus, and mass customization. It describes the characteristics of each strategy and compares them in terms of factors like volume, variety, equipment used, and costs. The document also covers topics like process analysis and design tools, production technology alternatives, using technology in services, and process reengineering.
Nestlé operates in the highly competitive global food industry. The document analyzes Nestlé's external and internal environment through various frameworks. Externally, it finds opportunities through demographic trends but also threats from intense industry competition and substitute products. Internally, it examines Nestlé's resources, capabilities, core competencies and value chain, identifying strengths in R&D and a global network, but also weaknesses to address. Overall, the analysis informs Nestlé's current and future strategies to strengthen its strategic competitiveness.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
China’s leading microblog services include Sina Weibo (weibo.com), Tencent (t.qq.com/), Sohu (t.sohu.com) and Netease (t.163.net). A growing number of Chinese companies are using their company microblogs as an effective marketing tool to promote their brands and products, as well as engage with microblog users to increase awareness, loyalty and participation of various promotion campaigns. This presentation lists 9 facts about the effectiveness of company microblog as a marketing tool.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Digital marketing trends that will help your future strategyNatalia Chrzanowska
Marketing environment is constantly changing. Brands that want to stay ahead of competition must follow current trends and more importantly listen to their audiences. Consumers nowadays are more impatient and more demanding than ever. They expect brands to solve their problems and meet their expectations. On the other hand, they do not trust brands anymore. That's why you should think of redefining your marketing strategy and adjust it to today's reality.
This document discusses how businesses are using social media platforms. It provides statistics showing that marketing, internal collaboration, and customer service are the top business uses of social media. Factors driving increased social media usage include technological advances, proliferation of smartphones, lower broadband costs, and increased collaboration. The document recommends that businesses define client relationships using a model that shifts from 4Ps (Product, Price, Place, Promotion) to 6Cs (Culture, Credibility, Collaboration, Communication, Conversation, Content). It also provides tips on using Twitter effectively for conversations and reputation management.
The Power of C2C Recommendations for the Retail SectorRewardStream Inc
1) Recommendations have a strong influence on consumer purchase behavior, accounting for 40% of purchases across categories. Recommendations are most influential in the retail sector, where consumers primarily seek advice from friends and family.
2) A study by Keller Fay Group found that recommendations are influential at all stages of the purchase process but have the greatest impact when consumers are preparing to purchase. Advertising influence decreases as consumers progress through the purchase stages.
3) Two examples were given of companies capitalizing on word-of-mouth marketing. A large eTailer launched a referral program to acquire new customers through existing loyal customers. A family of baby brands piloted a member referral program to expand their online community. Both saw
This document discusses social media strategies for automotive industries. It notes that internet users are very social and active on social media, which are important customer bases. The document outlines four steps for a successful social media strategy: 1) find current and future customers, 2) integrate social technologies into business, 3) make the social experience better for customers, and 4) get customers to tell their friends about the brand. It provides examples of how automakers can leverage social media to engage customers and influence word-of-mouth referrals.
High Ed Web Ark - E-Expectations #hewebarJeremy Rex
1) The document summarizes key findings from a study on the e-expectations of high school juniors and seniors regarding college websites, social media, and communications.
2) It finds that while email is still important, mobile access is increasingly common, with over two-thirds of students having regular access to mobile devices.
3) The most influential factors for students are campus tours, college websites, and conversations with students/admissions staff, while print materials and search engines also help students build lists of potential schools.
Only 6% of households have clicked on a financial institution's advertisement during an online product search, according to a survey. While 19% of households clicked on advertisements from any company, financial institution ads received much less engagement at only 6%. Google search was the most commonly used online venue for gathering information, at 65%, showing that financial institutions are still not effectively reaching many consumers through online advertising.
Social Media for Business (Business Link, Barnstaple)Tonick Media
An online version of the slides used in Aren Grimshaw's presentation on Social Media to business in Barnstaple.
