Principles Of Presentation Design- Designing In Power Point

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This is part four of a 150+ slide presentation on Presentation Design that I use in the classroom and at seminars.

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Principles Of Presentation Design- Designing In Power Point

  1. 1. Principles of Presentation Design Tips on how to think like a designer Designing in PowerPoint John Consultant Fallon Presentation Skills
  2. 2. Designing in PowerPoint
  3. 3. Signal vs Noise Ratio (SNR)
  4. 4. Ratio of relevant to irrelevant information on slide
  5. 5. Goal is to have high SNR
  6. 6. High SNR causes less deterioration of the message
  7. 7. Deterioration… can be caused by inappropriate charts, ambiguous labels unnecessary emphasis of lines, shapes, symbols or logos that don’t support the message
  8. 8. Deterioration could be… lines in tables and charts or footers and logos
  9. 9. If a message could be designed with fewer elements, then there is no point in using more
  10. 10. Clarity should be your guiding principle
  11. 11. 3d charts appear less accurate and can be difficult to comprehend 5 4.5 4 3.5 3 Winter 2.5 Summer 2 Fall 1.5 1 Fall 0.5 Summer 0 Winter America Asia Africa Australia
  12. 12. Put a logo on the first and last slide
  13. 13. If you want people to hear and understand your visual message, the answer is not to add more clutter but to remove it all
  14. 14. Bullet points are not usually effective in a live talk
  15. 15. Use bullet points rarely or after considering other options for displaying information
  16. 16. Picture Superiority Effect…
  17. 17. Pictures are remembered more than words
  18. 18. Use the Picture Superiority Effect to improve the recognition and recall of information
  19. 19. Use pictures and words together to reinforce information for optimal effect
  20. 20. The effect is strongest when pictures represent common, concr ete things
  21. 21. Visual imagery is a powerful mnemonic device which helps learning and increases retention and is memorable
  22. 22. Use Quotes… “To be or not to be, that is the question”
  23. 23. Use quotes for support
  24. 24. Make them short and legible
  25. 25. Quotes add credibility
  26. 26. Use an image and a quote “You must be the change you wish to see in the world” - Ghandi
  27. 27. “We have nothing to fear, but fear itself” – Franklin Delano Roosevelt Pick an image related to the quote and the size of the slide
  28. 28. Empty Space…
  29. 29. Empty space implies elegance and clarity
  30. 30. Empty space conveys a feeling of high quality, sophisti cation and importance
  31. 31. Keeping Your Eye on the Clock By combining words and images, the eye will be drawn to the image first
  32. 32. Images guide the viewers eye
  33. 33. Balance in design is important
  34. 34. The way to achieve balance is to use empty space
  35. 35. The viewer should never have to “wonder” where to look
  36. 36. A well designed slide has a clean starting point and guide the viewer through the design
  37. 37. Empty space can be dynamic and active
  38. 38. Conscious use of empty space can bring motion into your design
  39. 39. Try using asymmetrical designs
  40. 40. Asymmetrical designs activate empty space, make the design more interesting, are more informal and are
  41. 41. Symmetrical designs are more static and create feelings of formality or stability
  42. 42. Good presentations incorporate presentation visuals that mix symmetrical and asymmetrical
  43. 43. Use large images that “bleed” off the slide
  44. 44. Use grids and the rule of thirds
  45. 45. Where lines cross are “Power Points”
  46. 46. Place your subject on a power point
  47. 47. Big 4: Contrast, repetition, alignment
  48. 48. Contrast…
  49. 49. Contrast gives design energy
  50. 50. Contrast can be created… by manipulation of space
  51. 51. Contrast can be created… through color choices
  52. 52. Contrast can be created… through text selection
  53. 53. Contrast can be created… by positioning of elements
  54. 54. Every good design has a strong and clear focal point with clear contrast among elements
  55. 55. Designs with strong contrast attract interest
  56. 56. Weak contrast is boring and can be confusing
  57. 57. Every single element of a design can be manipulated to create contrast
  58. 58. Repetition…
  59. 59. Repetition will bring a clear sense of unity, consistency and cohesiveness
  60. 60. Repetition is using elements to make the design viewed as part of a whole
  61. 61. Examples are background and type
  62. 62. Do not overuse repetition… built in templates and templates that have background elements that will become boring
  63. 63. Alignment…
  64. 64. Never allow your design to look like something was placed randomly
  65. 65. Alignment is about obtaining unity among elements on a single slide
  66. 66. Try to align elements on a slide
  67. 67. Unaligned slides look less sophisticated and unprofessional
  68. 68. Proximity…
  69. 69. Proximity is about moving elements closer or farther apart to achieve a more organized look
  70. 70. Related items should be grouped together
  71. 71. Audience will assume items not near each other are not closely related
  72. 72. Audiences will tend to group similar items near to each other into a single unit
  73. 73. Don’t make the audience “think” about the wrong stuff like slide organization or design priority
  74. 74. Design matters
  75. 75. Design isn’t or about ornamentation decoration
  76. 76. Design is about making communication as easy and clear for the viewer is possible

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