SlideShare a Scribd company logo
Validate your 
assumptions & decide 
what to build next 
SPRINT 8
There is nothing quite so useless as 
doing with great efficiency something 
that should not be done at all. 
Peter Drucker
Validate your strategy & assumptions 
Background Reading 
Background Viewing 
Product Brief Shortcuts 
DIY: your MVP Canvas 
Product Brief Speedbumps 
Come to our Show-n-Tell and Wrap Party
What is a Product Brief? 
document that translates 
research-driven 
customer insights 
into 
product strategy 
& design decisions
Background Viewing 
This is how we brought an innovative social game to life 
Bears and Snakes: the wild fronteir of social game design Brian Reynolds
ValMidaVtPio nS Shhoortrctcuuttss 
• Update Canvas with validated learning 
• Identify top 3 insight-driven job stories 
• State hypothesis + Phase 1 MVP of next build 
• Create Phased Rollout Plan to capture ideas
Product Brief Template 
to unlock this template, register for MVP Design Hacks 
Product Strategy: updated MVP Canvas 
Customer Insights: prioritized list 
Next Experiment: what to build next, & why 
MVP + Roadmap: vision + next steps
Validation Speed Bumps 
• Missing clear, actionable customer insights 
• Too much detail and documentation 
• Expanding scope & goals, not MVP-focused 
• Lack of C-suite support for lean practices 
• Data Nazis who dismiss qualitative research
Week 8 Office Hours 
WED 10/26/2014 9-10 AM & 4-5 PM PST 
Special 
VIP 
Guest 
Coach 
http://mvpdesignhacks.com/fall2014

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MVP Design Hacks: Sprint 8

  • 1. Validate your assumptions & decide what to build next SPRINT 8
  • 2. There is nothing quite so useless as doing with great efficiency something that should not be done at all. Peter Drucker
  • 3. Validate your strategy & assumptions Background Reading Background Viewing Product Brief Shortcuts DIY: your MVP Canvas Product Brief Speedbumps Come to our Show-n-Tell and Wrap Party
  • 4. What is a Product Brief? document that translates research-driven customer insights into product strategy & design decisions
  • 5. Background Viewing This is how we brought an innovative social game to life Bears and Snakes: the wild fronteir of social game design Brian Reynolds
  • 6. ValMidaVtPio nS Shhoortrctcuuttss • Update Canvas with validated learning • Identify top 3 insight-driven job stories • State hypothesis + Phase 1 MVP of next build • Create Phased Rollout Plan to capture ideas
  • 7. Product Brief Template to unlock this template, register for MVP Design Hacks Product Strategy: updated MVP Canvas Customer Insights: prioritized list Next Experiment: what to build next, & why MVP + Roadmap: vision + next steps
  • 8. Validation Speed Bumps • Missing clear, actionable customer insights • Too much detail and documentation • Expanding scope & goals, not MVP-focused • Lack of C-suite support for lean practices • Data Nazis who dismiss qualitative research
  • 9. Week 8 Office Hours WED 10/26/2014 9-10 AM & 4-5 PM PST Special VIP Guest Coach http://mvpdesignhacks.com/fall2014