This document discusses niche marketing websites and analytics platforms. It describes niche websites that specialize in specific business areas and provide targeted content and advertising. It also discusses technology platforms that create partner networks between thousands of niche sites to reach interested customers. Finally, it mentions analytics platforms that capture comprehensive data and provide insights into what the data means.
This is a presentation made for a seminar organized by EU-China exchange program. It replied three questions. 1- why look at China? 2- What online media brings to China? 3- Sources of innovations?
This is a presentation made for a seminar organized by EU-China exchange program. It replied three questions. 1- why look at China? 2- What online media brings to China? 3- Sources of innovations?
The speech was delivered in "New Era, New TV" seminar organized by Orange Labs Beijing. The presentation focuses on the business models and market trends of online video/TV and mobile TV.
PERSONAL RECOMMENDATIONS AND CONSUMER OPINIONS POSTED ONLINE ARE THE MOST TRU...LiveXtension
Nielsen, 7 July 2009 Nielsen Press Release. Recommendations by personal acquaintances and opinions posted by
consumers online are the most trusted forms of advertising globally, according to the latest twiceyearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
Sport business webinar the monetisation of football content 120404Tom Horsey
Mobile Opportunities for the Sports Industry
April 4, 2012 at 2:00 PM - 3:30 PM
Mobile Opportunities for the Sports Industry
Mobile in sport has been around for a while now and most industry players have a strategy in place to maximise it's potential for them. The question is, what are they doing, and more importantly which approach works the best?
SportBusiness dedicates a whole day to opening up discussions into questions just like this in its upcoming mSport Summit, and to give you a taste of what's to come we're offering you a FREE webinar on mobile sport.
Title: Monetisation of Football Content
Speaker: Tom Horsey
Tom Horsey, Senior Partner of the Crazy4Media Group, and CEO of Froggie Mobile Marketing Solutions, will show you how sporting clubs of all sizes are making the best use of what mobile can offer. Including case studies on the use of mobile by small, medium, and large sized teams.
This webinar features a guide to:
* Creating and build effective relationships with local fans
* Developing stronger relationships with distant fans
* Using mobile as a successful CRM tool
Mobile Marketer App Usage with Primary Impact and The Weather ChannelKathryn Koegel
Webinar with primary research on how consumers use apps: which ones they value, which ones they keep frequently. Features examples of how advertisers are using in app advertising
An introduction about the variety of social networks out there (like cheese and wine, they come in many styles). This was an introduction to a panel on social networking in China at the China Internet Forum in November 2009. Some data is included, notably on gaming.
Keen to brush up on your mobile advertising lingo? This session will give you a back to basics overview of the mobile advertising ecosystem whilst leaving you excited and inspired about the opportunities mobile marketing has to offer. Focussing on the ever evolving ways in which companies and consumers communicate and purchase goods, we will look at how exactly mobile advertising is evolving and how it can be used to really elevate your brand. Using recent research on mobile media consumption and tablet usage, we will explore how innovative HTML5 rich media ad formats respond to the increased demand for targeted, personalised brand experiences. Finally we will highlight mobile advertising and rich media best practices in relation to how consumers are currently using their phones.
You'll also learn how to:
Produce a personalised, targeted, customer-specific mobile campaign
Integrate mobile alongside your traditional marketing channels with a focus on "multi screening"
Tailor your mobile marketing strategy to reflect current consumer media consumption trends
Dispel the widely held myths about mobile adverts with a focus on rich media immersive experiences
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
About the presenter:
Zee Ahmad, Head of Business Development, InMobi UK
Zee is InMobi’s Head of Business Development for the UK. He leads the UK’s supply side strategy, developing InMobi’s publisher portfolio, product mix and third party partnerships. Prior to joining InMobi Zee was the UK Sales Lead for Navteq Media Solutions, Nokia’s location based mobile ad network. He has over 10 years experience in digital and mobile advertising.
