86% of our 2016 digital marketing predictions came true. If you're the sort of person who likes to keep abreast of what's happening in this crazy world of digital marketing and technology then this is for you.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
e3 MD Neil Collard looks at some of the digital trends that dominated 2016 and which of them will be evolving in 2017 at e3's AI Whitepaper launch event.
The new age organizations cannot even think of optimally promoting and selling their products and services without digital marketing. Large, medium and small enterprises have seen a lot of traction with this mode of marketing in 2016 and the trend will very well be continued in 2017 too.
Here are some of the top Digital Marketing trends to watch out for in the next one year and beyond.
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
Uploaded here for the students in my digital communications and online PR workshops
Original document here http://www.mindshareworld.com/sites/default/files/Mindshare%20Trends%202017.pdf
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
This report sums up what we think will be the key digital trends in 2017 when it comes to #tech #innovation #culture & #communication. The report was presented at a breakfast seminar in Stockholm, December 2016.
e3 MD Neil Collard looks at some of the digital trends that dominated 2016 and which of them will be evolving in 2017 at e3's AI Whitepaper launch event.
The new age organizations cannot even think of optimally promoting and selling their products and services without digital marketing. Large, medium and small enterprises have seen a lot of traction with this mode of marketing in 2016 and the trend will very well be continued in 2017 too.
Here are some of the top Digital Marketing trends to watch out for in the next one year and beyond.
Discover the tech & digital trends to watch in 2017 based on our experience: AI & Machine Learning, Deep Learning, Cognitive Computing, Conversational Interfaces, Bots, Mixed Reality, Gesture-based controls, Omnichannel, Mobile Commerce, Mobile-only Customer Experience, Deep Linking, Video 360°, Real-time Fact Checking, System Integration, Digital Transformation and Experience Business.
There are several consumer trends that influence how we consume and use social media. Knowing this, we pulled together a few predictions from our Access Emanate digital experts on the hottest social media trends we expect to see take shape in 2017.
Uploaded here for the students in my digital communications and online PR workshops
Original document here http://www.mindshareworld.com/sites/default/files/Mindshare%20Trends%202017.pdf
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
2017 Digital Marketing Predictions You Should KnowKatana Media
As we close out 2016 and welcome 2017, it is once again time for predictions season in the digital marketing world, and our “2017 Digital Marketing Predictions You Should Know” resource guide is packed with the important insights that should be top of mind. We have scoured primary data and resources to provide you with a collection of key facts that will hopefully help you and your organization optimize your business model for a success.
Flightpath hosted a webinar on 2017 Digital trends in January. These slides are taken directly from the presentation, which covers trends in video, marketing automation, data attribution, and ad spend.
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
25 44 male on digital- india- media habitsAlisha Gupta
Detailed analysis of media habits of male on internet, india. Media habits on digital- Male india. Covers- Social media, mobile, com score details. Video viewing trends. etc
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
2017 Trendbook Digital Trends and Online Markets OutlookErdem Tokmakoglu
Each year, MotionPoint examines the global economic landscape, geo-political fluctuations and emerging technologies in an effort to identify compelling global trends that companies should prepare for the upcoming year. The result of this extensive research and analysis is annual Trendbook report.
Prepared as a marketing material for MotionPoint Corporation.
https://www.motionpoint.com
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
Find out which trends will be ruling social media platforms in 2018, and how capitalizing on these trends will allow brands to create relationships with consumers.
2017 Digital Marketing Predictions You Should KnowKatana Media
As we close out 2016 and welcome 2017, it is once again time for predictions season in the digital marketing world, and our “2017 Digital Marketing Predictions You Should Know” resource guide is packed with the important insights that should be top of mind. We have scoured primary data and resources to provide you with a collection of key facts that will hopefully help you and your organization optimize your business model for a success.
Flightpath hosted a webinar on 2017 Digital trends in January. These slides are taken directly from the presentation, which covers trends in video, marketing automation, data attribution, and ad spend.
