The document discusses changes in marketing budgets and channels. It shows that marketing budgets are decreasing for most traditional channels like print, mail, and television advertising, while increasing significantly for digital channels like social media, websites, and search. It then discusses how technology, media, content and platforms are converging, requiring an integrated approach across channels. The opportunity for out-of-home advertising is increasing as audiences and connectivity grow. It argues that out-of-home needs to be redefined as interconnected, using real-time content and data to plan more integrated campaigns across mobile and digital.
Sport business webinar the monetisation of football content 120404Tom Horsey
Mobile Opportunities for the Sports Industry
April 4, 2012 at 2:00 PM - 3:30 PM
Mobile Opportunities for the Sports Industry
Mobile in sport has been around for a while now and most industry players have a strategy in place to maximise it's potential for them. The question is, what are they doing, and more importantly which approach works the best?
SportBusiness dedicates a whole day to opening up discussions into questions just like this in its upcoming mSport Summit, and to give you a taste of what's to come we're offering you a FREE webinar on mobile sport.
Title: Monetisation of Football Content
Speaker: Tom Horsey
Tom Horsey, Senior Partner of the Crazy4Media Group, and CEO of Froggie Mobile Marketing Solutions, will show you how sporting clubs of all sizes are making the best use of what mobile can offer. Including case studies on the use of mobile by small, medium, and large sized teams.
This webinar features a guide to:
* Creating and build effective relationships with local fans
* Developing stronger relationships with distant fans
* Using mobile as a successful CRM tool
Social media has clearly moved beyond the experimentation stage. Big brands and little brands are diving into the pool. But are they ready for all the change in store? And are there larger forces at work?
In reality, social media is just the tip of a broader movement. Advocacy and "badvocacy" are dictating the future for marketers and communicators. Apple carts of tradition are being tossed in at least six key areas: marketing channels, engagement methods, legal and regulatory controls, measurement, budgeting and organizational structures. This session will share research, insights and lessons learned from work with hundreds of clients.
Speakers:
Tim Marklein - Weber Shandwick
Executive VP, Measurement & Strategy
ESOMAR Best of Canada -- Shifting Customer Behaviour OnlineDelvinia
Delvinia CEO Adam Froman was among the speakers at ESOMAR's Best Of - Canada 2012 breakfast at the Hilton Toronto Hotel on May 9th. His presentation, Shifting Customer Behaviour Online, focused on our work with the Canadian Opera Company.
Through the use of data and analytics, the COC adopted a customer-centric approach towards the creation of a digital experience designed to showcase the richness of the opera, to connect with its client base and to drive online sales and donations.
For more information about Delvinia's work with the COC, please visit www.delvinia.com/work.
Faisal Chughtai, executive director at JP Morgan Chase, provides an analyst’s perspective on the ever-evolving email marketing landscape. Chugtai will then lead a discussion with newly formed companies that seek to impact the future of the business, offering insight into how they are seeking to transform it.
Moderator:
Faisal Chughtai, Executive Director, JP Morgan Chase
anelist
Robbie Allen, Founder & CEO, Automated Insights, Inc.
Avi Levine, Co-founder & CEO, PhilterIt
Panelist
Robbie Allen, Founder & CEO, Automated Insights, Inc.
Avi Levine, Co-founder & CEO, PhilterIt
Dan Quintero, Founder & Director, Business Development, AdStack
Erik Severinghaus, Founder & CEO, SimpleRelevance
Sport business webinar the monetisation of football content 120404Tom Horsey
Mobile Opportunities for the Sports Industry
April 4, 2012 at 2:00 PM - 3:30 PM
Mobile Opportunities for the Sports Industry
Mobile in sport has been around for a while now and most industry players have a strategy in place to maximise it's potential for them. The question is, what are they doing, and more importantly which approach works the best?
SportBusiness dedicates a whole day to opening up discussions into questions just like this in its upcoming mSport Summit, and to give you a taste of what's to come we're offering you a FREE webinar on mobile sport.
Title: Monetisation of Football Content
Speaker: Tom Horsey
Tom Horsey, Senior Partner of the Crazy4Media Group, and CEO of Froggie Mobile Marketing Solutions, will show you how sporting clubs of all sizes are making the best use of what mobile can offer. Including case studies on the use of mobile by small, medium, and large sized teams.
This webinar features a guide to:
* Creating and build effective relationships with local fans
* Developing stronger relationships with distant fans
* Using mobile as a successful CRM tool
Social media has clearly moved beyond the experimentation stage. Big brands and little brands are diving into the pool. But are they ready for all the change in store? And are there larger forces at work?
In reality, social media is just the tip of a broader movement. Advocacy and "badvocacy" are dictating the future for marketers and communicators. Apple carts of tradition are being tossed in at least six key areas: marketing channels, engagement methods, legal and regulatory controls, measurement, budgeting and organizational structures. This session will share research, insights and lessons learned from work with hundreds of clients.
Speakers:
Tim Marklein - Weber Shandwick
Executive VP, Measurement & Strategy
ESOMAR Best of Canada -- Shifting Customer Behaviour OnlineDelvinia
Delvinia CEO Adam Froman was among the speakers at ESOMAR's Best Of - Canada 2012 breakfast at the Hilton Toronto Hotel on May 9th. His presentation, Shifting Customer Behaviour Online, focused on our work with the Canadian Opera Company.
Through the use of data and analytics, the COC adopted a customer-centric approach towards the creation of a digital experience designed to showcase the richness of the opera, to connect with its client base and to drive online sales and donations.
For more information about Delvinia's work with the COC, please visit www.delvinia.com/work.
