Tom Chamberlain created several ancillary texts to accompany his short film "The Eleventh Hour" including a logo, film poster, and magazine review. He established a consistent brand identity across these materials using the same fonts, colors, and logo. Specifically, he used the logo and font from the film title at the end of the short film and on the poster. While he did not use a screenshot from the film in the poster, the image chosen depicts the film's theme of a lonely journey. The color palette of the poster and magazine were also linked to establish cohesion across the promotional materials.