UXPA 2021: Workshopping to Execution: How Design Sprints and Agile Work Together

UXPA 2021: Workshopping to Execution: How Design Sprints and Agile Work Together

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  WORKSHOP TO EXECUTION: HOW DESIGNSPRINTS & AGILE WORK TOGETHER Luana Ramcharran September 1, 2021 UXPA
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  Luana Ramcharran
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  3 WHY THIS TOPIC? There’sa lot of material out there on Design Thinking and Agile, but not a lot about how they work together in between a Design Thinking workshop ending and an Agile Scrum Sprint starting. STARTING DEVELOPMENT AFTER DESIGN SPRINT
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  4 TODAY I’LL BECOVERING… Talking and thinking about design wouldn’t accomplish much if it didn’t show up in our products. — Brad Smith, CEO of Intuit 2008-2018 Harvard Business Review, 2015 “ 1. An overview of the process 2. Breakdown of the tools and techniques 3. Three (3) case studies where this process was put into action For your reference, the appendix has a reference list of software used
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  DESIGN THINKING &AGILE DEFINITIONS 5
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  DESIRABILITY (Human) FEASIBILITY (Technical) VIABILITY (Business) 6 DESIGN THINKING INNOVATION Design thinkingis a human- centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. — TIM Brown, IDEO “
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  7 AGILE In software development,Agile is a set of practices intended to improve the effectiveness of software development professionals, teams, and organizations. Scrum is an applied methodology of Agile. Individual and Interactions Over Process and Tools Working Software Over Comprehensive Documentation Customer Collaboration Over Contract Negotiation Responding to Change Over Following a Plan The 4 Values of the Agile Manifesto
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  8 DESIGN SPRINTS A 6-phasedesign framework for validating ideas and big challenges (Jake Knapp’s Sprint version) Dig into the problem Define the key Strategy & focus Understand Define DAY 1 Rapidly develop as many Solutions as possible Diverge DAY 2 Choose the best Ideas so far Decide DAY 3 Build something fast that can be shown to users Prototype DAY 4 Show prototype to users and Learn what works Validate DAY 5
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  9 BUT AFTER THEDesign sprint IS OVER? We’re left with long-term vision and no plan to execute
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  1 0 DESIGN THINKING +SCRUM Design Thinking Sprint Execution Shippable Increment Sprint Review Backlog Sprint Planning Empathize Define Ideate Prototype Testing Agile Scrum
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  1 1 Design Workshop into Execution… DesignThinking Sprint Execution Shippable Increment Sprint Review Backlog Sprint Planning Empathize Define Ideate Prototype Testing Agile Scrum Affinity Mapping Impact vs Effort Scoping PRDs Incremental Design Validation Testing Revisit Journey Maps
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  1 2 HERE’S a playbook toconnect these These tools have successfully gotten me (and our team) from Design Workshop to Execution: • AIG • Affinity Mapping • Impact vs Effort Scale • Validation Testing • GoExpedi • Incremental Design • Scoping PRDs • Zenput • Revisiting Journey Maps
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  Case Studies & PlayBook 1 3
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  AIG | Valic Web& Mobile Design 1 4
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  An iterative process
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  XXX • Pre-Design System •Minimal information up front • Lots of clicks to dive into data Legacy PSO
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  June 2018 • Moderndesign • Incorporates Design System • More high-value content up front SponsorFIT
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  1 8 AFFINITY Mapping Examples oflive affinity map documenting positives and negatives during each interview, as well as HMWs and opportunities.
