Wine, Branding, and Social Media - Paul Mabray
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This document discusses the importance of social media and contextual data in understanding customers in the wine industry. Some key points: - There are over 2.5 million daily conversations about wine on social media with 450k new users monthly - Data from 1 billion past conversations can provide insights when analyzed alongside information like user interests, interactions, identity, commerce activity, and context - Digital media now accounts for 44% of customer media consumption, yet the wine industry only spends 7.9% of marketing dollars on digital - Most wineries only get 2-20 organic social media mentions per week and over 80% of those mentions go unanswered
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Sense Levent offers a luxurious living experience in the heart of Istanbul’s vibrant Levent district.
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Welcome to KA Housing, a distinguished real estate development nestled in the heart of Eyüpsultan, one of Istanbul’s most promising districts.
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Listing Turkey - Yeni Eyupevleri Istanbul
Discover Yeni Eyup Evleri 2, nestled among the rising values of Eyupsultan, offering the epitome of modern living in Istanbul.
With its spacious living areas, contemporary architecture, and meticulous details, Yeni Eyup Evleri 2 is poised to be the star of your happiest moments. Situated in the new favorite district of Eyupsultan, claim your spot and unlock the doors to a peaceful life alongside your loved ones. Nestled next to the historical and natural beauties of Eyupsultan, embrace the comfort of modern living and rediscover life.
Social Amenities:
Yeni Eyup 2 offers a life filled with joy with its green landscaping areas, gym, sauna, children’s play areas, café, outdoor pool, and basketball court. Reserve your place for unforgettable moments!
Reliable Structure:
With 1+1, 2+1, and 3+1 apartment options, Yeni Eyup Evleri 2 is designed with first-class materials and craftsmanship. The doors to a safe and comfortable life are here! Choose the option that suits you best and step into your dream home.
Project:
Yeni Eyup 2 is conveniently located, with Istanbul Airport just 26 minutes away, the Mecidiyeköy Metro Line 4 minutes away, and the Tram Stop 5 minutes away, making your life easier with its central location.
Location:
Your home is positioned in a privileged location, providing easy access to the city center, shopping malls, restaurants, schools, and other important places.
Yeni Eyup 2 offers 1+1, 2+1, and 3+1 apartment options designed to meet different needs. Find an option suitable for every lifestyle and open the doors to a comfortable life in your dream home.
https://listingturkey.com/property/yeni-eyup-evleri-2/
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Presentation of Industrial Land for development of various business opportunities
BEST FARMLAND FOR SALE | FARM PLOTS NEAR BANGALORE | KANAKAPURA | CHICKKABALP...
BEST FARMLAND FOR SALE | FARM PLOTS NEAR BANGALORE | KANAKAPURA | CHICKKABALP...knox groups real estate
welcome to knox groups real estate company in Bangalore. best farm land for sale near Bangalore and madhugiri . Managed farmland near Kanakapura and Chickkabalapur get know more details about the projects .Knox groups is a leading real estate company dedicated to helping individuals and businesses navigate the dynamic real estate market. With our extensive knowledge, experience, and commitment to excellence, we deliver exceptional results for our clients. Discover the perfect foundation for your agricultural aspirations with KNOX Groups' prime farm lands. These aren't just plots; they're the fertile grounds where vibrant crops flourish, livestock thrives, and unique agricultural ventures come to life. At KNOX, we go beyond selling land we curate sustainable ecosystems, ensuring that your journey toward agricultural success is seamless and prosperous.Best Construction Company in Haldwani UK
At Geomatrix, we Pride Ourselves on our Commitment to Superior Craftsmanship and client satisfaction. Our team Consists of Highly Qualified specialists including Architects, Engineers, project Managers, and skilled labourers who work seamlessly together to achieve ourclients' Objectives. Geomatrix is recognized as the Best Construction Company in Haldwani, Dedicated to bringing visions to life with unparalleled Expertise and Professionalism.
For more information visit:
https://geomatrix.co.in/
Things to Consider When Selling Your House - Summer 2024 Edition
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Wine, Branding, and Social Media - Paul Mabray
- 1. Social Media, Wine and Context
- 2. What People Think I Do
- 3. What I Think I Do
- 4. What I Really Do
- 7. Some hard hittin’ stats • An average of 2.5 million organic conversations about wine per day • 450K new people talking about wine on social media every month • In the last 5 years we analyzed 1 Billion conversations on social media and retained 60M “quality” conversations • Over 30 million people profiled that mentioned wine 1x on SM
- 8. Turn Data Into Contextual Intelligence • Interest Graph + Interaction Graph + Identity Graph + Recency Graph + Commerce Graph + User Context = True Customer Understanding
- 10. The Most Competitive Wine Market in Human History
- 11. Great wine from EVERYWHERE
- 12. Great wine from EVERYWHERE 2002 Chaupi Estancia Palomino Fino Yaruqua, Ecuador
- 13. Telling the same story
- 15. 44% of our customers media consumption is digital. 2014 Federal Trade Commission Report – 7.9% of our marketing dollars is spent on digital.
- 16. An average winery gets 2 – 20 organic mentions per week Over 80% of those go unanswered
- 17. A wine meme is like junk food, tastes good at the time but it’s full of empty calories.
- 19. Why is this so hard
- 20. Why is this so hard
- 24. The Speed of Innovation
- 25. Stupid is Viral
- 26. Social Media is the thin connection with customers between the strong ones.
- 27. Social is a public 1:1 two-way conversation.
- 28. ROI
- 29. #proof “An extra half-star on Yelp reduces reservation availability by approximately 19 percentage points.” - The Economic Journal, 5 October 2011
- 30. ROI
- 32. Our customer interactions are myopic
- 33. I am the sum of my parts Foodspotting Pmabray Instagram pmabray Foursquare Paul M. Paul Mabray Twitter @pmabray Facebook Paul Mabray Google + pemabray
- 34. Texture aka Context is Everywhere
- 37. The customer is the
- 38. Search is the fiber that connects the web . . . Doug Cook – Ablegrape.com
- 40. Service is the new pillar of marketing
- 42. The Steak Heard Around the World
- 43. The Steak Heard Around the World
- 45. Joshie the Giraffe The last fast- talking speaker already talked about Joshie.
- 48. Old Spice