This document summarizes Christopher Ferrel's presentation at SXSW 2017 about the rise of skippable ads. Some key points:
- Skippable ads have surpassed non-skippable ads and will dominate digital ad revenue by 2021 as users increasingly demand control over their ad experiences.
- Measuring the value of skipped ads is challenging as value varies depending on how much of the ad is viewed. Brand recall is higher for ads that are 40% completed.
- Creative works best in the skippable era if it engages users in the first 5 seconds and gives them a reason to continue watching rather than skipping.
- Both advertisers and users prefer skippable formats like outstream video
SXSW 2018
I’ve Got No Screens: Internet’s Screenless Future
Christopher Ferrel
Digital Strategy Director
The Richards Group
Fairmont Congressional A
March 10, 2018
9:30 AM
What does the Internet look like without screens? We are about to find out. Within three years, 30 percent of all web-browsing sessions will be done without a screen. More than 10 million homes will possess screenless devices like Google Home and Amazon Echo. For some, screenless digital time will eclipse digital screen time. What’s a marketer to do? Join Chris Ferrel as he explores how brands can embrace the Screenless Internet.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Brands & Marketing
Level: Intermediate
Tags: artificial intelligence, branding, design, digital voice assistants, voice-enables speakers, smart speakers
#screenlessfuture
Best of SXSW 2017 - Speakers, Themes and LinksJung von Matt
SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
SXSW 2018
I’ve Got No Screens: Internet’s Screenless Future
Christopher Ferrel
Digital Strategy Director
The Richards Group
Fairmont Congressional A
March 10, 2018
9:30 AM
What does the Internet look like without screens? We are about to find out. Within three years, 30 percent of all web-browsing sessions will be done without a screen. More than 10 million homes will possess screenless devices like Google Home and Amazon Echo. For some, screenless digital time will eclipse digital screen time. What’s a marketer to do? Join Chris Ferrel as he explores how brands can embrace the Screenless Internet.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Solo
Event Type: Session
Track: Brands & Marketing
Level: Intermediate
Tags: artificial intelligence, branding, design, digital voice assistants, voice-enables speakers, smart speakers
#screenlessfuture
Best of SXSW 2017 - Speakers, Themes and LinksJung von Matt
SXSW 2017 - our 17 most favourite speakers, their themes and useful links curated by Jung von Matt's Digital Delegates Stefan Mohr, Christoph Korittke, Martin Wenk and Liane Siebenhaar.
Jung von Matt is one of Germany's Top Creative Agencies.
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
SxSW is a two week festival (not a conference) where the best of tech, film, and music collide. It's the "Spring Break for Geeks," the thing you're supposed to get lost in, the way-less-serious and way-more-fun version of TED. It's the only place where you'd find all of these people in a two-week span:
- Vice President Joe Biden,
- DJ/Producer Chainsmokers,
- Billionaire investor Mark Cuban,
- Elon Musk's brother Kimble Musk
- Producer Rick Ross
- CTO of Pixar Steve May,
- Actor Seth Rogan
Can't wait for next year.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
We’ve collected a whole year of Mindshare "Point of View" articles to give you a complete picture of how the industry has evolved in 2017. All POVs are written in the moment and were correct at the time of writing. Things change fast in this industry, so we’ve also given you some trends to look out for in 2018 that we think will matter to your business.
The SXSW Interactive Festival plays a gigantic role in our industry as innovation, digital and marketing professionals head to Austin to get the run-down on the latest platforms, opportunities and implications for brands and marketers.
This session is brought to you by Laurie Close, Head of Global Brand Partnerships at Ogilvy and James Whatley, Planning Partner - Innovation at Ogilvy & Mather London.
This year's Cannes Lions International Festival of Creativity touched on a range of buzzworthy topics, from artificial intelligence to new media to gender equality. Here's our roundup of key takeaways and analysis from the event.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
SxSW is a two week festival (not a conference) where the best of tech, film, and music collide. It's the "Spring Break for Geeks," the thing you're supposed to get lost in, the way-less-serious and way-more-fun version of TED. It's the only place where you'd find all of these people in a two-week span:
- Vice President Joe Biden,
- DJ/Producer Chainsmokers,
- Billionaire investor Mark Cuban,
- Elon Musk's brother Kimble Musk
- Producer Rick Ross
- CTO of Pixar Steve May,
- Actor Seth Rogan
Can't wait for next year.
