Marketers regularly change the creative content of their campaigns, but there is no automatic driver for adopting new media channels. Changing established media allocations is risky; weighing the options requires time and effort, and then there is the “fear factor” — making the wrong decision can make exploration seem daunting. But it doesn’t have to be.
Our Changing Channels 70/20/10 model captures the dynamic nature of the media marketplace and embodies the need for channel plans to continually evolve to provide optimal return.
WFA webinar featuring Anthony Rushton, CEO of Telemetry to discuss "digital pre and post buy: towards more transparency in online video", and the TLM100 index.
If on a CPM basis TV ads cost about the same as online video ads ($30 vs $15 CPM), wouldn’t it be better to use the one where you KNOW the user saw the ad (video ad plays) and there are further metrics (click-through) to measure impact.
Marketers regularly change the creative content of their campaigns, but there is no automatic driver for adopting new media channels. Changing established media allocations is risky; weighing the options requires time and effort, and then there is the “fear factor” — making the wrong decision can make exploration seem daunting. But it doesn’t have to be.
Our Changing Channels 70/20/10 model captures the dynamic nature of the media marketplace and embodies the need for channel plans to continually evolve to provide optimal return.
WFA webinar featuring Anthony Rushton, CEO of Telemetry to discuss "digital pre and post buy: towards more transparency in online video", and the TLM100 index.
If on a CPM basis TV ads cost about the same as online video ads ($30 vs $15 CPM), wouldn’t it be better to use the one where you KNOW the user saw the ad (video ad plays) and there are further metrics (click-through) to measure impact.
Sport business webinar the monetisation of football content 120404Tom Horsey
Mobile Opportunities for the Sports Industry
April 4, 2012 at 2:00 PM - 3:30 PM
Mobile Opportunities for the Sports Industry
Mobile in sport has been around for a while now and most industry players have a strategy in place to maximise it's potential for them. The question is, what are they doing, and more importantly which approach works the best?
SportBusiness dedicates a whole day to opening up discussions into questions just like this in its upcoming mSport Summit, and to give you a taste of what's to come we're offering you a FREE webinar on mobile sport.
Title: Monetisation of Football Content
Speaker: Tom Horsey
Tom Horsey, Senior Partner of the Crazy4Media Group, and CEO of Froggie Mobile Marketing Solutions, will show you how sporting clubs of all sizes are making the best use of what mobile can offer. Including case studies on the use of mobile by small, medium, and large sized teams.
This webinar features a guide to:
* Creating and build effective relationships with local fans
* Developing stronger relationships with distant fans
* Using mobile as a successful CRM tool
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2012 is the tipping point – when connected devices outnumber people on the planet. What does this mean for marketers looking to engage with the hyper-connected consumer within the evolving media landscape? As consumers continue to embrace mobile devices, is the future of media on the second screen, or will mobile merely act as an enabler for enhancing other media?
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled CONSUMER –BRAND RELATIONS IN A 360° WORLD. The panelists used the example of Dove Campaign for Men in order to compare research programs to research projects, and measure cross media platforms using techniques such as logit regression. Panelist included, Tomas Emmers-Director of Consumer and Market Insights at Unilever, William Pink-Partner, Client Solutions at Millward Brown, & Jennifer Kelly-Client Consultant at Dynamic Logic. The panel was moderated by Jim Figura-VP, Global Consumer Insights at Colgate-Palmolive Co.
The OPPA Brand Buzz Survey investigates the relationship between brand conversations and content sites (sites of magazines, newspapers, TV channels) :
1/ do content sites generate conversations, and which factors drive the conversation
2/ what drives those conversations with Belgian visitors
3/what do these powerful conversations mean for brands ???
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
2013 UK digital future in focus. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead.
Sport business webinar the monetisation of football content 120404Tom Horsey
Mobile Opportunities for the Sports Industry
April 4, 2012 at 2:00 PM - 3:30 PM
Mobile Opportunities for the Sports Industry
Mobile in sport has been around for a while now and most industry players have a strategy in place to maximise it's potential for them. The question is, what are they doing, and more importantly which approach works the best?
SportBusiness dedicates a whole day to opening up discussions into questions just like this in its upcoming mSport Summit, and to give you a taste of what's to come we're offering you a FREE webinar on mobile sport.
Title: Monetisation of Football Content
Speaker: Tom Horsey
Tom Horsey, Senior Partner of the Crazy4Media Group, and CEO of Froggie Mobile Marketing Solutions, will show you how sporting clubs of all sizes are making the best use of what mobile can offer. Including case studies on the use of mobile by small, medium, and large sized teams.
