This month’s free online seminar will help you focus on the networks producing the best results, provide you with key metrics to measure your success and templates for benchmarking your social media presence against your competitive set. We will also discuss the positive effect integrating social into your marketing campaigns can have on your return on investment. At the end of the session we will give you a campaign action list, so you can start a social media campaign for your own hotel.
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Avvio
Presentation to Mark Nolan's class from Shannon College of Hotel Management on Tuesday 27th March 2012.
We look at the current landscape from the perspective of hoteliers and students. Consider new trends and opportunities. Helpful tips and stats (for students) on Linkedin, Facebook, Twitter and Google Plus. Please visit www.facebook.com/avvio for details on the other resources mentioned during the presentation.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Social Media ROI - Presented at September's Austin Content Marketing Meetup b...Elizabeth Quintanilla, MBA
Social Media ROI - Presented at September's Austin Content Marketing Meetup by Marketing Gunslinger, Elizabeth Quintanilla
Overview of how to craft a message to justify your Social Media ROI in both context and application. Includes some quick tips to improve campaigns as well as a bulleted list that will help a social media marketing manager sell upper management and sales on the value of Social Media.
This presentation was given at the 2012 National Apartment Association Education Conference & Expo in Boston on June 28, 2012.
Social media is fundamentally shaping the direction of the Web and propelling innovation faster than ever, especially in the multifamily housing space. It's changing the way consumers connect and communicate about products and services. In this session, you will hear strategies that individuals and businesses can employ to maximize the benefits of social media and social e-commerce, while reducing your risk of liability and damage to relationships and reputation. You'll hear from experts as they equip you with the tools you need to get your arms around the fast-changing online social realm, provide tips on how to instantly form credibility with consumers, and establish your company as the definitive source in the industry.
The Panel:
-Craig Donato, CEO & Co-Founder of Oodle and Marketplace on Facebook
-Erica Campbell, Director of Social Media, For Rent Media Solutions
-Steven Williams, Cohen Seglias Pallas Greenhall & Furman PC
-Moderator: Jim Kjolhede, President & Owner of Satteron Enterprises
Twitter 101 for Small Business presented by Ilona Olayan from Social Strategy1 and Hakan Degirmenci from Twitter and hosted by OfficeArrow - small business community. This session is Twitter 101 and we’ll be covering the basics of Twitter including what the term hashtag means, but if you do happen to already have a Twitter account and are somewhat familiar with hashtags, the hashtag we are using for today’s webinar is #OASocial.
The presentation includes Twitter basics and how to’s, the big picture of the new Twitter, including Twitter statistics, and what to use twitter for as a business.
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Avvio
Presentation to Mark Nolan's class from Shannon College of Hotel Management on Tuesday 27th March 2012.
We look at the current landscape from the perspective of hoteliers and students. Consider new trends and opportunities. Helpful tips and stats (for students) on Linkedin, Facebook, Twitter and Google Plus. Please visit www.facebook.com/avvio for details on the other resources mentioned during the presentation.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Social Media ROI - Presented at September's Austin Content Marketing Meetup b...Elizabeth Quintanilla, MBA
Social Media ROI - Presented at September's Austin Content Marketing Meetup by Marketing Gunslinger, Elizabeth Quintanilla
Overview of how to craft a message to justify your Social Media ROI in both context and application. Includes some quick tips to improve campaigns as well as a bulleted list that will help a social media marketing manager sell upper management and sales on the value of Social Media.
This presentation was given at the 2012 National Apartment Association Education Conference & Expo in Boston on June 28, 2012.
Social media is fundamentally shaping the direction of the Web and propelling innovation faster than ever, especially in the multifamily housing space. It's changing the way consumers connect and communicate about products and services. In this session, you will hear strategies that individuals and businesses can employ to maximize the benefits of social media and social e-commerce, while reducing your risk of liability and damage to relationships and reputation. You'll hear from experts as they equip you with the tools you need to get your arms around the fast-changing online social realm, provide tips on how to instantly form credibility with consumers, and establish your company as the definitive source in the industry.
