Painting a Vision for Your Product
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Product without vision is dead. A lot has been said about the importance of vision setting, but not much has been shared about how to actually do it. Atlassian has been through several vision setting projects for individual products as well as for the whole company. Throughout these experiences, we've learned a lot about how to practically do this. This talk will share a highlights reel containing the top tips you can take back to your product teams and use for your next vision setting project.
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Painting a Vision for Your Product
- 1. SHERIF MANSOUR • PRODUCT GUY • @SHERIFMANSOUR Painting a vision for your product
- 2. Confluence Confluence Questions Team Calendars Cross-product Atlassian Platform
- 3. 33 Team formation Goal setting Research Problem definition Concept exploration and narrowing Vision production Vision communication
- 4. 44 Team formation Goal setting Research Problem definition Concept exploration and narrowing Vision production Vision communication gv.com/sprint
- 5. Top 3 tips for painting a vision
- 6. 66 Team formation Goal setting Research Problem definition Concept exploration and narrowing Vision production Vision communication Ask a questionTIP #1
- 7. What are you trying to answer? Within a timeframe whatmight…? #1 Ask a question 1Y 3Y 10Y Realistic Don’t bother
- 8. What might a unified Atlassian product offering look like by 2018? “ How might customers connect with each other by 2020? #1 Ask a question > Examples
- 9. #1 Ask a question › Benefits Focus team Inform testing (playback) Define success
- 10. 1010 Team formation Goal setting Research Problem definition Concept exploration and narrowing Vision production Vision communication Definition of doneTIP #2
- 11. Define when the project is done. Define when a concept is “good enough”. #2 Definition of done
- 12. 51% aligned…. “ …directionally correct… received stakeholder approval #2 Definition of done › Examples
- 14. What are we doing? Why are we doing it? How do we measure success? Possible solutions What we already know? What we need to answer?
- 15. Our “wall of stress”. Vision video done definition: * Story * Content * Visuals * Animation
- 18. #2 Definition of done › Why Shared understanding (e.g. What’s the role of validation in vision projects?) Level discussions appropriately Know when to move on
- 19. 1919 Team formation Goal setting Research Problem definition Concept exploration and narrowing Vision production Vision communication Over-communicate TIP #3
- 20. Communication of a vision doesn’t mean it’s understood. #3 Over-communicate
- 21. What I think What I can put into words What I say to people #3 Over-communicate What people actually understand Source:Arcfly
- 22. #3 Over-communicate › How Start with a communication plan Brainstorm tactics (e.g blogging, video, emails, focus groups, “visual tours”, surveys…) Tie back to measure of success What take-aways do you want people to have? Talk to people
- 25. Test communication activities to see if they’re successful. #3 Over-communicate
- 26. #1 Ask a question What by when? #2 Definition of done When is the project done? When is a concept done? #3 Over-communicate Communication plan, tactics and measure of success THANKS! @SHERIFMANSOUR Tips for painting a vision