How to get your innovation engine started? THoMer Stefan built the ultimate innovation guide: he collected insights, processes and templates to help you prepare for take-off.
Which tools do you use for project management, design, market analysis and conversion optimization? THoMer Eva opens our digital toolkit and shares 8 instruments we apply on a daily basis.
A personal approach is key to success in today's marketing landscape. Discover the why, how and what of marketing automation, the tool that helps you pull off your highly relevant one-on-one communication.
here's the presentation I gave at Enterprise 2.0 this morning. The slides are a little sparse. I'll write up some notes on my blog (disambiguity,com) as soon as I get a spare moment.
The Angry Birds Guide to Can’t Fail Social Business Adoption Mark Fidelman
Having Social Business Adoption Challenges? Check out this presentation on Adoption strategies using the best solutions and the best strategy as recommended by some of the biggest companies in the world.
NOTE: THIS IS THE NON-ANIMATED VERSION. Come see me live at SharePoint Fest in Wash DC on Aug 12, 2011 to see the fully animated version.
Design Thinking, Lean StartUp, Business model Canvas ou Agile? Quando usar uma abordagem? Em que momento mudamos de fase? Quais perguntas devemos fazer?
The Minimum Loveable Product: Go Beyond the Minimum Viable ProductDialexa
Minimum Viable Products (MVP) rarely make "good" products. We discuss an alternative: the Minimum Loveable Product. In the world of platform engineering, coordinating your software (and perhaps hardware teams) to deliver a valuable product that your target audience will use is critical to success.
http://by.dialexa.com/beyond-the-minimum-viable-product-why-you-should-build-a-minimum-loveable-product
Which tools do you use for project management, design, market analysis and conversion optimization? THoMer Eva opens our digital toolkit and shares 8 instruments we apply on a daily basis.
A personal approach is key to success in today's marketing landscape. Discover the why, how and what of marketing automation, the tool that helps you pull off your highly relevant one-on-one communication.
here's the presentation I gave at Enterprise 2.0 this morning. The slides are a little sparse. I'll write up some notes on my blog (disambiguity,com) as soon as I get a spare moment.
The Angry Birds Guide to Can’t Fail Social Business Adoption Mark Fidelman
Having Social Business Adoption Challenges? Check out this presentation on Adoption strategies using the best solutions and the best strategy as recommended by some of the biggest companies in the world.
NOTE: THIS IS THE NON-ANIMATED VERSION. Come see me live at SharePoint Fest in Wash DC on Aug 12, 2011 to see the fully animated version.
Design Thinking, Lean StartUp, Business model Canvas ou Agile? Quando usar uma abordagem? Em que momento mudamos de fase? Quais perguntas devemos fazer?
The Minimum Loveable Product: Go Beyond the Minimum Viable ProductDialexa
Minimum Viable Products (MVP) rarely make "good" products. We discuss an alternative: the Minimum Loveable Product. In the world of platform engineering, coordinating your software (and perhaps hardware teams) to deliver a valuable product that your target audience will use is critical to success.
http://by.dialexa.com/beyond-the-minimum-viable-product-why-you-should-build-a-minimum-loveable-product
Ten "quick" tips and questions to answer and always take into consideration when designing for the users. While we might personally like the user experience and interaction design, it does not generally mean that the users will like it. Always remember, "you are not the user!"
Architecting Your UX Career: Interview and Presentation Techniques to Land Yo...UXPA International
Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Deliverables are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So how do we navigate the world of resume-writing, portfolio-creation, and interviewing to find a job that will be the best fit for the skills we currently have and allow us to grow into the practitioner we want to become? Get the inside scoop from a current UX consultant and former interactive designer, both of whom are experienced with vetting UX talent.
In a virtual meeting, live sketching helps people follow the conversation and makes things clear to everyone. Visuals help the client know that we understand and that we are listening and hearing what they say.