The Panel:
-Craig Donato, CEO & Co-Founder of Oodle and Marketplace on Facebook
-Erica Campbell, Director of Social Media, For Rent Media Solutions
-Steven Williams, Cohen Seglias Pallas Greenhall & Furman PC
-Moderator: Jim Kjolhede, President & Owner of Satteron Enterprises
Twitter 101 for Small Business presented by Ilona Olayan from Social Strategy1 and Hakan Degirmenci from Twitter and hosted by OfficeArrow - small business community. This session is Twitter 101 and we’ll be covering the basics of Twitter including what the term hashtag means, but if you do happen to already have a Twitter account and are somewhat familiar with hashtags, the hashtag we are using for today’s webinar is #OASocial.
The presentation includes Twitter basics and how to’s, the big picture of the new Twitter, including Twitter statistics, and what to use twitter for as a business.
Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.
WebMarketing War conducted an “Is SEO Dead” Opinion Poll asking various industry experts, analysts and bloggers to delve deep into the impact of current changes within the seo industry. These changes are hitting the publishers and the marketers alike and will have long term implications on how a website should be promoted on the web. A total of 113 seo professionals participated. The common conclusion which we arrived at from the reactions of those who participated or reacted was - SEO isn't dead and would remain relevant ,however it will evolves over time.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
GDC 2010 Social Networks: The New Marketplace for Mobile Games?Craig Dalton
Michael Powers of Mplayit gives practical tips to mobile application developers wishing to use social media to promote games and applications. Slides were part of a session presentation at the Game Developer Conference in San Francisco March 2101
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Web 2.0 Measurement: Open Government Innovations ConferenceAndrew Krzmarzick
Presentation delivered at the Open Government and Innovations (OGI) Conference in Washington, DC, on July 22, 2009. Outlines the ways in which government has measured its web presence in a "1.0" context, including an overview of the measurement activities conducted by Brookings Institution, Foresee, Forrester and the e-Government Act of 2002.
Green is the New Black 2016 at Hotel Jen Tanglin SingaporeJuliana Jauw
Inspiring business trips can happen when the setting is right. Here at Hotel Jen Tanglin Singapore, we have partnered with The Wedge Asia to bring you Green Is The New Black, a 360-degree conscious experience!
Green is the New Black brings together truth seekers, change makers and thought leaders across conscious living and business for a one-of-a-kind festival that pushes limits and breaks new ground.
It’s a place to laugh, learn, discover, connect, hack beliefs, blur the line between life and business, dream big, and get the inspiration to make it happen.
Green is the New Black is where epiphanies and meaningful connections are made and built to last so we can be a catalyst for change together.
Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.
WebMarketing War conducted an “Is SEO Dead” Opinion Poll asking various industry experts, analysts and bloggers to delve deep into the impact of current changes within the seo industry. These changes are hitting the publishers and the marketers alike and will have long term implications on how a website should be promoted on the web. A total of 113 seo professionals participated. The common conclusion which we arrived at from the reactions of those who participated or reacted was - SEO isn't dead and would remain relevant ,however it will evolves over time.
Social Media Best Practices and Trends for Building Event BuzzErica Campbell Byrum
Social Media Best Practices and Trends for Building Event Buzz was presented by Erica Campbell, Director of Social Media for Dominion Homes Media at the NAAEI Affiliate Education Conference in Colorado Springs on August 23, 2012.
An event — be it a networking gathering, an online program, fundraiser, or class — is by nature a social affair. People attend to connect, interact, and share with their peers. People join social media networks such as Facebook, Twitter, LinkedIn, and Pinterest to connect, interact, and share with their peers. Using social media channels to market events and programs is a great strategy for getting attention and building excitement at low-cost to promote your events to a larger audience and build fans.
Erica Campbell discussed how to leverage social media and become part of the consumer dialogue. This session addressed the latest strategic insights in creating a center of excellence, social media best practices, improving consumer engagement, reputation management and other emerging opportunities.
