Marketing sustainability february 2012
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Sustainability marketing is important for several key reasons: 1) It is morally responsible and meets growing market and customer expectations for environmentally-friendly practices. 2) Embracing sustainability can improve a business's bottom line performance over time as consumers increasingly favor brands they perceive as sustainable. 3) Successful sustainability marketing requires businesses to authentically adopt and demonstrate sustainable practices throughout their operations, not just "sell" the idea of sustainability. 4) Marketers should position sustainable products and services as delivering quality and performance first, with environmental benefits as an additional value.
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2) Marketing strategy determines how to segment, target, and position the market.
3) The marketing mix consists of product, price, place, and promotion tools used to achieve marketing objectives.
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The document discusses key concepts in marketing including:
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2. The marketing process involves understanding customer needs, designing a customer-driven strategy, capturing value from customers to create profits, and constructing a marketing program to deliver superior value.
3. Key concepts in understanding customers include needs, wants, demands, marketing offers, customer value, satisfaction, and markets. Marketing aims to satisfy customer needs through value and exchange.
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Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
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UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
Marketing sustainability february 2012
- 2. D. John Carlson • Strategic Planning Consultant • Behaviour Change Specialist • Group Managing Director – Linc • Chairman – Days of Change
- 3. SUSTAINABILITY • Why is it important? • Who is it important to? • What are the keys? • How do you embrace it?
- 4. Why is sustainability important?
- 5. • Moral responsibility • Market expectations • Bottomline performance
- 6. TOMORROW’S CHILD Without a name; and unseen face and knowing not your time nor place Tomorrow’s Child, though yet unborn, I met you first last Tuesday morn. A wise friend introduced us two, and through his shining point of view I saw a day which you would see; A day for you, and not for me Knowing you has changed my thinking for I never had an inkling that perhaps the things I do might someday, somehow, threaten you Tomorrow’s child, my daughter-son I’m afraid I’ve just begun To think of you and of your good, Though always having known I should. Begin I will to weigh the cost Of what I squander; what is lost If ever I forget that you will someday come to live here too. - Suhit Anantula
- 7. “The best way to make money is to work out what people want and give it to them. It’s very hard to change what people want and, if you lie, people will see through you fast enough”.
- 8. CONSUMERS • 10% - 20% want “true green” • 50% to 60% want “light green” • 80% take “green” into account
- 9. EMPLOYEES • 90% of job applicants are influenced by your reputation • 61% of job applicants will ignore incomparable brands
- 11. Who is sustainability important for?
- 12. • Staff • Clients • Suppliers • You
- 14. 30% of people now take the environment into account in “all or most” of their purchases.
- 15. “Major businesses throughout the UK, Europe and USA are demanding sustainability.”
- 17. What are the keys to successful ‘sustainability’ marketing?
- 18. • Define sustainability • Be sustainable • Demonstrate sustainability • Don’t “sell” sustainability • Perform
- 19. DEFINE SUSTAINABILITY ‘Sustainability’ is close to meaningless in Australia
- 20. Often confused with: • ‘Ethical marketing’ • ‘Green marketing’
- 21. Economy Community sustainability Environment
- 22. Decide what you actually mean when you talk about sustainability and focus on that meaning.
- 23. BE SUSTAINABLE Given growing levels of transparency, ‘walking the talk’.
- 24. Social media will destroy your credibility if you fabricate your ‘sustainability’ credentials.
- 25. Adopt sustainable practices and demand the same of your suppliers.
- 27. DEMONSTRATE SUSTAINABILITY Make sustainability part of your brand and hence your behaviour – walking the talk.
- 29. 1. Board 2. Senior Management 3. Middle Management 4. Lower Management 5. Staff
- 30. • Replace DM with EDM • Use recycled materials • Embrace digital media
- 31. DON’T “SELL” SUSTAINABILITY • “Bragging” equates to “green washing” • Green washing is “death”
- 33. PERFORM If your project does not “perform” first – it will not sell on the basis of “sustainability”. Sustainability alone is never enough.
- 34. “Successful green products have been positioned around performance first, with the environment as a secondary benefit,” he says. “If green products can be shown to have a personal benefit, they will do well, but not if the benefit is societal.”
- 36. How do we embrace ‘sustainability’ marketing?
- 37. • Product • Price • Place (Distribution) • Promotion (Communication)
- 38. PRODUCT • Address consumer demand • Satisfy accepted criteria • Be certified where possible • Perform very well
- 39. PRICE • Be competitive • Offer added value • Demonstrate tangible value
- 40. DISTRIBUTION • Reinforce ‘sustainability’ • Make it as easy as possible • Make it a differentiator
- 41. COMMUNICATION • Embrace new technologies • Embrace credible sources • Win ‘awards’ • Be open and honest
- 42. “Green marketing involves developing and promoting products and services that satisfy your customers’ wants and needs for quality, performance, affordable pricing and convenience without having a detrimental impact on the environment”.
- 44. ‘Sustainable’ business has been called ‘principled capitalism’ – and should be positioned as such.
- 45. The community is embracing ‘deferred responsibility’ – and want you to participate.
- 46. Sustainability is now a ‘brand differentiator’ – but will soon be a ‘consumer expectation’.
- 47. Consumers are staggeringly sceptical; ‘trust’ is exclusive – and social media can be your best friend or worst enemy.
- 48. The fact that you are on a journey does not damage credibility – so long as you are open and honest.
- 49. Avoid discussion of ‘climate change’.
- 50. “SUSTAINABILITY” Is all about delivering a better (the best possible) quality of life.
- 53. THANK YOU (for not going to sleep)