In the fast-paced world of marketing, standing still is the same as going backwards. Innovation is a necessity, not a choice.
On 9th February 2016, in partnership with SpredFast, we held Curiosity Stop: Innovate or Die at our London HQ. We gave the audience practical advice on how to innovate, and guest speakers from BBC Match of the Day, London College of Fashion and Shazam, along with some of We Are Social’s team, spoke about their perspective on innovation.
If you missed the event, fear not. Here are a few of the evening’s highlights.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
The key consumer trends and insights influencing technology in 2017 – based on consumer research and analysis from behavioural insights practice Canvas8.
Matt Bell, Head of Digital Strategy at MEC UK, gathers inspiration from outside the big 'hero' wins of Cannes Lions and asks marketers and agencies some key questions that are raised by the trends….
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
There was a time when SXSW set the agenda, but now it seems to reflect it.
Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles.
Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends.
Redefining Customer Expectations: 5 Trends for 2017BrandSquare
Five big trends are redefining customer expectations in 2017 and point the way to what your customers will want next. Brands that understand these trends can stay ahead of accelerating expectations and discover opportunities to innovate.
Maxwell Luthy, Director of Trends and Insights at TrendWatching, covers tomorrow’s consumer landscape.
Watch the entire webinar here: http://videos.brandsquare.com/watch/F3nXUFF7VQFTMdCaBfAwie
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
We’ve collected a whole year of Mindshare "Point of View" articles to give you a complete picture of how the industry has evolved in 2017. All POVs are written in the moment and were correct at the time of writing. Things change fast in this industry, so we’ve also given you some trends to look out for in 2018 that we think will matter to your business.
The SXSW Interactive Festival plays a gigantic role in our industry as innovation, digital and marketing professionals head to Austin to get the run-down on the latest platforms, opportunities and implications for brands and marketers.
This session is brought to you by Laurie Close, Head of Global Brand Partnerships at Ogilvy and James Whatley, Planning Partner - Innovation at Ogilvy & Mather London.
7 principles from Behavioural Psychology as applied to Brexit.
This can be used as a case study to shed light on Trump, as well as the populist politics that is sweeping the world.
First given at SXSW 2017.
As presented at SXSW Interactive on March 12, 2017.
How can understanding the brain inform your marketing and design strategies? The end goal of business is to create products and services that can satisfy our needs and prompt us to open our wallets. Understanding human behavior through neuroscience, marketing, and user experience can illuminate consumer needs across a variety of target markets and how businesses can align their products to meet those needs. PRPL strategists Tommy Hung and Caitlin Pequignot explore current marketing trends, insights from behavioral economics, UX, and neuroscience, leading to a scientific framework with insights from human behavior to make your business strategy more actionable and efficient.
This deck accompanied Kelly Baron's SXSW talk on 3/13/17. Nudge theory is about hacking human nature using subtle, context-driven interventions. We all sometimes buy into the shampoo commercial dream that our products can make us into better people, but what if that were true?
Thanks to IoT, we’re designing products that make and break our habits. We applied nudge theory to our healthcare wearable, Under Currents, to solve billions of dollars’ worth of medical errors and save lives. When common sense fails, common sensors help us be the best version of ourselves.
Join Kelly Baron, a business designer from Fjord Austin, as she talks about how to apply nudge theory theory to digital experiences.
Most gamification fails because of reliance on a Skinner box-like approach that ignores core game design elements. This session will explore a gamification effort that went much deeper and succeeded.
SXSW 2017 PanelPicker Proposal: Storytelling at Scale - How to achieve scale ...Camilla Yates
Please vote for our SXSW 2017 PanelPicker idea here https://shar.es/1ZzkSK
Supporting deck for a 2017 SXSW PanelPicker proposal by Camilla Yates, Senior Planner at Elvis Communications, and Sally Barton, Global Brand Equity Manager, Cadbury
Designing Intelligent Coversations: A Chatbot WorkshopAustin Beer
A workshop for people to learn how to make chatbots! Discussing UX, AI, and much more. This was presented at SXSW 2017 and at O'Reilly Design Conference by Austin Beer, David Sicher, and Matt Ryan.