This webinar features a guide to:
* Creating and build effective relationships with local fans
* Developing stronger relationships with distant fans
* Using mobile as a successful CRM tool
Engagement Everywhere :: The Future of DigitalRyan Manchee
2012 is the tipping point – when connected devices outnumber people on the planet. What does this mean for marketers looking to engage with the hyper-connected consumer within the evolving media landscape? As consumers continue to embrace mobile devices, is the future of media on the second screen, or will mobile merely act as an enabler for enhancing other media?
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled CONSUMER –BRAND RELATIONS IN A 360° WORLD. The panelists used the example of Dove Campaign for Men in order to compare research programs to research projects, and measure cross media platforms using techniques such as logit regression. Panelist included, Tomas Emmers-Director of Consumer and Market Insights at Unilever, William Pink-Partner, Client Solutions at Millward Brown, & Jennifer Kelly-Client Consultant at Dynamic Logic. The panel was moderated by Jim Figura-VP, Global Consumer Insights at Colgate-Palmolive Co.
The OPPA Brand Buzz Survey investigates the relationship between brand conversations and content sites (sites of magazines, newspapers, TV channels) :
1/ do content sites generate conversations, and which factors drive the conversation
2/ what drives those conversations with Belgian visitors
3/what do these powerful conversations mean for brands ???
Presentations from the breakfast seminar organised by Munier-BBN, Ad Nova and the International Association of Business Communicators (IABC) France with:
Stephane Munier - Director, Munier-BBN
Yann Gourvennec - Head of Internet & Digital Media, Orange Business Services
Tom Scott - Communications Manager, GE Transportation
Xavier Guepet - Head of Multimedia, Veolia Environnement
YouTube Google+ Platform & Ad Offering OverviewNadia James
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
2013 UK digital future in focus. This annual report examines how the prevailing trends in social media, search, online video, digital advertising, mobile and e-commerce are defining the current digital marketplace and what these trends mean for the year ahead.
Introduction to Social Media in Ireland based on research completed by iReach Market Research in 2010. Presention looks at the relationship between Online Advertising, Social Media and traditional Ads media
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
Digital Video: Too Much Choice, Too Much Data?MediaPost
How can marketers effectively and efficiently deliver personalized but non-intrusive video advertising to today’s voracious yet guarded digital audience? The consumer has more control, choice and wariness over relentless re-targeting online. And so, brands need to remain relevant through more precise and sophisticated targeting and personalization. Millward Brown will provide guidance on how marketers can walk this fine line of delivering personalized and relevant content to audiences while balancing efficiency and audience boundaries.
Syncapse Increasing Campaign Effectiveness With Social MediaEM3
Indeed, social media has clearly become a very effective way to drive consumer awareness and campaign effectiveness. But our survey went one step further. We identified a critical segment of the social media audience who carry a disproportionate level of influence on consumers. This group, who we call Social Media Producers, also tend to spend more on the brands they recommend. Activating this segment of the consumer audience will provide incremental benefits to those brands that understand how to engage consumers through social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.
Syncapse Increasing Campaign Effectiveness With Social MediaAndrew Ballenthin
Indeed, social media has clearly become a very effective way to drive consumer awareness and campaign effectiveness. But our survey went one step further. We identified a critical segment of the social media audience who carry a disproportionate level of influence on consumers. This group, who we call Social Media Producers, also tend to spend more on the brands they recommend. Activating this segment of the consumer audience will provide incremental benefits to those brands that understand how to engage consumers through social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.
Outdoor Media Centre Customer Journey ResearchOutdoorMC
A study conducted for the Outdoor Media Centre (OMC) by ICM Research and On Device Research (ODR) has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
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Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
1. TOGETHER FOREVER?
ONLINE + TRADITIONAL MEDIA
BETTER TOGETHER?
TV + ONLINE VIDEO
Chaired by Guy Phillipson, Chairman IAB Europe
PAU CASALS, 12.15pm – 13.15pm
3. TOGETHER FOREVER?
ONLINE + TRADITIONAL MEDIA
Pan Euro & TV and Online
Consumption
4. TOGETHER FOREVER?
ONLINE + TRADITIONAL MEDIA
Mediascope Europe 2010
Pan-European Results
Media by Day Part
5. MEDIASCOPE EUROPE 2010: EUROPEAN MEDIA USE
THROUGHOUT THE DAY
Q1b/2b. What times of the day do you typically…during week?
