Design Sprints as Innovation Tool

Design Sprints
as Innovation Tool.
www.uxproject.agency
Design Talks#2
26 February 2019
Brought to you by: Andrei Mihai

Agenda
1. Intro
2. Roll Call (Optional)
3. Introduction to Design Sprints
4. Design Sprints - the Process.
5. Design Sprints as Innovation Tool
6. UXProject Experience with Design Sprints
7. Q&A
www.uxproject.agencywww.uxproject.agency

...to
something
meaningful.
Design Sprint
What if we can
change this...
A Typical Office Day

Meetings are Boring.
Sprints are Cool.

A Design Sprint at UXProject is a 4-day, step by
step process for rapidly solving big challenges,
creating new products, or improving existing ones.
It compresses potentially months of work into a
few days.
Design Sprint?

Jake Knapp
Author of Design Sprints
Ex- Google and Google Ventures

Jonathan Courtney
Co-Founder of AJ&Smart
Jake Knapp
Author of Design Sprints

Day 1 Day 2 Day 3 Day 4
Make a MAP
and SKETCH
solution
DECIDE on the
best idea and
create a
STORYBOARD
TEST! TEST!
TEST! And
draw
conclusions
Build a realistic
PROTOTYPE
What Happens in a
Design Sprint 2.0?

Day 1 - Map

Define the
Challenge
Produce
Solutions
1. Expert interviews + HMWs
2. Long-Term Goal + Sprint Questions
3. Map
● What Your Product / Service / Update Is?
● What Problem Are We Trying To Solve?
● Who Is Using the Product Now & Who We Want to Target?
● If Everything is OK, How Will The Product Will Look Like in 2 Years?
1. Lightning Demos
2. 4 Part Sketching
○ Note Taking
○ Doodling
○ Crazy 8’s
○ Concept
DAY 1

Day 1 - Sketch

Day 2 - Vote

Vote On
Solutions
The
Storyboard
1. Heat Map Vote
2. Solution Presentation
3. Straw Poll Vote
4. Decider Vote
1. User Test Flow
2. Storyboarding
DAY 2

Day 2 - Decide

Day 4 - Test

What’s Up With Day 5?

● Day Off or Short Day
● Aggregate Feedback
● Update Prototype
● Plan Next Steps
● Prepare Review Meeting with Client
What’s Up With Day 5?

What can
be used
for?
● Software Products.
● App Design.
● Web Projects.
● Business Model Validation.
● Change Management Projects.
● Startup Ideas.
● NGOs
● Digital Transformation Projects.

Project Team - with
Sprint.
Project Team -
without Sprint.
● Months trying to figure out
what direction to take
● Many projects failing or not
launching at all
● Huge salaries
● Clear direction 1-2 weeks
● Cover more projects with the
same team
● Better outcomes
● Less money spent

Why Business
Want & Need
DS!
● Saves a lot of time.
● Saves a lot of money.
● Fear of missing out.
● This thing really works!
● Pressure to innovate.
Source: mckinsey.com

“The process of translating an idea or
invention into a good or service that
creates value or for which customer
will pay.”
http://www.businessdictionary.com
What the hack is
Innovation?

Evolutionary
Innovation -
incremental
advances.
Type of Innovation

Revolutionary
Innovation -
disruptive and new.
Type of Innovation

Find Your
A-Team

Break Down
Walls

Let Customers Tell You What is
Going to Work

Test the Ideas That You are Too
Scared to Launch

Things That Can Go
Wrong.

Lose Momentum

Managing
Expectations.

Transform the
Sprint into a
Meeting.

Interaction designer and concerned
citizen Nikki Sylianteng
Bring Fresh
Perspectives.

Things You
Want to Take
Into
Consideration
Before DS.
● Good Facilitator
● 1 - 2 Designers
● Pre Flight Research
● Setup Interviews
(Before the Sprint )
● Simulate Day #1

Design Sprints
Bootcamp.
Brasov / 28 - 29 March
Bucharest / 04 - 05 April
Sibiu / 11 - 12 April
Also Available for Inhouse Workshops.
What You Get?
● AJ & Smart Design Sprint 2.0 Experience
● Sprint Preparation Guide
● Facilitator’s Slide Deck
● Facilitator’s Daily Checklist
● Tips & Tricks List
● Delivery Summary Template
● DS Facilitator Diploma

Let’s build great things together.
Just give us a shout.
Email Us
office@uxproject.ro
Website

Design Sprints as Innovation Tool

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