Originally presented on Wednesday 11th August at the Barnstaple Hotel as part of a Business Link one day seminar on Social Media and Internet Marketing.
Joel Warady Social Media Club Amsterdam Presentation 19 May 2010Joel Warady
This document provides best practices for using social media successfully. It discusses how human emotions, not just reason, must influence marketing approaches. Brands are owned by those who love them, not just the companies that create them. Social media platforms like Facebook, YouTube, and Twitter can help engage communities and fans if content is compelling and responses are quick. Integrating online and offline efforts and adapting to changing connections will help build relationships and facilitate viral awareness of the brand. Marketing should involve the audience to co-create the brand message.
Power of C2C Recommendations for the Telecommunications SectorRewardStream Inc
The document discusses a presentation by RewardStream on the power of consumer-to-consumer recommendations in the telecom sector. It summarizes research from Keller Fay Group on the influence of word-of-mouth recommendations. Some key findings are that recommendations influence 40% of purchases, with 82% of recommendations occurring face-to-face. Recommendations are also evenly divided between solicited and unsolicited. Across all purchase stages, recommendations are found to be the most influential factor in purchases.
This presentation covers the social media landscape in Australia and how it is impacting businesses and provides insights into how to build a sociall enabled business. If you want to talk more about what we can do for your business, get in touch at info@inlight.com.au
This document provides an overview of how to effectively use LinkedIn for marketing your business and yourself. It discusses setting up a complete LinkedIn profile with all relevant details, joining groups, giving and receiving recommendations, researching connections, and using LinkedIn to stay informed on industry news and job opportunities. The document also provides tips on optimizing your profile, engaging with your network, and leveraging various LinkedIn features and tools.
This document summarizes the results of a survey of 590 hotel e-business professionals regarding features used on websites to enhance the online presence and drive conversions. The top deployed features were branded social community pages, user ratings/rankings, and user reviews. The top planned features were similar. Videos, hotel tours, user reviews/ratings were rated the most effective. In conclusion, the most effective approach combines rich visual content like videos with user reviews and ratings.
The document provides an example of how to reference parts of a book, including the author's surname and initials, date of publication, title in italics, edition number if not the first, place of publication, and publisher. It references the book "Introducing human resource management" by M. Foot and C. Hook, published in 2011 in its 4th edition by Financial Times Prentice Hall in Harlow.
The document discusses five real-world examples of organizations using maturity models to improve in different areas. The first example discusses an organization that used the ITIL maturity model to assess its IT department. The assessment found the organization lacked strategic planning and governance over IT. After implementing improvements in these areas, the organization doubled its overall ITIL maturity rating from 1.4 to 2.6.
Strategic leadership SPL reference with HARVARD BUSINESS REVIEW Ponmuthu S PONS
Strategic leadership involves anticipating future challenges, envisioning opportunities, and inspiring others to work towards a shared strategic vision. It requires anticipating industry changes, finding competitive advantages, evaluating strategy implementation, building effective teams, setting goals, and communicating strategically. Strategic leaders must anticipate issues, challenge assumptions, interpret information from diverse perspectives, make balanced decisions, align stakeholders, and promote organizational learning.
The document discusses various process strategies including process focus, repetitive focus, product focus, and mass customization. It describes the characteristics of each strategy and compares them in terms of factors like volume, variety, equipment used, and costs. The document also covers topics like process analysis and design tools, production technology alternatives, using technology in services, and process reengineering.
Nestlé operates in the highly competitive global food industry. The document analyzes Nestlé's external and internal environment through various frameworks. Externally, it finds opportunities through demographic trends but also threats from intense industry competition and substitute products. Internally, it examines Nestlé's resources, capabilities, core competencies and value chain, identifying strengths in R&D and a global network, but also weaknesses to address. Overall, the analysis informs Nestlé's current and future strategies to strengthen its strategic competitiveness.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
China’s leading microblog services include Sina Weibo (weibo.com), Tencent (t.qq.com/), Sohu (t.sohu.com) and Netease (t.163.net). A growing number of Chinese companies are using their company microblogs as an effective marketing tool to promote their brands and products, as well as engage with microblog users to increase awareness, loyalty and participation of various promotion campaigns. This presentation lists 9 facts about the effectiveness of company microblog as a marketing tool.
