This document provides an introduction to Lean Startup principles including customer development, minimum viable products, pivoting, and eliminating waste. It emphasizes that the majority of products fail because customers don't want them, not due to inability to build them. Lean focuses on learning what customers want through conversations rather than assumptions. Key steps are outlined such as conducting customer interviews and using a validation board to track progress.
MEMSI June: Primary Market Research Skills ClinicElaine Chen
In this interactive workshop, we explore the detailed interview, the card sorting technique and digital experimentation, three foundational skills for primary market research in a startup setting.
Today we are glad to share with you our research - How to Cook Up an Awesome Deck, based on experience of SEMrush team members and 31 great speakers, who provide us with their insight.
From tips on creating a right structure and visuals to tips on how to rehearse your speech - we hope that this research will help you to come up with speech that will changes minds, convince and bring you all kinds of benefits.
In this brief talk, we explore the content that needs to be included in a 10 minute startup pitch to earn a follow on meeting with investors. We talk about how to capture the imagination of the audience in the first 60 seconds, the art of using imagery versus text, and discuss other best practices.
In this talk, we discuss the importance of storytelling and emotional variation in delivering a great pitch, in addition to the content that should go into a pitch.
MEMSI June: Primary Market Research Skills ClinicElaine Chen
In this interactive workshop, we explore the detailed interview, the card sorting technique and digital experimentation, three foundational skills for primary market research in a startup setting.
Today we are glad to share with you our research - How to Cook Up an Awesome Deck, based on experience of SEMrush team members and 31 great speakers, who provide us with their insight.
From tips on creating a right structure and visuals to tips on how to rehearse your speech - we hope that this research will help you to come up with speech that will changes minds, convince and bring you all kinds of benefits.
In this brief talk, we explore the content that needs to be included in a 10 minute startup pitch to earn a follow on meeting with investors. We talk about how to capture the imagination of the audience in the first 60 seconds, the art of using imagery versus text, and discuss other best practices.
In this talk, we discuss the importance of storytelling and emotional variation in delivering a great pitch, in addition to the content that should go into a pitch.
In this workshop, we will start with a discussion on the importance of diversity in a well balanced founding team. We will then explore how to work effectively in a team setting. We will cover how to define clear roles and responsibilities for each team member, coming up with effective decision making processes, dealing with task and interpersonal conflict and more. We will explore ways for extraverted and introverted team members to have equal contribution so everyone’s voice can be heard.
Prototyping Chat Bots: Designing the Details that MatterStuart Wiener
On the surface, chat bots seem simple. In reality, designing a conversation is particularly hard: it needs nuance and care to be effective. This talk covers why designing conversation is difficult, what details need to be thought of and how to use lean startup to tackle the problem.
Radical Product: The global movement that’s building vision-driven productsFresh Tilled Soil
UX Fest 2018
Radhika Dutt, Co-Founder at Radical Product
Building vision-driven products means having a clear vision, a compelling product strategy to achieve that vision, and translating the vision and strategy into an execution plan. While this is easily said, it is incredibly hard to do. What is a “good” vision? What does product strategy really mean? What is Enlightenment? Wait, that a different talk.
Radical Product is a movement that provides a methodology for strategic product thinking, in a similar way that Lean and Agile provided a methodology for feedback-driven execution. We’ll use the free and open-source Radical Product toolkit to talk about how you can create a powerful, far-reaching vision for your product, make smarter decisions, and build products with purpose.
GHCI '15 Idea to Iteration: Method to the Madness - Design Thinking WorkshopMydhili Bayyapunedi
Slides from the Design Thinking workshop: Idea to Iteration run at Grace Hopper Conference in Bangalore, India.
The purpose of this session is to help entrepreneurs and intrapreneurs navigate the full-design cycle - from Ideation to Prototyping to Iteration with ease. This is a variation of Stanford d-school’s Design Thinking methodology.
If you would like to use these slides in your presentation, please get in touch with us at @myd @mphaxise
Slash | 500 startups Lean Canvas workshop for Social Enterprises (17 Oct2020)...Slash
Workshop delivered by Andries (Slash) for 500Startups program for the Singapore National Youth Action Challenge focused on business models for Social Enterprises. Delivered virtually for around 65 teams and 200+ participants.
Slide 64 onwards was the part delivered by Andries.
Content includes:
- user personas
- testing and validation of your user needs
- lean canvas
- business models for Social Enterprises.
