This document outlines 4 digital consumer trends for 2017:
1) The virtual experience economy, where digital experiences like VR and AR become a status symbol.
2) Motivated mindlessness, where consumers use AI to outsource self-improvement planning and coaching.
3) Incognito individuals, where consumers embrace anonymity to be their true selves on new platforms and services.
4) Humans renewed, where brands prove technology enhances human life by developing tech solutions that enrich people.
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
e3 MD Neil Collard looks at some of the digital trends that dominated 2016 and which of them will be evolving in 2017 at e3's AI Whitepaper launch event.
Uploaded here for the students in my digital communications and online PR workshops
Original document here http://www.mindshareworld.com/sites/default/files/Mindshare%20Trends%202017.pdf
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
e3 MD Neil Collard looks at some of the digital trends that dominated 2016 and which of them will be evolving in 2017 at e3's AI Whitepaper launch event.
Uploaded here for the students in my digital communications and online PR workshops
Original document here http://www.mindshareworld.com/sites/default/files/Mindshare%20Trends%202017.pdf
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
20 digital trends for 2017 that will change the marketing landscapeOrbital Media
86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients. The trends for 2017 are all growing in importance, and will all have implications for clients.
Read Carat's Top 10 Trends Report for Media, Tech & Advertising.
What We Learned at CES and What Brands Have to Know - Day 1 RecapOgilvy
The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?”
Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES and What Brands Have to Know – Day 1 Recap"
Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
OOH is on the cusp of a new evolution: how it’s
planned, bought and it’s interaction with people.
Mixing all of these ingredients together moves OOH
into an unseen and largely untested realm – meaning
many of our pre-existing rules, recommendations and
benchmarks will be re-examined. Read about our predictions for 2017.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
Mindshare collected our insights on the trends from CES 2018, including: Voice Goes Supersonic; Emotion in Motion; Me, Myself & I; Rock’em Sock’em: AR vs. VR.
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients. The trends for 2017 are all growing in importance, and will all have implications for clients.
Read Carat's Top 10 Trends Report for Media, Tech & Advertising.
What We Learned at CES and What Brands Have to Know - Day 1 RecapOgilvy
The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?”
Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES and What Brands Have to Know – Day 1 Recap"
Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
OOH is on the cusp of a new evolution: how it’s
planned, bought and it’s interaction with people.
Mixing all of these ingredients together moves OOH
into an unseen and largely untested realm – meaning
many of our pre-existing rules, recommendations and
benchmarks will be re-examined. Read about our predictions for 2017.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
Social Media Business Adoption & Trends, courtesy of Andrew Foote, SVP Edelman, and presented at "Making Social Media Work for Your Strategic Communications Plan" on 2/3/11
Marketing de Conteúdo em 2017: Tendências e CertezasAndre L. Miceli
Reflexões sobre vídeo, influenciadores, bots, fake news, social messaging, e-mail marketing, micromomentos, big data, mobile advertising e tendências para o mercado de conteúdo em geral para o ano 2017. Palestra realizada pelo MBA de Marketing Digital da Fundação Getulio Vargas (FGV)
Conheça as tendências de marketing e comunicação para 2017 na visão de Hamilton Mattos, sócio diretor da HAGUA. Este material é o resumo da palestra TENDÊNCIAS 2017. Perspectivas para o próximo período.
Joe Reid, Managing Director EMEA at Krux discussing: People Data Activation, from paradox to paradigm, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
For the last 17 years, WGSN has been the trusted trend advisor for thousands of professionals in the style and design sectors from small to Fortune 500 companies.
Redefining Customer Expectations: 5 Trends for 2017SGK
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Having participated in both SXSW and Cannes Lions Innovation festival this year, we've uncovered lots of insights on the current communications climate and have put together 9 trends which should serve as guidance for the areas to focus on in 2016.
The Future of Marketing - What will Marketing look like in 2021?Tom De Baere
What will marketing look like in 2021?
“Human society will change more the coming 20 years… than the last 300 years”
We now live in a world of exponential technological change.
2017 is the TURNING POINT of this Exponential Change.
Change appeared to go slow, but now everything will now begin to change,
all at the same time.
Algorithms will impact 1 billion human jobs in 2020
Everything is abundantly available. Everything goes to the cloud. Money. Books. Governments. Cities. Content becomes essentially free.
With everything being abundantly available, people change from owning ‘stuff’, to experiencing ‘stuff’. People want experiences.
