The poster, magazine, and trailer mockups differed from the final products in several ways. For the poster, two main images were used instead of one, and the tagline and director information were rearranged. On the magazine cover, the line of images was moved lower and the coverline shifted left. Additionally, minor changes like logo placement were made. For the trailer, shots were removed or reordered for clarity, and company logos and more fades were added to make it seem more professional and build tension.

1. How My Mock Ups Differ
From My Final Products
Poster, Trailer & Magazine

2. Poster

3. Poster● One of the main changes is that I had originally planned
to have one main image on my poster whereas on my
final one I used two main images divided by a blood
stain. This was to add more visuals to the poster as so
that the characters images could match up with their
names displayed on the header.

4. Poster
● The second major difference is that the tagline and the statement “from the
directors of…” have been switched around. I did this as I thought by
mentioning who the directors are is a key selling point, especially for the
fans of the film they had previously directed. It also seemed right that the
strapline flowed directly underneath the title of the film to add suspense
and almost a sense of fear.

5. Poster
● Finally, I had not planned to have the age certificate
placed at the bottom of the poster. I changed this plan
as I feel that this is a very important element on a poster
as it determines whether people are able to see the film
or not.

6. Magazine

7. Magazine
● The most visible change that I have made is that the line of four images
that I planned to be underneath the main image near the top of the cover is
now overlapping the image closer to the footer. I did this as by being at the
top, it may have taken attention off of the main image and removed the
sense of fear that the main image gives the magazine. It was also meant to
be in the form of a negative strip but I felt this was too much detail for a
simplistic cover like this one.

8. Magazine
● The coverline has now been changed to the film title and
has shifted to the left of the cover. This is so it does not
overlap the image too much and that the film name is
clearly visible, helping to advertise it.

9. Magazine
● A smaller change that I made was
that I moved the flash over to the
right so it is not overlapping the
main image. This also allowed me
to make it bigger and draw more
attention to it. I prefer the place it
is on the final cover as it fills a
bare space and makes the cover
seem full and highlights the idea
of the magazine being full of
information.

10. Trailer

11. Trailer
● Before I created my trailer I created a hand drawn story
board to show the order of my shots and what I wanted
the full trailer to look like. Although not a major change,
one of the most noticeable is the fact that I originally
planned to do an extreme close up of the main character
locking the front door. Although I did film this shot, I
left it out as I felt it confused the trailer and made it
seem out of sequence. The brightness of the shot being
filmed indoors also clashed with the dark, outside light.

12. Trailer
● In my story board, I did not plan to insert
the company logos at the beginning of the
trailer. When pulling all of my shots together
in Premiere, I realised how important these
were as they credit the producers and
directors and also make the trailer and full
film seem much more professional.

13. Trailer
● I also didn’t plan for as many fades that I actually used.
Initially, I didn’t feel that the fades were going to be as
effective as they actually were and when it came to
producing my trailer I realised this. After production it
is clear that fades are very important within thriller
trailers as it adds to the drama and tension, making us
want to know more. They also highlight the passing of
time which is important in a trailer as the clips are from
different scenes in the film.