Presented at Design Thinking Meetup (Warsaw). Ideation process in service design - is a moment when we diverge and converge. What techniques to use in ideations? What are tools and how should you prepare facilitation. Methods of great ideation workshop. Inspired by life, cases, Socjomania workshops and Design Thinkers Academy certificate.
UX Fest 2018
Adaora Asala, Product Lead, Enterprise User Applications at Cogito Corp.
Exploring the role product and design plays in helping organizations advance efforts to build and shape inclusive cultures where talent can thrive.
Buffer's Top 10 Learnings Growing to $10 Million ARRBuffer
Buffer's Co-founder, Leo Widrich, shares his top 10 learnings from five and a half years of growth at Buffer on the road to $10 annual recurring revenue (ARR).
Teresa Torres, Product Talk, @ttores
In this session, you’ll learn how to create shared context so that everyone on your team knows how to prioritize your experiments. You’ll also learn about two common Lean Startup mistakes and how to avoid them. Come prepared to work through a mini case study.
Learn about product design and what it is, why it's important, and methods for approaching design yourself. Slides are copyright Stephanie Engle and taken from a presentation for HackDuke at Duke University.
To understand LeanUX, we'll introduce Lean, Lean Systems, and Lean Startup to situate LeanUX in context. This introduction and discussion will use Kanban to explore various aspects and ideas of LeanUX such as hypothesis formulation, assumptions gathering, multi-hypothesis testing and designing / running experiments to create tight feedback loops of customer insight.
We'll cover aspects of LeanUX research, which is conducted to gain a validated understanding of the user's problem hypothesis to understand if the problem we think customers have, is something they actually have before spending months and tens of thousands of dollars doing wasteful UX research & design time on a concept that delivers no customer value.
We'll also discuss lightweight techniques for sharing the research process with the entire team, covering the basics of customer research, interviewing, cognitive biases in user research, and how to create light-weight, rapid personas for solution hypothesis validation. We'll then cover collaborative ideation, designer pairing, and how lean teams work together to reduce batch size and increase the flow of customer business value increments - concepts mostly unheard of in product development teams following agile or waterfall ideologies.
Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, and LeanUX with global corporations from NYC to Berlin to Singapore. As Chief Design Officer at PraxisFlow, he works with a select group of corporate clients undergoing Lean and Agile transformations across the entire organization. Will is also the Design Thinker-in-Residence at NYU Stern's Berkley Center for Innovation and Entrepreneurship.
Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he has brought Lean Startup, LeanUX, and Design Thinking to large media, finance, and healthcare companies.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.
He lives in New York, NY, and drinks far too much coffee. He Co-Founded and Co-Chaired the LeanUX NYC conference, and is the User Experience track chair for the Agile 2013 and Agile 2014 conferences.
In this session that I delivered to a team about the fundamental concepts in sales and selling. If you are new to selling or want to take up selling as a career, this is a good place to start.
#Sales
#Sales101
#fundamentals
#1000Entrepreneurs
#Influence
Pitch Like a Pro: Learn to Pitch Startup Ideas to the WorldDr. Melissa Sassi
How can you pitch like a pro? How can you share your business idea or startup with the world? What about your hackathon project? This is the formula I use for rocking all the pitches I do.
In this workshop, we will start with a discussion on the importance of diversity in a well balanced founding team. We will then explore how to work effectively in a team setting. We will cover how to define clear roles and responsibilities for each team member, coming up with effective decision making processes, dealing with task and interpersonal conflict and more. We will explore ways for extraverted and introverted team members to have equal contribution so everyone’s voice can be heard.
Prototyping Chat Bots: Designing the Details that MatterStuart Wiener
On the surface, chat bots seem simple. In reality, designing a conversation is particularly hard: it needs nuance and care to be effective. This talk covers why designing conversation is difficult, what details need to be thought of and how to use lean startup to tackle the problem.
Radical Product: The global movement that’s building vision-driven productsFresh Tilled Soil
UX Fest 2018
Radhika Dutt, Co-Founder at Radical Product
Building vision-driven products means having a clear vision, a compelling product strategy to achieve that vision, and translating the vision and strategy into an execution plan. While this is easily said, it is incredibly hard to do. What is a “good” vision? What does product strategy really mean? What is Enlightenment? Wait, that a different talk.