Building Buy-In: Internally Positioning UX for Executive ImpactJohn Whalen
Why can’t other people in your organization see what you see? That UX insights you uncovered will revolutionize your company and delight your customers like never before! Doesn’t everyone “get” UX nowadays?
The truth is more complicated than just recognizing UX value: Your professional goals and focus are different than those of others in your organization (e.g., C-Suite, Product Managers, Marketers, Developers) by design. What to do? Learn how to position and present your work for maximum uptake to ensure UX has a sizeable and valuable impact on your products and customer experience.
We reveal what we have learned – often the hard way – about linking UX research and design with organizational goals and strategic directives. With a little planning, you can to ensure your creative UX work has an influence and actually sees the light of day when the product is launched.
#UXPA2016
The Future of Enterprise UX Design: An Asana & Quickbooks Case Studyuxpin
You'll learn:
- Techniques for designing enterprise UX base on new user expectations.
- How to design a consumer-grade enterprise experience
- Enterprise UX best practices based on case studies from Asana and Intuit
Seismic Change in Enterprise UX: Blowing Up Your Legacy System to Start From ...uxpin
You'll learn:
- When to rebuild a legacy system vs. work around your current system
- How to prepare and roadmap for a legacy rebuild project
- Step-by-step instructions for successfully rebuilding a legacy system
Mobile Product Strategy Keynote Presentation for Mobile App Europe Conference...Marc C. Lange
This keynote presentation is all about validating your user's needs as early as possible in the product management process. You will gain experience in the basics of Customer Development, smart user interviews and how these methods apply to Mobile. Basic concepts, best practices and tools sum up this talk.
Dee Scarano - Creating Better Products, Faster with Design Sprintsnois3
Speech of Dee Scarano, Product designer and lead Design sprint for AJ&Smart, at World Usability Day Rome 2018. An introduction of Design Sprint methodology.
Choosing an MVP - Lean Startup Challenge 2013GYK Antler
Choosing a minimum viable product (MVP) is easily said, but difficult to do. This presentation was given to the teams at Boston's Lean Startup Challenge 2013 to help them prepare for defining their own MVPs.
This webinar was presented by Rachida Amsaghrou for UXPA on Wednesday, June 3, 2020.
Product Inclusion consists in applying inclusion throughout the product lifecycle to enhance product features and user adoption.
Designing a product that fulfills the expectations of a wide range of users is no easy task. The workforce tasked with building inclusive products needs to reflect the diverse needs global users have, hence the importance of diversity in the workforce.
This diversity needs to be cross-functional and present at every stage of the product design and development. Another pre-requisite to product inclusion is Know Your Customer to build products that reflect what they need and want. This will help better segment the market and reach a wider audience.
This webinar will examine the many dimensions of diversity in product inclusion and provide an overall picture of the current initiatives in this new field.
DIY Design Workshop with Adobe Spark Video✨✨
You can turn your ideas into compelling, super easy video. Try Adobe Spark here for desktop https://adobe.ly/2gAwD4g
here for iOS https://adobe.ly/2gi4T76
I hope you love this first exclusive look at these really cool visual marketing tools for storytelling. Click through at the end for a full video demonstration of Adobe Spark Video. Enjoy! Sponsored by Adobe Spark
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
---
Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 05th of March 2014.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables3
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
-----
ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
Five parallel design sprints. What possibly can go wrong?Den Tserkovnyi
Slides from my UXcamp Berlin presentation.
We, at StudyPortals, experiment a LOT with different design methods.
This time I talked about design sprints, a methodology introduced by Google. As a quick process to define the future of your product.
This year we challenged ourselves to run 5 design sprints at the same time, virtually occupying half of the company for a week of UX activities. How did we do it? What went wrong?
Iterate quickly with a prototype you can testNicole Capuana
A hands-on workshop where you will pair up and sketch a design for a mobile app. You will turn those sketches into a clickable prototype and draft a usability test. Don’t worry, you don’t have to be a designer to do this. If you can draw a square, circle, line, and a triangle, you’ll do fine.