In this session, attendees learned how to accelerate and increase event registration; create more customers for less marketing spend; and automate and streamline attendee and exhibitor data and content collection.
Conveying a sense of humor is crucial to a campaign’s success. To truly connect with the Millennial audience, a modern brand must incorporate humor into their marketing strategy using a format of humor they understand—memes. Join expert memeologist Ben Huh as he explains the humor behind memes, and why brands with personality drive deeper audience engagement.
GDC 2010 Social Networks: The New Marketplace for Mobile Games?Craig Dalton
Michael Powers of Mplayit gives practical tips to mobile application developers wishing to use social media to promote games and applications. Slides were part of a session presentation at the Game Developer Conference in San Francisco March 2101
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Web 2.0 Measurement: Open Government Innovations ConferenceAndrew Krzmarzick
Presentation delivered at the Open Government and Innovations (OGI) Conference in Washington, DC, on July 22, 2009. Outlines the ways in which government has measured its web presence in a "1.0" context, including an overview of the measurement activities conducted by Brookings Institution, Foresee, Forrester and the e-Government Act of 2002.
Green is the New Black 2016 at Hotel Jen Tanglin SingaporeJuliana Jauw
Inspiring business trips can happen when the setting is right. Here at Hotel Jen Tanglin Singapore, we have partnered with The Wedge Asia to bring you Green Is The New Black, a 360-degree conscious experience!
Green is the New Black brings together truth seekers, change makers and thought leaders across conscious living and business for a one-of-a-kind festival that pushes limits and breaks new ground.
It’s a place to laugh, learn, discover, connect, hack beliefs, blur the line between life and business, dream big, and get the inspiration to make it happen.
Green is the New Black is where epiphanies and meaningful connections are made and built to last so we can be a catalyst for change together.
TRUSTLESS is a startup spin-off of the Trustless Computing Inititative, lead by Rufo Guerreschi, and by key world-class advisors, members and partners of the Trustless Computing Consortium, to pursue via equity funding in alternative to EU R&D public funding.
TRUSTLESS graduated on July 20th 2016 from the Berlin-based 2016 Hardware.co Acceleration program, sponsored by Siemens, Bosch and Deutsche Bahn.
TRUSTLESS is the fruit of 15-years of single-minded drive by Rufo Guerreschi to built technology and organizational paradgims to substantially realize the freedom and democracy potential of ICTs, by radically increasing the protection of online communcation civil rights, while increasing public safety and “constitutional” – no more no less – cyber-investigation capabilities.
TRUSTLESS unique IT security paradigms, and proposed Trustless Computing Certification Body, have been widely discussed and shared with the top world experts and EU officials, through our Free and Safe in Cyberspace event series in Brussels, New York, Brazil; including:Bruce Schneier, Bart Preneel, European Defence Agency Head of Information Superiority, Deputy EDPS, Vice-Chair of EU Parl LIBE Committee, Deputy Head of DG Connect Security and Trust, and many relevant others.
"It's not only who you know, but who knows you." - Janice Reals ElligCoolBrands People
Networking comes naturally to me – I love to connect people – at social as well as at business events.
I am intellectually curious about people, their lives, their situations; it broadens my perspective on life, business and the world. An ultimate lesson in my career is that beyond ‘who you know, it’s who knows you.’
Janice Reals Ellig - Co-CEO Chadick Ellig - New York
Leveraging Social Media Marketing Trends in the Apartment Industry Erica Campbell Byrum
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Speaker: Erica Campbell, Director of Social Media for Dominion Homes Media.