From Hype to Impact: Applying This Year's SXSW Highlights to Business Transfo...Publicis Sapient
Three of our global thought leaders explore the most coveted topics at SXSW, practical applications to our clients’ business (and our own), and how SapientRazorfish takes these highlights from hype to reality.
Whether you were in Austin or not, top trends are not difficult to find. Which is why we’re taking it a step further. Not only have we shared our takeaways from this year’s sessions, but we've also examined how the conversations at SXSW relate to business reimagined for a connected world.
SXSW 2017 Interactive Proposal: Poetics of Technology in Augmented RealityCarina Ngai
A sample exploration of the ideas for this SXSW presentation:
- How can we see beyond the traditional interpretation of AR (Augmented Reality);
- How AR can be seen beyond having information juxtaposes on real world through a lens;
- How we can make shift from designing for Big Data (information based) to Narratives;
- What is a screenless future like?
- What is the implication of this emerging technology, and what are our responsibilities?
Mike and Jen Quinlan, a husband and wife research team, propose SXSW 2017 tackles the topic of tech detox. For the past three years, they've gathered research on tech detox tourism, rituals and cultures. In this talk, they will highlight trends and techniques to apply tech detox at all levels to your daily life to reconnect with with people you love, nature around you and hobbies you enjoy.
Please vote for 'Unplugged - ISO Tech Detox' for SXSW Interactive 2017 here: http://panelpicker.sxsw.com/vote/68278
Sean Singleton of Your Favourite Story spoke at the In-cosmetics event, about using digital marketing to launch your beauty brand and increase profit.
Want to learn more? contact sean.singleton@yourfavouritestory.com for your free ebook download.
Banner Blindness & How To Avoid It - Anya Gildner at DiscoslothAnya Gildner
Slides from my presentation on Banner Blindness at the PaidSocialShow on April 11th 2019, a fringe event of the BrightonSEO conference in Brighton, UK.
How a Killer Customer Experience Drove One of IBM's Most Successful Global La...Taylor Stockwell
Buying habits changed drastically over the past decade. An explosion of digital channels gave customers unprecedented control over their journey to purchase, disrupting every industry and function. To keep up, marketers scrambled to adopt the right technologies and programs, making managing the customer experience increasingly complex.
But the key to success in this complicated landscape is rooted in a core marketing principle: understanding and connecting with your audience — as real people. Today’s marketers must elevate campaigns beyond touch points, and focus on delivering consistent, powerful customer experiences and relevant, optimized content journeys.
Join Taylor Stockwell at the SiriusDecisions Summit to discover the digital framework that powered one of IBM’s most successful global digital launches, the role cognitive marketing will play in creating effective, content rich customer experiences, and why Kapost became a strategic component of the team’s success.
Key Takeaways
- How do you create a digital and content framework that can scale globally, but enable you to react locally with agility?
- How do you leverage cross-team coordination to deliver an exceptional customer experience?
- How will cognitive capabilities impact a marketer’s ability to drive better customer experiences?
The master class will focus on three key areas:
1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.
2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.
3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.
This deck is from a presentation I gave on February 2nd, 2017 to a group of ~200 Multifamily Industry Executives and Managers in Napa, California. The MultiFamily Social Media Summit is a "One-of-a-Kind Conference for Managers and Executives Focused on the ROI of Social Media and Content Marketing in Retaining and Attracting New Residents."
Building Your Personal or Your Dealership’s Online Brand & Digital Empire Thr...Turbo Marketing Solutions
With 79% and more of North Americans on Facebook and spending an average of 5.6 hours every day on social media, can your dealership move more metal using social media marketing?
The answer is a huge resounding YES, and in this video, I want to show you how. I don’t think a day goes by where we don’t get a dealer asking us if you can really sell more cars, trucks, crossovers, and SUVs by investing time and energy nurturing social media channels.
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***Learn How To Build Your Online Brand and Digital Empire With This FREE TRAINING:
https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap
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I understand the question. You are already spending 12 hours a day at the dealership managing people, technology, problems, customers, incentives and financing, all that while trying to increase your sales.
