This is a presentation I put together in 2009 for a client of mine, Oasis (a bottled water company in Dubai, UAE).
The Innocent Smoothies case study was used in an effort to convince Oasis to take a similar "human" approach to communication by proving that FMCG/CPG products can be successfully differentiated in such a manner.
It is then followed by a competitive analysis.
Consumption behavior of fruit shake drinkers in Quezon CityGil Alfonso Jr.
The market research is about introducing a new brand of fruit shake that will serve the lower-end market. It includes comprehensive market research process; identifying existing brands; conducting market survey and generating possible market segments.
This is a presentation I put together in 2009 for a client of mine, Oasis (a bottled water company in Dubai, UAE).
The Innocent Smoothies case study was used in an effort to convince Oasis to take a similar "human" approach to communication by proving that FMCG/CPG products can be successfully differentiated in such a manner.
It is then followed by a competitive analysis.
Consumption behavior of fruit shake drinkers in Quezon CityGil Alfonso Jr.
The market research is about introducing a new brand of fruit shake that will serve the lower-end market. It includes comprehensive market research process; identifying existing brands; conducting market survey and generating possible market segments.
2015 Consumer Trends in Food and Beverage - Insights from SIAL Paris Hamutal Schieber
-- Thank you for downloading! Excited to announce a new 2016 presentation - check out our Slideshare! --
The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
Start Over Strategy For Tomorrow's FutureThoughtworks
Josh Siegel, CIO of Natural Markets Food Group and Mark Collin, Head of Retail, ThoughtWorks Europe at ThoughtWorks Live Europe 2014.
Today's retail food landscape is in a constant state of change - with digital disruption creating multi-channel challenges. In addition, there is increasing consumer demand for healthier food options. Retailers must adapt by learning how to address these continual shifts and develop meaningful customer experiences across multiple touch points. Learn how Natural Markets Food Group is leveraging experience design and technology to create a truly innovative approach in the retail food and food service industry.
Permaculture Propaganda: A Crash Course in Marketing, Brand Development, Prod...DiegoFooter
Want to make a living at permaculture?
We’ll teach you everything you need to know about the black art of marketing.
You’ll learn strategies, tactics, deep insights into consumer psychology, design deconstruction techniques, secrets, lies, and ways to manipulate the right people in the right ways. Marketing isn’t (necessarily) evil, and it’s not what you think it is.
In this 3-hour workshop that will definitely not put you to sleep, we’ll teach you how to use propaganda for good.
Learn more at permaculturevoices.com.
For 2009, Pavone creating a food trends presentation based on research we conducted with our contacts throughout the industry. This is that specific presentation. If you are interested in seeing our 2010 Food Trends presentation, please contact us.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. 1. CASE REVIEW
2. BACKGROUND
• MARKET
OVERVIEW
• SWOT
• COMPETITOR
3. SEGMENTATION
4. CUSTOMER ANALYSIS
5. BRAND IDEA
6. LAUCHING PLAN
AGENDA
3. BUSINESS BACKGROUNDBUSINESS BACKGROUND
A great corporation
having business on
FMCG and a top local
agricultural company
together co-operates to
found the VINARICE.
VINARICE want to enter
the branded-rice market.
Target Customer : 6 cities
(Hà Nội, Hồ Chí Minh, Hải
Phòng, Cần Thơ, Đà
Nẵng, Huế)
AMBITIONAMBITION
20% market
share counted
by the amount
consumed.
Top-of-mind
for the most
preferred
brand on rice
production.
MARKETING PROBLEMMARKETING PROBLEM
Develop product concept &
build brand positioning for
VINARICE.
Develop a marketing launching
plan
4. 90%
10%
Vietnam Rice Market Share
Un-branded Rice
Branded-rice
350 kg/year/person BUT 90% still used
non-branded rice (IPSARD)
PROBLEMPROBLEM
There is no standard for the
quality of the un-branded
rice which consumed for
nearly 90% by Vietnamese.