Hampton Roads AMA - 2017 Trends in Digital MarketingGrant Simmons
A quick review of likely digital marketing trends, including; The Multi-screen Consumer, Mobile First, User-Centric Experiences, Augmented Reality & Voice Search | Grant Simmons - Homes.com
25 44 male on digital- india- media habitsAlisha Gupta
Detailed analysis of media habits of male on internet, india. Media habits on digital- Male india. Covers- Social media, mobile, com score details. Video viewing trends. etc
Shouldn’t all marketing be relevant? Brands have access to more data than ever, especially in digital, so there is increasing potential to create more personalized experiences. But consumers are savvy and do not want to feel stalked by advertising. Brands now need to demonstrate value to the consumer at every single touchpoint. Here, we will review the opportunities and obstacles for personalized marketing and present a way forward.
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
2017 Trendbook Digital Trends and Online Markets OutlookErdem Tokmakoglu
Each year, MotionPoint examines the global economic landscape, geo-political fluctuations and emerging technologies in an effort to identify compelling global trends that companies should prepare for the upcoming year. The result of this extensive research and analysis is annual Trendbook report.
Prepared as a marketing material for MotionPoint Corporation.
https://www.motionpoint.com
This is a document trying to 'crystal-ball' some behavioral trends and themes in the digital marketing space in the next 12 months.
I work as a digital director at OMD Sydney and need to be clear that this is a local piece of work and not a global OMD or Omnicom viewpoint.
It was created for clients and internal training and has been amended in places for publication. I hope you find it interesting and useful.
Find out which trends will be ruling social media platforms in 2018, and how capitalizing on these trends will allow brands to create relationships with consumers.
Are you ready for the Social Media Trends 2018? Each year, we ask the top influencers in digital marketing and PR to give us their take on what's going to shape the industry in the coming year. Now in the fourth year, our series looks at some of the top trends that will get marketers and PR professionals talking!
Social Media Trends to Put Into Practice in 2019Falcon.io
Is your marketing strategy ready for 2019? Stay ahead of the curve by learning about the biggest marketing trends that will change the way marketers think about chatbots, social e-commerce and video next year. During the webinar, you'll learn about:
The social media trends to watch in 2019
The changes to expect from major social networks
The way brands are already leveraging these trends
For more details visit our official site .https://www.premiumlearnings.com/digital-marketing-online-training-program/?utm_source=ppt&utm_medium=slideshavijay
For more details visit our official site .https://www.premiumlearnings.com/digital-marketing-online-training-program/?utm_source=pdf&utm_medium=slidesharevijay
From Epsilon Agency, 2020 marketing technology trends, focused on three main technology ecosystems - The Web,which digitzed information, Social Media, which digitized people, and The World, which is digitizing places and things.
We dive deep into those three categories, looking towards the past to predict the future.
2017 Social Media & Content Marketing Predictions from 70 Marketing Leaders Bryan Kramer
We’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find out their vision for “What’s Next in 2017” in social media and content marketing.
They live it, breathe it, and know what’s working today, so no doubt we’ll get a glimpse into the crystal ball and reveal key trends based on their insight and experience before they happen.
So what will they say for 2017? Read through and see if you agree with their predictions, and compare word clouds to last year’s answers versus what they had to say for the coming year.
Let me know if you agree, disagree or have a different take on what’s in store for marketers and brands by tweeting me @bryankramer.
Now dive in, enjoy, and brace yourself for 2017!
Cheers ~
Bryan Kramer
#70Predictions
2016 Predictions: http://bit.ly/2016ContentSocialPredictions
Godigital Academy - Introduction to Advanced Digital Marketing Course (1).pptxSudhakararaoDevanabo1
Godigital Academy, is the one the Digital Marketing Training Institute with 100% Job Placement Guarantee in Ongole, Andhra Pradesh, who maintains the quality of training at very high level with 100% Job Placement Guarantee.
Meta Keyword: 100% Job Placement Guarantee Course | Godigital Academy
16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration.
Follow Tom Edwards @BlackFin360
Advanced Digital Marketing Training Institute in Ongole | Hyderabad | Bangalorehariharish9177
Godigital Academy, is the one the Digital Marketing Training Institute in Ongole, Andhra Pradesh, who maintains the quality of training at very high level.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
DMF Portfolio Piece Smart Goals - Artist Management.docx
20 digital trends for 2017 that will change the marketing landscape
1.