We’ll review prototype tools, how to structure a test, and why this approach can help you validate, experiment and learn fast.
Most businesses fail within the first year or two. How do you improve your odds of success? We’ll review the magic in learning loops, how to understand your users and customer development, and what you need in team dynamics to drive your startup forward and point you in a more successful direction.
By Nick Barendt & Nicole Capuana
(Last change, July 2: Removed as beyond most teams' scope Eyetracking Study, Clickstream Analysis, Usability Benchmarking; Added Live-Data Prototypes, Demand Validation Test, Wizard of Oz Tests)
For our teams tasked with building products and features for The New York Times, we face a common challenge with many: how do we figure out what’s worth spending our time on?
The answer seems straightforward: test your ideas with real customers, leveraging the expertise of your product, UX, and engineering talent. Figure out the smallest test that you can come up with to test a specific hypothesis, gather data and insights, and keep iterating on it until you know whether the problem is real and your solution will prove valuable, usable, and feasible.
As part of our efforts to adopt such a data-driven, experimental approach to product development, we recently kicked off a product discovery pilot program. Small, cross-functional teams were paired with coaches and facilitators over a six week period to demonstrate how product discovery and Lean Startup techniques could work for real-world customer opportunities at The New York Times.
One of the first things that we learned about the process from our participants was that they wanted a "toolkit" - something to help them figure out what they should be doing, asking or making to get as quickly as possible towards the validated learning, prototypes and user tests that would have the most impact.
To help the facilitate the learning process for our dual-track Agile teams, the Product Architecture team here at The Times (Christine Yom, Jim Lamiell, Josh Turk, Priya Ollapally, and Al Ming) built a "Product Discovery Activity Guide" that rolled up activities, exercises, and testing techniques from all our favorite thought leaders.
This included brainstorming exercises from Gamestorming and Innovation Games, testing techniques from traditional user research, and rapid test-and-learn tactics from Google Ventures, Eric Ries (The Lean Startup), Jeff Gothelf (Lean UX), Steve Blank (Customer Development) and our spirit guide, Marty Cagan (Inspired), among others.
Our goal was to make it a tool not just for learning how to get started, but to be a living document for teams to share knowledge about the process itself. What techniques worked and didn't work? What tactics did they learn elsewhere that might be worth sharing with the rest of the company?
We hope you find it useful, and whether you’d like to share with us what you’re doing with it, or you have suggestions (big or small) to improve it for future product generations, please let us know! (nyt.tech.productarchitecture@nytimes.com)
Al Ming
July 2015
Ten "quick" tips and questions to answer and always take into consideration when designing for the users. While we might personally like the user experience and interaction design, it does not generally mean that the users will like it. Always remember, "you are not the user!"
Architecting Your UX Career: Interview and Presentation Techniques to Land Yo...UXPA International
Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Deliverables are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So how do we navigate the world of resume-writing, portfolio-creation, and interviewing to find a job that will be the best fit for the skills we currently have and allow us to grow into the practitioner we want to become? Get the inside scoop from a current UX consultant and former interactive designer, both of whom are experienced with vetting UX talent.
In a virtual meeting, live sketching helps people follow the conversation and makes things clear to everyone. Visuals help the client know that we understand and that we are listening and hearing what they say.
Building Buy-In: Internally Positioning UX for Executive ImpactJohn Whalen
Why can’t other people in your organization see what you see? That UX insights you uncovered will revolutionize your company and delight your customers like never before! Doesn’t everyone “get” UX nowadays?
The truth is more complicated than just recognizing UX value: Your professional goals and focus are different than those of others in your organization (e.g., C-Suite, Product Managers, Marketers, Developers) by design. What to do? Learn how to position and present your work for maximum uptake to ensure UX has a sizeable and valuable impact on your products and customer experience.
We reveal what we have learned – often the hard way – about linking UX research and design with organizational goals and strategic directives. With a little planning, you can to ensure your creative UX work has an influence and actually sees the light of day when the product is launched.
