Hustle Con: The Invisible Drivers of Growth: Mission, Culture & Attitude with Danae Ringelmann, Indiegogo
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Indiegogo is a crowdfunding site with over $50 million in funding. Danae Ringelmann, Indiegogo’s co-founder, has made it her priority to create a culture that’s based on more than free lunches and kombucha kegs. At Hustle Con, Ringelmann will explain how she uses her company’s values to make smart hires, increase employee retention rate, and make her team highly efficient.
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Hustle Con: The Invisible Drivers of Growth: Mission, Culture & Attitude with Danae Ringelmann, Indiegogo
- 1. Founding to Future Danae Ringelmann FOUNDER + CHIEF DEVELOPMENT OFFICER, INDIEGOGO Nourishing a culture of innovation
- 3. @gogoDanae #hustlecon On a mission to… Unite people around the ideas that matter to them and empower them to bring those ideas to life.
- 6. @gogoDanae #hustlecon 500,000 CAMPAIGNS 230+ COUNTRIES/TERRITORIES $850 million + FUNDS DISTRIBUTED
- 8. @gogoDanae #hustlecon We’ve created an industry 2014 CROWDFUNDING ECONOMIC IMPACT JOBS ADDED 270,000+ INJECTED INTO ECONOMY $65BB+ Source: 2014, Entrepreneur.com
- 9. @gogoDanae #hustlecon Entrepreneurial Creative Cause-based Venture Capital Hollywood Charity 61% 42% 41% 18% 17% 13% Old World
- 10. @gogoDanae #hustlecon We’re creating a new industry… again Dream it. Fund it. Ship it. We help at every step from concept to market. PRE-LAUNCH CROWDFUNDING MARKETPLACE
- 11. @gogoDanae #hustlecon Our challenge No blueprint for inventing industries
- 12. @gogoDanae #hustlecon Our solution Build a diverse team unified only by mission and values
- 14. @gogoDanae #hustlecon Diversity: inherent and acquired Creativity Engagement Productivity
- 15. @gogoDanae #hustlecon Our diversity 45% Female overall 40% Female In leadership
- 16. @gogoDanae #hustlecon How to be diverse? Recruit wide Remove unconscious bias Filter for mission & values
- 17. @gogoDanae #hustlecon How to be diverse? Recruit wide Remove unconscious bias Filter for mission & values Start diverse
- 19. @gogoDanae #hustlecon Our why To unite people around the ideas that matter to them and empower them to bring those ideas to life.
- 20. @gogoDanae #hustlecon Your why attracts purpose-driven people
- 22. @gogoDanae #hustlecon How to know your 5 ‘Whys’
- 23. @gogoDanae #hustlecon 1. Why Indiegogo? I want to democratize funding. 2. Why do I want to democratize funding? Because the gatekeeping system is broken. 3. Why are gatekeepers not good? They don’t allow for an equal opportunity of entrepreneurial ideas. Life should just be fair. It’s just what I believe. 4. Why is equal opportunity important for entrepreneurship? Because life should be fair: everyone deserves an equal shot at success. 5. Why should life be fair? Really? And why do you love your kids? You just do.
- 24. @gogoDanae #hustlecon Culture YOUR VALUES & BEHAVIORS
- 25. Source: Dave Kashen’s How to Build an Awesome Culture How Humans Really Work Strong Culture (aligned values) @gogoDanae #hustlecon
- 26. @gogoDanae #hustlecon Strong culture > Success
- 27. @gogoDanae #hustlecon How to nourish culture STEP 1: DISTILLED OUR VALUES
- 28. @gogoDanae #hustlecon How to nourish culture STEP 1: DISTILLED OUR VALUES Fearlessness Authenticity Collaboration Empowerment
- 29. @gogoDanae #hustlecon How to nourish culture STEP 2: ARTICULATED THE BEHAVIORS THAT EMBODY OUR VALUES Fearlessness • Turns challenges into opportunities to innovate Authenticity • Communicates honestly with goal to move forward Collaboration • Proactively builds productive relationships Empowerment • Helps others grow and learn
- 30. @gogoDanae #hustlecon How to nourish culture STEP 3: HIRE FOR VALUES & BEHAVIOR FIT
- 31. @gogoDanae #hustlecon How to nourish culture STEP 4: RECOGNIZE AND REWARD VALUE & BEHAVIOR
- 32. @gogoDanae #hustlecon Measure engagement & productivity Employee NPS 27 OKR Report Card B+
- 33. @gogoDanae #hustlecon Final thoughts Remember, innovation is just the means, not the end.
- 36. Indiegogo.com Danae Ringelmann FOUNDER + CHIEF DEVELOPMENT OFFICER #hustlecon@gogoDanae