Image recognition by computers is becoming better than humans.
Computers recognize voices, not just speech, already today.
You can ask anything, using smart ”agents”
By 2019 websites and apps become less important. In 2019, 20% of all brands will start abandoning their mobile apps, in favor of progressive and instant apps
What is REALLY happening here?
The interface is dissapearing
WHEN is this going to happen ?
Years from now, not decades
So the big question is…. What will marketing look like in 2021?
Everything will be about technology
We’ll move from products to total experiences
From brands to platforms
Nike+ is opening their fitness data to
3rd party developers.
Gillette lets men try on virtual beards and connects them with 3rd party products & services.
General Electric opens sensor data of their products to 3rd party suppliers.
And finally, what will your marketing JOB look like in 2021?
Marketing organization haven’t changed that much in the last 40 years. That is about to change. DRASTICALLY.
Everything that can be digitized and automated, will be replaced by Artificial Intelligence.
The reverse is also true… Everything that cannot be digitized and automated, will become
EXTREMELY VALUABLE
Top 5 marketing skills needed in 2021
Such as critical thinking and creativity.
And fluid teams
Strategic thinkers become critical to success
The era of the right brain has arrived
Creativity in content, data, technology & strategy becomes crucial
How can you
PREPARE
for 2021 ?
Get in touch
www.invisiblepuppy.com
Designing the future of Augmented RealityCarina Ngai
Presented on March 4th, 2016 at Interaction16 in Helsinki, Finland.
Until now, augmented reality has so far been mostly a sci-fi vision that overlays visual information to what we see in the physical world. It’s widely perceived as a “cool and interesting feature” for brands and advertising, but doesn’t have much practicality yet. To harness the real power of AR, which includes geolocation, image recognition, we believe that a more utilitarian visual search would be next.
To design for such possibilities, we begin to question even the fundamental basis of AR. For example, what would AR become beyond a rich visual layer? Will this change people’s motivation and behavior to use AR? How can we redefine AR to be a tool to give augmented information on objects? And how we can speculate its usage in the future?
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
One of the downsides of live events is that people have to be there to experience it. While this does create a unique experience for the attendees, wouldn’t it be better if people could be attendees no matter where they were? That’s where mixed reality comes in.
Consumer demands are rising, time to market is shrinking and new technologies are arriving at an ever faster pace. From its creation in 1992 Trendbüro has helped brands navigate through
times of change and stay ahead of trends in lifestyle, marketing and beyond.
Once again, we have compiled a list of ten trend developments that will affect consumer behaviour. Each pairing in this report is a trend and its counter-trend, or the evolution of hyper-relevant phenomena.
The Future of Play in a Gamified World: Webinar Presentation with transcriptGavin Gordon
As the digital experience of play and games becomes increasingly sophisticated and immersive, how does this alter consumers' perception and expectation of media?
Leading global consumer trend company Foresight Factory broadcast this webinar on Aug 25, 2016, looking at:
1. How will immersion in digital experiences - in commercial contexts too - change the consumer's relationship with media content?
2. What are the new and future expectations of brands across sectors such as retail? education? Health? And those in the game space?
3. Consumers want easier, more efficient ways to better themselves. Can brands position themselves as life-hacking partners - helping the consumer play their way to a better self?
Foresight Factory research points to a huge demand for learning within the context of entertainment; does this follow with a world of gamification?
Spotlight on Media & Entertainment: Virtual RealityL.E.K. Consulting
As new technologies are developed and price points drop, virtual reality (VR) is poised to take off for some applications. In this Executive Insights’ "Spotlight on Media and Entertainment" series, L.E.K. takes a look at the three different types of VR including Super VR, Medium VR, and Casual Mobile VR.
We attended the Largest electronics show on earth to understand the Technology that will be populating peoples lives in 2018 and the trends that will be populating culture this year.
Similar to David Mattin, Trendwatching: Tracking future-defining tech & consumer shifts @ ad:tech 2016 (20)
David Fletcher, Chief Data Officer at MEC, and Chris Bull, Head of Digital at HomeServe discussing: Putting data at the heart of media investment, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
Richard Robinson, General Manager and VP EMEA at Turn, discussing how: It's not about Tech, it's about the consumer! at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
Phil Sutcliffe, UK Board Director, Offer & Innovation, and Sunando Das, Head of Marketing Analytics and Data Science at TNS UK discuss, Programmatic planning before you buy: the key to better attribution and ROI, at the iMedia Data-Fuelled Marketing Summit, London, Feb 2016.
http://www.imediadatasummit.co.uk/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
37. Consumers, accustomed to AI-
fueled assistance, seek to outsource
the willpower, planning and
coaching needed to self-improve.