The speech was delivered in "New Era, New TV" seminar organized by Orange Labs Beijing. The presentation focuses on the business models and market trends of online video/TV and mobile TV.
PERSONAL RECOMMENDATIONS AND CONSUMER OPINIONS POSTED ONLINE ARE THE MOST TRU...LiveXtension
Nielsen, 7 July 2009 Nielsen Press Release. Recommendations by personal acquaintances and opinions posted by
consumers online are the most trusted forms of advertising globally, according to the latest twiceyearly Nielsen Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries.
Sport business webinar the monetisation of football content 120404Tom Horsey
Mobile Opportunities for the Sports Industry
April 4, 2012 at 2:00 PM - 3:30 PM
Mobile Opportunities for the Sports Industry
Mobile in sport has been around for a while now and most industry players have a strategy in place to maximise it's potential for them. The question is, what are they doing, and more importantly which approach works the best?
SportBusiness dedicates a whole day to opening up discussions into questions just like this in its upcoming mSport Summit, and to give you a taste of what's to come we're offering you a FREE webinar on mobile sport.
Title: Monetisation of Football Content
Speaker: Tom Horsey
Tom Horsey, Senior Partner of the Crazy4Media Group, and CEO of Froggie Mobile Marketing Solutions, will show you how sporting clubs of all sizes are making the best use of what mobile can offer. Including case studies on the use of mobile by small, medium, and large sized teams.
This webinar features a guide to:
* Creating and build effective relationships with local fans
* Developing stronger relationships with distant fans
* Using mobile as a successful CRM tool
Mobile Marketer App Usage with Primary Impact and The Weather ChannelKathryn Koegel
Webinar with primary research on how consumers use apps: which ones they value, which ones they keep frequently. Features examples of how advertisers are using in app advertising
An introduction about the variety of social networks out there (like cheese and wine, they come in many styles). This was an introduction to a panel on social networking in China at the China Internet Forum in November 2009. Some data is included, notably on gaming.
Keen to brush up on your mobile advertising lingo? This session will give you a back to basics overview of the mobile advertising ecosystem whilst leaving you excited and inspired about the opportunities mobile marketing has to offer. Focussing on the ever evolving ways in which companies and consumers communicate and purchase goods, we will look at how exactly mobile advertising is evolving and how it can be used to really elevate your brand. Using recent research on mobile media consumption and tablet usage, we will explore how innovative HTML5 rich media ad formats respond to the increased demand for targeted, personalised brand experiences. Finally we will highlight mobile advertising and rich media best practices in relation to how consumers are currently using their phones.
You'll also learn how to:
Produce a personalised, targeted, customer-specific mobile campaign
Integrate mobile alongside your traditional marketing channels with a focus on "multi screening"
Tailor your mobile marketing strategy to reflect current consumer media consumption trends
Dispel the widely held myths about mobile adverts with a focus on rich media immersive experiences
Can't make the call? Sign up anyway and we'll be sure to send you the recording.
About the presenter:
Zee Ahmad, Head of Business Development, InMobi UK
Zee is InMobi’s Head of Business Development for the UK. He leads the UK’s supply side strategy, developing InMobi’s publisher portfolio, product mix and third party partnerships. Prior to joining InMobi Zee was the UK Sales Lead for Navteq Media Solutions, Nokia’s location based mobile ad network. He has over 10 years experience in digital and mobile advertising.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
What’s Next in Mobility? Key Areas of CyberinfrastructureCybera Inc.
Trevor Doerksen M.Sc.
CEO, MoboVivo
Presented at the Cybera/CANARIE National Summit 2009, as part of the session "What's Next: Key Areas of Emerging Cyberinfrastructure."
This session explored some of the up-and-coming areas of cyberinfrastructure and why they are increasingly being considered as essential elements to innovative research and development.
WFA webinar featuring Anthony Rushton, CEO of Telemetry to discuss "digital pre and post buy: towards more transparency in online video", and the TLM100 index.