Session Date: Thursday, October 25, 2012
Event: Hampton Roads American Marketing Association (HRAMA)
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com discussed how to leverage social media and become part of the consumer dialogue. This session provided attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
I had the opportunity to speak at the Hampton Roads American Marketing Association event on Thursday, October 25th.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com discussed how to leverage social media and become part of the consumer dialogue. This session provided attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
In the first installment of MEEA's new "Marketing Energy Efficiency" webinar series, MEEA, E Source, and ECW discussed the role that social media currently plays in the utility space, how it is starting to evolve in efficiency, and what we can expect from utility social moving forward. Also detailed were the challenges and suggested strategies for establishing effective online education.
Social Media Strategy for Fraternal Organizations at @AFLV's #CFLNBGLCAndy Huston
Having accounts on Twitter and Facebook doesn't make a social media strategy. Participants learned about the steps and processes to review when planning & implementing their social media strategy for their Interfraternity Council, Panhellenic Council, NPHC Council or fraternity / sorority chapters.
"Conversion vs. Conversation" - Measure Social Media ROI (2010)BusinessOnline
This deck was presented at a BMA luncheon where we discuss approaches for tracking social media marketing efforts and return on investment. This is a great deck for anyone who wants to learn about how to begin thinking about social media marketing attribution.
A presentation I gave at the Bristol and Bath Marketing Network event in May 2012. The audience was a mix of small businesses looking for social media lead generation tips and larger companies and agencies looking to see what the latest trends and opportunites are with social data.
Social media came to the fore with the rise in the popularity of social networks. Borne out of the idea to allow users to not only talk to each other but also to relate to each other, they have gained growing influence on purchase decisions. Once misinterpreted as a modern day “chat room” that has no implications on your business, brands are now harvesting social media to gauge perception and actual campaign performance. In today’s world of the growing customer voice, you need to understand, engage and connect to customers on their turf – and their turf means places like social networks.
Web 2.0 expert Yuval Zukerman will provide a comprehensive lesson on social media. During this presentation he’ll delve into the types, categories, and characteristics of social media, giving a wealth of examples. Who’s using this next generation online get-together? Yuval will share that too, along with research demographics, and user and usage statistics. You’ll get an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Once Yuval has transformed you into a social networking guru, he’ll also provide tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.
The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there.
So, we've done the research for you. (You're welcome.)
In this deck, you'll learn:
- How to create your ideal social media mix
- The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, etc.
- When to adopt new networks (and when to ignore)
- Where companies like yours spend time on social media (and where the missed opportunities are)
Succeeding with Social Media (CASE SMC 12)Michael Stoner
This is the handout of a presentation that Bill Hayward (Slover Linett Strategies) and Michael Stoner did at the CASE Social Media and Community Conference in Chicago, IL, in April 2012. We report on findings from the 2012 CASE/mStoner/Slover Linett Survey of Social Media in Advancement.
Facebook Marketing for Hotels - Facebook Offers:How to GuideAvvio
A step by step guide for hoteliers on Facebook Offers. This presentation will guide you on how to set up, monitor and measure an ecommerce offer on Facebook Offers.
Avvio webinar global marketing tips, techniques & tacticsAvvio
This month’s webinar was designed to help you capitalise on the direct business opportunities available in the international marketplace. Our guest presenter Maeve Kneafsey, MD, Elucidate is a specialist in area of international marketing and strategy development. Maeve provided our audience with key insights into current global tourism trends and identified the differences in purchasing behaviours and attitudes. Maeve shared practical tips on how to research, plan and execute an international marketing campaign.
Facebook Timeline for Hotels - Are you ready for the change?Avvio
Facebook is instituting mandatory changes that will alter the look of company profile pages starting Friday 30th March.
The new "timeline" profile page layout allows hotels to express themselves more visually to boost the amount of time people spend engaging with their pages.
This month's webinar will help you understand the impact of these changes and the scale of opportunities available to hotels.
What we will cover:
1. Managing your page on Timeline
2. Insights on Timeline
3. Best practice guidelines
4. Opportunities
5. Strategies to increase fan engagement
6. Tips to optimise your new Timeline
Avvio presentation to dit students cathal brugha street, Dublin.
The presentation was aimed at giving student an insight into the world of digital in hospitality. We set the scene by giving student a baseline of what's happening now and insight into what is likely to happen in the future.