MOTIVATED
MINDLESSNESS
46. INCOGNITO INDIVIDUALS
In 2017, consumers will embrace new
tools, services and platforms that
enable them to strip away the identity
imposed on them by demographic
circumstance, and be their true selves.
57. In 2017, smart brands will prove
that they understand tech can and
should RENEW us all, by rolling
tech-powered solutions that enrich
human life.
HUMANS
RENEWED
‘Fine, you’re showing me all these innovations, but won’t most of them fail? How do I know which will really succeed?’
The thing is, when we’re looking at expectations, success or failure is not the point. To make that clear, I want to super-quickly show you three phones.
But Pokemon Go came along and changed the way we view the world. There could be a slowpoke in your driveway… or a charizard overy on your colleagues desks!
Is anyone still playing it here?
BUT
On the other hand there is human nature, whicn fundamentally does not change much over time. Human beings are driven by this set of BASIC NEEDS & WANTS
– think safety, fun, value, connection–
they don’t change from month to month, or season to season.
The third strand of this model is INNOVATIONS. They play a central role in our methodology.
We can see trends emerge via the new innovations that address these BASIC NEEDS in novel ways.
The three fundamental elements – basic needs, external change and innovations – will help you understand trends. But sensing where and how these come together to form new levels of customer expectation will help you act on trends. That’s because identifying what the people embracing the brands, products and services that embody the trend now want and even expect is the best way to spot the potential opportunities within a trend.
You’re going to see examples of today’s trends from all over the world.
We couldn’t pull off that global reach at a local level without the help of our spotter network – sending us examples from Boston to Beijing.
In July 2016, immersive virtual reality theme park The Void opened a Ghostbusters experience at Madame Tussauds Wax Museum in New York City's Time Square. Timed to coincide with the release of the movie reboot, the 12-minute Ghostbusters: Dimension experience saw participants don VR headsets and haptic vests, and walk freely around a stage set to capture virtual ghosts. The Void say they plan to create similar experiences around the world.
Link: https://ghostbusters.madametussauds.com/
Launched July 2016 for HTC Vive.
May 2016 saw Google launch Tilt Brush, an app for the HTV Vive VR headset. The app allows the user to 'paint' in three dimensions, using a simple handheld controller as the 'brush'. Brushes – including ink, snow and smoke effects – and colors are selected from a virtual palette. Users can share their creations as animated GIFs.
Link: https://www.tiltbrush.com
If you’re talking Internet of Things, remember to also be talking basic human needs! The same goes for all discussions of tech!
In April 2016, Google introduced the Goals [LINK: https://googleblog.blogspot.co.uk/2016/04/find-time-goals-google-calendar.html] feature to its Calendar app. The function uses machine learning to help users schedule and stick to self-improvement activities. Users add a personal objective to their daily calendar, such as: ‘do more exercise’ or ‘practise a language’. The app asks questions and identifies appropriate windows in the user’s schedule Users can defer a goal, and the app will reschedule for another appropriate date. Over time, Google Goals will become better at learning the schedules a user is most likely to stick to.
Raising more than USD 1.7 million on Kickstarter in July 2016, Vi [LINK: https://getvi.com/] is a personal training device that uses AI to help users meet their weight loss and training goals. The neckband device uses biosensing earphones to collect data, and creates personalized fitness plans in real-time, based on the user’s location, speed, heart rate and cadence. Vi can relay real-time data such as breathing and heartrate on request, and also offer real-time advice to help a user keep pace or know when they should slow down due to fatigue. US-based makers LifeBeam say the Vi is 'the world's first AI personal trainer'.
US-based AVA [LINK: http://www.eatwithava.com/] is an intelligent eating assistant that uses a combination of image recognition, AI and nutritionists to help people eat more healthily. Users take a photo of their food, send it to AVA and receive nutritional and caloric information about their meal. All data is automatically added to a personal food journal; AVA also generates meal suggestions, based on individual habits and data drawn from a database of around 50,000 meals. In June 2016, AVA raised USD 3 million in seed funding following a private beta launch in Q1 2016.
If you’re talking Internet of Things, remember to also be talking basic human needs! The same goes for all discussions of tech!