2. Trend 1
Why we predict these trends
We are a digital marketing and technology agency operating across 35
international territories. It’s our job to keep looking ahead for the benefit of
our clients, then applying this to their marketing strategies accordingly.
This document encompasses just 10% of the full story (there’s simply not
enough room), so call us, book an appointment and let us come and share
the full story, it could really help your brand to grow – we’ll even bring
cakes!
Welcome to our inaugural digital
marketing predictions for 2017
3. Expect social chat bots to
look and feel human,
constantly reflecting the
brand’s image of course!
Trend 1
Rapid developments in A.I.
tech will see bots become
central to the marketing mix,
providing a huge value add
and competitive advantage.
Forward thinking brands will
wake up to integrating a Social
Chat Bot for the benefit of 24-
hour real time engagement with
consumers, especially in relation
to customer services and
product sales funnels.
Consumer reliance on bots
expands to; ordering
shopping, send breaking
news, train our brains and
get on a level with brands!
Expect other major social
platforms to follow suit.
Social Chat Bots will be embraced by
brands and online retailers
Trend 1
“
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4. Trend 3Trend 2
Twitter continues to struggle with
maintaining its relevance as a
platform, user drop off, impatient
shareholders and big losses,
leaving Google to pick up a
bargain and firmly break into the
live data social market.
On completion of the
purchase, expect Tweets to
take more prominence on
Google search results!
Trend 2
Twitter has made recent strides
into the live video market, which
when combined with Google’s
YouTube, would provide a healthy
competitor to Facebook.
Google will beat the rest
And buy twitter
Trend 2
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5. Workplace By Facebook, with its
premium ‘per seat’ pricing
model, will alter how colleagues
communicate with each other
and integrate with other online
management apps such as
Asana and Slack.
Trend 3
Facebook will ultimately dominate
this space because of its
familiarity to brands and users –
no need to keep logging in to
other platforms!
Advertising across Workplace By
Facebook will open a whole new
opportunity for brands to
directly target professionals,
potentially creating a worthy rival
to the largely unchallenged
LinkedIn.
"It's an app, but I think
about it more as a way
of running a company.”
Mark Zuckerberg
Workplace By Facebook will
revolutionise the workplace
“
”
Trend 3
“
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6. Trend 2Trend 4
Ad blocking software has lead to
a total loss of global revenue as
high as $21 billion, meaning a
scramble to resolve the issue.
This could lead to marketers offering incentives
to finish watching ads to encourage completion
rates.
This means some users may need to
endure up to 3 minutes of ads before
they get to content!
Google will start the rout by penalising ad
blockers, disabling the ‘skip option’ on
YouTube ads when ad-block is detected.
Ad Blockers will become redundant
Trend 4
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7. Trend 5
Object Based Targeting will
present itself as a genius way of
targeting adverts at consumers,
based on what objects the
user’s camera has in front of
them.
Object based targeting
Trend 5
Snapchat has filed for the patent to the technology, which will see their platform become a whole
lot more relevant to marketers in 2017 and beyond – imagine taking a picture of a car you like
and Snapchat serving you an ad for ‘Cheapest Car Insurance’!
“
”
“
”
8. Social media fully embraces Virtual Reality
Watch Twitter enter the
market with 360 Tweets.
Trend 6Social media fully embraces
Virtual reality
Trend 6
The combo of more
affordable technology and
marketers’ desires to create
better consumer experience
have caused immersive 360
videos’ popularity to rocket.
“
”
Next level VR content won’t
come soon enough. Content
to date is extremely limited,
but new use-cases will start
to appear, particularly in
healthcare and education
that will have us hooked for
sure!
Expect to see Facebook’s
Oculus Rift integrate with the
platform for a truly immersive
experience, creating a unique
opportunity for early adopting
brands to differentiate.
Facebook integrates Facebook
Live to Facebook 360 and
Instagram Stories.
“
”
“
”
“
”
“
”
9. Trend 7
Smartphones are ruling our lives, so brands
now need to be addressing their vertical
video strategies, even if that means
reshooting their best performing content to
date.
Vertical video numbers will explode
Trend 7
Snapchat dominated the vertical
video market up until 2016, but
it’s a mystery why when you
think of how we’ve all been
consuming videos on our phones
for so long…
“
”
Instagram has quickly followed suit and
allowed its users to post portrait and
landscape movies - expect Facebook to
follow in 2017!