2. TM
CONCEPT
Vertical Sites Network Analytics
Analytics
• Niche website that serves Technology platforms create Our tracking platform
your business niche partner networks with answers: What does the
• Timely, personalized thousands of niche sites that data mean?
content about your business specialize in your products
or services. • Complete data capture
• Centralized location • Call recording
for compelling marketing • Voice analytics
propositions
get vertical. go local.
4. TM
INTRODUCTION
The following is based on more than 10 years of research from companies including:
• Doubleclick
• Forrester
• eMarketer
• Interactive Advertising Bureau
• TravelNet Solutions, Inc., compiling, tracking and managing thousands
of phone calls and emails and millions of unique visitors each year.
get vertical. go local.
5. TM
The 4 Reasons Businesses are Failing to
Market and Sell in the New Millennium
get vertical. go local.
6. TM
THE FOUR DANGEROUS TRENDS
1. Companies are still devoting 40% to 90% of their spends on traditional media.
2. If spent online, companies are allocating 70% of their marketing dollars
towards major search engines.
3. Businesses struggle to broadcast messages and effectively manage online
marketing dollars across millions of different Websites.
4. Businesses are failing to acquire in-depth analytics & track results accurately.
get vertical. go local.
7. TM
DANGEROUS TREND #1
Companies are still devoting 40% to 90%
of their spends on traditional media.
Consumer Media Industry Ad
Consumption Spend
8% Online
Untapped Audience
Gap between ad spend
and media consumption
38% Online
32% TV While consumers are spending
38% of their time online,
companies are still devoting
26% Print
just 8% of their general ad
(20% Newspaper, spend to online media.
6% Magazine)
37% TV
9% Radio
11% Print
25% Other
14% Radio
Source: Nielsen Media Research
get vertical. go local.
8. TM
DANGEROUS TREND #1 - FACTS AND FIGURES
U.S. ONLINE ADVERTISING SPENDING
$12.5 billion $42 billion
2005 2011
Source: eMarketer.com
get vertical. go local.
9. TM
DANGEROUS TREND #1 - FACTS AND FIGURES
INTERNET USAGE BY CONSUMERS
64% of consumers have used online media – such as Websites,
microsites, mobile coupons or email - to purchase a brand for the first
time. No other media have affected sales and marketing so dramatically.
Source: Razorfish Digital Brand Experience Study, 2009
get vertical. go local.
10. TM
DANGEROUS TREND #1 - FACTS AND FIGURES
THE BOOM - INTERNET USAGE
250
204.3
200
Households - Millions
171
150
Online customers
100
50 46.5
14.5
0
1995 2000 2004 2006
Source: eMarketer
get vertical. go local.
11. TM
DANGEROUS TREND #1 - FACTS AND FIGURES
TV GROWTH VS. YOUTUBE GROWTH
It took TV 13 years to reach 50 million users.
It took YouTube 2 years to reach 137.5 million users.
140
120
Viewers - Millions
100
80
YouTube
60
TV
40
20
0
2 4 6 8 10 12 14
Years
Source: United Nations Cyberschoolbus
get vertical. go local.
12. TM
DANGEROUS TREND #1 - FACTS AND FIGURES
ONLINE VIDEO CONSUMPTION IS EXPLODING
In November 2009, 170.6 million
U.S. residents watched almost 31
billion videos, an average of 182
videos per person.
Source: comScore
Hulu took big strides in November
2009, growing its number of unique
viewers from 22.5 million to 43.7
million, and its number of videos from
226.5 million to 924 million.
A quarterly analysis from Source: CIO.com
Anytime Anywhere Media
Measurement™ initiative – shows In 2007 MeFeedia tracked
considerable year over year 20,000+ video blogs; now it
growth in terms of time spent for tracks more than 110,000.
DVR (up 22.5%) and online video
(up 34.9%) in Q3 2009.
Source: Nielson Company
get vertical. go local.