#UXPA2016
The Future of Enterprise UX Design: An Asana & Quickbooks Case Studyuxpin
You'll learn:
- Techniques for designing enterprise UX base on new user expectations.
- How to design a consumer-grade enterprise experience
- Enterprise UX best practices based on case studies from Asana and Intuit
Seismic Change in Enterprise UX: Blowing Up Your Legacy System to Start From ...uxpin
You'll learn:
- When to rebuild a legacy system vs. work around your current system
- How to prepare and roadmap for a legacy rebuild project
- Step-by-step instructions for successfully rebuilding a legacy system
Mobile Product Strategy Keynote Presentation for Mobile App Europe Conference...Marc C. Lange
This keynote presentation is all about validating your user's needs as early as possible in the product management process. You will gain experience in the basics of Customer Development, smart user interviews and how these methods apply to Mobile. Basic concepts, best practices and tools sum up this talk.
Dee Scarano - Creating Better Products, Faster with Design Sprintsnois3
Speech of Dee Scarano, Product designer and lead Design sprint for AJ&Smart, at World Usability Day Rome 2018. An introduction of Design Sprint methodology.
Choosing an MVP - Lean Startup Challenge 2013GYK Antler
Choosing a minimum viable product (MVP) is easily said, but difficult to do. This presentation was given to the teams at Boston's Lean Startup Challenge 2013 to help them prepare for defining their own MVPs.
This webinar was presented by Rachida Amsaghrou for UXPA on Wednesday, June 3, 2020.
Product Inclusion consists in applying inclusion throughout the product lifecycle to enhance product features and user adoption.
Designing a product that fulfills the expectations of a wide range of users is no easy task. The workforce tasked with building inclusive products needs to reflect the diverse needs global users have, hence the importance of diversity in the workforce.
This diversity needs to be cross-functional and present at every stage of the product design and development. Another pre-requisite to product inclusion is Know Your Customer to build products that reflect what they need and want. This will help better segment the market and reach a wider audience.
This webinar will examine the many dimensions of diversity in product inclusion and provide an overall picture of the current initiatives in this new field.
DIY Design Workshop with Adobe Spark Video✨✨
You can turn your ideas into compelling, super easy video. Try Adobe Spark here for desktop https://adobe.ly/2gAwD4g
here for iOS https://adobe.ly/2gi4T76
I hope you love this first exclusive look at these really cool visual marketing tools for storytelling. Click through at the end for a full video demonstration of Adobe Spark Video. Enjoy! Sponsored by Adobe Spark
Best Practice For UX Deliverables - Eventhandler, London, 05 March 2014Anna Dahlström
TAKE THIS WORKSHOP ONLINE & GET 20% OFF WITH CODE 'SLIDESHARE'
https://school.uxfika.co/p/best-practice-for-ux-deliverables/?product_id=325265&coupon_code=SLIDESHARE
---
Slides from my 'Best practice for UX deliverables' workshop that I ran for Eventhandler in London on the 05th of March 2014.
http://www.eventhandler.co.uk/events/uxnightclass-uxdeliverables3
---
Please note that for copyright reasons & client privacy the examples in this presentation are slightly different than from the workshop. The examples included are for reference only in terms of what I talked through in the 'Good examples' section.
-----
ABSTRACT
Whilst the work we do is not meant to be hanged on a wall for people to admire, nor is meant to be put in a drawer and forgotten about. Just as we make the products and services we design easy to use, the UX of UX is about communicating your thinking in a way that ensures that what you've defined is easy to understand for the reader. It's about adapting the work you do to the project in question and finding the right balance of making people want to look through your work whilst not spending unnecessary time on making it pretty.
Who is it for?
This workshop is suitable for anyone starting out in UX, or who's worked with it for a while but is looking to improve the way they present their work.