Some useful statistics and tips are listed to help students make the most of each of the social media platforms.
For more information or questions email michelle.conaghan@avvio.com
How do you get the most out of email marketing and turn it into a powerful tool for your hotel?
This month's online seminar gives insight into best practice guidelines on email marketing and helps make your communications more effective. Customised and integrated email marketing campaigns allow you to build engaging and profitable relationships with your customers. We will give you tips on how to ensure you achieve the highest open rates, click-through rates and return on investment from your email marketing activity.
The recording of this session is available by emailing training@avvio.com
Sign up for more hotel marketing webinars from Avvio by emailing training@avvio.com
Best practice in online reputation management for hotelsAvvio
The impact of online reviews and user-generated content has significantly impacted the travel industry, and it has never been more important to monitor and manage your reputation online. The hospitality industry needs to adjust the way they do business in order to benefit from this trend. In our November Avvio webinar we will cover a range of topics related to running an effective reputation management program for your hotels. Our guest presenter for this session is Josiah MacKenzie from ReviewPro
Marketing Your Hotel Using Google Tools Including Google +1
Google is still the world’s largest search engine with nobody yet posing a serious threat to its dominance. With the emergence of Google Hotel Finder and Google +1 having massive potential to impact the hotel industry and travel search, this month’s free training webinar from Avvio looks at a few of Google’s most important tools and how these can help you to promote your website online.
Suitable for:
Hospitality and Marketing professionals, who want up to date information and tips on how to improve and maximise their Facebook presence.
What we will cover:
The Current Landscape for Hoteliers
Stats and Facts
Housekeeping Checklist
Optimise your Page
Maximise your opportunities
Managing your time
The possible implication of Google +1
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
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Social Media Marketing for Hotels: Performance and Conversions
1. Presented by
Michelle Conaghan
www.avvio.com
Twitter: @avviotweets
Facebook: www.facebook.com/avvio
2. What we will cover?
1. Interesting stats
2. Choosing which networks to best focus your time and resources
3. Key industry changes that may affect your activity
4. Google plus: to +1 or not to +1?
5. Social media competitor analysis
6. Strategies to increase engagement
7. Where to focus your budget
8. Lead generation and conversions tracking
5. Facebook is dominating the space
53,457,258
723,793 623,525 565,156 325,679
Facebook Blogger Tumblr Twitter LinkedIn
Top 5 U.S. Social Networks and Blogs
Total minutes (000), home and work, May 2011
Source: The Nielsen Company
6. Facebook users – 7 hours plus per month
Facebook 7:46
AOL Media 2:53
Yahoo 2:12
Google 1:48
MSN/Windows Live/Bing 1:44
YouTube 1:41
Wikipedia 1:18
Apple 1:06
Microsoft 0:45
Amazon 0:31
Top 10 Web Brands by Time Spent
Time per viewer, hh:mm, per month, August 2011
Source: The Nielsen Company
7. Average monthly audience in millions
140,336
50,055
23,617 22,417 19,250 17,786
11,870 8,578 8,397 7,601
Facebook Blogger Twitter Wordpress MySpace LinkedIn Tumblr Six Apart Yahoo Pulse Wikia
Typepad
Top Network & Blog Sites
Average monthly unique visitors (000), Q3 2011
Source: The Nielsen Company
8. The Rise and Fall
Facebook continues to climb
70%
60%
50%
40%
30%
20%
10%
0%
Facebook YouTube MySpace Yahoo! Answers Twitter Linkedin
9. Average time spent
38.1%
32.5%
30.1%
21.4%
18.1%
16.5%
12.8%
10.2% 11.2%
9.1%
Europe N. America Asia-Pacific Latin America Mid East-Africa
Share of visitors Share of minutes
Share of Visitors and Time Spent, by Region
% of total, June 2011
Source: comScore
14. Social Network Security
Create Social Media Management Access Panel
Assign Social Media Manager/Administrator
Have a process for removal/addition
Monitor regularly
Name Email Position Assign Admin Social Platform
By
Joe Blogg Joe.bloggs@hotel. Marketing Mgr GM – Mr. Smith Facebook page
com
15. • Platform of choice
• New channel of business and
enquiries
• Encourage loyalty and build your
army of advocates
• Customer service, feedback and
mini-reviews
• Reward your fans, through unique
benefits and discounts.