13. TM
DANGEROUS TREND #1 - FACTS AND FIGURES
WHERE ARE YOUR CUSTOMERS
CONSUMING THE MOST MEDIA? BE THERE.
get vertical. go local.
14. TM
DANGEROUS TREND #1 - POSSIBLE SOLUTION
THE ULTIMATE IN RESPONSIVE, HIGH-
IMPACT ADVERTISING
No other medium lets you display your message in so many unique ways, and
allows you to change and adapt your messages almost instantly.
• Detailed listings
• Expanding banners
• Tile banners
• Cost-per-click
get vertical. go local.
15. TM
DANGEROUS TREND #2
If spent online, companies are allocating
70% of their marketing dollars towards
major search engines.
Where are your customers spending their time?
Historical data commissioned by :
User’s online activity:
typing in search queries
personalized niche websites/portals
get vertical. go local.
16. TM
DANGEROUS TREND #2 - FACTS AND FIGURES
NICHE MEDIA
2x as many consumers view content on niche sites
4x as much time interacting with niche site advertising
Engaged Higher Ad Great ROI
Users Response Rate
Mass Media
Mass Media Niche Media
Source: Google
get vertical. go local.
17. TM
DANGEROUS TREND #2 - FACTS AND FIGURES
NICHE VS. INDIVIDUAL BUSINESS
Research shows consumers want choice and options, not just one brand.
Shopping all your options, do you click just one brand, “Samsung,” or do you
click into Best Buy to compare all TV’s?
get vertical. go local.
18. TM
DANGEROUS TREND #2 - FACTS AND FIGURES
NICHE VS. INDIVIDUAL BUSINESS
Research shows consumers want choice and options, not just one resort. Are
you going to buy or click in to see just one water park in Wisconsin or would
you click into ResortsandLodges.com® to see all water parks?
get vertical. go local.
19. TM
DANGEROUS TREND #2 - FACTS AND FIGURES
GENERIC AD LISTING
Can I bring my pet?
Is there a spa? What’s the rate?
Is there a romance package?
get vertical. go local.
20. TM
DANGEROUS TREND #2 - POSSIBLE SOLUTION
DETAILED LISTING PAGE
get vertical. go local.
22. TM
DANGEROUS TREND #3
Businesses struggle to broadcast messages and effectively manage
online marketing dollars across millions of different Websites.
Local, Regional, National, and Global
Niche Sites General Sites
Get Vertical & Local on a Global Site Get Vertical & Local on a Global Site
Yield Management
Get Vertical & Local on a Local Site
Get Vertical & Local on a Local Site
get vertical. go local.
23. TM
“Five to 10 years ago, a business could work with 6 to 12 vendors to hit
its budget. Today, beyond traditional media, there are social communities,
blogs, search engines and literally millions of niche and general Websites
where consumers can find your products or services.”
– Ryan Bailey, President, VEM Global
get vertical. go local.
24. TM
DANGEROUS TREND #3 - FACTS AND FIGURES
CONSTANT BARRAGE OF IRRELEVANT
ADVERTISING MESSAGES
David Shenk, in his book Data Smog, states that the average American
encountered 560 daily advertising messages in 1971.
Today, the average urban resident is exposed to 5,000 ad messages per day.
(New York Times Magazine 2.11.07)
5000
4000
3000
Number of Ads
2000 Consumed Per Day
1000
0
1971 2007
get vertical. go local.
25. TM
DANGEROUS TREND #3 - FACTS AND FIGURES
THERE ARE MORE THAN 15 BILLION WEB PAGES
Total Websites worldwide: 156 million+
Total blogs on the Web: 200 million+
83% of the online population ages 13 to 54 use social media Websites.
The average small business (less than $100 million) typically
has fewer than five people on their marketing team.
Are you keeping up?
Sources: Netcraft Report, Technorati, Knowledge Networks
get vertical. go local.
26. TM
DANGEROUS TREND #3 - FACTS AND FIGURES
ONLINE VIDEO IS GROWING
And It’s Working – Video is One of the Most Effective Media for Advertising.
