The document outlines 20 strategies for becoming an effective public speaker, focusing on understanding the audience, planning content, and enhancing delivery methods. Key techniques include coping with anxiety, storytelling, engaging the audience, and practicing effectively. Additionally, it emphasizes the importance of personal branding and visual presentation in public speaking.

1. 20 Ways To
Become A
Compelling
PUBLIC
SPEAKER
By
Michelle Villalobos
1

2. 2

3. What do you
struggle with most?
3

4. What do you
struggle with most?
Fear
AnxietyContent
Development
Delivery Forgetting stuff
Lack of honest
feedback
4

5. Focus on 1 or 2 main issues.
Are they EMOTION-based
or SKILLS-based?
5

6. Share
6

7. 1. Identify The
Outcome You Seek
7

8. 8

9. Coping
With
Anxiety
& Fear
9

10. Are you focused on a
negative outcome?
10

11. Learn The Skills &
Practice Them!
11

12. 2. Know Your
Audience
12

13. 13

14. What’s
In
It
For
Me?
14

15. What’s their ?
15

16. How can
you help?
16

17. 17

18. www.constantcontact.com/
index.jsp?
pn=mivistaconsulting
18

19. 3. Plan Content
19

20. Traditional
Outline
20

21. Mindmaps
allow the brain
to work non-
linearly, which
is great for
the first
stages of
planning
21

22. 22

23. getting exposure
for corporate
brands using
gifts, gimmicks,
and giveaways
23

24. choosing
products
designing
products
pricing
products
planning &
timing
the
printing
process
things to
watch out
for
the
printing
process
getting exposure
for corporate
brands using
gifts, gimmicks,
and giveaways
24

25. choosing
products
designing
products
pricing
products
planning &
timing
the
printing
process
things to
watch out
for
the
printing
process
getting exposure
for corporate
brands using
gifts, gimmicks,
and giveaways
internet
scams
shipping
charges
rush fees
setup
charges
bait &
switch
25

26. Now, put it in order.
26

27. 1.Objectives Setting (10 minutes)
A.Why are you here?
B.What do you hope to have by the end of the day?
C.Where are you stuck?
D.What have you tried?
2.Strategy (1 hour)
A.Business Model
B.Sales Funnel
i. Chez Badeaux as an example
ii. Come up with each of their sales funnels
3.Identify Profitable Target (& How To Reach Them) (30 minutes)
A.Where to find them?
B.Idenitfy organizations
C.Where do they congregate?
D.How can you get in there?
E.What’s their PAIN? What can you teach them?
opening with WHY
is usually the
best way to go -
then get into
WHAT, and finally
HOW (but don’t
give it ALL away!)
...and so on.
27

28. 1.WHY
• Position why it’s important
• What do they stand to LOSE vs. what they can GAIN
2.WHAT
• What you’re offering / teaching, the overview -
introduce any “mental shifts” here (i.e., “you’ll have to
change the way you think about talent”)
• Position with respect to VALUE and OUTCOMES not
process
3.HOW
• Teach what you’re going to teach
4.RECAP
• Highlights (VERY QUICKLY)
Easy Breezy Basic Structure
28

29. 4. Understand The
Human Brain
29

30. 30

31. Right
vs.
Left
Brain
31

32. 32

33. 33

34. StorySelling for Financial Advisors: HowTop Producers Sell
(Scott West & Mitch Anthony)
“...If you focus on logic,
numbers, reasons and rationale when
you sell, you’re putting half your
[audience’s] brain to sleep...”
[the half that makes decisions]
34

35. “Communication is the
transfer of emotion.”
– Seth Godin
35

36. 5. Get into your
audience’s “right brain.”
36

37. Stories, Metaphors, Humor
Analogies & Visuals
37

38. example:
“Survival Of The Fittest,
blah, blah, blah, [long
explanation....]”
38

39. 39

40. Google Image Search
40

41. 41

42. YouTube Search
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43. 43

44. 44

45. 6. Interact
45

46. Confucious say...
“I hear, I forget. I see, I
remember. I do, I understand.”
46

47. 47

48. 48

49. Interaction
use popular references
people connect with
(Star Trek is a
personal fave)
49

50. Interview your audience
50

51. On PowerPoint
51

52. 52

53. 53

54. 54

55. 55

56. 56

57. 7. Delivery
57

58. 58

59. 1
59

60. 60

61. Make Eye Contact
61

62. Engage Your Audience
62

63. 63

64. Passion trumps Perfection
64

65. “Mirror
Neurons”
65

66. 66

67. Microphones are Good
67

68. 8. Look Like A Million Bucks
3
68

69. Your brand is
most readily
conveyed by
what you wear
(& how you
wear it). Make
sure it’s aligned
with your brand
when you are in
public, especially
when you’re
speaking!
69

70. By the way...
that doesn’t
mean BORING.
In fact, having
some “flair”
will make you
memorable AND
approachable.
Just make sure
it’s aligned with
who you are
and what your
target needs.
70

71. Remember, not
everyone needs
to love your
brand...
71

72. Inflection
72

73. Use Your Whole Body
73

74. Practice Gesturing
74

75. try:
“um”
“you know”
“ahhh”
“like”
...pausing
...rhetorical question
...dramatic pause
...drop altogether
instead of:
Eliminate Verbal Filler
75

76. only
just
you know
really
in my opinion
sort of
kind of
apparently
I’m not an expert, but
I may not be qualified, but
but
maybe
I guess
76

77. There’s an
app for that!
77

78. 7. Tricks
78

79. Interview your audience
79

80. 1. "Without Socrates,
we wouldn't have the
Socratic Method, the
greatest way of teaching
things known to man
(apart from juggling
chain saws.)"
80

81. 81

82. Practice
over the
phone
first
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83. 83

84. 84

85. Mirror, mirror
on the wall,
who’s the
best
presenter of
them all?
85

86. 86

87. Practice. Practice. Practice.
87

88. Exercise
88

89. Public Speaking Intensive
Saturday, February 12th, 2011
Need more?
89