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Prototyping magic
UX/UI Workshop:
October 2015
Westtech Ventures x Goodpatch
UI/UX Workshop: Prototyping Magic
AGENDA
2
BORIS

INTRO



UI PROTOTYPING

MINDSET
- Design Thinking
- Divergent vs Convergent
- MVP vs MLP
PROCESS
- Goodpatch Design Process
- Importance of milestones


TOOLS
JAN


DESIGNER - DEVELOPER COLLABORATION





WORKFLOW
- Concept stage
- Wireframing
- High-res Designs
- Pixel-perfect


TRANSPARENT COMMUNICATION



TOOLS
Westtech Ventures x Goodpatch
Boris Milkowski,

Managing Director, Goodpatch Berlin



INTRO
3
boris@goodpatch.com

At Goodpatch since July 2013





- Master’s in Media Design, Keio University, Japan

- CEMS Master’s in International Mgmt, 

University of St.Gallen, Switzerland



Previous companies:

Deutsche Bank, Puma, Filippa K, Porsche
GOODPATCH
Intro
Westtech Ventures x Goodpatch
Team at 4 years anniversary on Sep 1, 2015
INTRO
5
Westtech Ventures x Goodpatch 6
Westtech Ventures x Goodpatch
A UI Design Company at heart
INTRO
7
Beyond platform or device,
the user interface is what
you interact and ultimately
fall in love with.
Intuitive and beautiful
design is our specialty.
UI Design UX Design Strategic Design Development
Through iterative prototyping
and relentless user tests, we
identify all parts of the user
experience.
All for the wow!
By matching organizational
capabilities with genuine needs,
we help you make the right
product decisions. We love to be
involved from the start.
What sets us apart from other
design firms is our ability to
make design reality. From web
to iOS and Android, we have
amazing engineers on both the
front-end and back-end.
Westtech Ventures x Goodpatch
2 Studios
INTRO
8
TOKYO BERLIN
MINDSET
Prototyping Magic #1
Westtech Ventures x Goodpatch
Stanford’s ME310

(2011- 2013)
INTRO
10
Westtech Ventures x Goodpatch
What is design thinking?
MINDSET
11
Westtech Ventures x Goodpatch
MINDSET
12
What is design thinking?
human-centered 

innovation
Westtech Ventures x Goodpatch
Divergent vs convergent thinking
MINDSET
13
Westtech Ventures x Goodpatch 14
Westtech Ventures x Goodpatch 15
Westtech Ventures x Goodpatch 16
Westtech Ventures x Goodpatch 17
Westtech Ventures x Goodpatch
Divergent vs convergent thinking
MINDSET
18
Westtech Ventures x Goodpatch
Divergent vs convergent thinking
MINDSET
19
Westtech Ventures x Goodpatch 20
Westtech Ventures x Goodpatch
Divergent vs convergent thinking
MINDSET
21
Westtech Ventures x Goodpatch
What is prototyping?
MINDSET
22
Westtech Ventures x Goodpatch
Prototyping
MINDSET
23
Important: 



The goal of a prototype is not the actual prototype.





It’s all about the learning.
Westtech Ventures x Goodpatch
Prototyping
MINDSET
24
Learning: 



- Cans need grip “Slippery when wet”

—> Matters to athletes as to seniors



- Unique haptics can be fun for user



- Identified opportunity space: Packaging
- Further investigation in packaging and manufacturing

Westtech Ventures x Goodpatch
Challenge
MINDSET
25
But how can we make sure we learn?
Westtech Ventures x Goodpatch
Key to learning: Documentation
MINDSET
26
Tool tip:
We also use…
Westtech Ventures x Goodpatch
MVP vs MLP
MINDSET
27
MVP
Minimal Viable Product
“A Minimum Viable Product is that version

of a new product which allows a team 

to collect the maximum amount of 

validated learning about customers 

with the least effort.”



Eric Ries, Lean Startup
> validated learning
Westtech Ventures x Goodpatch
MVP vs MLP
MINDSET
28
MVP
Minimal Viable Product
“A Minimum Viable Product is that version

of a new product which allows a team 

to collect the maximum amount of 

validated learning about customers 

with the least effort.”



Eric Ries, Lean Startup
MLP
Minimal Lovable Product
“It’s better to build something that 

a small number of users love, 

than a large number of users like.” 