Over 85% of users are downloading or streaming video in 2010 – nearly
a 25% increase in the last five years.
US Online Video Viewers As a Percent of
Internet Users, 2006-2011
2006 62.8%
2007 72.0% Users click on video ads
2008 80.0% about 5 times as often
2009 84.2% as they do on image ads.
Source: Klipmart, a company of DoubleClick
2010 85.4%
2011 86.6%
Note: ages 3+; online video viewer defined as an individual who downloads
or streams video (content or advertising) at least once a month
Source: eMarketer, August, 2007
get vertical. go local.
28. TM
DANGEROUS TREND #3 - POSSIBLE SOLUTION
NETWORK EXAMPLES:
VIDEO NETWORK EXAMPLES:
get vertical. go local.
29. TM
DANGEROUS TREND #3 - POSSIBLE SOLUTION
EXCLUSIVE VIDEO NETWORK
We blast your video to millions of viewers globally to ensure potential guests
know your true experience. Here are a few of our established partners:
TripAdvisor.com,YouTube, Google Video, MSN Video, yahoo! Video, your web site
get vertical. go local.
30. TM
DANGEROUS TREND #3 - POSSIBLE SOLUTION
TELEVISION REACH THROUGH ONLINE PLATFORM
1. Ability to measure your ads effectiveness with real-time analytics
2. Reach your target audience on premium inventory
3. Easy and affordable
• Take advantage of great media.
• Access inventory across a rapidly-growing
list of online, cable and major network
TV channels.
• Discover relevant programming to reach
your target.
• Use keyword and program targeting to run
ads on the shows that work best for you.
get vertical. go local.
31. TM
DANGEROUS TREND #4
Businesses are failing to acquire in-depth
analytics & track results accurately.
PLANNING Evaluation has never been more
important in the planning process.
Yet businesses are basing important
EVALUATION planning decisions on incomplete,
EXECUTION misleading or false data from outdated
tracking sources.
get vertical. go local.
32. TM
DANGEROUS TREND #4 - FACTS AND FIGURES
EVALUATION
How are you Tracking and Analyzing your Online Marketing?
MarketingExperiments.com, an online marketing research outfit, reported that “as much
as 29.5% of the clicks” in three experimental PPC campaigns on Google were
fraudulent. An estimated 17.1% of marketing dollars were lost in click fraud in Q4 - 2008.
7000
6279
6000
Dollars - Millions
5000
4000
Marketing Dollars
3000
Lost in Click Fraud
2000
1000 800
443
294
0
2001 2003 2005 2008
get vertical. go local.
33. TM
DANGEROUS TREND #4 - FACTS AND FIGURES
USE OF TRACKING TOOLS
While 42% of local online searchers respond to a business by
phone, only 5% of businesses use call tracking in their analytics.
50
40
30
Percent
20
10
0
Responses by Phone Call Tracking
Sources: TMPDM/comScore study, BIA/Kelsey study, ClickZ, 1.14.10
get vertical. go local.
34. TM
DANGEROUS TREND #4 - POSSIBLE SOLUTION
GOOGLE ANALYTICS
Google Analytics tools allow us to show detailed revenue figures including number
of transactions, number of purchased products and much more.
Conversion Rate
Visitors Profile
Avg. Order Value
Traffic Sources
Top Revenue Sources
get vertical. go local.
35. TM
DANGEROUS TREND #4 - POSSIBLE SOLUTION
UNIQUE SOURCE CODE TRACKING
propertyID=3067#ralmember
get vertical. go local.
36. TM
DANGEROUS TREND #4 - POSSIBLE SOLUTION
PHONALYTICS DASHBOARD
Connectivity
lost & repeat calls
Quick comparison
of call performance
get vertical. go local.
37.
