1:1 and Viral Social Media Marketing Product to build and engage Communities across networks with CRM integration! Social Branded Games add spice to the offering to help brands retain communities.
Slides utilisées lors du cours "Blogs & Blogosphere Management" donné à Grenoble Ecole de Management, dans le cadre du master Internet Strategy & Web Management, en décembre 2012.
Amaze generation phase 2 final - October 2013Microsoft
The Amaze Generation are tomorrow’s society shapers. Today’s technological change is part of their lives – it’s unremarkable; they adopt it and change it at will. But how is it changing them and how will they, in turn, change society?
We are following a group of 10-15 year olds (our Amaze Generation) over a period of five years to understand their digital selves. We want to know how they evolve behaviourally, how they interact with digital tools, sites, networks… how tomorrow’s generation will communicate and shape tomorrow’s technology.
Slides utilisées lors du cours "Blogs & Blogosphere Management" donné à Grenoble Ecole de Management, dans le cadre du master Internet Strategy & Web Management, en décembre 2012.
Amaze generation phase 2 final - October 2013Microsoft
The Amaze Generation are tomorrow’s society shapers. Today’s technological change is part of their lives – it’s unremarkable; they adopt it and change it at will. But how is it changing them and how will they, in turn, change society?
We are following a group of 10-15 year olds (our Amaze Generation) over a period of five years to understand their digital selves. We want to know how they evolve behaviourally, how they interact with digital tools, sites, networks… how tomorrow’s generation will communicate and shape tomorrow’s technology.
This is a basic summary of Social Media. It was a presentation given to the Dorking Halls Business Club that meet each week.
It was designed to be discussed in 10 minutes and give a general overview of what is going on.
2011 Brunswick Study on the Use of Social Media Among Business JournalistsBrunswick Group
Brunswick Research has released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
We constantly collect data from the successful IT implementations - not just our own. On this basis, we have developed open IT architecture that allows building an omnichannel solution.
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...Hilding Anderson
The full in-depth research study on Omnichannel Retailing and the changing nature of the retail experience. Proprietary research in the U.S. and Canada.
This is a basic summary of Social Media. It was a presentation given to the Dorking Halls Business Club that meet each week.
It was designed to be discussed in 10 minutes and give a general overview of what is going on.
2011 Brunswick Study on the Use of Social Media Among Business JournalistsBrunswick Group
Brunswick Research has released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
We constantly collect data from the successful IT implementations - not just our own. On this basis, we have developed open IT architecture that allows building an omnichannel solution.
In-Store Digital Retail Study: Exploring the Reality of the Digitally-Enabled...Hilding Anderson
The full in-depth research study on Omnichannel Retailing and the changing nature of the retail experience. Proprietary research in the U.S. and Canada.
Connected Retail: The Business Case for IoT in RetailOliver Guy
IoT (Internet of Things) has a lot of promise for retailers over the next few year. Estimates run into the hundreds of billions of dollars of annual impact by 2025. But building an ROI is difficult. How do you get value now?
How to identify customer pain points and create agile solutions that will ensure long term health for your brand? Alasdair Lennox walk us through innovation in retail at the 2016 Online & Offline Retail forum in Moscow.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
Even though e-commerce is driving quick sales growth, brick and mortar is still the major player in retail industry. According to the survey by TimeTrade, 85% of consumers still prefer to shop in-store. And there are more than 20 online retailers have opened physical stores. It's time for retailers to rethink their omnichannel strategies with store transformation.
The Internet of Things is revolutionizing retail store operations. With the connected devices and sensor data, retailers can receive real-time information of both physical and digital worlds. They can use these insights to offer timely and personalized customer services, make better operational decisions, and secure merchandising and supply networks. Learn about how can IoT provides new opportunities and values for retail business and start your IoT journey with The Honeywell Building Sense.
For more information, visit ibm.com/iot/retail
Social Media and Hospitality - Mark Nolan's Class, Shannon College of Hotel M...Avvio
Presentation to Mark Nolan's class from Shannon College of Hotel Management on Tuesday 27th March 2012.
We look at the current landscape from the perspective of hoteliers and students. Consider new trends and opportunities. Helpful tips and stats (for students) on Linkedin, Facebook, Twitter and Google Plus. Please visit www.facebook.com/avvio for details on the other resources mentioned during the presentation.
