This document discusses growth hacking, which involves using non-traditional marketing tactics to achieve rapid growth. Some key points: - Growth hacking involves multidisciplinary teams that can rapidly experiment and drive innovation, as opposed to traditional organizational structures. - Popular growth hackers mentioned include Sean Ellis, Andrew Chen, and Neil Patel. - Resources for learning about growth hacking include blogs, books, and communities. - Current trends in growth hacking include focusing on mobile and video, as well as paid social media, personalized outreach, and ambassador programs.

1. Growth Hacking 101
and latest trends…

2. Klaus Salchner
VP Engineering
https://ca.linkedin.com/in/ksalchner
https://twitter.com/ksalchner
https://twitter.com/BDCareers

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Exercise One (3 min)
Work with your neighbour and come up with a common definition.
What is Growth Hacking?
Exercise Two (1 min)
Now turn around to your other neighbour and share your definition.

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What is Growth Hacking?

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What is Growth Hacking?

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Organizational boundaries
Create waste and slow down the process. That’s why large organizations have a hard time to keep up with
start-ups
Multidisciplinary teams and roles
Are able to outperform every other team / role. Drives the speed of innovation / experimentation
Rapid experimentation
Drives speed of discovery & feedback. It is the shortest path to understanding and addressing the real user
pain & need
What is Growth Hacking?

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Marketing, Product, Engineering, Growth
In varies by organization and doesn’t matter that much. What matters is its purpose and ability to be the
intersection of all…
Where does Growth Hacking fit in?

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@SeanEllis
Growth / marketing exec @ DropBox, Eventbrite, Lookout, LogMeIn and more
@AndrewChen
Entrepreneur and growth @ Ueber
@NeilPatel
Entrepreneur and founder of KISSmetrics, Crazy Egg, QuickSprout and more
The early inventors
Of Growth Hacking

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www.startup-marketing.com
By Sean Ellis
www.growthhackers.com
Growth Hacker community. AMA and Q&A
blog.kissmetrics.com
Blog about Analytics, Marketing and Testing
Growth Hacking blogs
There are tons. Here are some I follow

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Growth Hacking books
There are tons. Here are some I read or am reading

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Exercise One (3 min)
Work with your neighbour and share a list of growth hacking resources you use.
Share your resources...
Exercise Two (1 min)
Now turn around to your other neighbour and share one new resource you found out about today.

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Start with mobile
Your growth experiments / hacks start with mobile, and maybe extend to desktop
Latest trends for Growth Hacking
Video dominates
Your growth related content will be video based, and maybe extend to text
(Paid) social continues to take the world by storm
Your growth experiments should evolve around organic or paid social
Personalized automated outreach
Platforms are more data driven and know how to connect with users in a personalized way
Ambassador programs
SMS based service and ambassador platforms are gaining on popularity
http://blog.cloudpeeps.com/top-15-marketing-trends-of-2016

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Exercise One (5 min)
Work with your neighbour and discuss a growth hack for your business
Now let’s growth hack...
Exercise Two (1 min)
Now turn around to your other neighbour and share the growth hack you came up with

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If you don’t have yet a growth team
Discuss with your leaders the value of growth hacking and how you can make it introduce it in the next 90
days
Call for action
If you do have a growth team already
Discuss how you can accelerate the pace of experimentation and learning in your growth team. Growth
leaders are suggesting 100 experiments a year for a successful growth team!