proforma 3

1. MUSIC VIDEO
PRODUCTION
PROCESS
LOGERIN STEPHENSON

2. PRODUCTION LOG:
GUIDANCE
• This document is for you to track the progress of your
production – filming, editing and post-production.
• This is so you can track what you did and how you did it,
explaining and amendments and changes you made and
tracking the decisions that have shaped the practical
creation of your music video.
• The more detail you include about how you made your music
video, the better. The document is broken down in to two
sections, Filming and Editing, each of these is then made of
specific elements that occur in both.
• For each slide there is a prompt detailing what you should
include, delete the prompt after you have complete the slide.
• Remember, images often show what you’ve done more
effectively than words. Use text to explain an illustration.

3. FILMING
Explain what worked and didn’t work about your filming and how you
managed this covering the following areas:
• Technical – using the cameras and any technical equipment; this could
be how you did your lip sync, used the green screen, dealt with problems
with batteries, etc
• Logistical – did your locations work? Did you have any access
problems? Did it rain?
• Personnel – how were your cast/crew? Did anyone let you down? How
did you manage this?
• Planning – did your planning help? Do you think it could have worked
better? How?
• Next steps – do you need to re-film? Film more? Have you changed your
video? How/why?
*If you make any drastic changes to your video you MUST
add this to your planning documentation and state how and
why this has happened

4. FILMING
Technical
As I filmed my music video on an iPhone, in terms of batteries I did have
to bring along a portable charger with me to locations to deal with the
problem of the ‘camera’ running out of battery which is a problem that
does not want to occur whilst filming. One thing which I wanted to
incorporate into my music video was the use of the graphic pad as I
originally had the intention of handwriting the lyrics to give the aesthetic
feel that I initially desired. However during editing I ended up not
following through with this idea as I was struggling to animate the lyrics
and match them to the timing. Due to the time frame we had to edit this
video, I made the decision to scrap the ‘handwritten lyric animation’ idea
and instead downloaded a font with a similar look to what I desired and
as I already knew how to animate the lyrics with after effects cc2020 due
to previously experimenting and using the software, I was able to edit in
all the lyrics and still have time left, even if it was only short, by changing
this I had time to self evaluate my work and make small improvements
that I may have not noticed during editing.

5. FILMING
Logistical
For my locations, the main one that I was able to not only gather the most
footage out of but also face the least amount of complications was my
field. This was the most accessible location that I used and as this was
my property, I was able to film whenever I wanted without disturbing
anyone. For my other locations however I cannot say the same. A
location that didn’t work out in the end was Scarborough seaside. This
location didn’t work out because due to my time management, the
scheduled time I had free to film ended up being taken up by filming the
bonfire and fireworks displays as that was the only day we were able to
go and see (5th November). A way in which I had to make sure I had
enough footage was to film excess of the firework displays to fill the gaps
in which I had planned to place the beach, amusement, journey scenes.

6. FILMING
Personnel
As my crew for my music video was only small, I was less likely of having
crew members ‘let me down’. One of my friends helped me location spot
at Fountains Abbey as this was a place we both visited previously for our
GCSE’s as a site study. When it came to filming, this person was not
available all the time as they had school commitments but to make up for
losing a member of crew, I was able to get someone to step in and help.
This person helped me identify different places to film from, would set up
the tripod whilst I planned timing and tried to find the lighting, setting
white balance etc.

7. FILMING
Planning
With planning, this was something for me that could have definitely have
been improved for the duration of planning. I had pre-planned all of my
shots by using a shot list. However I believe that I could have gone into
more detail when explaining why I chose certain locations, certain types
of shots etc. By explaining this further, it will have helped the process of
making this music video flow more easily and would mean that I would
have stuck to the schedule more accordingly.

8. FILMING
Next Steps
Regarding my next steps in the process of making this music (lyric)
video, I did have to change ideas as well as re-film. One of the bigger
and more noticeable changes was my handwriting approach of the lyrics
having to be scrapped and replaced by using a downloaded font. This did
lengthen my time management however as I was straying away from my
original idea, I didn’t end up with the full desired effect I originally wanted.

9. FILMING –
PRODUCTION STILLS
Location 1 – York Museum Gardens

10. FILMING –
PRODUCTION STILLS
Location 1 – York Museum Gardens
York Museum Gardens was a harder place for me to access to
film as the transport meant getting dropped off at a bus stop by
car to then get on a bus which would take me to the town centre
in order to film. In terms of the weather whilst filming, the lighting
worked as due to the time of year and time of the sky, the shots
turned out dimly lit which ended up blending well with the colour
correcting/mbl which I added in post.

11. FILMING –
PRODUCTION STILLS
Location 2 – My house

12. FILMING –
PRODUCTION STILLS
Location 2 – My house
This location was my most accessible and the least likely location
that would have a backup plan in case something did not work
out. In terms of filming footage, I could film at practically anytime
as long as I was aware of my stepfathers work vehicles leaving
the premises for health and safety purposes but also so the
vehicles would not appear in the frame. I was able to film most
hours of the day and get a variety of clips and footage which
meant that I had spare footage in case some did not work out.

13. FILMING –
PRODUCTION STILLS
Location 3 – Crayke Sports Club

14. FILMING –
PRODUCTION STILLS
Location 3 – Crayke Sports Club
For this location, I only had one opportunity to film which was on 5th November
(Bonfire Night) if I wanted to use the footage of fireworks. The location was busy
as it was a public event meaning that I couldn’t avoid having people in the shots. I
found this location through a friend of my stepfather as he partially helps organise
the event meaning that our entry fee was free. In terms of accessibility, this
location was not within walking distance, however it was only a short car journey to
reach the area. Whilst filming, I had one shot for the fireworks so thinking about
angles and distance and what would be in the mis-en-scene was a must.
Therefore, when I was filming I used two iPhones that has similar if not identical
camera resolution on the same video settings so when editing they would
seamlessly blend together and look as if it was all shot on one piece of equipment.