38. TM
FACTS
Founded in 1998, ResortsandLodges.com® was one of the first major leisure travel
guides established on the Internet. Today, it is the most comprehensive online
resource for resort and lodge vacations worldwide, serving more than ten million
leisure, group and corporate travelers each year. The site’s loyal travel-minded
community spans 65 countries around the world, with the United States, Canada,
Europe and Asia leading the list. Travelers have direct access to original content,
colorful photography and high-quality video for thousands of leisure properties of
all type and sizes.
• We market over 21,000 Resort and Vacation Lodging Properties Globally
• Over 2,000 Reservation Phone Calls Generated Per Day
- average phone call = $700
- $42,000,000 In Phone Reservation Inuiries Per Month
• Over 680 Group RFP Per Day
- average group = $5,500
- $112,000,000 In Group RFP Per Month
get vertical. go local.
39. TM
DOLLARS SPENT ONLINE FOR LEISURE TRAVEL
79 billion 146 billion
2006 2010
get vertical. go local.
40. TM
INTERNET USAGE FOR LEISURE TRAVEL
8 out of 10 people taking vacations this year
will research their trips online
get vertical. go local.
42. TM
DEMOGRAPHIC HIGHLIGHTS
ResortsandLodges.com users
Total Audience:
10,500,000 million
unique visitors annually
Median Age:
42 years
Median Household Income:
$77,175
37% Male 63% Female
Statistics courtesy of Hitwise and audited by Price Waterhouse Coopers
get vertical. go local.
43. TM
DEMOGRAPHIC HIGHLIGHTS
80%
76%
70%
67%
60%
61%
50%
46%
40%
41%
30%
20%
10%
0
College Professional/ Married 1+ Children Homeowner
Graduate Managerial in Household
Statistics courtesy of Hitwise and audited by Price Waterhouse Coopers
get vertical. go local.
44. TM
TELEVISION NETWORK
We publish partners, compelling offers and last minute travel deals through
television commercials with affordability and a tremendous reach.
get vertical. go local.
45. TM
RESORTSANDLODGES.COM®
Comprehensive resort
directory offers searches
by map, location and
resort name.
Featured Platinum and Gold
listings rotate on Worldwide,
Nation and State pages.
Top 10 lists and professionally-
produced destination videos
are easily accessible from
the home page.
get vertical. go local.
46. TM
DYNAMIC AND CONTEXTUAL PUBLISHING
OPPORTUNITIES WITH RESORTSANDLODGES.COM®
Banner ads
positioned on State
and Region pages.
Text ads positioned
on State, Region, and
local City pages.
Platinum contextual ad
listing with guaranteed
placement.
Opt in positions available
for compare flight/ car/
lodging widget.
get vertical. go local.
47. TM
TEXT ADS AND VIDEO PROMOTION
Text ads and video promotion across 1,000’s of pages and relevant Travel Guides
Best rates text ads on
1,000’s of property
landing pages.
Hi-def destination
video promotion.
get vertical. go local.
48. TM
TOP 10 AD PLACEMENT
Additional placement
and articles property
specific to the top
10’s by region.
Contextual ad placement
best deals & regional travel
deals on article pages.
get vertical. go local.
49. TM
INCREDIDEALS™
incrediDEALS™ can be broadcast across comprehensive partner ad networks
and through weekly or monthly email blasts.
Text links from Region
pages lead to a custom
landing page.
Visitors can call toll-free
tracking number.
Visitors can click through
direct to resort website.
get vertical. go local.
50. TM
VACATION PACKAGES
Comprehensive directory includes rotating Featured Vacation Packages on
Worldwide, Nation and State pages.
Viewers can inquire by
email about packages
Viewers click directly to resort and availability.
home or packages pages. Toll-free tracking number allows
viewers to call property direct.
get vertical. go local.
51. TM
TRAVEL GUIDE
Regional “Stay Here” banners
highlight premiere properties.
Property text ads appear within
relevant content about the region.
get vertical. go local.