What you'll learn
In this hands on workshop we'll walk through real life examples of why the UX of UX deliverables matter. We'll cover how who the reader is effects the way we should present our work, both on paper and verbally, and how to ensure that the work you do adds value. Coming out of the workshop you'll have practical examples and hands on experience with:
// How to adapt and sell your UX deliverable to the reader (from clients, your team, in house and outsourced developers)
// Guiding principles for creating good UX deliverables (both low and high fidelity)
// Best practice for presentations, personas, user journeys, flows, sitemaps, wireframes and other documents
// Simple, low effort but big impact tools for improving the visual presentation of your UX deliverables
Five parallel design sprints. What possibly can go wrong?Den Tserkovnyi
Slides from my UXcamp Berlin presentation.
We, at StudyPortals, experiment a LOT with different design methods.
This time I talked about design sprints, a methodology introduced by Google. As a quick process to define the future of your product.
This year we challenged ourselves to run 5 design sprints at the same time, virtually occupying half of the company for a week of UX activities. How did we do it? What went wrong?
Iterate quickly with a prototype you can testNicole Capuana
A hands-on workshop where you will pair up and sketch a design for a mobile app. You will turn those sketches into a clickable prototype and draft a usability test. Don’t worry, you don’t have to be a designer to do this. If you can draw a square, circle, line, and a triangle, you’ll do fine.
We’ll review prototype tools, how to structure a test, and why this approach can help you validate, experiment and learn fast.
Most businesses fail within the first year or two. How do you improve your odds of success? We’ll review the magic in learning loops, how to understand your users and customer development, and what you need in team dynamics to drive your startup forward and point you in a more successful direction.
By Nick Barendt & Nicole Capuana
(Last change, July 2: Removed as beyond most teams' scope Eyetracking Study, Clickstream Analysis, Usability Benchmarking; Added Live-Data Prototypes, Demand Validation Test, Wizard of Oz Tests)
For our teams tasked with building products and features for The New York Times, we face a common challenge with many: how do we figure out what’s worth spending our time on?
The answer seems straightforward: test your ideas with real customers, leveraging the expertise of your product, UX, and engineering talent. Figure out the smallest test that you can come up with to test a specific hypothesis, gather data and insights, and keep iterating on it until you know whether the problem is real and your solution will prove valuable, usable, and feasible.
As part of our efforts to adopt such a data-driven, experimental approach to product development, we recently kicked off a product discovery pilot program. Small, cross-functional teams were paired with coaches and facilitators over a six week period to demonstrate how product discovery and Lean Startup techniques could work for real-world customer opportunities at The New York Times.
One of the first things that we learned about the process from our participants was that they wanted a "toolkit" - something to help them figure out what they should be doing, asking or making to get as quickly as possible towards the validated learning, prototypes and user tests that would have the most impact.
To help the facilitate the learning process for our dual-track Agile teams, the Product Architecture team here at The Times (Christine Yom, Jim Lamiell, Josh Turk, Priya Ollapally, and Al Ming) built a "Product Discovery Activity Guide" that rolled up activities, exercises, and testing techniques from all our favorite thought leaders.
This included brainstorming exercises from Gamestorming and Innovation Games, testing techniques from traditional user research, and rapid test-and-learn tactics from Google Ventures, Eric Ries (The Lean Startup), Jeff Gothelf (Lean UX), Steve Blank (Customer Development) and our spirit guide, Marty Cagan (Inspired), among others.
Our goal was to make it a tool not just for learning how to get started, but to be a living document for teams to share knowledge about the process itself. What techniques worked and didn't work? What tactics did they learn elsewhere that might be worth sharing with the rest of the company?
We hope you find it useful, and whether you’d like to share with us what you’re doing with it, or you have suggestions (big or small) to improve it for future product generations, please let us know! (nyt.tech.productarchitecture@nytimes.com)
Al Ming
July 2015
A design process is a systematic problem-solving strategy, with criteria and constraints, used to develop many possible solutions to solve or satisfy human needs or wants and to narrow down the possible solutions to one final choice.
