I talk I gave recently to the Stockholm Development department. I presented a model of 'Discovery/Delivery Loop' that incorporates UX Discovery into the software development process.

1. Product Discovery
Christopher McCann
September 10-11, 2015

2. Product Management ‘This is taking a long time’
Research spikes
Some stories taking very long to complete
Stories generating other Stories
Things I observed…

4. Discovery Delivery Loop
1. Frame the idea
2. Understand Users
3. Envision a solution
4. Minimise, Priorities and Plan
User Research
Product Mgm
Ideas
DeliveryDiscovery
Competitors
Product
Opportunity
Backlog
User Stories
User Story
Better to iterate here ..then here

5. Why is our business building this ?
Who is it for ?
How will we know if we succeed?
Frame the idea

6. Clear summary of business problem
Summary of any risks or assumptions
Identify metrics used to measure success
Frame the idea

7. Understand the Users
Identify their needs
How they work today

8. Simple user profiles or personas
Map the ‘Jobs to be Done’
Scenarios of how people do things today
Communication of any user research
Understanding the Users

9. User Story Mapping
Design Studio
Play ‘What about…?’
Envision a Solution
Completeness
Refine Design
Technical Considerations
…that solves the customers problems

10. Sketches, wireframes and story boards
Prototypes
Technical sketches
Story Maps
Envision a Solution

11. Identify a small viable solution - not always ‘lovable’
Plan: estimate a realistic budget
Maximise value and minimise risk
Focus on Outcomes
Minimise, Prioritise and
Plan

12. Discovery Delivery Loop
1. Frame the idea
2. Understand Users
3. Envision a solution
4. Minimise, Priorities and Plan
User Research
Product Mgm
Ideas
DeliveryDiscovery
Competitors
Product
Opportunity
Backlog
User Stories
User Story
Better to iterate here ..then here

13. Does this work …
Yes, sort of…

14. Discounts…a story
Frame the idea
Understand Users
Envision a solution
Minimise and Plan
User Research
Product Mgm
Ideas
DeliveryDiscovery
Competitors
User Stories
User Story
MRD Better to iterate here ..then here

15. Frame the idea
Market Requirement Document
Expert Service Assignments
PM Feedback
MRD

16. The Users
‘Discounts scare me’
Emily

17. Envision Solution
25Design Studio
2Story Mapping

18. Design Iteration
‘The Wizard’
Present design - Lo Fi
Prototype

19. User Story Delivery
Improvements
More extensive Story Startup
Extensive Design review at start
Technical ‘What-if’ discussion - critical
Frequent ‘Discovery’ sessions during delivery

20. Summary
Business Strategy
Users
Goals and Activities
Features
Use
to choose
use their
to design