Still Setting the Pace in Social Media: The First Longitudinal Study of Usage...Elizabeth Lupfer
This research shows that charitable organizations are still outpacing the business world and academia in their use of social media. In the latest study (2008) a remarkable eighty-nine percent of charitable organizations are using some form of social media including blogs, podcasts, message boards, social networking, video blogging and wikis. A majority (57%) of the organizations are blogging. Forty-five percent of those studied report social media is very important to their fundraising strategy. While these organizations are best known for their non-profit status and their fundraising campaigns, they demonstrate an acute, and still growing, awareness of the importance of Web 2.0 strategies in meeting their objectives.
Campus Party 2011 Consumer Social Media SurveyJeffreyGroup
How do consumers view companies and brands that take an active role in communicating with their customers through social media? This survey reveals how consumers expect the brands they patronize to relate to them online, and the findings show that trust and perceptions of reliability increase when brands engage in real dialogue online. Consumers will listen, but they want to be heard as well. When the balance of brand communications favors two-way communication, the brand and its relationships benefit.
Ipsos MediaCT and YouTube: A Connected Generation - The Rise and Rise of Soci...Ipsos UK
Authors Sarah Everitt and Louise Brice look at the rise of social networking, the opportunities for businesses who engage with social media and how being social on the web has changed the dynamic of how people interact with media and brands.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
This presentation covers the social media landscape in Australia and how it is impacting businesses and provides insights into how to build a sociall enabled business. If you want to talk more about what we can do for your business, get in touch at info@inlight.com.au
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Recruiting in the Digital Age: A Social Media Masterclass
360 Buzz Ads
1. Social
Apps
Social
Loyalty &
Branded
Rewards
Gaming
360Buzz
Ads
Social
CRM Networks
Integration & Mobile
Integration
2. Social media today!
Facebook hitting 500 M
“3rd
Users – 6/10 Largest
Total Internet Country”
Population - ~ 1.8 132 M Monthly Active Users
Billion – 3/2010 MySpace- 250 million!
India ~ 18 M on Facebook
Users on Social
Media ~ over 67%
2009 – A Watershed
• Social Media has become
#1 application over E-mail
in May 2009
• Social Media overtakes
Enterprise Software in
investment and user base
- Nielsen Online
3. 20th Century Marketing Approach
• “Spray and Pray” approach
• Focus on transaction
21st Century makes a Paradigm shift!
• Engage in Conversations
• Build Communities
• Listen to your Communities
• Focus on Users and Communities
4. Leading Online Services used to Share Online Content Worldwide – July
2009 - % share
Others 11.70%
Bebo 3.10%
stumbleupon 3.40%
89% online
reddit 3.80% content is
Yahoo Buzz 3.90% shared
through
Google Bookmarks 4%
Social Media
Digg 4.40%
Delicious 4.50%
Windows Live 4.70% Facebook,
MySpace 5% Twitter, MySpace
are used by 40%
Yahoo!Bookmarks 5.50%
Twitter 10.80%
E-mail 11.10%
Facebook 24%
0% 5% 10% 15% 20% 25% 30%
Facebook share increases to over 40% in Mar 2010
5. Age Group
Carribe World-wide Social
an &
Latin
Networking Users
45-55 yrs 28.20%
Americ
a
12%
37-44 yrs 26.40% Asia
35%
Europe
, MEA
25-36 yrs 33.70% 28%
North
Americ
a
25%
18-24 yrs 11.70%
Source RazorFish Feed Report 2009
Users below the age of 24 drops to 27% on Facebook in Mar 2010
6. Primary Reason to Interactions
"Friend" a Brand
Looking for Deals on
FB/Mysp 37%
Other 0.70%
Looking for Deals on
Twitter 44%
Service, Support or Product
5%
news
Posted a Review 73%
Interesting Content 18.20%
Played a Branded Game 65%
Friends of Fans 6.20%
Video on YouTube 67%
Exclusive Offers/Deals 36.90%
Read Corp Blog 70%
Current Customer 32.90% Search a Brand 97%
Source RazorFish Feed Report 2009
7. Build a Community Facebook users
around a brand and spend an Avg. of $ 71
engage in more than non-FB
interactions Fans
68% of FB likely to
Viral Social Apps for
reach and velocity to recommend
acquire Fan base 38% likely to accept a
recommendation
Emerging Channels for 44% willing to try a
Lead Gen in 2010 - US brand being used by
74% a friend
39% 34%
10% - Syncapse.com
Social Virtual Mobile Other
Media Events Channels
Source- Emarketer.com Copyrights 360BuzzAds 2010 7
8. Cust. Acquisition Sites Used regularly by
channels – North Online US Shoppers –
America – Jan 2010 Dec 2009
B2C B2B Total 56%
68%
57%
31%
51%
46% 44% 45%
43% 41% 41% 22%
38%
33% 15%
11%
26% 8%
5%
2% 2%
Company Facebook Twitter LinkedIn
Blog
Copyrights 360BuzzAds 2010 Source- Emarketer.com 8
9. Avg. Value of Fan – Deriving Fan Value
USD 136.38 •SOCIALTrac Report 2010 – by Syncapse.com
6.79 0.47 1. Product Spending:
13.57 • The ability to understand the methodology of
increasing product spending.