2021.08.19 Class 1.2 MGT1022 Lean Startup Management.pptxNishanttiwari355054
The Lean Startup provides a scientific approach for creating and managing start-ups and get a desired product to customers' hands faster.
The Lean Start-up method teaches you how to drive a start-up-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration.
It is a principled/systematic approach to new product development.
Eliminate uncertainty.
Develop a Minimum Viable Product (MVP).
Startup with the right approach. Design Thinking can be implemented for your startup business for efficiency, rapid prototyping, solving complex problems and yes, its not just for only designers. You holistic design strategy for your startup.
Presented by Subhashish Karmakar
https://www.linkedin.com/in/subhasishk/
This presentation was provided by Jonathan Clark of Jonathan Clark & Partners, during Session Three of the NISO event "Agile Product and Project Management for Information Products and Services," held on May 28, 2020.
This compilation, has several slides that can be follow to improve presentation in the end of each assignment, It's one ongoing project that confere's to the student a visual idea on what consists a design process, much to be added to this guide in to product design.
This is an ongoing project that did not end yet is constantly evolving.
Products that delight or exceed customer expectations are well positioned to succeed in the market place. Adherence to some “design thinking” principles below help Product Managers define and build successful products. With a good grasp of the customer problem, follow the steps outlined below.
At The House of Marketing, we like to do things as efficiently and effectively as possible, and that's no different when it comes to your application as a Junior Consultant. We have 3 exciting and challenging rounds all within one month. By mid-March you’ll know if you can join our team of THoMers!
THoMer Kristien zooms in on the challenges our world is facing today and the sustainable answers businesses have come up with. How purpose-driven is your company?
Wondering where you as marketer should spend your budgets, time and resources in the upcoming year? THoMer Audrey listed the top 10 trends to watch out for in 2018!
THoMers Dennis, Inge, Laetitia, Pieter and Thomas attended Web Summit, the largest tech conference in the world, hosted in Lisbon, Portugal. Web Summit equals 22 conferences connecting different industries, from AutoTech and MoneyConf to SaaS Monster and Talk Robot. The keyword across all conferences? Artificial Intelligence!
Inge of The House of Marketing attended Social Media Day 2016 concerning Social Monitoring and Social ROI. Here are 7 learnings to remember from #smdayBE
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Objective & Resources
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• Introduction to the innovation kickstart toolkit
• Kickstart innovation at work:
1. Create an innovation team
2. Align on the innovation vision
3. Initiate a first innovation project
4. Stimulate an innovation culture
Objective
• Innovation kickstart templates
• 3 – 5 people
• Post-its & pens
• 3 hours for 4-5 weeks
Resources
Innovation kickstart toolkit
3. Kickstart your innovation at work by using the following templates
Innovation kickstart toolkit3
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Vision Canvas
Environment Map Canvas
Observation Preparation & Observation Record Canvas
Value Proposition Canvas
4. Let’s guide you through each of the templates (1/2)
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A. Visual of the template: B. Value of the template:
Innovation kickstart toolkit
5. Let’s guide you through each of the templates (2/2)
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C. How to use the template:
D. What the outcome should look like:
Innovation kickstart toolkit
6. 1. Vision Canvas
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B. Value of the template:
The value of the Vision Map is twofold:
On the one hand, it creates a reference point to check if ideas
later on in the process are aligned with your company’s DNA.
Secondly, and maybe even more importantly, it creates
consent about the overall objective to which innovation has
to contribute.
Innovation kickstart toolkit
DOWNLOAD THIS TEMPLATE
7. 1. Vision Canvas
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C. How to use the template:
D. What the outcome should look like:
Print out the Vision Map. Bring a core team of 3-5 people together and put your post-its on the table. First, each individual writes
down answers. If necessary, go back to the origin of your company to find its roots. Next, present to each other and paste post-its to
the canvas. Finally, try to formulate a consensus around each of the elements by discussing and clustering answers. Golden tip: don’t
rush things. Only ‘sign off’ the vision map when the answers make everyone – or at least the majority of the people around the table –
enthusiastic and aligned.