53. TM
NETWORK
Message is broadcast – and
tracked –through thousands of
global and niche sites dedicated
to resort & lodge travel deals.
get vertical. go local.
55. TM
TRACKING
Impressions, web site visits, email inquiries, and phone calls for transient & group business.
32868 2152 22 112
get vertical. go local.
56. TM
CALL RECORDING
Records calls in mp3 format, allowing users to listen to the content of each call.
Oct 2, 2008 8:39:39 570.489.8586
Unreviewed
0:59 Dallas, PA
get vertical. go local.
57. TM
DYNAMICALLY CHANGING PHONE NUMBERS
Each online tracking number automatically transfers to your site from your
advertisements for complete data on call lead generation.
800 Tracking Technology & Dynamic 800 Technology Example
(Notice the 866 number)
get vertical. go local.
58. TM
Notice the same 866 ResortsandLodges.com® tracking number
get vertical. go local.
60. TM
Myrtle Beach Hotels
gained $1,363,880 in
revenue, an ROI of 9.4 to
1, during a one-year VEM
Global campaign.
get vertical. go local.
61. TM
Targeted revenue opportunity
for Horseshoe Bay Resort
was $250,000; the VEM Global
campaign generated 3.5 times
that much at $891,000.
get vertical. go local.
62. TM
In one month, the VEM Global
campaign for West Virginia’s
legendary Greenbrier resort
generated $463,160 in revenue
opportunity – an ROI of 24:1.
get vertical. go local.
63. TM
Nickelodeon Family Suites
gained $298,455 in revenue
opportunity – nearly 3.5
times the projected target.
get vertical. go local.
64. TM
For Flying L Guest Ranch,
VEM Global projected
revenue opportunity of
$37,500. The result was
$339,405 – more than 9
times the projection.
get vertical. go local.
65. TM
The VEM Global campaign
for Colucci Log Cabins
generated $320,150, or 8
times the projected $40,000.
get vertical. go local.
66.
67. TM
FACTS
HotelsorMotels.com is dedicated to the hotel and motel property verticals
within the travel and hospitality industries.
It reaches a community of group, business and leisure travelers that spans 65
countries around the world, with the United States, Canada, Europe and Asia
leading the list.
• Access to more than 50 million viewers per month on the partner network.
get vertical. go local.
68. TM
DOLLARS SPENT ONLINE FOR LEISURE TRAVEL
79 billion 146 billion
2006 2010
get vertical. go local.
69. TM
INTERNET USAGE FOR LEISURE TRAVEL
8 out of 10 people taking vacations this year
will research their trips online
get vertical. go local.
70. TM
NETWORK
Message is broadcast – and
tracked –through thousands of
global and niche sites dedicated
to resort & lodge travel deals.
get vertical. go local.
71. TM
HOTELSORMOTELS.COM
Comprehensive hotel
and motel directory
offers searches by map,
location and resort name.
Useful, informative Top 10
lists are easily accessible
from the home page.
get vertical. go local.
72. TM
DYNAMIC AND CONTEXTUAL PUBLISHING
OPPORTUNITIES WITH HOTELSORMOTELS.COM
Banner ads
positioned on State
and Region pages.
Platinum contextual ad
listing with guaranteed
placement.
get vertical. go local.
73. TM
INCREDIDEALS™
incrediDEALS™ can be broadcast across comprehensive partner ad networks
and through weekly or monthly email blasts.
Text links from Region
and City pages lead to
a custom landing page.
Visitors can call toll-free
tracking number.
Visitors can click through
direct to hotel website.
get vertical. go local.
74. TM
VACATION PACKAGES
Viewers click directly
to resort home or
packages pages. Toll-free tracking number allows
viewers to call property direct.
get vertical. go local.
76. TM
TRACKING
Impressions, web site visits, email inquiries, and phone calls for transient & group business.
32868 2152 22 112
get vertical. go local.
77. TM
CALL RECORDING
Records calls in mp3 format, allowing users to listen to the content of each call.