Radical Product is a movement that provides a methodology for strategic product thinking, in a similar way that Lean and Agile provided a methodology for feedback-driven execution. We’ll use the free and open-source Radical Product toolkit to talk about how you can create a powerful, far-reaching vision for your product, make smarter decisions, and build products with purpose.
GHCI '15 Idea to Iteration: Method to the Madness - Design Thinking WorkshopMydhili Bayyapunedi
Slides from the Design Thinking workshop: Idea to Iteration run at Grace Hopper Conference in Bangalore, India.
The purpose of this session is to help entrepreneurs and intrapreneurs navigate the full-design cycle - from Ideation to Prototyping to Iteration with ease. This is a variation of Stanford d-school’s Design Thinking methodology.
If you would like to use these slides in your presentation, please get in touch with us at @myd @mphaxise
Slash | 500 startups Lean Canvas workshop for Social Enterprises (17 Oct2020)...Slash
Workshop delivered by Andries (Slash) for 500Startups program for the Singapore National Youth Action Challenge focused on business models for Social Enterprises. Delivered virtually for around 65 teams and 200+ participants.
Slide 64 onwards was the part delivered by Andries.
Content includes:
- user personas
- testing and validation of your user needs
- lean canvas
- business models for Social Enterprises.
Presented at Design Thinking Meetup (Warsaw). Ideation process in service design - is a moment when we diverge and converge. What techniques to use in ideations? What are tools and how should you prepare facilitation. Methods of great ideation workshop. Inspired by life, cases, Socjomania workshops and Design Thinkers Academy certificate.
UX Fest 2018
Adaora Asala, Product Lead, Enterprise User Applications at Cogito Corp.
Exploring the role product and design plays in helping organizations advance efforts to build and shape inclusive cultures where talent can thrive.
Buffer's Top 10 Learnings Growing to $10 Million ARRBuffer
Buffer's Co-founder, Leo Widrich, shares his top 10 learnings from five and a half years of growth at Buffer on the road to $10 annual recurring revenue (ARR).
Teresa Torres, Product Talk, @ttores
In this session, you’ll learn how to create shared context so that everyone on your team knows how to prioritize your experiments. You’ll also learn about two common Lean Startup mistakes and how to avoid them. Come prepared to work through a mini case study.
Learn about product design and what it is, why it's important, and methods for approaching design yourself. Slides are copyright Stephanie Engle and taken from a presentation for HackDuke at Duke University.
To understand LeanUX, we'll introduce Lean, Lean Systems, and Lean Startup to situate LeanUX in context. This introduction and discussion will use Kanban to explore various aspects and ideas of LeanUX such as hypothesis formulation, assumptions gathering, multi-hypothesis testing and designing / running experiments to create tight feedback loops of customer insight.
We'll cover aspects of LeanUX research, which is conducted to gain a validated understanding of the user's problem hypothesis to understand if the problem we think customers have, is something they actually have before spending months and tens of thousands of dollars doing wasteful UX research & design time on a concept that delivers no customer value.
We'll also discuss lightweight techniques for sharing the research process with the entire team, covering the basics of customer research, interviewing, cognitive biases in user research, and how to create light-weight, rapid personas for solution hypothesis validation. We'll then cover collaborative ideation, designer pairing, and how lean teams work together to reduce batch size and increase the flow of customer business value increments - concepts mostly unheard of in product development teams following agile or waterfall ideologies.
Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, and LeanUX with global corporations from NYC to Berlin to Singapore. As Chief Design Officer at PraxisFlow, he works with a select group of corporate clients undergoing Lean and Agile transformations across the entire organization. Will is also the Design Thinker-in-Residence at NYU Stern's Berkley Center for Innovation and Entrepreneurship.
Will was previously the Managing Director of TLCLabs, the world's leading Lean Design Innovation consultancy where he has brought Lean Startup, LeanUX, and Design Thinking to large media, finance, and healthcare companies.
Before TLC, he led experience design and research for TheLadders in New York City. He has over 15 years industry experience in design innovation, user experience strategy and research. His roles include directing UX for social network analytics & terrorism modeling at AIR Worldwide, UX Architect for social media site Gather.com, and UX Architect for travel search engine Kayak.com. He worked at Lotus/IBM where he was the senior information architect, and for Curl - a DARPA-funded MIT project when he was at the MIT Laboratory for Computer Science.
He lives in New York, NY, and drinks far too much coffee. He Co-Founded and Co-Chaired the LeanUX NYC conference, and is the User Experience track chair for the Agile 2013 and Agile 2014 conferences.