You should now have an aligned and enthusiastic team that has direction and a point of reference during the next steps of the
innovation journey. Well done, you have finished your first template. Let’s continue!
1 2 3 4Innovation kickstart toolkit
8. 2. Environment Map Canvas
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B. Value of the template:
This canvas is an actionable template that forces you to look
outside-in, rather than inside-out.
Not only does the canvas force you to fight innovation blindness
by investigating what competitors are doing and by trying to
understand how your customers are changing, it also helps you to
spot opportunities in the market: trends, new technologies, and
changing market dynamics.
1 2 3 4Innovation kickstart toolkit
DOWNLOAD THIS TEMPLATE
9. 2. Environment Map Canvas
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C. How to use the template:
D. What the outcome should look like:
Print out the template. Do some research in team or individually, and discuss the findings. For once, force yourself to be a trend
watcher, a sociologist or a generation Z-expert – you name it. Do it. See it as your responsibility to not only break down your own
boundaries, but to also help others to ‘see’ again and to be more open to change.
Golden tip: try to formulate at least 3 macro and 3 micro trends before discussing them in group.
An overview of macro and micro trends that will likely impact your business in the short, mid and long term.
This is your icing on the cake: you have now created an inspired team that is one step closer to act as the innovation fortune teller that
will help in challenging and predicting the future.
1 2 3 4Innovation kickstart toolkit
10. 3. Observation Canvas (1 & 2)
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B. Value of the templates:
1 2 3 4Innovation kickstart toolkit
DOWNLOAD THESE TEMPLATES
After having investigated external macro and micro trends, it’s now time to create a deep understanding of the behavior of your target
market and your customers. These two templates help you to create and conduct a first empirical observation research. Such research
will in turn help you to define pain points and needs that can be seen ‘opportunities to address’.
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D. What the outcome should look like:
C. How to use the template:
Print out the templates. Discuss in team who and what you would like to investigate. Is it the usage or consumption of your product? Is
it the behavior of a potential customer at one of the touchpoints in the journey?
Once everything has been defined and prepared, run a first experiment to check if the outcome is what you expected. Golden tip: if
possible, try to let the observed person ‘tell you out loud’ what he/she is thinking about when – for example - consuming your product.
This helps you to capture unmet needs and spot opportunities.
3. Observation Canvas (1 & 2)
Try to have a least 10 completed Observation Canvases. Check if there are similarities in the results. If so, you can move on to the final
exercise. If no similarities have been found yet, continue your research until you are sure you have captured the most important
insights.
1 2 3 4Innovation kickstart toolkit
12. 4. Value Proposition Canvas
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B. Value of the template
The importance of the Value Proposition Canvas is that is has the
customer/consumer at the center of its thinking, and that it helps
to ideate products and services that the market is asking for,
rather than the other way around.
The insights of the Observation Canvas are input to build upon
during this last kickstart exercise.
1 2 3 4Innovation kickstart toolkit
DOWNLOAD THIS TEMPLATE
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D. What the outcome should look like:
C. How to use the template:
Look at the outcome of the previous observation exercise and start at the right side of the Value Proposition Canvas. Write down pain
points, needs and gain creators onto the canvas. When all insights of your observations have been written down, try to cluster findings
and determine the key elements. Next, try to high level define products/services that address these needs and pain points, for
example, ‘ice cream that melts less fast’.
Golden tip: try to put yourself in the mind of your customer/consumer. Walk the customer journey and understand what the
customer’s needs are. Try to really understand what could make his/her life easier.
4. Value Proposition Canvas
Once completed, you have a Value Proposition Canvas with an overview of customer needs you could address on one side, and
product/service definitions that help to create market fit and market value on the other side. Good job, you have just completed the
first steps of your innovation process!
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