There is no clue to ensure
about the hygiene &
sanitation , which cannot
ensure to protect the health
of the customers
BACKGROUND-Market OverviewBACKGROUND-Market Overview
5. -Financial Strength
-Distribution System
- Experience &
Knowledge about rice.
- Good relationship
with government &
farmers
-New brand , lack of
image .
-Influenced by Pioneers
-The increase in trend
of concern about
hygiene factors of
foods of Vietnamese
-Favor policies from
government on
agricultural industry
-Hard to change habit
on consuming rice of
Vietnamese
-Competition from
other brands.
Strength Weakness
Opportunities Threats
BACKGROUND-SWOTBACKGROUND-SWOT
6. Ngoc Dong
High
25.000/kg
Global GAP
Tu Quy Ong Tho
Medium
-High
17-21.000/kg
Hoa Lua
Medium
Hoa Sua
Organics
50-70.000/kg
Organic
High
25.000/kg
Global GAP Global GAP
High
19.000/kg
Compete for a small piece of rice market (10%)
Distributed mostly through MT
Do not have clear brand image
Compete for a small piece of rice market (10%)
Distributed mostly through MT
Do not have clear brand image
Key
product
Segment
Price
Key point
Weakness
BACKGROUND-CompetitorBACKGROUND-Competitor
7. CUSTOMER-SEGMENTATION
Segmentation based on :
+Attitude/Concern about Hygiene in
purchasing foods
+Level of feeling secured about un-
branded rice
Hygiene
Seeker
Hygiene
Seeker
WavererWaverer LoyaltyLoyalty
Do not feel secured about
the hygiene factor of un-
branded rice , having
purchased the branded rice
in MT channel
Do not feel secured about
the hygiene factor of un-
branded rice , having
purchased the branded rice
in MT channel
Be satisfied with the un-
branded, but sometimes
still questioning about the
quality, hygiene
Completely satisfied with
un-branded rice, and be
not eager to change.
Strictly follow
Be active in the market.
They proactively approach
information they need
when shopping. They
strictly care about the
healthy aspect of foods.
Be active in the market.
They proactively approach
information they need
when shopping. They
strictly care about the
healthy aspect of foods.
Be influential in making
shopping decision. They do
not intensely put the high
involvement in daily
shopping . They are
affected by the information
given.
Be influential in making
shopping decision. They do
not intensely put the high
involvement in daily
shopping . They are
affected by the information
given.
They put low involvement
in making shopping
decision. They are classic
customers. It’s not easy
for to change the
shopping behavior.
They put low involvement
in making shopping
decision. They are classic
customers. It’s not easy
for to change the
shopping behavior.
Education: 12+
Age: 25-35
Income: AB+
Education: 12+
Age: 25-35
Income: AB+
Education: 12+
Age: 25-41
Income: ABC+
Education: 12
Age: 37-45
Income: BC+
12.5%12.5% 55%55% 16%16%
Demographics
Shopping
behavior
description
Feeling secured
about un-
branded rice
Segment Size
8. We pick “Waverer” as
our CORE TARGET
We pick “Waverer” as
our CORE TARGET
Because :
+ Large size (>50%)
+Be not completely satisfied
with the current thing.
+Easily to switch and try
new things
We choose
-ABC+, 25-41,6 cities-ABC+, 25-41,6 cities
Profile:
+The buyer in
household
+Married
+ABC+
+25-41
+ In 6 cities
Profile:
+The buyer in
household
+Married
+ABC+
+25-41
+ In 6 cities
Attitude/Behavior to
Category:
+Satisfied with current
product (but not completely)
+ Comfortable with price
range (10.000-17.000)
+Easy to switch if suitable
+Familiar with TT (tradition)
Attitude/Behavior to
Category:
+Satisfied with current
product (but not completely)
+ Comfortable with price
range (10.000-17.000)
+Easy to switch if suitable
+Familiar with TT (tradition)
Shopping behavior
description:
Be influential in making
shopping decision. They do
not intensely put the high
involvement in daily
shopping . They are affected
by the information given.