Faisal Chughtai, executive director at JP Morgan Chase, provides an analyst’s perspective on the ever-evolving email marketing landscape. Chugtai will then lead a discussion with newly formed companies that seek to impact the future of the business, offering insight into how they are seeking to transform it.
Moderator:
Faisal Chughtai, Executive Director, JP Morgan Chase
anelist
Robbie Allen, Founder & CEO, Automated Insights, Inc.
Avi Levine, Co-founder & CEO, PhilterIt
Panelist
Robbie Allen, Founder & CEO, Automated Insights, Inc.
Avi Levine, Co-founder & CEO, PhilterIt
Dan Quintero, Founder & Director, Business Development, AdStack
Erik Severinghaus, Founder & CEO, SimpleRelevance
7 effective strategies to use social media for your businessMilena Regos
A road map for businesses of any size to understand the importance of social media and social media marketing and how to approach new media the right way from understanding how to use social media right for their business, identify their audience is, where to find good content, how to listen online, how to engage, how to save time on a daily basis and how to measure social media efforts. I gave this presentation live to Nevada County Online group in Grass Valley, CA on July 24, 2012.
OOH media is known to be ubiquitous, accountable and bold, however the medium continues to evolve further as we see convergence across all media. This means we need to redefine what we mean by OOH and use new language to reflect the capabilities and effect of OOH.
With "Why OOH?" Martin Porter, VP Director, Marketing and Integrated Planning explains how OOH fits into the larger convergent ecosystem and why it is important that the medium be included in the media mix to help reach the constantly connected audience.
Getting to +1: A Social Approach to Winning Support for Search Marketing somisguided
How can Search Specialists help Marketing Generalists who are under pressure to understand and create a marketing strategy that addresses the growth of marketing channels (blogs, facebook, linkedin, twitter, pinterest, etc) and device choices (iPad, iPhone, Android, and other smartphones and tablets), on top of dealing with financial constraints.
What role can a Search Marketing Specialist play in a world where Generalists are required to have more and more specialized knowledge in each channel?
How can Search Marketing retain a place at the marketing table, secure the appropriate budget, and offer guidance on an integrated approach?
This presentation offers tips for Search Specialists looking to gain support from clients, managers, executives and other generalists.
Introduction to Digital Marketing with examples. Includes a blueprint on creating a digital marketing strategy for a firm. Aim: To provide insights on digital marketing to
WFA webinar featuring Anthony Rushton, CEO of Telemetry to discuss "digital pre and post buy: towards more transparency in online video", and the TLM100 index.
When Marketing and CRM make a Great Team - Marc ChesleyInfusionsoft
Presentation for the Small Business Success Forum from Marc Chesley of Infusionsoft. Follow Marc on Twitter: @GuitarLawyer
Learn more about why Infusionsoft is the only all in one sales and marketing software for small businesses at www.infusionsoft.com
The world is going mobile and the rules of media consumption are changing. As market researchers, we must understand how consumers are using mobile platforms and how to adapt our research programs to these changes in modality.
To unravel the complexities of integrating mobile platforms into a comprehensive research portfolio, four leading companies (Illuminas, Federated Sample, Kinesis Survey Technologies, MyPoints) combined their research and technology expertise to engage in an innovative, large-scale multi-mode study of media and communication.
The study's results were originally presented at the Advertising Researcj Foundation Re:Think Conference in March 2013, and offer practical insight into several challenging questions facing today's advertising researchers, including:
-- How does marketing research need to adjust to a diversifying technology landscape?
-- Who is the mobile audience, and how does their behavior differ by device and media type?
-- Is the move to mobile an extension of, or a fundamental shift away from, traditional screens?
-- How is mobility changing the way people want to consume media, and how do we measure it?
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
11. We are re-defining Out-of-Home;
Inter-connected and inter-dependent
Ads
Posters
Networked
Video Screens
People &
places
People
& Places
12. We are re-defining Out-of-Home;
The OOH Ecosystem
Infrastructure
Ads
Platforms
Posters
Public
spaces Networked
Content Video Screens Services
People &
Mobile etc places
People
Owned OOH
& Places (e.g. delivery
vehicles, buildings)
Commerce
& Coupons Laptops Technology
Retail media &
Tablets assets
Apps & Physical
Games Experiences
Data
21. Real-time Live Content to Screens
StreamingContent
Results
“The product of one of the
High advertising 61% of those who do not most intriguing creative
recognition with 55% of currently watch CH4 partnerships I’ve been
those exposed recalling the news stated that the XTP involved in”
campaign campaign made them
more likely to view it Martin Fewell, Deputy Editor,
Channel 4 Newsn
25. Who is searching in the OOH environment?
Indexed against All Russian Adults
Female 91
Male 111
Single (Never Married) 109
Married 105
Divorced 50
Under 18 92
18-24 148
25-34 134
35-44 94
45-54 68
55-64 51
Have Degree 105
Have Children 92
Live in St Petersburg 96
Live in Moscow 122
Live in Central 100
Live in Northwest 100
Live in Volga 104
Live in Southern 106
Live in Ural 73
Live in Siberian 73
Live in Far-Eastern 101
20 40 60 80 100 120 140 160 180
Sample: 898
Universe: 17,058,000
Source: OCS 4
26. What activities are they doing on the internet?
Indexed against All Russian Adults
% of Target Audience Index against all adults
50,0 250
39,3 40,3
40,0 200
% of Target Audience
28,6 29,1 29,1
30,0 27,5 150
24,7
Index
19,7
20,0 100
13,6
10,0 50
0,0 0
Sample: 898
Universe: 17,058,000
Source: OCS 4