Machine learning used to filter out abusive posts or content…
Available to download from July 2016, US-based Candid is a chat app allowing users to anonymously discuss topics with friends and strangers. To avoid the harassment and abuse that often comes with anonymous sharing, Candid developed machine learning algorithms that analyze posts and filter out abusive and inflammatory content. All posts that are flagged are then reviewed by a member of the Candid team. The algorithm also identities potentially unsubstantiated rumors, which are then cross-checked with web and Twitter data.
Link: https://becandid.com/
Available to download from January 2016, Antipersona enables users to experience Twitter from another user’s perspective. Users can select any Twitter user they would like to discover, and receive the same alerts, retweets, notifications and follows that individual receives.
Think disguising or MASKING your identity is niche? Tell that to 3 million plus monthly users in Australia loving Snapchat’s lens and filters!
They are playfully subverting their identiy with AR and getting totally used to it!
Btw – Facebook, FAR BIGGER audience, is integrating filters into LIVE video streams
Source: http://www.businessinsider.com.au/this-is-how-many-people-use-snapchat-linkedin-twitter-and-facebook-in-australia-2016-3
If you’re talking Internet of Things, remember to also be talking basic human needs! The same goes for all discussions of tech!
April 2016 saw ING unveil The Next Rembrandt: a 3D-printed painting created based on big data and generated via computer algorithms. Data scientists, engineers and art historians were involved in the project which resulted in scanning Rembrandt’s complete body of work to create a painting mimicking the look of an actual new work by the artist. Designed to create a conversation about the relationship between art and technology, the Dutch bank’s portrait consists of over 148 million pixels, based on 168,263 painting fragments. The Next Rembrandt won Grands Prix in both Creative Data and Cyber at Cannes Lions 2016.
Public Speaking VR – a free mobile app launched in February 2016 by London based VirtualSpeech – allows people to practice public speaking in front of a virtual audience. Available for Google Cardboard, the 360-degree app enables users to speak to small or large audiences in a variety of locations, adding their own presentation slides to a virtual screen. The screen helps the speaker to keep track of time while learning to deal with distractions and make eye contact with the audience.
In August 2016 Stanford University student Joshua Browder expanded the capabilities of his DoNotPay [LINK: http://www.donotpay.co.uk/signup.php] chatbot lawyer to include help for peolpe in the UK who are homeless or have been evicted from their public housing. The chatbot asks users basic questions to ascertain whether or not they are homeless and how they became homeless, before offering advice, often in the form of a letter they can send to the relevant authority to apply for emergency housing. The bot uses data gathered via a Freedom of Information act request
to draft the best letter for each individual. DoNotPay was initially launched in February 2016 and focused on parking tickets; it won public attention after successfully appealing 160,000 tickets issued to UK drivers.
If you’re talking Internet of Things, remember to also be talking basic human needs! The same goes for all discussions of tech!
STATUS SEEKERS
The relentless, often subconscious, yet ever-present force that underpins almost all consumer behavior
BETTERMENT
The universal quest for self-improvement
YOUNIVERSE
Make your consumers the center of their YOUNIVERSE
LOCAL LOVE
Why ‘local’ is, and will remain, loved
PLAYSUMERS
Who said business had to be boring?
EPHEMERAL
Why consumers will embrace the here, the now, and the soon-to-be-gone
HELPFUL
Be part of the solution, not the problem
JOYNING
The eternal desire for connection, and the many (new) ways it can be satisfied
HUMAN BRANDS
Why personality and purpose will mean profit
BETTER BUSINESS
Why ‘good’ business will be good for business
UBITECH
The ever-greater pervasiveness of technology
INFOLUST
Why consumers’ voracious appetite for (even more) information will only grow
FUZZYNOMICS
The divisions between producers and consumers, brands and customers will continue to blur
PRICING PANDEMONIUM
Pricing: more fluid and flexible than ever
POST-DEMOGRAPHIC
Welcome to the age of disrupted demographics
REMAPPED
The epic power shifts in the global economy
BUT
On the other hand there is human nature, whicn fundamentally does not change much over time. Human beings are driven by this set of BASIC NEEDS & WANTS
– think safety, fun, value, connection–
they don’t change from month to month, or season to season.
The three fundamental elements – basic needs, external change and innovations – will help you understand trends. But sensing where and how these come together to form new levels of customer expectation will help you act on trends. That’s because identifying what the people embracing the brands, products and services that embody the trend now want and even expect is the best way to spot the potential opportunities within a trend.