In this session that I delivered to a team about the fundamental concepts in sales and selling. If you are new to selling or want to take up selling as a career, this is a good place to start.
#Sales
#Sales101
#fundamentals
#1000Entrepreneurs
#Influence
Pitch Like a Pro: Learn to Pitch Startup Ideas to the WorldDr. Melissa Sassi
How can you pitch like a pro? How can you share your business idea or startup with the world? What about your hackathon project? This is the formula I use for rocking all the pitches I do.
Phil Dillard, Black Ant, @PhilD0210
The objective of the Lean Startup 101 training is to introduce the concepts, terminology and approaches — and, to help organizations overcome resistance accepting the new approach so that exploration and learning can begin. This practical, interactive session will provide a solid foundation for advanced sessions, including the Lean Startup 201 & 301. This training is designed for practitioners in both the enterprise and in startups who are relatively new to the Lean Startup approach or who are seeking a quick refresher. Lean Startup 101 is a perfect way to kick off your week of Lean Startup!
Thanks to Lean Startup Co.’s law firm, Orrick, for being the sponsor for this track.
Intro to Lean Startup and Customer Discovery for AgilistsShashi Jain
This is a short presentation I made to the Portland Agile and Scrum group giving a light introduction to Lean Startup, Customer Discovery, and how you use them together to create a product-market fit.
What Mushrooms and Fish Poop Taught Us About Launching a New Line of Breakfas...Lean Startup Co.
Nikhil Arora, Back to the Roots , @backtotheroots
Alejandro Velez, Back to the Roots , @backtotheroots
Back to the Roots founders Alejandro Velez and Nikhil Arora share their journey from investment banking to mushroom farming and aquaponics. They reveal the lean principles they’ve learned along the way that led them to launch a new line of organic breakfast cereals into thousands of grocery stores and classrooms this year.
The term "Minimal Viable Product" has become so widely used that is seems to have lost its meaning. There is growing confusion whether the MVP is a "pre-launch" version of an online or mobile produce, or an "alpha" or "beta".
Creating the MVP is an excellent way of establishing whether a business idea is likely to fly in the real world. But, all too often I see people getting tanged up in the technicalities of what the MVP should include. And, when that happens, the purpose that the MVP should serve becomes forgotten or lost.
This presentation shows you how a logical process of creating two MVPs in quick succession will help anyone that is creating a web or mobile product to spend less time and money on creating a sustainable business by minimising the risk of "getting it wrong".
The advice applies to anyone, no matter how big or small the budget. And I can wholeheartedly testify that people who have applied this precise process have:
1. Saved hundreds of hours of efforts which would have taken them in the wrong direction,
2. Helped businesses that had built a product but found uptake lacklustre to reposition their offering to attract a much higher rate of customer acquisition and retention.
Enjoy :)
Challenging innovation myths is the first step to adopting a wider perspective that will allow anyone in your organization to innovate. This fast-paced, multi-modal experience will engage you to learn more about innovation thinking, while exploring assumptions, and building innovation strategies and synergy to achieve breakthrough results. Together we will bust FIVE common innovation myths and open the door to greater opportunity!
Innovation Myth Buster at Target Innovaiton Network Nov 2009guestb97369f
Introduction to Innovation for Target's Innovation Network.
Challenging innovation myths is the first step to adopting a wider perspective that will allow anyone in your organization to innovate. This fast-paced, multi-modal experience will engage you to learn more about innovation thinking, while exploring assumptions, and building innovation strategies and synergy to achieve breakthrough results. Together we will bust FIVE common innovation myths and open the door to greater opportunity!
Lean Startup & Corporate Innovation Strategies - April 2015Kevin Shutta
Intro to Lean Startup and insight into the barriers and strategies for corporate innovation. Corporate Innovation inspired by Trevor Owens, CEO of Lean Startup Machine.
Customers 101 : Understanding Customer Segmentation and Portraits Danny Boice
Check out this class that I taught recently at 1776 in DC on Customer Acquisition. The focus was on customer segmentation and portraits / personas. I also covered some common concepts from The Lean Startup, Steve Blank's Customer Development, and BJ Fogg's Behavior Model. This is a great deck for someone learning to growth hack or otherwise learn the basics of web and mobile product user acquisition
This is a talk I gave at Microsoft Startup Day. I took a retrospective after Speek raised our Series A round and talked about what I learned when I stepped back and thought about Speek's journey thus far.
