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![Big Idea #2
“The vast majority of
[successful] startups
abandoned their initial plans
and learned what would and
would not work in the market.”
-Clayton Christensen, The Innovator’s Dilemma](https://image.slidesharecdn.com/leanoverview-aolunu2012-10copy-130213183110-phpapp01/85/Introduction-to-The-Lean-Startup-20-320.jpg)
![3-POINT INTERVIEW
1. Has [insert specific problem] been a
problem for you? (context)
2. Tell me about the last time you dealt
with this problem? (story)
3. What’s your ideal solution for this?
(solution)](https://image.slidesharecdn.com/leanoverview-aolunu2012-10copy-130213183110-phpapp01/85/Introduction-to-The-Lean-Startup-41-320.jpg)
![3-POINT INTERVIEW
1. Has [insert specific problem] been a
problem for you? (context)
2. Tell me about the last time you dealt
with this problem? (story)
3. What’s your ideal solution for this?
(solution)](https://image.slidesharecdn.com/leanoverview-aolunu2012-10copy-130213183110-phpapp01/85/Introduction-to-The-Lean-Startup-46-320.jpg)
![Minimum Success Criterion
Make a Prediction:
If we [do this], [numeric] of target customers
will [behavior]](https://image.slidesharecdn.com/leanoverview-aolunu2012-10copy-130213183110-phpapp01/85/Introduction-to-The-Lean-Startup-56-320.jpg)
Uploaded byDanny Boice
Introduction to The Lean Startup
This document provides an introduction to Lean Startup principles including customer development, minimum viable products, pivoting, and eliminating waste. It emphasizes that the majority of products fail because customers don't want them, not due to inability to build them. Lean focuses on learning what customers want through conversations rather than assumptions. Key steps are outlined such as conducting customer interviews and using a validation board to track progress.
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Introduction to The Lean Startup
- 1. AOL UnU October23, 2012 INTRO TO LEAN
- 2. Danny Boice Co-Founder &CTO, Speek / Resident, AOL Fishbowl Labs Twitter: @DannyBoice Danny@speek.com Adam Berk Director, Lean Startup Machine Twitter: @AdamBerk Adam@LeanStartupMachine.com
- 3. Product/Market Fit ? Customer Development Bootstrapping ? Iterate ? UX Design Eliminate Waste ? Pivot ? Problem/Solution Fit Agile Development ?
- 4.
- 5. A set ofprocesses used Agile to developby entrepreneurscombining Customer and markets, and existingproducts Software Development, software Development platforms (usually FOSS). en.wikipedia.org/wiki/Lean_Startup
- 6. Lean = Whatto build Agile = How to build
- 7. What is a“pivot”?
- 8. A structured testathe product. new course correction designed toabout fundamental hypothesis Build -> Measure -> Learn -> Pivot or Repeat
- 9. What is a“Minimum Viable Product (MVP)”?
- 10. An MVP isthe smallest thing you can build in order to start measuring and learning. “If you aren'tlate” shipped too ashamed of your product, you - Reid Hoffman
- 11. WHY SHOULD I CARE?
- 12.
- 15. Why do products fail?
- 16. Big Idea #1 The vast majority of products fail NOT because it couldn’t be built... but because nobody wanted the product.
- 17.
- 18. “No business plansurvives first contact with customers.” - Steve Blank
- 19. Why do productssucceed?
- 20. Big Idea #2 “The vast majority of [successful] startups abandoned their initial plans and learned what would and would not work in the market.” -Clayton Christensen, The Innovator’s Dilemma
- 21.
- 23. FAILURE The Secret toSuccess
- 24.
- 28.
- 29.
- 30.
- 31. LEAN’s Mission: Entrepreneurship &Product is a Management Science that can be Learned
- 32. YOUR Mission: Don’t WasteTime Building Something Before Learning Whether People Actually Want it
- 33. Get Out ofthe Building TALK TO PEOPLE
- 34.
- 35.
- 36. Customer Hypothesis & Problem Hypothesis
- 37.
- 38. What’s the point? •Uncovers how users think and behave • Validates assumptions/removes bias • Shows difference between intent and reality • Provides direction and data instead of opinion or speculation • Provides the ability to inform design
- 39. It is NOT • Surveys • Focus Groups • Your Head • Friends & Family
- 40. Go in with2 to 3 objectives and have a real conversation. Brant Cooper Know your goals and questions. Giff Constable Use a script. Ash Maurya Use a script. Ash Maurya
- 41. 3-POINT INTERVIEW 1. Has[insert specific problem] been a problem for you? (context) 2. Tell me about the last time you dealt with this problem? (story) 3. What’s your ideal solution for this? (solution)
- 42.
- 43. Talking to Customers What is the Problem? What is the Problem? • Who, What, When, Where, Why, How • Avoid Would & Future Tense • The more you ask someone to imagine something, the less you can trust their data • People SAY and DO completely different things.
- 44. Find Early Adopters “FOAMINGAT THE MOUTH” 1. Have the problem 2. Know they have the problem 3. Searched for a solution 4. Hacked their own solution 5. Have budget for a solution
- 45. LEAN is Complex BeSkeptical of Simple Solutions Be Skeptical of Simple Solutions
- 46. 3-POINT INTERVIEW 1. Has[insert specific problem] been a problem for you? (context) 2. Tell me about the last time you dealt with this problem? (story) 3. What’s your ideal solution for this? (solution)
- 47.
- 48. Use the Validation Board
- 49.
- 50.
- 51.
- 54. MVP Method 3 Stages... 1.ProblemExploration: Exists? Who? 2.Product Pitch: Collect currency 3.Concierge: Deliver customer experience Stages increase in opportunity cost
- 56. Minimum Success Criterion Make a Prediction: If we [do this], [numeric] of target customers will [behavior]
- 57. Validation Board • It’s a valuable communication tool • 5-7 words in black sharpie • WRITE IN ALL CAPS • Mentors will enforce strongly Following guidelines = better experience
- 58. Validation Board Demo http://bit.ly/lsm-canvasvideo
- 59. Read the fineprint on the Canvas
- 60. Get Out ofthe Building TALK TO PEOPLE
- 62. Intensive 3-Day Workshops 200Workshops Globally in 2013
Editor's Notes
- #3 Danny and Adam - introduce themselves
- #4 Danny - here are some of the terms you’ll see and hear around lean. we’ll briefly talk about them throughout this session.
- #5 Danny - so to start off I suppose we should answer the most basic question: “What is Lean”. Ask if anyone in audience knows.
- #6 Danny - it’s using the scientific method to determine what to build then using Agile and Free Open Source Software to build it.
- #7 Danny - A lot of people get confused about the delineation between Lean and Agile. Lean determines WHAT to build. Agile is HOW you build.
- #8 Danny - you’ll hear this a lot. ask if anyone knows what a pivot is in the audience.
- #9 Danny - A core concept of Lean is to fail fast. Product dev projects typically have a finite amount of money and resources. The secret is to get it right before you run out of cash. building, measuring and learning is key to that. If you got something wrong then validate it objectively as early as possible and adjust before it’s too late.
- #10 Danny - MVP, ask if anyone knows what this is in audience.
- #11 Danny - This is probably one of the hardest things to do. As product and tech people we tend to want to wait to let users see our app until it’s in a very high quality state. Building an MVP and getting it in front of people is the key to Lean. You have to have just the minimum thing to use to start measuring and learning. The sooner the better.
- #12 Hand off to Adam to take majority from here.
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- #62 Adam - talk about LSM?
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