“
”
“
”
10. Expect new and improved search tools which will utilise advanced machine learning to index
more image and video content. This will only improve their ad serving technology, being able
to improve personalisation and offer you what you want, exactly when you want it!
Trend 8FACEBOOK SEARCH TO RIVAL GOOGLE,
BING AND YAHOO
Trend 8
As of June 2016 Facebook was
facilitating more than 2 billion
searches every single day,
increasing 33% in just 9 months.
Expect more emphasis on user
reliance from Facebook, who
arguably have the advantage of
faster news aggregation, over
Google.
“
”
“
”
11. We, as consumers, will rely
more on the clever
integration of crowd sourced
social advocacy (reviews) and
make faster buying decisions
through their favourite social
media channels.
The Social MARKETPLACE BOOMS
Trend 9
Social platforms make it a
priority to integrate and improve
smart social commerce
functionality for the benefit of
drawing in more users, and
therefore advertisers. Many of
the larger social channels
already have integrated their
‘buy’ buttons.
“
”
Pinterest trials its augmented
reality shopping where users
can place virtual objects
from Pins in their homes.
Instagram trials its ‘shopping
tags’ service where content
managers can tag items so
that when tapped / clicked
they can be immediately
purchased.
“
”
“
”
“
”
12. Trend 10
The world’s first VR social network
gets early traction with die-hard
trendsetters and will be eyed by
PlayStation and Facebook for a
potential acquisition.
vTime impresses early on,
bidding war could occur
Trend 10
“
”
The world’s first VR social network gets
early traction with die-hard trendsetters
and will be eyed by PlayStation and
Facebook for a potential acquisition.
Graphics will improve by the end of the
year, allowing for greater personalisation
and humanisation of avatars.
Thought leading brands will explore
product placement within virtual
environments. E.g. Virtually ordering a
Domino’s pizza.
PlayStation will integrate vTime for the
benefit of their PSVR users as a value
add away from Xbox and Facebook.
“
”
“
”
“
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“
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13. Expect social advertising
costs to increase due to the
demand. This means even
less reach for more cash!
Digital Ads will usurp TV ad
dominance in 2017
Trend 11
Increasing numbers of viewers
spending considerably more
time watching online videos over
TV, means there’s no surprise
that the digital ad space will top
its TV rival in 2017.
“
”
Brands will start shifting
more of their advertising
budgets to social media
channels, which will continue
to prove their worth in terms
of reach over TV.
The TV ad industry will have
to start looking at new and
inventive ways of offering
greater value than their
social media and digital
rivals.
“
”
“
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“
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14. Once we’re all hooked on watching Live
exclusives on Facebook, expect the network to
be eying up the opportunity to get on your
Smart TV! Facebook has already filed a patent
for their own dongle that would act as a duct
between your phone and the TV set.
Trend 12Facebook gives more focus
to live streaming
Trend 12
In 2016 Facebook started to put
promotional budget behind
getting us all to start live
streaming and reaping the
rewards for it too, notably
greater reach and engagement.
“
”
Expect Facebook to launch more live streaming
partnerships with big broadcasters, adopting
the Netflix model of streaming exclusive
content. This will lead the TV ad revolution,
bringing even greater profits to the social giant.
Expect brands to start broadcasting uses of
their products!
“
”
“
”
“
”
15. From Facebook’s perspective, expect organic
reach to be a big fat ZERO for the offending
publishers. What’s more, Facebook won’t display
ads in apps or sites containing content that is fake
news. More tools will also surface that will allow us
to report fake and hoax content across its network.
No more fake news… well, mostly!
Trend 13
In 2016, Facebook in particular
came under fire for how they
handled the US presidential
campaign’s mass of Fake News,
which was said to influence voters.
Well, Facebook and Google have
joined forces and are restricting
exposure to certain sites known for
publishing fake news.
“
”
From Google’s perspective, penalized
sites won’t be able to run ads from
AdSense, which will hit publishers hard,
and where it hurts.
“
”
“
”
16. Expect a new advertising product to spawn
across Instagram Stories in 2017.