2. Loyalty:
• The ability to understand the available means to
influence and promote brand loyalty within a target
audience.
71.84
43.71 3. Propensity to Recommend:
• Probability and propensity for word-of-mouth
recommendations leading to sales.
4. Brand Affinity:
• The impact on brand perception and recall.
Spend 5. Media Value:
Loyalty • Efficiencies of earned reach and frequency via the
Facebook platform.
Recommendations
6. Acquisition Cost:
Earned Media Value
• Efficiency of Fans in enticing others to participate and
Cost Offset of Fan Acquisition drive organic membership
Copyrights 360BuzzAds 2010 9
10. Avg. Online Spend - US, Tools Used
by time spent 91%
85%
Facebook Twitter 80%
75 73 72% 71%
67 60%
63 61 51% 49%
50 40%
36%
43
USD
27
Heavy Medium Light Non-Visitors
11. Avg Amt spent on Virtual Goods
Virtual goods – N. Revenues - in
America in USD Million USD
2010
6006
2009 2010
5047
99
4070
87 31% users bought
3107 Virtual Goods on
Social networks
2219
50
1325
30 29% users bought on
Social Network Games
Mean Amt Median Amt
12. Limitation of WoM :
Reach & Velocity for WoM
WOM - Largest
factor for
Conversion!
Conversion
Rate : 90%+
Direct
Marketing : 30-
40% is second! Social Media delivers Reach
& Velocity to Word of Mouth!
15. Viral Social apps propagates conversation
to build a community
Reach Fans and Friends of Fans
Approx. 5-30% of Friends link back to page
Mobile Integration
Targeted engagements
Build Word of Mouth Campaigns with high
Velocity and Reach
16.
17. COMMUNITY APPS TRANSACTIONAL APPS
Invites, Gifts, Greetings Discount Coupons
Trivia, Quotes,… Cash Vouchers
Contests, Text based Group Buying
Treasure hunts Tickets
Surveys, Quizzes and Sweepstakes
Polls Shopping Catalogs
Feedback cum Rating E-commerce
Viral File, Video & Photo Transaction Fee per
shares transaction
Store Locator
18. CRM INTEGRATION SOCIAL GAMING
Single Sign On for Users 3D animated Gaming on
and customers across Facebook
Social Media and CRMS Drive Virality and Micro-
Capture Social Media transactions
Interactions for Lead Integration with CRMS
Generations and through 360BA
Promotions Framework
CRMs : SalesForce.com, Platforms supported:
Siebel, SAP, etc Facebook
iPhone, Wii
19. Loyalty and Rewards
Geo- Targeting
Integrated Payment Gateway
Analytics and Reporting
Custom Reports
Cross Media Messaging & Alerts
Notifications, E-mail and SMS
Web Services based Extensible Architecture
Social Media Standards
Privacy Policies adhered across Networks
IAB Standards
20. • User Clubs
• Contests
Branding • 3D Branded Games
• CSR
• Promotions
Customer • 3D Branded Games with Promotions
Acquisition • Group Buying
• Loyalty and Rewards
• Loyalty & Rewards
Customer • Issue Resolution
Support • CRM Integration
21. Facebook Connect
Single sign On to CRM and Facebook
CRM to capture Customer interactions
▪ Content Share
▪ Loyalty and Rewards
▪ Promotions
Invites & Events
Facebook Fanbox on Portal
Facebook LiveStreams on Portal
▪ *Requires Portal with Login/Authentication and Database
22. Twitter YouTube
Integrate Twitter Video sharing
Account with Rating, Comments,
Facebook Page Shares, etc, between
Cross Network Facebook and
Content sharing YouTube
▪ Comments, Likes, etc.
▪ Canned Messages
Favorites, followers,
friends, etc.
23. Transactional Apps Branded Games
Subscription per App Custom Development
Payment Gateway CRM Integration
integration Custom Development
Transaction Fee SalesForce.com –
Community Apps SaaS model
Annual Subscription Bespoke Applications
per App Optional
Based on Feasibility
and Requirements