Watch TV Use the Internet via PC or laptop Use the internet via mobile or PDA
84%
71% 73%
68% 66%
54%
45%
50%
27% 39%
25%
22%
06:00 to 10:00 10:00 to 17:30 17:30 to 21:00 21:00 to 06:00
[Base: All Europeans across 15 markets covered using each type of media]
The European Trade Association of the digital and interactive marketing
industry representing the National trade associations and Corporate members
6. TOGETHER FOREVER?
ONLINE + TRADITIONAL MEDIA
Headlines from Landmark
IAB/Thinkbox research
7. TOGETHER FOREVER?
ONLINE + TRADITIONAL MEDIA
61% Online while watching TV
Don't Everyday
36 Second most popular
47 activity after eating
3
while watching TV!
Less often 14
Weekly
8. TOGETHER FOREVER?
ONLINE + TRADITIONAL MEDIA
Campaigns: Auto, Finance and Packaged goods
Autos Finance FMCG
9. TOGETHER FOREVER?
ONLINE + TRADITIONAL MEDIA
Headline Finding
When TV and Online ads were used
together, the average uplift across all brand
metrics for all tested categories was;
10. FOR ALL CATEGORIES ACROSS SOFTER METRICS
% Agree ‘I feel I know this brand really well’
Seen TV only or Online only Seen Both Seen Neither TV nor Online
= Significantly
higher
= Significantly different 79
to group who’ve seen 71
neither TV nor Online
60 57
46 43
32 30
18
Finance category average Car category average FMCG category average
Uplift among
those exposed
to both TV + +14% +17% +8%
Online : points points points
Significantly higher levels of agreement with brand metrics, amongst those who
have seen TV and online advertising
The European Trade Association of the digital and interactive marketing
industry representing the National trade associations and Corporate members
Base : 25-54 Responsible for insurance/credit cards (1,002)
11. AS WELL AS HARDER METRICS SUCH AS PURCHASE
% Agree: ‘I am likely to buy/use this brand in the future’
Seen TV only or Online only Seen Both Seen Neither TV nor Online
= Significantly different to
group who’ve seen neither 77
TV nor Online 69
= Significantly
56
higher 51
45
25 25
19 18
Finance category average Car category average FMCG category average
Uplift among
those exposed +20% +26% +8%
to both TV + points points points
Online :
The European Trade Association of the digital and interactive marketing
industry representing the National trade associations and Corporate members
Base : 16-34 ads main shoppers (1,004)
12. FMCG: PURCHASE FREQUENCY RAISED CONSIDERABLY
% Agree: ‘I am likely to purchase more
frequently’
Seen TV only or Online only Seen Both Seen Neither TV nor Online
= Significantly
different to group
who’ve seen neither
TV nor Online
65
= Significantly 53
higher 49
37 39
29
FMCG category average Cadbury Creme Egg
Uplift among those
exposed to both
TV + Online : +16% +16%
points points
The European Trade Association of the digital and interactive marketing
industry representing the National trade associations and Corporate members
Base : Cadbury Creme Egg sample of 16-34s main shoppers (501); Q24
13. THAT WAS THEN…
NOW WELCOME OUR PANEL
- Laurent Delaporte - V P of Microsoft Advertising,
EMEA
- Phil Macauley - MD, Quantcast
- Anthony Rhind - Co-Chief Executive Officer, Havas
Digital
- Steve Brown - Sales Director, Yahoo!
The European Trade Association of the digital and interactive marketing
industry representing the National trade associations and Corporate members
14. TOGETHER FOREVER?
ONLINE + TRADITIONAL MEDIA
Why is TV and online such a
potent combination?
18. Consumer Connect in a nutshell
#1 #2
TARGET MEASURE
sales impact on
most relevant
advertised brand
consumers based
on purchase history
using actual
sales data
19. The Results in the UK so far
7 Categories so far…
CONFECTIONARY +41%
sales difference
(average first 9 campaigns)
PERSONAL CARE (x3)
Exposed Control
DRINKS
ALCOHOL 2.93 ROI
CARBONATED BEVS
HOUSEHOLD GOODS
spent on media return in sales
DAIRY PRODUCTS
20. OUR FIRST UK CASE STUDY
OBJECTIVE
In a highly competitive seasonal +51%
environment, Cadbury wanted to sales difference
drive sales of their Creme Egg
product
TARGET
Buyers of Creme Egg products in
the previous Easter season as well
as buyers of seasonal competitive 3.23 ROI
chocolate egg products
MEDIA
15 million impressions
24. Most effective channel driving credit card applications
• TV & Web combined drives the most Approved Applications
• TV Only group provides broad reach
• Web Only group is good at driving site traffic
Compared to audience exposed to TV ads only
x 4.7 Site Events
x 5 Completed Applications
x 3.9 Approved Applications
Compared to audience exposed to TV ads only
x 5.7 Site Events
x 3.7 Completed Applications
x 2.5 Approved Applications
24
