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2020 Social Media Trends.
#FalconEd
Rachel Kador

Content Marketing Manager
Falcon.io
@rkador
Your Presenters.
Matt Navarra

Social Media Industry
Commentator & Consultant
@MattNavarra
Today’s Agenda.
INTRO

Authenticity in Marketing.


TREND 1

Social eCommerce.
TREND 2
Dominance of the Big 5.
TREND 3
Augmented Reality.
CONCLUSION
Life After Likes.
LET’S TALK
Q&A.
Some Housekeeping.
Audio
Everyone is muted for best audio
quality.
Recording & Slides
Available on-demand and sent to
you in tomorrow’s follow up mail.
Questions
Live Q&A at the end of the
webinar.
Chat
Communicate with others for the
duration of the webinar.
Social
Find us on all channels @FalconIO
and use #FalconEd to participate.
Survey
We would love to get your
feedback after the webinar.
Authenticity in
Marketing.
It’s time to get real. But how does that work for brands?
• Brand authenticity comes from clear brand values.
• Audiences have highly refined BS detectors.
• Authenticity is the foundation for all trends in 2020.
INTRO
Don’t.
Kendall Jenner Pepsi ad, 2017.
Do.
Do.
Social eCommerce.
Social media apps are becoming full-fledged
e-commerce hubs.
TREND 1
Major Trends in 

Social eCommerce.
Native Checkout

The friction between finding and purchasing a product is
disappearing.
Impulse Shopping

Brands want to capitalize on quick consumer decisions.
Analytics

New shopping analytics and publishing tools on their way.
User Generated Content

Authenticity underpins social commerce decisions,
especially within social commerce ads.
TREND 1
New Updates on 

Social Platforms.
TREND 1
Pinterest
• Catalogue
• Shopping ads
• Personalized shopping 

recommendations
Snapchat
• In-app stores
• Native checkout w/ Shopify
TikTok
• eCommerce links to Amazon
Instagram
• Shoppable posts
• Product stickers
• Native checkout
• AR features in beta
Facebook
• Facebook Shop
• Marketplace
• Payments in messenger
• Libra digital currency
POLL TIME
TREND 1
Which of these eCommerce features
is most exciting to you as a marketer?
Social eCommerce Stats.
80% of young shoppers make impulsive buying decisions
online. — CreditCards.com Survey


70% of shopping enthusiasts turn to Instagram for
product discovery. — Facebook


21% of all shoppers motivated to buy a product based on
positive social media mentions. — GlobalWebIndex


55% of online shoppers have made a purchase through
Facebook, Instagram, or Pinterest. — Avionos
TREND 1
Instagram.
Shoppable posts in Instagram feed.
Tagged products and carousel posts.
Product Stickers in Stories.
AR shopping feature, in beta with brands like
Warby Parker, MAC Cosmetics, and Ray-Ban.
Pinterest.
Pinterest “Shop the Look” Ads.
UGC.
H&M’s “#HMxME” social campaign, featured on hm.com
Dominance of
the Big 5.
Despite niche network growth, the major
players have not lost their foothold.
TREND 2
Social Network Sizes in 2019.
TREND 2
Part of the Facebook network.One of the Big 5
POLL TIME
TREND 2
Which of the Big 5 networks was
the most improved in 2019?
Major Trends within 

The Big 5.
Scandal dominated ’18 and ‘19

The backlash from the Cambridge Analytica incident continues
today, but Facebook’s network still dominates.
“Big 5” offer the best tools for marketers

Despite promising upstarts, for marketing, advertising, and
commerce, no one can touch the Big 5.
Regulations and oversight will increase

We expect more governments to join the trend toward data
privacy, protecting against misinformation, and more.
Still: “Niche” networks may not be so niche for long

TikTok has over 1bn downloads (with some questionable growth),
and upcoming apps like Byte could be big hits in 2020.
TREND 2
Augmented
Reality.
Technology is catching up — AR isn’t just for
showrooms and video games anymore.
TREND 3
Social Media is a
Pioneering Area of AR.
Snapchat

Led the way with its lens and filters — commonplace now but
novel at the time.
Democratization of AR Tech

As AR becomes easier to use, more accessible, and less expensive,
we can expect to see many more platforms and brands using it.
AR Ads on Facebook, Instagram, and YouTube