These are the slides from my keynote and demo for the Samsung / MoDev Mobile Developer event held at 1776 in July 2013.
See www.speek.com for more info on Speek!
This is from an AOL UnU talk I gave March 2013. I covered common validation tactics that lean startups and product teams use to validate product concepts, pivots, feature ideas and more.
This is a talk I gave at the DC Action Design Meetup on BJ Fogg's Behavior Model, Persuasive Technology / Design Principles. I use some pragmatic examples from the Speek user experience and also talk about common growth and conversion tactics that leverage the M+A+T intersection for persuading users as taught by BJ Fogg.
This is a talk I gave at MoDevUX in DC at Nclud's offices. I talked about the differences between user experience between web / browser apps and native mobile apps. I used specific examples / screenshots from Speek.
This is my presentation from the 2013 Everywhere Else Conference in Memphis. The premise was a retrospective on the last 6 months from founding Speek to launching out of Beta.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
5. A set of processes used Agile
to developby
entrepreneurscombining Customer
and markets, and existingproducts
Software Development, software
Development
platforms (usually FOSS).
en.wikipedia.org/wiki/Lean_Startup
10. An MVP is the smallest thing you can
build in order to start measuring and
learning.
“If you aren'tlate”
shipped too ashamed of your product, you
- Reid Hoffman
20. Big Idea #2
“The vast majority of
[successful] startups
abandoned their initial plans
and learned what would and
would not work in the market.”
-Clayton Christensen, The Innovator’s Dilemma
38. What’s the point?
• Uncovers how users think and behave
• Validates assumptions/removes bias
• Shows difference between intent and reality
• Provides direction and data instead of
opinion or speculation
• Provides the ability to inform design
39. It is NOT
• Surveys
• Focus Groups
• Your Head
• Friends & Family
40. Go in with 2 to 3 objectives
and have a real conversation. Brant Cooper
Know your goals and questions. Giff Constable
Use a script. Ash Maurya
Use a script. Ash Maurya
41. 3-POINT INTERVIEW
1. Has [insert specific problem] been a
problem for you? (context)
2. Tell me about the last time you dealt
with this problem? (story)
3. What’s your ideal solution for this?
(solution)
43. Talking to Customers
What is the Problem?
What is the Problem?
• Who, What, When, Where, Why, How
• Avoid Would & Future Tense
• The more you ask someone to imagine
something, the less you can trust their data
• People SAY and DO completely different things.
44. Find Early Adopters
“FOAMING AT THE
MOUTH”
1. Have the problem
2. Know they have the problem
3. Searched for a solution
4. Hacked their own solution
5. Have budget for a solution
45. LEAN is Complex
Be Skeptical of Simple Solutions
Be Skeptical of Simple Solutions
46. 3-POINT INTERVIEW
1. Has [insert specific problem] been a
problem for you? (context)
2. Tell me about the last time you dealt
with this problem? (story)
3. What’s your ideal solution for this?
(solution)
56. Minimum Success Criterion
Make a Prediction:
If we [do this], [numeric] of target customers
will [behavior]
57. Validation Board
• It’s a valuable communication tool
• 5-7 words in black sharpie
• WRITE IN ALL CAPS
• Mentors will enforce strongly
Following guidelines = better experience
Danny - here are some of the terms you’ll see and hear around lean. we’ll briefly talk about them throughout this session.
Danny - so to start off I suppose we should answer the most basic question: “What is Lean”. Ask if anyone in audience knows.
Danny - it’s using the scientific method to determine what to build then using Agile and Free Open Source Software to build it.
Danny - A lot of people get confused about the delineation between Lean and Agile. Lean determines WHAT to build. Agile is HOW you build.
Danny - you’ll hear this a lot. ask if anyone knows what a pivot is in the audience.
Danny - A core concept of Lean is to fail fast. Product dev projects typically have a finite amount of money and resources. The secret is to get it right before you run out of cash. building, measuring and learning is key to that. If you got something wrong then validate it objectively as early as possible and adjust before it’s too late.
Danny - MVP, ask if anyone knows what this is in audience.
Danny - This is probably one of the hardest things to do. As product and tech people we tend to want to wait to let users see our app until it’s in a very high quality state. Building an MVP and getting it in front of people is the key to Lean. You have to have just the minimum thing to use to start measuring and learning. The sooner the better.