Sam Altman, Y Combinator
> validated love> validated learning
Westtech Ventures x Goodpatch
MVP vs MLP
MINDSET
29
PROCESS
Prototyping Magic #2
Westtech Ventures x Goodpatch
Goodpatch Design Process - Overview
HOW WE WORK
31
GOODPATCHDESIGNPROCESSOVERVIEW
Goodpatch applies its own design process which leads us through every project.
It all starts with identifying Problems Worth Solving, followed by a team building with the client in form of a design kickoff.
Through prototyping we develop the initial Minimal Lovable Product (MLP).
Good software is never done and this is also how we imagine our client relationship while continuing working with you towards product vision,
beyond the first launch.
Westtech Ventures x Goodpatch
Goodpatch Design Process - Before Launch
HOW WE WORK
32
BEFORELAUNCHGOODPATCHDESIGNPROCESS
Westtech Ventures x Goodpatch
HOW WE WORK
33
POSTLAUNCH
Goodpatch Design Process - Post Launch (Here the real work starts)
GOODPATCHDESIGNPROCESS
Westtech Ventures x Goodpatch
Challenge
PROCESS
34
Projects always take much longer.
How can we deliver on time?
Westtech Ventures x Goodpatch
Challenge: How to deliver on time?
PROCESS
35
- Choose public release dates with important external events

(Promised App Store Feature, Speaker engagement, Scheduled Press article)

- Internal Deadlines to freeze features (Cold Features)

- Schedule enough QA time for internal bug fixes (Never not needed)


- Schedule dedicated bug fixing time after release (Never not needed)
TOOLS
Prototyping Magic #3
Westtech Ventures x Goodpatch 37
Westtech Ventures x Goodpatch 38
With Prott we have developed a prototyping tool to help
designers better communicate their design with their team
from first idea to pixel perfect in a fast and easy way.
Westtech Ventures x Goodpatch 39Prototyping as communication
Westtech Ventures x Goodpatch
# Users
Prott
40
1st Anniversary

Westtech Ventures x Goodpatch
1 year
Tools
41
1st Anniversary

42
IDEO
Frog
ustwo
pivotallabs
Pinterest
Futurice
Reaktor
Westtech Ventures x Goodpatch
Key take-aways:
43
- Divergent phases are followed by convergent phases
- Prototypes are all about learning, learning comes from documentation
- Prototypes help you better communicate your ideas
- MLP is when you build something a small amount of users love
- External events help you achieve deadlines
Goodpatch Design Process
PRESENTED BY


boris@goodpatch.com 


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UX/UI Workshop: Prototyping magic

  • 2. Westtech Ventures x Goodpatch UI/UX Workshop: Prototyping Magic AGENDA 2 BORIS
 INTRO
 
 UI PROTOTYPING
 MINDSET - Design Thinking - Divergent vs Convergent - MVP vs MLP PROCESS - Goodpatch Design Process - Importance of milestones 
 TOOLS JAN 
 DESIGNER - DEVELOPER COLLABORATION
 
 
 WORKFLOW - Concept stage - Wireframing - High-res Designs - Pixel-perfect 
 TRANSPARENT COMMUNICATION
 
 TOOLS
  • 3. Westtech Ventures x Goodpatch Boris Milkowski,
 Managing Director, Goodpatch Berlin
 
 INTRO 3 boris@goodpatch.com
 At Goodpatch since July 2013
 
 
 - Master’s in Media Design, Keio University, Japan
 - CEMS Master’s in International Mgmt, 
 University of St.Gallen, Switzerland
 
 Previous companies:
 Deutsche Bank, Puma, Filippa K, Porsche
  • 5. Westtech Ventures x Goodpatch Team at 4 years anniversary on Sep 1, 2015 INTRO 5
  • 6. Westtech Ventures x Goodpatch 6
  • 7. Westtech Ventures x Goodpatch A UI Design Company at heart INTRO 7 Beyond platform or device, the user interface is what you interact and ultimately fall in love with. Intuitive and beautiful design is our specialty. UI Design UX Design Strategic Design Development Through iterative prototyping and relentless user tests, we identify all parts of the user experience. All for the wow! By matching organizational capabilities with genuine needs, we help you make the right product decisions. We love to be involved from the start. What sets us apart from other design firms is our ability to make design reality. From web to iOS and Android, we have amazing engineers on both the front-end and back-end.
  • 8. Westtech Ventures x Goodpatch 2 Studios INTRO 8 TOKYO BERLIN
  • 10. Westtech Ventures x Goodpatch Stanford’s ME310
 (2011- 2013) INTRO 10
  • 11. Westtech Ventures x Goodpatch What is design thinking? MINDSET 11
  • 12. Westtech Ventures x Goodpatch MINDSET 12 What is design thinking? human-centered 
 innovation
  • 13. Westtech Ventures x Goodpatch Divergent vs convergent thinking MINDSET 13
  • 14. Westtech Ventures x Goodpatch 14
  • 15. Westtech Ventures x Goodpatch 15
  • 16. Westtech Ventures x Goodpatch 16
  • 17. Westtech Ventures x Goodpatch 17
  • 18. Westtech Ventures x Goodpatch Divergent vs convergent thinking MINDSET 18
  • 19. Westtech Ventures x Goodpatch Divergent vs convergent thinking MINDSET 19
  • 20. Westtech Ventures x Goodpatch 20
  • 21. Westtech Ventures x Goodpatch Divergent vs convergent thinking MINDSET 21
  • 22. Westtech Ventures x Goodpatch What is prototyping? MINDSET 22
  • 23. Westtech Ventures x Goodpatch Prototyping MINDSET 23 Important: 
 