Instagram Stories spawns
opportunity for brands
Trend 14
It’s no secret that Instagram
stole a page from Snapchat’s
book when they added their
Story feature, which lets the
user see what their favorite
Instagrammers are doing for 24
hours.
“
”
This is creating a big opportunity for
businesses to showcase their brands in a
prime location on the app.
Large brands like Starbucks, Taco Bell, and
JCrew have already been taking advantage,
as well as smaller brands like Justin’s PB
and HubSpot.
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17. Trend 15
This in turn will force marketers who
embrace Pinterest to up their game and
focus more so on pinning videos over
static photos.
Pinterest introduces video ads
Trend 15
Due to the fact we’re all
accessing more video these
days Pinterest will see an
increase in the amount of videos
pinned across the network from
sites such as YouTube,
DailyMotion and Vimeo.
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This will lead to the introduction of
Pinterest video ads, which will be a big
earner for the network.
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18. Tagging of friends on Facebook with facial
recognition.
Deep learning technology that is woven
into Facebook’s suggestions, Newsfeed
algorithms and trending topics.
Artificial Intelligence – essential
to operation of social networks
Trend 16
In 2017, A.I. is BIG business and
is needed to control and manage
the increasing amount of
content we all create across
social media. Expect social
networks to focus their A.I.
technologies around some of the
following below.
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Provide better job matching between
business and candidate.
Pinterest uses the intelligence of the robots
to boost image recognition and
search.
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19. Long tail blog articles continue to align with Google’s search
algorithms, therefore accounting for a higher percentage of
organic traffic each month.
Many of us are feeling ‘blogged out’, there is so much long and
epic content out there covering every topic physically
conceivable that as marketers we’ll ignore lengthy pieces and
simply try to provide as much information as possible in the
smallest possible space—dense content—to appeal to readers.
Blogs remain as marketers
weapon of choice
Trend 17
Surveys suggest that in 2016
38% of marketers agreed that
blogging is their most important
form of content for business,
followed closely by visual
marketing at 37% and videos at
21%.
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Guest blogging is still very
cool and straight out of the
‘Good Digital Marketer’s
Handbook. It’s especially
efficient for reaching new
audiences and increasing
exposure.
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20. Marketers will need to move quickly and drastically to prepare
their tactics for this brave new world. This means addressing
more terms like ‘who, what, where, how’ etc.
Google will be relying more upon their Knowledge Graph as a
way to both answer and enable better results for voice search,
meaning that marketers really need to be focussing on
simplifying their site and making it easier to understand for
the search engine.
Trend 18Get ready for voice search
Trend 18
Personal Digital Assistants on our
mobile devices and desktops will
become more sophisticated, gain
our trust and therefore alter the
way many of us carry out
searches in 2017.
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Especially start thinking about
the content and context of
your site as well as the
change in voice search
behaviour.
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21. Trend 19
What’s more, Google announced they will no longer be
providing insight into the algorithm updates and changes,
leaving us to figure out the changes ourselves.
This news will leave SEO marketers with little more to go on
in 2017 than continue to focus on best practice: ensuring
websites are responsive, fast, mobile compatible and ensure
they contain great content.
Google algorithms go incognito
Trend 19
September and October 2016
saw some of the most
fluctuating changes to Google’s
search results ever.
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Will this potentially increase
spending fees on SEO to allow
more time to ensure best
practice?
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22. Yet, a staggering 91% of businesses still
don’t have a mobile responsive website.
So expect to see this figure come down to 80%
in 2017, which is still high, but leaves those
businesses willing to invest in a responsive site
with a huge opportunity to increase site
rankings.
MOBILE IS STILL KING
Trend 20
It’ not surprising that over 60% of
Google searches are now taking
place on mobile over desktops
and 40% of us will choose
another result if the first one they
land on is not mobile friendly.
Tech Savvy marketers will
therefore continue to focus on
‘mobile first’ in relation to SEO.
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It’s clear that marketers will need to focus
on ‘the mobile experience’, encompassing
mobile keyword optimisation and mobile
responsiveness.
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23. GET IN TOUCH
Contact
Hayden Allen-Vercoe Director
Our web address
orbitalmedia.com
Our number
+44 0203 411 9111 (ext. 901)
Get in touch!