• Recommendations places and
maps will become more
important
16. • Time consuming but rewarding
• Need to passionate about your
tweeps
• Influencers and evangelists
• Relationship building takes time and
lots of conversation
• Opportunities for PR are unbelievable
• Hotels gaining the recognition they
deserve
• A small budget but lots of your time
17. • A game changer?
• Not yet but it’s evolving
• SEO effects
• Claim your place
• Maintain a profile
• Add the +1 to your site
• Opportunity to become a
leader
• Educate your audience
18. 1. Set up a channel 1. Developments in 1. Here to stay
2. Use your video company pages 2. High valuable for
content 2. Decision makers SEO efforts
3. Spend due to 3. Advertising still 3. Must commit
increase in this expensive resources
area 4. Groups have 4. Be consistent
4. Excellent way to potential 5. Tie in with other
‘show people’ the social channels
experience
23. Google + jumps to 8th,
Facebook 64.9%
YouTube 19.6%
Twitter 1.22%
Yahoo! Answers 1.03%
Tagged 0.73%
Linkedin 0.66%
MySpace 0.60%
Google+ 0.55%
New
myYearbook 0.39%
iVillage 0.36%
Top Social Networking Sites and Forums
U.S. market share of visits, Week ending September 24, 2011
Source: Experian Hitwise
24. Google attracts 15+ million
Facebook 1,758
YouTube 530
Twitter 33.08
Yahoo! Answers 28.01
Tagged 19.66
Linkedin 17.80
MySpace 16.33
Google+ 14.98
myYearbook 10.58
iVillage 10.34
Top Social Networking sites and Forums
Total visits, millions Week ending September 24, 2011
Source: Experian Hitwise
25. Google + user tend to affluent
38.4%
26.9% 27.7%
18.2% 18.6% 18.3%
14.9%
12.7% 12.2% 12.3%
Google+ Site Visitor Statistics, Four weeks ending July 16
% of visitors to Google+ compared to Experian "online population" data, July 2011
Source: Experian Hitwise
26. Optimising your Google plus profile
• Promote your existence
• Your post
• Circles
• Profile image
• Photos
• Videos
• Hangouts
28. • Look at your comp set
• Spot the opportunities?
• What is your usp?
• List an objective for
each channel?
• How are reviews
handled?
• How frequently do they
post?
29. Competitor analysis
Facebook Twitter Google + Blog YouTube LinkedIn
Hotel Name
Competitor 1
Competitor 2
Competitor 3
Competitor 4
31. 18-34 year old women are the most active
U.S. Social Network Use by Age, Demographics
Base: U.S. social media users, Q3 2011
Source: The Nielsen Company
32. 55+ user mobile visits double
109%
76%
68% 67% 70%
61%
45% 44%
41%
37%
16%
Social Network Growth, by Age, Ethnicity
% change, Q3 2010 v. Q3 2011
Source: The Nielsen Company
33. Customers expect something in return for a ‘Like’
Expect access to exclusive
content, events or sales
58%
Expect discounts or
promotions through Facebook
58%
Expect to receive updates
about the co. to the newsfeed
47%
Expect the company to post
updates, photos or videos to newsfeed
39%
Expect to share with friends,
family and/or coworkers
38%
Expect the name of co.