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  1 9 HmwS & Opportunities HMW= How Might We… • Categorize your findings into opportunity statements • One statement per sticky note • Place it next to relevant trend finding Example HMW statements
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  2 0 IMPACT VS EFFORTSCALE Take HMWs and decide their relative impact to customers vs effort to the company High Low High HMW… HMW… HMW… HMW… HMW… HMW… HMW… HMW… Impact to Users Effort to Team
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  2 1 IMPACT VS EFFORTSCALE Then decide what to tackle first: Impact to Users Effort to Team Low High HMW… HMW… HMW… HMW… HMW… HMW… HMW… HMW… High
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  March 2019 • Introductionof actionable KPIs • Smaller card design • Updated overview card Plan Health
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  Feb 2020 • IncorporatesBusiness Intelligence tool • More content above the fold Power BI
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  2 4 DESIGN VALIDATION TESTING Oncethe feature is released, measure how it’s doing out in the wild through analytics tools like: • Session Recording • Heatmaps • Behavior Flows • Qualitative Interviews Examples of analysis tools
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  March 2018 toFebruary 2020
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  • NPS scoreincreased to +6.54 (from -32.68) • Corporate Insight grade went up to A- (from C+) • Won Dalbar Award for Customer Excellence IMPACT Applied learnings to B2C site and repeated the process
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  GoExpedi: 3D PRODUCT CONFIGURATOR 2 7
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  IMPROVING BUYING EXPERIENCE • Problem:Users had to guess cost and performance of parts they were buying • Hypothesis: A 3D Product Configurator could combine the right data & ML to predict these
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  2 9 Incremental designs Start withblue-sky vision and work on incremental mock-ups to get there “How do UX practices fit with agile development practices”, Erkan Öğümsöğütlü
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  3 0 Incremental designs BLUE SKYSTORYBOARD MVP Design Next Iteration
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  3 1 Scoping prdS PRDs =ProductRequirement Documents • Designers work with Product Managers to help inform incremental design acceptance criteria (AC) for the scope of each design iteration (MVP , V1, V2, V3, etc.) Version MVP MVP V1 V2 Example of PRD in Confluence from Google Images
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  3 3 For Users: • Reducedprocurement time from two (2) weeks to a few minutes • Cost savings for part configurations For Business: • Customer retention for new features • Increased demand for Part RFPs For Technology Team: • On-Time Deliverables, UX practice established, renewed morale IMPACT
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  ZENPUT Web app delight 3 4
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  Operations Execution, Elevated
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  3 6 Revisit JOURNEY MAPs Trackchanges in sentiment as a dynamic journey map – revisit what you started with and check where the needle was moved Example revisited journey maps for 2 of our Zenput user personas
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  3 7 OUTCOMES We’re Looking Forwardto… In addition to the application of the other plays mentioned, we will see: • A method to prioritize both VoC and business goals • MVP into Production faster • Design Workshop outputs seen as RO(D)I by peers • Better collaboration with Engineering and Product Managers
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  3 8 Workshop to Execution DesignThinking Sprint Execution Shippable Increment Sprint Review Backlog Sprint Planning Empathize Define Ideate Prototype Testing Agile Scrum Affinity Mapping Impact vs Effort Scoping PRDs Incremental Design Validation Testing Revisit Journey Maps
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  THANK YOU 🙏🙏 QUESTIONS? LuanaRamcharran Send me a message: https://www.linkedin.com/in/luanaram/ I’m Hiring! Check out job board on: https://www.zenput.com/careers
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  APPENDIX
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  4 1 Software for Plays Hereare the tools again that helped us get from workshop to execution: • Affinity Mapping, Impact vs Effort, Journey Mapping • FigJam • Miro • Mural • Impact vs Effort Scale • Productboard (built-in feature) • Design Validation Testing • UserZoom • Fullstory • Google Analytics • Incremental Designs • Figma • Sketch • InVision • Scoping PRDs • Confluence
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  4 2 Worth Mentioning… Design Thinking Sprint Execution Shippable Increment Sprint Review Backlog Sprint Planning Empathize Define Ideate Prototype Testing AgileScrum Affinity Mapping Impact vs Effort Scoping PRDs Visual Hardening Incremental Design Validation Testing Revisit Journey Maps
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  4 3 Visual hardening Designers pairup with engineers to build a feature side-by-side during the development process “The QA Process in UX Design”, Angela Delise