Is your marketing strategy ready for 2020? Stay ahead of the curve by learning about the biggest social media trends that will change the way marketers think about life beyond likes, authenticity, and online reputation management next year. During the webinar, you’ll learn about: - The social media trends to watch throughout 2020 - The changes to expect from major social networks - The way brands are already winning with these trends

1. 2020 Social Media Trends.
#FalconEd

2. Rachel Kador
Content Marketing Manager
Falcon.io
@rkador
Your Presenters.
Matt Navarra
Social Media Industry
Commentator & Consultant
@MattNavarra

3. Today’s Agenda.
INTRO
Authenticity in Marketing.
TREND 1
Social eCommerce.
TREND 2
Dominance of the Big 5.
TREND 3
Augmented Reality.
CONCLUSION
Life After Likes.
LET’S TALK
Q&A.

4. Some Housekeeping.
Audio
Everyone is muted for best audio
quality.
Recording & Slides
Available on-demand and sent to
you in tomorrow’s follow up mail.
Questions
Live Q&A at the end of the
webinar.
Chat
Communicate with others for the
duration of the webinar.
Social
Find us on all channels @FalconIO
and use #FalconEd to participate.
Survey
We would love to get your
feedback after the webinar.

5. Authenticity in
Marketing.
It’s time to get real. But how does that work for brands?
• Brand authenticity comes from clear brand values.
• Audiences have highly refined BS detectors.
• Authenticity is the foundation for all trends in 2020.
INTRO

6. Don’t.
Kendall Jenner Pepsi ad, 2017.

7. Do.

8. Do.

9. Social eCommerce.
Social media apps are becoming full-fledged
e-commerce hubs.
TREND 1

10. Major Trends in
Social eCommerce.
Native Checkout
The friction between finding and purchasing a product is
disappearing.
Impulse Shopping
Brands want to capitalize on quick consumer decisions.
Analytics
New shopping analytics and publishing tools on their way.
User Generated Content
Authenticity underpins social commerce decisions,
especially within social commerce ads.
TREND 1

11. New Updates on
Social Platforms.
TREND 1
Pinterest
• Catalogue
• Shopping ads
• Personalized shopping
recommendations
Snapchat
• In-app stores
• Native checkout w/ Shopify
TikTok
• eCommerce links to Amazon
Instagram
• Shoppable posts
• Product stickers
• Native checkout
• AR features in beta
Facebook
• Facebook Shop
• Marketplace
• Payments in messenger
• Libra digital currency

12. POLL TIME
TREND 1
Which of these eCommerce features
is most exciting to you as a marketer?

13. Social eCommerce Stats.
80% of young shoppers make impulsive buying decisions
online. — CreditCards.com Survey
70% of shopping enthusiasts turn to Instagram for
product discovery. — Facebook
21% of all shoppers motivated to buy a product based on
positive social media mentions. — GlobalWebIndex
55% of online shoppers have made a purchase through
Facebook, Instagram, or Pinterest. — Avionos
TREND 1

14. Instagram.
Shoppable posts in Instagram feed.
Tagged products and carousel posts.
Product Stickers in Stories.
AR shopping feature, in beta with brands like
Warby Parker, MAC Cosmetics, and Ray-Ban.

15. Pinterest.
Pinterest “Shop the Look” Ads.

16. UGC.
H&M’s “#HMxME” social campaign, featured on hm.com

17. Dominance of
the Big 5.
Despite niche network growth, the major
players have not lost their foothold.
TREND 2

18. Social Network Sizes in 2019.
TREND 2
Part of the Facebook network.One of the Big 5

19. POLL TIME
TREND 2
Which of the Big 5 networks was
the most improved in 2019?

20. Major Trends within
The Big 5.
Scandal dominated ’18 and ‘19
The backlash from the Cambridge Analytica incident continues
today, but Facebook’s network still dominates.
“Big 5” offer the best tools for marketers
Despite promising upstarts, for marketing, advertising, and
commerce, no one can touch the Big 5.
Regulations and oversight will increase
We expect more governments to join the trend toward data
privacy, protecting against misinformation, and more.
Still: “Niche” networks may not be so niche for long
TikTok has over 1bn downloads (with some questionable growth),
and upcoming apps like Byte could be big hits in 2020.
TREND 2

21. Augmented
Reality.
Technology is catching up — AR isn’t just for
showrooms and video games anymore.
TREND 3

22. Social Media is a
Pioneering Area of AR.
Snapchat
Led the way with its lens and filters — commonplace now but
novel at the time.
Democratization of AR Tech
As AR becomes easier to use, more accessible, and less expensive,
we can expect to see many more platforms and brands using it.
AR Ads on Facebook, Instagram, and YouTube
Big brands are experimenting with new AR ad formats on the
major social networks.
Google Maps Becoming More Social — Embracing AR
Launched a new “Live View” feature in 2019 to help navigate.
TREND 3

23. AR Stats.
100 million users are expected to utilize AR-enabled
shopping technologies in 2019. — Gartner’s Unified Retail Retailer Survey
48% of consumers said that they'd be more likely to buy from
a retailer that provided AR experiences. — BRP Consulting’s Digital Commerce Survey
14 million American workers are expected to use smart
glasses regularly on their jobs by 2025. — Forrester
TREND 3

24. Google
Maps.
Google Maps Live View experience.

25. Burger
King.
Using the Burger King app, people could “burn” a McDonald’s ad and receive a voucher.

26. Beauty
Brands.
Sephora’s “3D Augmented Reality Mirror by ModiFace”
L'Oréal's virtual hair try-on experience

27. AR Ads.
Facebook’s Augmented Reality Ads.
YouTube’s AR Beauty Try-on Feature.

28. The Future of
Augmented Reality.
TREND 3
Facebook
Working on tech to control computers with your mind.
AR Glasses
Apple, Facebook, Google, and Snapchat all working on new
products.
Industry Focus
Fashion and beauty, enterprise (workplace) solutions, gaming,
healthcare, live events, and automotive industries all prime for AR.

29. POLL TIME
TREND 3
Which platform do you think will
best utilize AR ads in 2020?

30. Life After Likes.
Likes may be disappearing. But does it really matter?
OUTRO

31. Download
the Handbook.
For more trends, more details, more sources, and
more stats — download the full handbook.
Falcon.io/handbooks/2020-digital-marketing-trends/

32. WANT MORE?
Join a Roadshow Event.
We’re hosting a series of meetups in 10 cities globally to go even
deeper into the top trends of 2020.
February 5 — Vancouver
February 12 — London
February 27 — Miami
March 5 — Amsterdam
March 11 — Zurich
March 18 — Melbourne
March 26 — Hamburg
April 1 — New York City
April 7 — Austin
April 28 — Chicago
falcon.io/events/

33. Q&A

34. The Secret to Social
Benchmarking.
Next Webinar: February 20
#FalconEd

35. falcon.io welcome@falcon.io @falconIO