Time is a luxury you don’t have. You need results!
Traditional medias are just not giving you the traction they used to. Search engine marketing is now costing an arm and a leg because every one of your competitors is bidding for the same automotive related keywords. Now to make matters worst, every time you try to have a conversation about tackling social media marketing there always seem to be a new platform rising in popularity or another one dying.
Where should you put your efforts and resources to make sure you’re not missing the boat? All you want to do is sell more vehicles. So what should you do? Obviously, we’re not going to be able to discuss at length and depth all the countless possibilities of social media marketing for car dealers.
But I do want to bring you on a quick journey that will hopefully provide you with a bird’s eye view of the plan you should thrive to have in place over the next 30 days. At the end of the video, you should have a pretty clear vision of how everything connects and works together.
Let’s get started!
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Learn How To Build Your Online Brand and Digital Empire With This FREE TRAINING:
https://learn.turbomarketingsolutions.com/Free-Messenger-Roadmap
As part of the Connection Strategy work I do at Huge, I've written a few documents that outline my point of view on how brands can engage people more effectively. This particular doc got a lot of traction when I wrote the first version several years ago, so i figured I'd share it. I've updated the charts to reflect most recent data. My background in comms planning and media helps provide some context for this approach - which proposes a theory that scaled communication, if planned properly by integrated teams, can come from highly creative, high-touch consumer experiences instead of replying on the conventional paid commercial advertising approach. This approach is now viable thanks to a few emergent factors:
Technology has fundamentally shifted the media landscape, and our behavior within it. The demographic composition of the country is changing - with that, consumer attitudes, values and behaviors are evolving, and our relationships with brands are deepening; the age of the customer. Audiences are also outsmarting agencies and brands: filtering, avoiding, and blocking brand advertising. This means advertising reach, scale and impression tonnage are becoming less relevant - suggesting that conventional advertising is no longer the effective marketing lever it once was. Moreover, people are now willing to participate with brands via genuine, opt-in, high-touch experiences, made possible thanks to adoption of technology, bandwidth ubiquity and connected data. Such experiences become marketing assets in and of themselves, amplified by communication, replacing commercial ad-tonnage.
To achieve this type of work, you need truly integrated disciplines that can build for the entire ecosystem; from products, technology, editorial, production, experiences, data, measurement and so on. If you're interested in doing this type of work, or if you'd like me to do a talk, then drop me an email.
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
The Eclipse Of Advertising And What It Means To Your Content StrategyG3 Communications
At a time when more marketers are struggling with the cost and effectiveness of paid advertising, content is playing an even more pivotal role in all areas of marketing.
The master class will focus on three key areas:
1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.
2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.
3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.
The costomer behaviour is evolving and changing and brands should understand those changes.
Those digital trends will help brands adapt their digital marketing strategies and meet the customer's new needs.
Advertising Trends in Digital and Traditional Media Channels Can J. Ogan
The customer is getting bombarded with more and more advertisements every day. While the techniques and technology are changing rapidly, it is becoming harder to build brand awareness and engage with potential customers today.
Similar to Our Skip Button Love Affair | SXSW 2017 (20)
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
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With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
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1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
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6. Online Maintenance Support
Free Website + Digital Marketing Services
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With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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2. SXSW 2017
Our Skip Button Love Affair
Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
9. The questions you should be asking
Should your ad be skippable or non-skippable?
Can you measure the value of a skipped ad?
Does your creative work in the skippable era?
#skipbuttonlove
10. Should your ads be
skippable or non-skippable?
#skipbuttonlove
11. Non-skippable ad revenue levels off
Digital ad revenue, non-search ($ billions)
Source: IAB / eMarketer (2008-2016), BI Intelligence (2017-2021)
$0
$10
$20
$30
$40
2008
2010
2012
2014
2016
2018
2020
2021
#skipbuttonlove
Non-skippable
15. #skipbuttonlove
Emotion analysis
9% joy, 82% anger
Source: Crimson Hexagon, 83k most recent posts
0%
25%
50%
75%
100%
Feb 2016 Apr 2016 Jun 2016 Aug 2016 Oct 2016 Dec 2016 Jan 2017
Skip Ad ►|
Joy
Anger
32. 2/23/2017 Print - Study: Pre-Roll Ads Dramatically Increasing Ad-Block Installs - Advertising Age
Study: Pre-Roll Ads
Dramatically Increasing
Ad-Block Installs
Study Surveys 9,000 People Who Either Have or Are
Aware of Ad-Blocking Tech
By George Slefo
Published: January 26, 2016
Video ad tech company Teads released a study Tuesday that
aims to provide insight as to what motivates people to use ad
blockers.