to show up on my profile
37%
Do not expect
anything to happen
37%
Expect the co. to send more relevant
content based on my public profile
36%
Expect to interact with page
owner (e.g., brand, person)
28%
Expect the co. to access data Consumer Expectations for Brand Liking
in my public profile
27%
% of Facebook users, September 2011
Source: ExactTarget
Expect the co. to contact me
through other channels
24%
34. Journalists and social media
• Engage and seek out opportunity
92%
85% 84%
58%
49%
28%
20% 18%
15% 14%
LinkedIn Facebook Twitter YouTube Blog site Flickr Digg MySpace Delicious Foursquare
Social Media Use by Journalists
% of respondents, August 2011
Source: Arketi Web Watch
35. Way to engage
• Community creation
• Customer service
• Research and feedback
• Press release, news, awards
& events
• Promotions
• Competitions
• Newsletter/e-campaigns
• Check in deals
36. Competitions
• Third party app
• Use your database to
support the competition
• Create a fan gateway
• Create meaningful and
advantageous conversation
• Keep asking questions
• Do something unexpected
• Reward fans for their
passion
37. Promotions
• Unique offers to each
channel
• An additional benefit for a
fan/follower
• At least one per month
• Max one per week (spa,
restaurant etc)
• Use tracking and promo
codes
• Encourage sign ups
38. Twitter users and TV shows
• Important to note for hotels spending on TV
advertising
65%
50% 50%
35%
I talk about the show I'm watching I talk about something else
Twitter users Facebook users
Social Media Commentary while Watching TV
% of respondents, July 2011
Source: TVGuide.com
40. 2 in 3 will increase email marketing
Email Marketing
5%
27%
65%
3%
Increase Decrease Stay the same No plans to utilize
Planned Use of Email Marketing, Webinars
% of respondents who are actively social media marketing, April 2011
Source: SocialMedia Examiner
41. Facebook ad spend up by 281%
281%
200%
22%
11%
All clients Same Client
Spend Impressions
Facebook Advertising Growth
% change, Q2 2010 v. Q2 2011
Source: IgnitionOne
42. Social Media monitoring tools of choice
50.0%
45.0%
40.0%
35.0%
30.0%
25.0%
20.0%
15.0%
10.0%
5.0%
0.0%
Popular Social Media Monitoring Tools
% of respondents, August 2011
Source: WebLiquid and RSW/US
43. Budgeting for Social
Allocation V Addition
• What are your goals?
• How much is the overall marketing budget?
• What tactics are you currently using? How are they
working?
• What are your internal resources?
47. Tips Campaign Planning
• The Idea
• User Journey
• Timing
• Activity Levels
• Desired Outcomes
• Social Channels
• Web Integration
• Measurement
48. Social Media Campaigns
• Integrated social media campaign
• Customised channel
• Target potential customers
• Target influencers
• Form strategic alliances
• Create buzz and viral effect
• Promotion
• Competition
• Target social advertising
• Data collection
49. Social is now part of the Marketing Mix
Website
Email
SEO
Marketing
Your
SEM
Hotel Booking
Engine
Social
Mobile
Media
50. Campaign flow – Email marketing
Unique Fan
Ecampaign Fan Gateway
comp/offer
Increase
Access
engagement, New sign ups
offer/comp
fans & bookings
51.
52.
53.
54.
55. Sample Activity Schedule
Activity Daily Weekly Monthly
Schedule activity:
- 3/4 posts per week
- Use management client
Posts:
-Responding to post increases engagement
- Welcome new fans/follows
Monitor
- Respond to questions, requests, reviews
Review
- Assess what’s been successful
Offers/Campaigns
Plan
56. Sample monthly content
Mon Tues Wed Thurs Fri Sat Sun
31 1 2 3 4 5 6
Status Promotion Photo
7 8 9 10 11 12 13
Status Promotion Photo
14 15 16 17 18 19 20
Status Promotion Photo
21 22 23 24 25 26 27
Status Competition Photo
28 29 30 1 2 3 4
Status Promotion Photo
62. Thank you.
Twitter: @avviotweets
Email: training@avvio.com
The social media spreadsheets will be available to
download from our Facebook page
www.facebook.com/avvio from 7th March 2012