Big brands are experimenting with new AR ad formats on the
major social networks.
Google Maps Becoming More Social — Embracing AR

Launched a new “Live View” feature in 2019 to help navigate.
TREND 3
AR Stats.
100 million users are expected to utilize AR-enabled
shopping technologies in 2019. — Gartner’s Unified Retail Retailer Survey


48% of consumers said that they'd be more likely to buy from
a retailer that provided AR experiences. — BRP Consulting’s Digital Commerce Survey


 14 million American workers are expected to use smart
glasses regularly on their jobs by 2025. — Forrester
TREND 3
Google
Maps.
Google Maps Live View experience.
Burger
King.
Using the Burger King app, people could “burn” a McDonald’s ad and receive a voucher.
Beauty
Brands.
Sephora’s “3D Augmented Reality Mirror by ModiFace”
L'Oréal's virtual hair try-on experience
AR Ads.
Facebook’s Augmented Reality Ads.
YouTube’s AR Beauty Try-on Feature.
The Future of 

Augmented Reality.
TREND 3
Facebook 

Working on tech to control computers with your mind.
AR Glasses

Apple, Facebook, Google, and Snapchat all working on new
products.
Industry Focus

Fashion and beauty, enterprise (workplace) solutions, gaming,
healthcare, live events, and automotive industries all prime for AR.
POLL TIME
TREND 3
Which platform do you think will
best utilize AR ads in 2020?
Life After Likes.
Likes may be disappearing. But does it really matter?
OUTRO
Download
the Handbook.
For more trends, more details, more sources, and
more stats — download the full handbook.
Falcon.io/handbooks/2020-digital-marketing-trends/
WANT MORE?
Join a Roadshow Event.
We’re hosting a series of meetups in 10 cities globally to go even
deeper into the top trends of 2020.
February 5 — Vancouver
February 12 — London
February 27 — Miami
March 5 — Amsterdam
March 11 — Zurich
March 18 — Melbourne
March 26 — Hamburg
April 1 — New York City
April 7 — Austin
April 28 — Chicago
falcon.io/events/
Q&A
The Secret to Social
Benchmarking.
Next Webinar: February 20
#FalconEd
falcon.io welcome@falcon.io @falconIO

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Webinar: 2020 Social Media Trends