Research Now conducted the study and surveyed 9,000
people. Active users of ad blockers, including mobile, and
those who are aware of ad blockers but have not yet installed
them, were surveyed for the study.
The research said pre-roll ads were among the most intrusive,
with 41% of respondents saying they installed the ad-blocking
software due to the ad format. Additionally, Hispanics are 78%
more likely to use a mobile ad blocker while men are 22% more
likely overall to use the software on mobile devices, the study
said.
Teads makes video technology that autoplays when you're
reading a story, for example. Its clients include Mashable and
Forbes, among others. It claims its tech is not intrusive because its ads can be closed by a user as soon as they appear.
Related Stories
IAB to Advertisers and Content Providers: 'We
Messed Up'
IAB CEO Delivers Fire-and-Brimstone Speech
Against For-Profit Ad Blockers
Google's Ad Boss on Ad Blocking, AMP Ad
Viewability and Enhanced Campaigns
As IAB Bars One Ad Blocker From Its Summit, It
Welcomes Another One on Stage
For IGN, a Tech-Savvy Audience Means a Big
Hit From Ad Blockers
#skipbuttonlove
Aware of Ad-Blocking Tech
By George Slefo
Published: January 26, 2016
Video ad tech company Teads released a study Tuesda
aims to provide insight as to what motivates people to u
blockers.
Research Now conducted the study and surveyed 9,00
people. Active users of ad blockers, including mobile, a
those who are aware of ad blockers but have not yet in
them, were surveyed for the study.
Related Stories
IAB to Advertisers and Content Providers: 'We
Messed Up'
IAB CEO Delivers Fire-and-Brimstone Speech
Against For-Profit Ad Blockers
35. Non-skippable Skippable
Are all seconds created equal?
Forced time-spent
Optimize to completions
Voluntary time-spent
Optimize to ???
#skipbuttonlove
36. Ad value vs audience retention
Source: Facebook, YouTube
0%
25%
50%
75%
100%
0 25% complete 50% complete 75% complete 100%
Measurement in the skippable era
#skipbuttonlove
Audience
retention
Brand lift
37. THE VALUE OF THE AD VARIES BASED
ON HOW MUCH IS COMPLETED
Value of Impression based on Unaided Brand Recall
100%
75%
BRANDRECALL
AN AD THAT WAS ABOUT
40% COMPLETED IS WORTH
inc
cou
e
#skipbuttonlove
38. Ad value vs audience retention
Source: Facebook, YouTube
0%
25%
50%
75%
100%
0 25% complete 50% complete 75% complete 100%
Measurement in the skippable era
#skipbuttonlove
Audience
retention
Brand lift
$ $$ $$$ $$
44. Changes in the Amount and Methods of Travel
During the past fifteen years, people have been "going
places and doing things," farther and faster than ever
before in our history. This "modern tempo" was the result
of fundamental changes in American transportation brought
about by the creation of numerous small-payment, install
ment-buying plans. By means of this process, it became
possible for any person to become the operator of a self-
propelled vehicle the automobile.
These changes may be best illustrated by comparative
statistics. In 1920, the passenger mileage of steam railways
rose to a peak of nearly fifty billion miles and declined to
eighteen billion five hundred million miles in 1935. Pas
Changes in the Amount and Methods of Travel
During the past fifteen years, people have been "going
places and doing things," farther and faster than ever
before in our history. This "modern tempo" was the result
of fundamental changes in American transportation brought
about by the creation of numerous small-payment, install
ment-buying plans. By means of this process, it became
possible for any person to become the operator of a self-
propelled vehicle the automobile.
