Tips for respecting the Corporate PowerPoint Template, without letting it own you (or your presentation).

1. Not Letting the Corporate
PowerPoint Template Own You
Nicole Kusold

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3. Disclaimer
The views, opinions, positions or strategies expressed by the presenter are hers
and hers alone, and do not necessarily reflect the views, opinions, positions or
strategies of the Marketing Department.
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4. Do: Don’t:
Maintain visual alignment Let the template limit your
with corp. branding “look capacity to visually
and feel” communicate
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5. Rationale Behind the
Corporate Template
1. Corporate Branding
2. Visual consistency
3. Prevent crappy looking PPTs

6. Dangers of the
Corporate Template
1. Delivery is dictated by template
2. All presentations look the same
3. Exact adherence to template leads
to crappy presentations

7. Effectively
Communicate
Your Ideas
Support the
Brand

8. Top Four Tips:
Respecting the Template
But Not Letting it Own
Your Presentation

9. 1. Let the People See

10. The Corporate Template is Not A Vision Test
Can you read this?
• How about this?
• What if you were at the back of the room?
• Could you read all these?
Are you thinking about calling an eye doctor?

11. 24pt
Low Contrast
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12. 20pt
Medium Contrast
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13. 16pt
Low Contrast
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14. 14pt
Low Contrast
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15. If it’s on the slide…
It should be worth
reading.

16. SIZE & contrast
make a difference.

17. 1. Increase font size
2. Use darkest theme color

18. 2. Question the Agenda

19. I’m so
awkward…
You don’t have to
use me all the time!

20. APPROPRIATE:
• Day-long training session
DEBATABLE:
• 1hr presentation
• Multiple presenters speaking
INAPPROPRIATE:
• 5-10 minute talk
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21. You probably don’t
need an Agenda Slide.

22. 3. Navigate Clearly

23. Consistency use of the “Section diver”
Slide
Consistency helps audience stay
oriented
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24. Title Slide
Intro to “Four Tips”
Tip #1
Tip #2
Tip #3
Tip #4
Call For Action Slides
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25. Make conscious slide
design selections.

26. 4. Unite with Brand Colors

27. Why Use the Colors?
1. It’s easy.
2. It looks good.
3. Unites the PPT, even if you go rouge
with other design elements

29. Don’t try to make your
own color pallet.

30. 1. Make Slides Readable
2. Ditch the Agenda Slide
3. Consistent Section Slides
4. Embrace the Brand Colors
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31. blog.ideatransplant.com
Read
“Really Bad PowerPoint (and how to avoid it)”
sethgodin.com/freeprize/reallybad-1.pdf
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32. Challenge
Challenge
Employ one of these
design tactics in your
next PowerPoint
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33. Challenge
Challenge
Send me slides that suck.
Let’s make them not suck.
Send me PPTs that
feature good slide design.
Let’s show them off.
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34. Thank You!