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Digital marketing trends that will help your future strategyNatalia Chrzanowska
Marketing environment is constantly changing. Brands that want to stay ahead of competition must follow current trends and more importantly listen to their audiences. Consumers nowadays are more impatient and more demanding than ever. They expect brands to solve their problems and meet their expectations. On the other hand, they do not trust brands anymore. That's why you should think of redefining your marketing strategy and adjust it to today's reality.
This document discusses how businesses are using social media platforms. It provides statistics showing that marketing, internal collaboration, and customer service are the top business uses of social media. Factors driving increased social media usage include technological advances, proliferation of smartphones, lower broadband costs, and increased collaboration. The document recommends that businesses define client relationships using a model that shifts from 4Ps (Product, Price, Place, Promotion) to 6Cs (Culture, Credibility, Collaboration, Communication, Conversation, Content). It also provides tips on using Twitter effectively for conversations and reputation management.
This document discusses using social media for business purposes. It notes that social media allows businesses to listen, talk, share, ask questions, refer others, engage with customers, and connect with people. It provides statistics on social media usage and examples of how financial services firms and small businesses are using social networks like Twitter, Facebook, LinkedIn, and blogs. It also includes case studies of professionals who have benefited from social media marketing. The document emphasizes that having a social media strategy and integrating it with other marketing efforts is important for businesses.
This document discusses social media usage statistics and strategies for social media marketing. It notes that over 800 million people use social media globally, including many users over 30 years old. While myths exist that social media is not relevant for B2B or conversion, facts show that 41% of B2B companies using Facebook and 62% of B2C companies using Facebook have acquired new customers from it. The document provides tips for getting started with social media, including defining clear objectives, researching your brand, listening before posting, identifying influencers, creating online identities, and developing content. It also discusses measuring social media effectiveness and handling crises.
Social media has significantly changed how companies conduct recruiting. In 1997, newspaper ads and employee referrals were the top sources for hiring, but by 2010, referrals and online job boards had become most common. Companies now have presences on social media platforms like Facebook, Twitter, and LinkedIn, with hundreds of millions of users on each. For recruiting, social media allows companies to enhance traditional relationship-based recruiting by extending their reach in a very cost-effective way. To get started with social media recruiting, companies should monitor online conversations, define goals, prepare response strategies, and create a content calendar before engaging actively.
This document discusses how organizations can build relationships through social media by engaging customers through platforms like Facebook, YouTube, and online conversations. It emphasizes the importance of listening to customers, telling compelling stories, and creating conversations rather than one-way marketing messages. Building trust and advocacy through social media requires ongoing effort but can create loyal brand advocates.
This document discusses social media strategy and brand management. It defines social media as internet-based tools for sharing and discussing information among human beings. It outlines the "old way" of marketing by shouting at customers versus the "new way" of listening to facilitate conversations. It discusses monitoring social media to understand customers, competitors, and a brand's online perception. It provides steps for social media strategy including goal setting, engagement, monitoring, and measurement. It emphasizes responding helpfully to audiences and setting goals, standards, and metrics to measure non-financial impacts of social media.
The document discusses strategies for using social media to promote the Harvest Gold bread brand. It provides statistics on the popularity and demographics of various social media platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest, and YouTube. It then outlines potential activities on each platform like posting recipes and health tips on Facebook, using a personal lingo on Twitter, and hosting webinars on LinkedIn. It also proposes creating a mobile app, microsite, blogs, forums and questions/answers to engage customers. The strategies aim to communicate the brand's heritage, humanize it, and impart nutritional information to health-conscious consumers.