 The goal of a prototype is not the actual prototype.
 
 
 It’s all about the learning.
  • 24. Westtech Ventures x Goodpatch Prototyping MINDSET 24 Learning: 
 
 - Cans need grip “Slippery when wet”
 —> Matters to athletes as to seniors
 
 - Unique haptics can be fun for user
 
 - Identified opportunity space: Packaging - Further investigation in packaging and manufacturing

  • 25. Westtech Ventures x Goodpatch Challenge MINDSET 25 But how can we make sure we learn?
  • 26. Westtech Ventures x Goodpatch Key to learning: Documentation MINDSET 26 Tool tip: We also use…
  • 27. Westtech Ventures x Goodpatch MVP vs MLP MINDSET 27 MVP Minimal Viable Product “A Minimum Viable Product is that version
 of a new product which allows a team 
 to collect the maximum amount of 
 validated learning about customers 
 with the least effort.”
 
 Eric Ries, Lean Startup > validated learning
  • 28. Westtech Ventures x Goodpatch MVP vs MLP MINDSET 28 MVP Minimal Viable Product “A Minimum Viable Product is that version
 of a new product which allows a team 
 to collect the maximum amount of 
 validated learning about customers 
 with the least effort.”
 
 Eric Ries, Lean Startup MLP Minimal Lovable Product “It’s better to build something that 
 a small number of users love, 
 than a large number of users like.” 
 
 
 Sam Altman, Y Combinator > validated love> validated learning
  • 29. Westtech Ventures x Goodpatch MVP vs MLP MINDSET 29
  • 31. Westtech Ventures x Goodpatch Goodpatch Design Process - Overview HOW WE WORK 31 GOODPATCHDESIGNPROCESSOVERVIEW Goodpatch applies its own design process which leads us through every project. It all starts with identifying Problems Worth Solving, followed by a team building with the client in form of a design kickoff. Through prototyping we develop the initial Minimal Lovable Product (MLP). Good software is never done and this is also how we imagine our client relationship while continuing working with you towards product vision, beyond the first launch.
  • 32. Westtech Ventures x Goodpatch Goodpatch Design Process - Before Launch HOW WE WORK 32 BEFORELAUNCHGOODPATCHDESIGNPROCESS
  • 33. Westtech Ventures x Goodpatch HOW WE WORK 33 POSTLAUNCH Goodpatch Design Process - Post Launch (Here the real work starts) GOODPATCHDESIGNPROCESS
  • 34. Westtech Ventures x Goodpatch Challenge PROCESS 34 Projects always take much longer. How can we deliver on time?
  • 35. Westtech Ventures x Goodpatch Challenge: How to deliver on time? PROCESS 35 - Choose public release dates with important external events
 (Promised App Store Feature, Speaker engagement, Scheduled Press article)
 - Internal Deadlines to freeze features (Cold Features)
 - Schedule enough QA time for internal bug fixes (Never not needed) 
 - Schedule dedicated bug fixing time after release (Never not needed)
  • 37. Westtech Ventures x Goodpatch 37
  • 38. Westtech Ventures x Goodpatch 38 With Prott we have developed a prototyping tool to help designers better communicate their design with their team from first idea to pixel perfect in a fast and easy way.
  • 39. Westtech Ventures x Goodpatch 39Prototyping as communication
  • 40. Westtech Ventures x Goodpatch # Users Prott 40 1st Anniversary

  • 41. Westtech Ventures x Goodpatch 1 year Tools 41 1st Anniversary

  • 43. Westtech Ventures x Goodpatch Key take-aways: 43 - Divergent phases are followed by convergent phases - Prototypes are all about learning, learning comes from documentation - Prototypes help you better communicate your ideas - MLP is when you build something a small amount of users love - External events help you achieve deadlines
  • 44. Goodpatch Design Process PRESENTED BY 
 boris@goodpatch.com