This presentation was made to the NSBA at their conference. The NSBA is a longstanding client of SWMG.

1. Digital & Social Media Marketing
Staying Calm and Carrying On
March 2012

2. Agenda
• Introductions
• Digital dynamics
• Interesting facts
• Who’s doing it right
• Some suggestions
• Q&A

3. Today’s theme

4. Who’s using social media or other
digital tools?

5. What’s your biggest question, issue
or fear?

6. Introductions

7. Who is this guy?
Advertising Agencies &
Sales & Marketing Roles Consulting Companies
Past/Current Clients

8. Today’s digital dynamics

9. Daily digital interactions

10. The online laundry list

11. The new ‘icons’ and influencers

12. Things, they have a changed

13. But keep in mind

14. Here are a few things you should
know

15. What are people doing online?
93% 74% 58%
2010 StatsCan

16. Top 3 sites visited by Canadians
Experian Hitwise, Jan. 2012

17. We LOVE facebook
Over 17.2 million
Canadians are on
2012 Checkfacebook.com

18. Video too...
Every month, over
70% of Canadian
Internet users visit
comScore 2011

19. Social networking isn’t just for kids
+15% +46%
Tech Vibes 2011 and comScore 2012

20. Where else are people going?
+39%
+60%
+180%
+364%
comScore 2012 (Unique Visitors)

21. But... ‘traditional’ media still has it’s place
45.2
22.4
14.3 15.5
0.8 0.0
Television Radio Newspaper Magazines Internet Out of home
Q: Which ONE of the following media is your primary source for News?
Source: BBM Analytics OmniVU May 2011 – Adults 18+

22. Saying all of that...

23. Results based examples

24. http://youtu.be/owGy
kVbfgUE

25. Is wasn’t just some silly campaign
• Launched early 2010 - just before the Super Bowl
• Over 33 million YouTube views and 4 billion total
impressions
• Within 3 months, volume of body wash shot up by 40%
• Business now at an all-time high for the brand
2011 P&G Annual Report

26. http://youtu.be/ql-
N3F1FhW4

27. Minivan are cool?
• Primary call-to-action was the YouTube channel
• Saw 199,287 shares on facebook, 4,584 tweets and 687
blog posts
• People could develop and post their own videos
• Toyota Sienna sales up 92.9% - Sept. 2010 vs Sept. 2009
2011 Toyota

28. So what do that all teach us?
• Tap into a human truth/desire
• Have an idea
• Create unique content
• Ensure integration
• Engage and respond
• Track results
• Adjust and evolve

29. After going over all that, are you
still wondering “why should I”?

30. Here are the facts...
• Your customers are there
• It’s effective (if used properly)
• It’s scalable
• You get real-time feedback
• It’s free (most are)
• Efforts are trackable
• You have the content
• You can sell online

31. Looking ahead

32. Ensure you do the following...
Talk to your ‘customers’ – find out how best
to engage them
Map out a plan – goals, content, tools,
topics, resources, etc.
Think differently – you can’t use
‘traditional’ thinking in a non-traditional
medium
Don’t disregard the past – integrate with the
tools you’ve used in the past

33. Ensure you do the following...
Start slow – don’t overwhelm yourself with
digital or social media ‘toys and tricks’
Listen, engage and act – the worst thing you
can do is nothing
Revisit and adjust – if it’s not working,
change it

34. Rolling out the plan

35. Make sure you website is in order

36. Then look at...

37. Check out other tools like...

38. And in the end...

39. Questions?

40. Thank you
sean@williamsmarketing.ca
www.williamsmarketing.ca
@swmgroup
linkedin.com/in/seanwillliams