The document discusses the author's experience in social media research, market research, client services, and project management. It summarizes that the author conducted independent research on how pharmaceutical companies can use social media, identified industry and consumer trends by compiling over 500 media sources as a market research intern, developed strategies to improve customer service at The Vanguard Group, and served as a liaison between cross-functional teams while creating SharePoint sites and leading risk management processes as a project management intern at Johnson & Johnson.
Social media has fundamentally changed business communications and how businesses engage with customers. It is no longer about one-way communication but enabling two-way conversations between people. To succeed with social media, businesses must integrate it into their overall marketing strategy, engage authentically with customers, and measure the results of their social media efforts not just by numbers but also by business outcomes like sales and word of mouth. The case study of singer Clare Bowditch demonstrates how an individual can effectively use multiple social media platforms like Facebook, Myspace, and Twitter to engage with fans.
This 2-1/2 hour presentation covers an introduction to marketing in social media for small business people. It covers Facebook, Twitter, LinkedIn, with a brief intro to geo-location services & deal sites.
Marta Tryshak is a 25-year-old social media influencer and entrepreneur from the University of Toronto. She launched her lifestyle website WithLoveGabrielle.com in 2008, which became a leading site in Canada. In 2012, she was named one of Marketing Magazine's Top 30 Under 30. She has since worked with many large brands as a social media strategist and brand ambassador. Tryshak emphasizes the importance of building community, loyalty, and original branded content when developing a social media strategy.
The trends in the UK around social media and mobility are outlined in this presentation. How are companies using it and how does this match what consumers expect and want?
The trends in the UK around social media and mobility are outlined in this presentation. How are companies using it and how does this match what consumers expect and want?
Social media for retirement communities (CCRCs) - Understanding what you can do, should do and why when marketing to seniors through social networks. Deck from September 2010 webinar presented by Todd Harff and Creating Results Strategic Marketing
Social Media Photography Survey Results 2009jimgoldstein
The survey of 548 photographers found that:
1) While over 60% had been using Twitter for less than a year, 78% would recommend Twitter to friends for community, business, and fun.
2) Photographers reported making valuable connections on social media, with 46% making less than 5 contacts and 16% making over 25 contacts that could help their work.
3) Personal websites and blogs were seen as the most valuable for generating revenue, with 43% of professionals tying past earnings to their own sites.
4) Social media provides value beyond direct sales through information sharing, social aspects, and developing authority, though under $1,000 was a common earnings amount reported for 2009.
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Full-RAG: A modern architecture for hyper-personalizationZilliz
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Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Ocean lotus Threat actors project by John Sitima 2024 (1).pptxSitimaJohn
Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
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Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
1. Social Strategies in Automotive Industries
Follow me on Twitter: @mpiskorski
Associate Professor of Strategy and Richard Hodgson Fellow
Harvard Business School
1
2. 2,000,000,000+
internet
users
are
very
social
Index
of
rela4ve
number
of
visits
Company
website
Poli<cs
Newspapers
Social
0
20
40
60
80
100
Number
of
visits
3. And
they
are
your
customers!
16%
Percentage
of
social
networkers
14%
12%
10%
8%
6%
4%
2%
0%
15-24 25-34 35-44 45-54 55+
Women Men
4. And
they
are
your
customers
in
Chile
too!
