The document provides an evaluation of Hope Smith's music video production process. It describes the research, planning, time management, technical, aesthetic, and audience appeal aspects of the project. It also includes feedback from seven peers. The feedback praised elements like the editing, locations, camera angles, and lip syncing. Suggested improvements included adding more effects, utilizing the side-by-side portrait shots more, and filling empty time in the middle. Hope agreed with most feedback but disagreed that more camera angles or a landscape orientation were needed.

1. EVALUATI
ON
Hope Smith

2. PRODUCTION
PROCESS
EVALUATION

3. RESEARCH
For my research I tried to use videos from different
genres of music so I had a wide range of inspiration. The
main Video that inspired mine was 'casino’ by Ryan
beatty, I liked how it was all filmed outdoors. The video
for ‘casino’ was also where I got the idea to do a double
exposure effect. The music video for ‘The Ballard of
Mona Lisa’ by panic! at the disco is what made me want
to put Emilie in a skeleton costume, not just normal
clothes and the costume is on brand for Phoebe Bridgers.

4. PLANNING
My planning could have gone better, I forgot to consider
how busy the moorlands would be on a weekend when I
changed the day of filming from Monday to Saturday. I
feel like I could have added more onto my
hair/makeup/costume mood board by putting in a
couple pictures of The cut’s makup that was in the video.
The structural breakdown was quite easy and simple to
do, and gave me a clearer image of what I wanted the
final video to look like.

5. TIME MANAGEMENT
I think my time management while filming was very good
even though some scenes took a bit longer to film than I
originally thought, we did finish filming at the time
planed. Although I hadn’t used premier very much before
I managed to get all my editing done quite quickly in 3
day’s.

6. TECHNICAL QUALITIES -
CAMERA
I used my phone camera to film the
whole video with. I have a very high
quality camera on my phone so all the
footage was very clear and in focus
even when I’m moving a lot like in the
running scene it wasn’t blurry and out
of focus

7. TECHNICAL QUALITIES –
EDITING/POST
I think I could of used some more transition
effects Instead of Just using the same two, dip
to black and film dissolve. The double exposure
effect I put in while Emilie was running and a
couple other times throughout the video worked
very well and was a lot easier to do than I
thought it would be after I found a good you
tube video To show me how to do it.

8. AESTHETIC QUALITIES
The actress is wearing a skeleton costume for
the whole video Which gives the video a
spooky and quirky aesthetic. I changed the
colour of the video to have a more red tint to
it this matched the spooky/dystopian vibe I
was going for especially towards the end of
the video

9. AUDIENCE APPEAL
The target audience for the music video is 16-24 year
olds so the video needed to attract teens and young
adults. I Achieved this by not having many bright
colours that make the video look child like Because I
already had Emilie in a skeleton costume, which is
intriguing to all ages. The video had a more grown up
narrative that would be better understood and picked
up on by the target audience.

10. PEER
FEEDBACK

11. FEEDBACK 1 – EMILIE
What did you like about the product?
 I like the way it’s been edited – especially During the instrumental
part where it’s almost like flashbacks from the rest of the video.
 I liked the way The production of the video Means it tells a story with
the lyrics of the song.
What improvements could have been made to the
product?
 I think it coybe improved by Maybe having a little more footage As
there’s part in the middle where it spins again for quite a long time.

12. FEEDBACK 2 – FREYA
What did you like about the product?
 I liked the simplicity of it and when she was bleeding, it was
interesting.
 The camera angles were good and I liked the effect when she was
running
 I also thought being in a forest worked well with the song
What improvements could have been made to the
product?
 You could’ve added In another effect Or moved around a bit more so
there is some Different camera angles on top of what you already
have.

13. FEEDBACK 3 – PHIL
What did you like about the product?
 I like the spinning sections at the start and end of the video
 I thought the editing was good where it showed her as hurt/not hurt
 The lip sinking was done well
What improvements could have been made to the
product?
 Could it have been filmed landscape so the video took up the whole
screen on YouTube?

14. FEEDBACK 4 - THOMAS
What did you like about the product?
I like the locations and the camera angles.
What improvements could have been made to the
product?
You could have filmed some shots portrait to fill the screen

15. FEEDBACK 5 - MATTHEW
What did you like about the product?
I like the side by side shot of her face with and without makeup.
What improvements could have been made to the
product?
Film landscape so that it fills the whole screen.

16. FEEDBACK 6 - MILLIE
What did you like about the product?
There was a nice variety of shots and locations
What improvements could have been made to the
product?
I feel like the side-by-side panels should've been used more
throughout the video to utilise the portrait footage.

17. FEEDBACK 7 - VICTORIA
What did you like about the product?
I like the spinning round shots and the range of locations.
What improvements could have been made to the
product?
I would have used the side-by-side panels more often as it was
really cool

18. PEER FEEDBACK SUMMARY
What do you agree with from your peer feedback?
 I agree with Freya, that I should add In another effect instead of just
repeating the same 2.
 I agree with Emilie about the spinning because I didn’t have enough
footage to fill the song, so I slowed down that clip to take up more
time
 I agree with phil, that the lip syncing was done well because it was
quite hard to get it to line up with the song, but it ended up in time
and looking good.
 I agree with Millie and Victoria, I should've added in some more side-
by-side shots so I could put the blank space to use.

19. PEER FEEDBACK SUMMARY
What do you disagree with from your peer feedback?
 I don’t agree with Freya when she said I need to add in more camera
angles as I think if I had a load of different angles it might have taken
the focus away from the narrative of the video.
 I don’t agree with phil wanting to put the video in landscape because
if I did that, I wouldn’t have been able to get the full shot in frame for
some parts.