9. Customer
Understanding
What they say ?What they say ?
“I am cared about
the cleanliness
and hygiene of
the FOODS I
choose for my
family. I AVOID to
buy the “vague-
origin” foods . ”
Why they say ?
“ Just because lots
of the cases of
food-poison, the
images of dirty
foods appeared
around their life”
What they do?What they do?
“They stick
into the habit
of buying un-
branded rice
on street ”
Why they do?Why they do?
“Because that
kind of rice causes
NO negative
effect on them by
years , and it
meets the
expectation of
feeling TASTY,
YUMMY in every
meal ”
One point we found that : Most of customers especially the INITIAL trial, when
they switch to buy at a new street rice stall , they usually ask with the same
content : “ The origin of the rice they choose to use and how is it? “
One point we found that : Most of customers especially the INITIAL trial, when
they switch to buy at a new street rice stall , they usually ask with the same
content : “ The origin of the rice they choose to use and how is it? “
10. What is their TENSION ?
They accepted that kind of rice as a final decision that it satisfied their need of
FEELING TASTY in every meal. However, they pursue for more . They also need
the FEELING SECURED on the foods I choose for my family to eat . I cannot
completely enjoy the food if I do not completely trust in it .
Customer
Understanding
What is their BARRIER?
I get familiar with the CONVINENCE ( near house, home call & delivery,
easily change..) of the street-store by years . It’s so difficult & inconvenient
for me to carry on a heavy package of rice from MT to house .
11. Customer
Understanding
INSIGHT
I hope there is something
that can satisfy my need of
FEELING TASTY and also
fulfilling my expectation of
FEELING SECURED , so that
my family can completely
enjoy our meal.
12. BRAND
IDEA
+Recently, the market of PESTICIDE, INSECTICIDE& ARGRICULTURAL CHEMICALS is
critically out of the control of the authoritative. It appeared with fake, un-branded or
made in china products in every where – from large wholesale to small retailors, stores.
+While over 92% the supply source for these product of Vietnamese farmer and some
brands are from outsiders (retailors, stores).
IDEA
VINARICE will research, experiment and
produce PESTICIDE,INSECTICIDE &
ARGRICULTURAL CHEMICALS by its own
Develop a 100% “Self-Contained” progress
of producing & processing rice.
A new and 1st DEFINITION about “Hygiene”
on rice, which become more persuasive
13. Brand Truth
Category
Truth
Consumer
Truth
I hope there is something that can not
only satisfy my need of FEELING TASTY
and also fulfilling my expectation of
FEELING SECURED , so that my family can
completely enjoy our meal.
Characteristics of
branded rice:
“Secured”
100% “Self-Contained” progress
Brand
Essence:
Brand
Essence:
“Give you the best
secured products !
BRAND
IDEA-
Positioning
14. BRAND
IDEA-
Positioning
TO WHOMTO WHOM WITH WHATWITH WHAT DIFFERIENTIATED BYDIFFERIENTIATED BY R2BR2B
-ABC+, 25-41,6 cities-ABC+, 25-41,6 cities
Inherent yummy
taste
&
“Give you the best
secured products”
*100% “Self-Contained”
progress
*Pioneer in Vietnam
when research,
experiment and
produce
PESTICIDE,INSECTICIDE
& ARGRICULTURAL
CHEMICALS by own
+Innovative
hi-tech,
advanced
equipment.
+Talented and
heart-warming
scientists,
researchers.
15. BRAND
IDEA-
Product
Our ProductOur Product
Keep the inherent
favorite taste of the
customer regionally . We
primarily develop
different product
portfolio for 2 main
region : North and South
” We launch our product
to provide for customer
with not only the delicious
tasty but also with the
best for health”.
Our CommitmentOur Commitment
Pioneer in the market
for stating the new
“hygiene –definition”
certificate of “100%
“Self-Contained”
progress in the
product.
Demonstrate
clearly the 100%
“Self-Contained”
progress
Meet the hygiene
standard on
chemical residue
limited level ,
humidity, purity and
consistency .