  • 1. 2020 Social Media Trends. #FalconEd
  • 2. Rachel Kador
 Content Marketing Manager Falcon.io @rkador Your Presenters. Matt Navarra
 Social Media Industry Commentator & Consultant @MattNavarra
  • 3. Today’s Agenda. INTRO
 Authenticity in Marketing. 
 TREND 1
 Social eCommerce. TREND 2 Dominance of the Big 5. TREND 3 Augmented Reality. CONCLUSION Life After Likes. LET’S TALK Q&A.
  • 4. Some Housekeeping. Audio Everyone is muted for best audio quality. Recording & Slides Available on-demand and sent to you in tomorrow’s follow up mail. Questions Live Q&A at the end of the webinar. Chat Communicate with others for the duration of the webinar. Social Find us on all channels @FalconIO and use #FalconEd to participate. Survey We would love to get your feedback after the webinar.
  • 5. Authenticity in Marketing. It’s time to get real. But how does that work for brands? • Brand authenticity comes from clear brand values. • Audiences have highly refined BS detectors. • Authenticity is the foundation for all trends in 2020. INTRO
  • 7. Do.
  • 8. Do.
  • 9. Social eCommerce. Social media apps are becoming full-fledged e-commerce hubs. TREND 1
  • 10. Major Trends in 
 Social eCommerce. Native Checkout
 The friction between finding and purchasing a product is disappearing. Impulse Shopping
 Brands want to capitalize on quick consumer decisions. Analytics
 New shopping analytics and publishing tools on their way. User Generated Content
 Authenticity underpins social commerce decisions, especially within social commerce ads. TREND 1
  • 11. New Updates on 
 Social Platforms. TREND 1 Pinterest • Catalogue • Shopping ads • Personalized shopping 
 recommendations Snapchat • In-app stores • Native checkout w/ Shopify TikTok • eCommerce links to Amazon Instagram • Shoppable posts • Product stickers • Native checkout • AR features in beta Facebook • Facebook Shop • Marketplace • Payments in messenger • Libra digital currency
  • 12. POLL TIME TREND 1 Which of these eCommerce features is most exciting to you as a marketer?
  • 13. Social eCommerce Stats. 80% of young shoppers make impulsive buying decisions online. — CreditCards.com Survey 
 70% of shopping enthusiasts turn to Instagram for product discovery. — Facebook 
 21% of all shoppers motivated to buy a product based on positive social media mentions. — GlobalWebIndex 
 55% of online shoppers have made a purchase through Facebook, Instagram, or Pinterest. — Avionos TREND 1
  • 14. Instagram. Shoppable posts in Instagram feed. Tagged products and carousel posts. Product Stickers in Stories. AR shopping feature, in beta with brands like Warby Parker, MAC Cosmetics, and Ray-Ban.
  • 16. UGC. H&M’s “#HMxME” social campaign, featured on hm.com
  • 17. Dominance of the Big 5. Despite niche network growth, the major players have not lost their foothold. TREND 2
  • 18. Social Network Sizes in 2019. TREND 2 Part of the Facebook network.One of the Big 5
  • 19. POLL TIME TREND 2 Which of the Big 5 networks was the most improved in 2019?
  • 20. Major Trends within 
 The Big 5. Scandal dominated ’18 and ‘19
 The backlash from the Cambridge Analytica incident continues today, but Facebook’s network still dominates. “Big 5” offer the best tools for marketers
 Despite promising upstarts, for marketing, advertising, and commerce, no one can touch the Big 5. Regulations and oversight will increase
 We expect more governments to join the trend toward data privacy, protecting against misinformation, and more. Still: “Niche” networks may not be so niche for long
 TikTok has over 1bn downloads (with some questionable growth), and upcoming apps like Byte could be big hits in 2020. TREND 2
  • 21. Augmented Reality. Technology is catching up — AR isn’t just for showrooms and video games anymore. TREND 3
  • 22. Social Media is a Pioneering Area of AR. Snapchat
 Led the way with its lens and filters — commonplace now but novel at the time. Democratization of AR Tech
 As AR becomes easier to use, more accessible, and less expensive, we can expect to see many more platforms and brands using it. AR Ads on Facebook, Instagram, and YouTube
 Big brands are experimenting with new AR ad formats on the major social networks. Google Maps Becoming More Social — Embracing AR
 Launched a new “Live View” feature in 2019 to help navigate. TREND 3
  • 23. AR Stats. 100 million users are expected to utilize AR-enabled shopping technologies in 2019. — Gartner’s Unified Retail Retailer Survey 
 48% of consumers said that they'd be more likely to buy from a retailer that provided AR experiences. — BRP Consulting’s Digital Commerce Survey 
  14 million American workers are expected to use smart glasses regularly on their jobs by 2025. — Forrester TREND 3
  • 24. Google Maps. Google Maps Live View experience.
  • 25. Burger King. Using the Burger King app, people could “burn” a McDonald’s ad and receive a voucher.
  • 26. Beauty Brands. Sephora’s “3D Augmented Reality Mirror by ModiFace” L'Oréal's virtual hair try-on experience
  • 27. AR Ads. Facebook’s Augmented Reality Ads. YouTube’s AR Beauty Try-on Feature.
  • 28. The Future of 
 Augmented Reality. TREND 3 Facebook 
 Working on tech to control computers with your mind. AR Glasses
 Apple, Facebook, Google, and Snapchat all working on new products. Industry Focus
 Fashion and beauty, enterprise (workplace) solutions, gaming, healthcare, live events, and automotive industries all prime for AR.
  • 29. POLL TIME TREND 3 Which platform do you think will best utilize AR ads in 2020?
  • 30. Life After Likes. Likes may be disappearing. But does it really matter? OUTRO
  • 31. Download the Handbook. For more trends, more details, more sources, and more stats — download the full handbook. Falcon.io/handbooks/2020-digital-marketing-trends/
  • 32. WANT MORE? Join a Roadshow Event. We’re hosting a series of meetups in 10 cities globally to go even deeper into the top trends of 2020. February 5 — Vancouver February 12 — London February 27 — Miami March 5 — Amsterdam March 11 — Zurich March 18 — Melbourne March 26 — Hamburg April 1 — New York City April 7 — Austin April 28 — Chicago falcon.io/events/
  • 33. Q&A
  • 34. The Secret to Social Benchmarking. Next Webinar: February 20 #FalconEd