These changes may be best illustrated by comparative
statistics. In 1920, the passenger mileage of steam railways#skipbuttonlove
45. Lessons from 1938
1938
“Modern Tempo”
Disruptive tech = cars for all
#skipbuttonlove
2017
“Busy” badge of honor
Disruptive tech = smartphones
46. Lessons from 1938
1938
“Modern Tempo”
Disruptive tech = cars for all
Physical destinations
#skipbuttonlove
2017
“Busy” badge of honor
Disruptive tech = smartphones
Digital destinations
47. Lessons from 1938
1938
“Modern Tempo”
Disruptive tech = cars for all
Physical destinations
Stand out in 7 words
#skipbuttonlove
2017
“Busy” badge of honor
Disruptive tech = smartphones
Digital destinations
Stand out in 5 seconds
48. itself. One may not know what the boy looked like who
brought the telegram, however well he remembers the
message. It is not the postman who makes an impression,
but the message he brings.
The Medium Cannot Deliver Readers
After delivering the message in its specified form and size,
the medium is in no way responsible for securing reading or
other attention to the message. That is the responsibility
of the one who writes the message the advertiser. If a man
is too indifferent, too excited, or too much engrossed other
wise to read a telegram which he receives, it is not the fault
of the telegraph company. They performed their duty
when they delivered the message to him. So with the paid
space in a newspaper or magazine, the message may not
interest the one who buys the newspaper or magazine,
but the function of each of these media has been fulfilled
when it is delivered to the buyer. With the broadcasting
#skipbuttonlove
49. Lessons from 1938
1938
“Modern Tempo”
Disruptive tech = cars for all
Physical destinations
Stand out in 7 words
Power of pictures
#skipbuttonlove
2017
“Busy” badge of honor
Disruptive tech = smartphones
Digital destinations
Stand out in 5 seconds
Power of video
50. Lessons from 1938
1938
“Modern Tempo”
Disruptive tech = cars for all
Physical destinations
Stand out in 7 words
Power of pictures
Few opportunities to linger
#skipbuttonlove
2017
“Busy” badge of honor
Disruptive tech = smartphones
Digital destinations
Stand out in 5 seconds
Power of video
Always an opportunity to linger
51. Creative in the skippable era
Make me care in < :05
#skipbuttonlove
52. Creative in the skippable era
Make me care in < :05
Give me a reason to stay
#skipbuttonlove
80. Skippable ads win users and revenue
Digital ad revenue, non-search ($ billions)
Source: IAB / eMarketer (2008-2016), BI Intelligence (2017-2021)
$0
$10
$20
$30
$40
2008
2010
2012
2014
2016
2018
2020
2021
#skipbuttonlove
Non-skippable
Skippable
81. Five forces of the skippable era
+98% from titans of skippable, Google and Facebook
+9% from companies who only sell skippable ads
-7% from non-skippable ad networks
#skipbuttonlove
83. Five forces of the skippable era
+98% from titans of skippable, Google and Facebook
+9% from companies who only sell skippable ads
-7% from non-skippable ad networks
Rise of ad blockers
#skipbuttonlove
84. Ad blockers primarily impact non-skippable
Digital ad revenue, non-search ($ billions)
Source: IAB / eMarketer (2008-2016), BI Intelligence (2017-2021)
$0
$10
$20
$30
$40
2008
2010
2012
2014
2016
2018
2020
2021
#skipbuttonlove
Non-skippable
with ad blocker impact
Skippable
85. Five forces of the skippable era
+98% from titans of skippable, Google and Facebook
+9% from companies who only sell skippable ads
-7% from non-skippable ad networks
Rise of ad blockers
Overhaul of IAB’s ad portfolio
#skipbuttonlove
89. https://www.iab.com/news/lean-principles-criteria-scoring/
selected for delivery through the use of an online behavioral adve
Advertising system must bear the AdChoices Icon – which means
publishers must be members of the Digital Advertising Alliance.
Skippable
Preliminary research implies strong consumer demand for skip – t
that unskippable video ads are a primary driver for installing ad b
to skip would cause some ad blocking users to reconsider.
#skipbuttonlove
91. Ask the right questions. Win the skippable era.
Should your ad be skippable or non-skippable?
Can you measure the value of a skipped ad?
Does your creative work in the skippable era?
#skipbuttonlove