Oct 2, 2008 8:39:39 570.489.8586
Unreviewed
0:59 Dallas, PA
get vertical. go local.
78. TM
DYNAMICALLY CHANGING PHONE NUMBERS
Each online tracking number automatically transfers to your site from your
advertisements for complete data on call lead generation.
800 Tracking Technology & Dynamic 800 Technology Example
(Notice the 866 number)
get vertical. go local.
81. TM
Targeted revenue opportunity
for Horseshoe Bay Resort
was $250,000; the VEM Global
campaign generated 3.5 times
that much at $891,000.
get vertical. go local.
82. TM
In one month, the VEM Global
campaign for West Virginia’s
legendary Greenbrier resort
generated $463,160 in revenue
opportunity – an ROI of 24:1.
get vertical. go local.
83. TM
Nickelodeon Family Suites
gained $298,455 in revenue
opportunity – nearly 3.5
times the projected target.
get vertical. go local.
84. TM
For Saybrook Point Inn &
Spa,VEM Global projected
revenue opportunity of
$50,000. The result was
$170,588 – more than 3
times the projection.
get vertical. go local.
85.
86. TM
FACTS
MoreContractors.com is dedicated to providing contracting services to
consumers who are researching home and lifestyle improvement projects online.
MoreContractors.com is a site of VEM Global™, which creates and acquires
vertical websites, maintains a network of thousands of global and niche sites and
owns and resells the latest Web and phone tracking technology. Our flagship site
alone generates:
• More than ten million unique visitors each year
• Over 60 million page views per year
• Direct access to over 17,000 clients worldwide.
more information. more choices. more contractors.
get vertical. go local.
87. TM
DEMOGRAPHIC HIGHLIGHTS
MoreContractors.com serves homeowners and renters primarily consisting of
do-it-for-me customers, as well as others buying for personal and family use.
MoreContractors.com users are:
• Midwestern - among the highest homeownership rates in the U.S.
• European American - highest ownership rate of all nationalities
• Most likely between ages of 55-64
• Likely to be married couple families
get vertical. go local.
88. TM
MORECONTRACTORS.COM
Comprehensive contractor
directory allows searches
by map, location and
contractor name.
Featured Contractors
highlight individual businesses
on the home page.
Useful, informative Top
10 lists present the best
contractors by city.
get vertical. go local.
89. TM
LISTING PAGE
Banner ads
positioned on State
and Region pages.
Platinum contextual ad
listing with guaranteed
placement.
get vertical. go local.
90. TM
LANDING PAGE
Hi-def contractor video
Separate listings by promotion.
contractor type.
Lists of services offered,
cities served, products
used and affiliations.
get vertical. go local.
91. TM
MEMBER CENTER
Users can save favorite contractors, create and add projects, and submit
quote requests.
Communication log
lets users communicate
directly with chosen
contractors.
get vertical. go local.
92. TM
CONTRACTOR SPECIALS
Text links from Region
and City pages lead to
a custom landing page.
Visitors can call toll-free
tracking number.
Visitors can click through
direct to the contractor
website.
get vertical. go local.
93. TM
TOP 10 AD PLACEMENT
Additional placement
and articles specific to
the top 10’s by region.
get vertical. go local.
94. TM
NETWORK
Message is broadcast – and
tracked - through thousands of
global and niche sites dedicated
to contractors.
get vertical. go local.
97. TM
CALL RECORDING
Records calls in mp3 format, allowing users to listen to the content of each call.
Oct 2, 2008 8:39:39 570.489.8586
Unreviewed
0:59 Dallas, PA
get vertical. go local.
98. TM
DYNAMICALLY CHANGING PHONE NUMBERS
Each online tracking number automatically transfers to your site from your
advertisements for complete data on call lead generation.
800 Tracking Technology & Dynamic 800 Technology Example
(Notice the 866 number)
get vertical. go local.
99. TM
Notice the same 866 tracking number
866.525.8305
get vertical. go local.