1,6
1,4
1,2
Millions
of
users
1
0,8
0,6
0,4
0,2
0
18-24 24-35 36-45 45-55 55-
Male Female
5. They
love
to
look
at
other
people,
not
companies…
Email
Adding/
5%
removing
friends
8%
Adding
content
8%
Viewing
pictures
and
profiles
79%
6. They
also
love
video
and
mobile…
• Video
• 80% of social platform users do this
• Average = 150 videos/month
• Men watch 2x as many videos as women do
• Mobile
• 40% global cellphone users have data access
• Primary activity: search + social networks
• 45% of Facebook traffic is mobile now
7. Social
media
is
cri<cal
to
car
industry:
Bought
as
a
result
of
seeing
content
on
social
media
Nonalcoholic
beverages
Healthcare
Personal
care
Alcoholic
beverages
Travel
Financial
services
Food
Automo<ve
0
5
10
15
20
25
Percentage
of
social
network
users
8. Social
is
cri<cal
to
automobile
industry:
People
use
social
when
they
make
decisions
• 80% of auto shoppers in US use Facebook
• 30% use it to make car buying decision
• 41% saw post and added a car to consideration
• 58% mentions new car purchase on Facebook
• What kinds of content matters to them?
• 60% will get advice from friends
• 60% will go to company page on Facebook
• 50% will go to dealership page on Facebook
9. Social
is
cri<cal
to
automobile
industry:
They
want
to
connect
to
brands
and
other
drivers!
70
60
Percentage of respondents
50
40
30
20
10
0
Discounts Get advice Identify with Customer Connect to other
brand service consumers
Food Travel Financial services Cars
10. Four
steps
to
successful
social
strategy
Find your current
and future customers
Integrate social Make their social
technologies into experience better
your business
Get them to tell their
friends how great you are
14. Engage:
Content
that
makes
their
social
experience
beer
• You are not a friend,
you are a brand
• Research shows you
should stay on brand
• Use pictures and video
• 30% people search for
car after seeing a video
of it online
15. Engage:
Content
that
makes
their
social
experience
beer
• Get others to tell your
story
• 60% people do not
believe stories that car
companies tell
• User generated content
• Volkswagen
• Ford Fiesta Movement
• Chevy Sonic
16. Engage:
Typical
economic
outcomes
for
social
campaigns
• Ford Fiesta
• Some videos received 200,000 views – average 1,600
• 1st quarter name recognition at 42% of intending to buy
• Compare to 23% for Nissan Cube comparable
• 289,000 website visitors vs. 144,000 comparable
• 20% configured vehicle online
• 72,000 annualized test drives
• Cost them roughly $6 million
• $83 / test drive versus $300 average for the category
26. Integrate
+
Influence:
Economic
outcomes
of
integra<on
campaigns
• Lots of happy people getting gifts
• Average 4.2 contributors
• Economic benefits
• Average ticket price increased 5 times
• 1 in 3 people signed up for a PayPal account
• Everyone returned to eBay four times
• How much did this cost eBay?
• Fixed cost of technology, nothing in marginal costs
27. Integrate
+
Influence:
General
prescrip<on
Use Facebook Platform
• To get friendship data
• To write to people’s profiles
How American Express
is growing market share
over Visa and MasterCard?
And get them to do To connect people to
tasks for you each other in ways
• Such as advertising or • They can’t connect on FB
providing inputs for free as • Or in the off-line world
they connect to others
28. Integrate
+
Influence:
How
to
leverage
this
in
car
selling?
Use Facebook Platform Use your Facebook
• To get friendship data to sign up for
• To write to people’s profiles exclusive preview
test rides…
And post this on your
Facebook page to
get your friends to
vote for you Want to be the 1st to test ride?
And get them to do To connect people to
tasks for you each other in ways
• Such as advertising or • They can’t connect on FB
providing inputs for free as • Or in the off-line world
they connect to others
And bring at least
three friends!
29. Integrate
+
Influence:
How
to
leverage
this
in
car
selling?
Use Facebook Platform Sign up if you
• To get friendship data already own
• To write to people’s profiles
Post on-line
discounts for your Come to service
friends to use your car
And get them to do To connect people to
tasks for you each other in ways
• Such as advertising or • They can’t connect on FB
providing inputs for free as • Or in the off-line world
they connect to others
30. Four
steps
to
successful
social
strategy
Start with
Facebook Pages
Make sharing Provide pics and video
central to your and get others to do it
business model
Get people to share
content with their friends