Our Package
State the origin of the
rice input, nutrition
ingredients,
characteristics .
Package Size:
2kg,5kg,20kg
17. BRAND
IDEA-
Place
Key Point
We must develop “ Convenience”We must develop “ Convenience”
Distribution system
6 cities
+1 storage
house/city
Local Agency
+Manage local customer list
+Calls & Delivery
+Showroom/selling point
Local Agency
Market Intercept
+Selling points
+Approach & consult
Market Intercept
6 Cities6 Cities
19. KEY
POINT
INSIGHT
I hope there is something
that can satisfy my need of
FEELING TASTY and also
fulfilling my expectation of
FEELING SECURED , so that
my family can completely
enjoy our meal.
BARRIER
DRIVER
HESITATATION TO
CHANGE HABIT
BECAUSE OF
FEELING DOUBTFUL
ABOUT HYGIENE RICE
DEFINITION
THE ASTONISHED
REAL FACTS THEY
HAVE NOT
KNOWN
20. BIG IDEABIG IDEA
HAVE YOU
EVER
KNOWN ?
KEY IDEA: Communication
campaign demonstrates most
of astonished facts around
RICE ,which exist for times
BUT they didn’t know.
CONSUMER
TOUCH
POINT
TV
NEWS
PAPER
MARKET
CUSTOMER JOURNEY
OBJECTIVE
CUSTOMER JOURNEY
OBJECTIVE
Shocked
about
what they
are using
Shocked
about
what they
are using
Evaluate/
judge and
consider to
change
Evaluate/
judge and
consider to
change
Aware
ness
Aware
ness
ExperienceExperience TrialTrial
21. TRIGER EXPERIENCE AMPLIFY
KEY HOOK
OBJECTIVE-
MESSAGE
SUPPORTING
TATICS
Shocked at what they are
currently using, trigger
their feeling of
UNSECURED
Message: “Have you
known about what you
are using ?”
“Untold Stories”
TVC
Editorial
TV Reportage
Brand appears to deal
with their unsecured,
and turn it into SECURED
by FACTS about our
company.
Message: “ Have you
known about us ?.”
+“Sampling Tour”
+”TALKABLE RICE LANDS”
In-ground
TVC
PR
Amplify the result
PR
Social Seeding
DEPLOYMENT
PLAN
22. UNTOLD STORIES
A series of news, astonished
facts around Agricultural
Chemical, Pesticide, Insecticide
used for rice production .
Information Journey :
Shocking actual context in rice
production Shocking Effect
on Health Shocking Fact that
the creator ( the farmer) afraid
to eat their rice , which is
grown by them.
Objective :
Try to trigger & escalate the
feeling UNSECURED about
current un-branded rice.
TRIGER
23. SAMPLING TOUR
We organize in-ground
activities at target’s
gathering places in 6 cities
where they can
experience 1st new
DEFINITION about
“Hygiene” on rice
SAMPLING TOUR
We organize in-ground
activities at target’s
gathering places in 6 cities
where they can
experience 1st new
DEFINITION about
“Hygiene” on rice
BRAND ROLE
Try to connect their
feeling unsecured to
our positioning that
“Give you the best
SECURED products” by
our differentiation.
BRAND ROLE
Try to connect their
feeling unsecured to
our positioning that
“Give you the best
SECURED products” by
our differentiation.
EXPERIENCE
OBJECTIVES
Be aware of our
brand
differentiation
Believe Get
Trial.
OBJECTIVES
Be aware of our
brand
differentiation
Believe Get
Trial.
24. TALKABLE RICE
-LANDS
We develop our
DIFFERENTIATION into
WORDS by ARTISTIC
PICTUREs on our farming
land
TALKABLE RICE
-LANDS
We develop our
DIFFERENTIATION into
WORDS by ARTISTIC
PICTUREs on our farming
land
“100% “Self-Contained” Progress”
“Best Secured Rice”
“1st rice producer
producing agricultural
chemicals by its own”
EXPERIENCE