15. EDITING
• Record your edit progress, decisions, problems, etc. in
this section
• Include screenshots with annotations, statements, etc.
• Try to explain how you worked and justify why you chose
to work the way you did.
• Follow the structure and what to include on each slide as
this is necessary for evidence for assessment

16. EDITING –
THE ANIMATION PROCESS
For animating the video with the illustrations (inspired
by the ‘what do you mean’ lyric video), I had to adjust
the setting for paint so that they drawings would be
with one keyframe rather than being constant
throughout the shot. The way I did this was change the
duration from ‘constant’ to ’single frame’ which left the
illustrations on that one frame. This process was time
consuming as it had be done frame by frame but also I
had to keep replaying the shot back to ensure that the
animations fit into place and weren’t too short where
they only appeared like or a glitch or that they weren’t
on for too long. To make the illustrations last enough
for the audience to recognise it but not be too long, I
drew the same illustration for 2 frames however to give
it that moving look, I was a bit more sketchy with the
placement

17. EDITING –
CHOOSING FONTS
When choosing a font that would work with my
concept, I wanted to keep the handwritten look for the
majority of the video. By using this font ‘DK Lemon
Yellow Sun’ when I animate the text it will give my ideal
‘aesthetic’

18. EDITING –
CHOOSING FONTS
For the chorus of my song, because each lyric has a change in crescendo
I had the idea to use two different fonts for contrast and to fit the aesthetic
and style of my video and by using serif and sans serif fonts, the contrast
would show strongly. The sans serif font I used was ‘bebas neue’ and the
sans serif font used was ‘Xtreem Fat’.

19. EDITING –
CHOOSING FONTS
For this part of the song, as I have no footage behind the lyrics and the
light-leaks are acting as the main foreground, I wanted the font used with
the lyrics to contrast in comparison to the other verses. They’re both
capitalised however this font called ‘bebas neue’

20. EDITING –
MAKING THE TEXT ‘BLEND’
When adding the text on top of footage, there tends to
be the issue where the text doesn’t ‘blend’ well with the
clip. Because of this issue I had to add an effect for this
to work.
The way I did this was by
adding the effect ‘drop
shadow’ to give the text depth
and give a more 3D look to
help the text blend with
footage
Settings:
opacity - 50%, distance – 0.14, softness - 5.0
direction – 0 x 135.0*

21. EDITING –
FILE MANAGEMENT
For storing all my video footage for both my rip-o-matic and the final
music video, I stored it in downloads/creative media production and then
the footage would either fall under ‘music video footage’ or ‘rip-o-matic’
where the downloaded files off pexels.com would be from.

22. EDITING –
FILE MANAGEMENT
When storing all my power points, shot lists,
photos used etc, they are all stored on my
college memory stick and then organised by
term, project, and what type of file they are. By having this organisation system, this made
accessing files easy as they were all located in
a specific folder.

23. EDITING –
SETTING UP AFTER EFFECTS
When editing my video I decided to use after effects cc 2020 as I
am most familiar with the layout and the interface. As I am also
animating in my video, by using after effects it is simpler for me to
animate frame by frame.
In terms of filming my video. All my footage was shot on my
iPhone 7 Plus at the settings shown

24. EDITING –
IMPORTING FOOTAGE
I imported my footage by dragging in the files from downloads. In
order to get the footage onto my MacBook, I would airdrop the
footage I wanted to use and then place that in a folder under my
creative media production area called ‘music video footage’ which
made it easily accessible as well as organised to be easily found
without struggle.

25. In terms of editing the text
and getting the lyrics to time,
I animated the text with ‘blur’
and then added the property
of ‘opacity’. The setting for
blur was 0.2 and the opacity
was set to 0. To make the
words come up together I
had to go into the advanced
setting on range selector and
change character to words.
By using keyframes I can
change when each word will
appear by having a keyframe
on the start of the clip at 0%
and then at the start of the
last word, place the final
keyframe with 100%
EDITING –
WORKSPACE

26. EDITING –
ASSEMBLY EDIT
Layer allows you
to create new
layers such as
solids, text, nulls
as well as
transform and
change time
Composition is
what will allow you
to change the
composition
settings such as
the length as well
as frame rate
Animations is what
allows you to
change keyframes
such as ‘keyframe
assistant’
File allows you to
save, import new
footage/media,
open a project or
even start a new
project
Edit allows you to
cut, copy and pace
between layers as
well as duplicate
and also split
layers

27. EDITING –
REFINEMENT
I changed my sequence by cutting down the time and having it end after the
main chorus at 2.20. Another way in which I changed the initial sequence was
by raising the volume, changing the pitch etc.
In terms of the sequence with the chorus and
verses, I had it split into 5 verses with the help of
genius.com breakdown along with lyric analysis.

28. For colour correcting, I am
using a plug-in called magic
bullet looks (mbl) by red
giant which allows me to
alter the ‘filter’ on the video
and alter the image. In after
effects this is under effects
and presets as ’looks’. This
was easier for me to use as
I already had premade
presets that I use and I am
able to change multiple
aspects rather than just
colour correction.
EDITING –
COLOUR CORRECTION/SFX

29. EDITING –
EXPORT
I exported my file using Adobe Media Encoder Code 2020
In terms of rendering, this was done at
maximum depth as well as the maximum
render quality
The format that I used was
H.264 and also using a
custom preset which I use in
my personal editing with the
same resolution