The document discusses ideas for advertising a crime thriller film through a trailer, magazine cover, and movie poster. For the trailer, key action scenes and locations are selected to attract crime thriller fans. The magazine cover features a close-up of the murderer's mask and uses dark colors. The movie poster displays images of the murderer and victim with the tagline "Your Fate Is In The Hands Of Time." Consistent colors, taglines, and actors are used across products to clearly link them to the same film.

1. Final Ideas
Trailer

2. Trailer: Narrative
 Although I have planned out the narrative of a full film, I have picked out
some of the main parts that I feel should be shown in the trailer in order to
advertise my film successfully.
 Much of the main action is shown including the first victim being murdered
and the moment when Lauren is kidnapped. I feel that this will highlight how
serious the film will be and will attract the right sort of audience, mainly
people who are fans of crime thrillers. I believe that my showing main parts
of the film, I will be making the audience think that the film is full of action
and as the trailer becomes more fast paced, the will get a sense of the
problem that the characters are faced with, with the victim being in the hands
of a killer.
 It is obvious from the research that I have previously carried out that even
though only small sections of the narrative are shown within the trailer, the
more of the action that the audience see’s, the more exciting and action
packed the film will seem. As a film producer, you would want to show how
successful your film is and how much it is worth coming to see, especially
when you have a specific audience that you are trying to attract.

3. Trailer: Setting
Chosen Locations:
-An alley way (where she witnesses the murder)
-A house (where she goes home to report the murder to the police)
-A normal street (when she begins to feel she is being stalked and followed and where
she is put into the kidnappers car)
-A bathroom (Where she is kidnapped from)
-The garage (where she is held)
-An office/room (where the detectives work to put together evidence)
I have decided that the locations I have chosen for the trailer I am to create are all
suitable and fit well with the crime thriller genre. The time of day I have chosen to film in
many of the outside locations are evening and night which will add a dark, creepy
atmosphere to the trailer, reinforcing what is expected of a thriller. The location where the
murder takes place is very secluded and dull, adding to the idea that the victim and the
murderer are alone, making the audience feel the same fear that the characters would
feel.

4. Trailer: Costumes
 I feel that the costume of the murderer will really make it clear to the
audience that he is a villain and the dark, black colour of his costume
fits well into the typical conventions of the genre. The colour will also
stop him from standing out in the dark settings of much of the trailer,
making his presence even more chilling. The mask also fits well into
the narrative as it helps him to cover up his identity, as many
murderers attempt to do.
 The fact that the rest of the cast (other than the detectives) wear
casual, day-to-day clothing will help the audience understand the fact
that they are meant to be just normal people, maybe even helping
them to relate to the feelings of the characters even more.
 The detectives will wear smart wear which highlights their job role
but also emphasises their importance within the plot, following the
idea that they are key in helping to save Lauren and helping to track
down the murderer.

5. Trailer: Props
 Each prop within the trailer is there for a specific reason. They
are all things that will reinforce the genre and fit into the
narrative with a clear use.
 The knife that will be seen in the hand of the murderer will add
a sense of fear to the trailer and will help the audience identify
that he is the villain within the plot. It will also infer that he is a
character that we should be fearful of and will help the
audience relate to the feelings of threat and panic that the
victim feels.
 The clock is also a key prop within the trailer and I have
chosen to incorporate the element of time into the narrative as
it adds a feeling of urgency to the plot, making the audience
feel panicked and as if there is a race against time. I have
decided that a series of close ups of the clock will be shown in
the trailer to highlight how tense the film will be, something
that fans of thrillers will be looking for.

6. Final Ideas
Magazine

7. Magazine: Masthead
 The title of my magazine is ‘CINE REALM’ because
as I have previously explained, I feel the name really
highlights the genre of the magazine and suggests
that it is one of the most successful magazines out
there.
 The font that I have chosen to use for the masthead
is bold and will be the largest thing on the page. This
means it will be the first thing people look at when
they are browsing magazines and will make them
instantly realise that it is a film magazine. This will
also mean they are likely to look further into the
cover and see the film that I will feature on the front.

8. Magazine: Main Image
 On the magazine front cover I have come to the decision
that a close up of the murderer would best suit it. It will
automatically suggest what type of film it is as the mask
the murderer will wear is creepy and eye-catching.
 The colour of the mask will also stand out as the majority
of the magazine cover I have planned is quite dark and
bold. With the mask being white the consumer wont be
able to miss it when it is on the shop shelf. This will also
advertise the film well as the mask will become
associated with my specific film.
 The image will also be central on the page drawing our
attention and making it clearly visible.

9. Magazine: Colour Scheme
 I have decided that using darker
colours suits the type of
magazine is it is and also
relates to my film that will be
featured on the front cover. I
feel that the colours represent
the dark mood of the overall
film. I have also decided that by
using red, I will allow a few
specific elements of the cover to
be highlighted for example, the
name of the film or a flash that
may be featured. It also
connotes the idea of violence
and danger, something that is
dominant in my film.

10. Magazine: Cover Line
 “The Ultimate Autumn Blockbuster”
 I have decided that this is most suitable as it suggests that the film is
the best of the season.
 The word ‘Ultimate’ also gives the impression that it is the only thriller
worth seeing, suggesting that it can’t get any better and won’t be
beaten.
 I have chosen this as I want the film to seem successful and
worthwhile, meaning more and more people will be interested in
seeing it.
 Just the cover line alone adds to the successful feel of trailer and
other products as they will all work together in advertising the overall
film and raising awareness of it.

11. Magazine: Strapline
 “The 2014 Thriller Special”
 Originally I decided that I was to use the strapline “The Ultimate
Thriller Special” as this was the one voted by my target audience.
 I have since slightly changed my decision after realising that I would
be using the word ‘ultimate’ in both my cover line and my strapline
which may come across as quite repetitive.
 Because it was selected by my target audience I didn’t want to
change it too much so I have just swapped ‘ultimate’ for ‘2014’ which
makes the magazine seem up-to-date and special.
 This also makes the issue seem like the only one of the year, as if it
is a special edition and almost ‘limited edition’. This will entice
customers which will benefit both the magazine and the film.

12. Final Ideas
Poster

13. Poster: Main Image
 I have decided the main image will be a close up of
the murderers face positioned slightly to the right.
 Behind him you will see an image of the victim
wearing a gag, covered in cuts and bruises.
 This suggests a link between the two characters and
the fact that he stands forward of her gives the
impression that he has some dominance over her,
following the idea of a kidnap and a murder.

14. Poster: Layout
 This is the layout that I
have decided on as I feel it
will really depict certain
elements of the film. The
main image will be the
largest thing and will stand
out and the font used for
the film title is similar to
that of a digital clock,
highlighting the element of
time within the narrative.
The names of the actors
starring are also
positioned at the top as it
will attract fans of them
and add success for the
film.

15. Poster: Tagline
 “Your Fate Is In The Hands Of Time”
 I have picked this tagline as it is direct to the
audience and the word ‘Your’ brings them right into
the film, making them seem a part of it.
 The word ‘Fate’ also links to death suggesting that
the character is in a life or death situation.
 ‘Time’ is also mentioned which highlights one of the
main points of the storyline but very subtly and the
narrative is not given away too much.

16. Poster: Colour Scheme
 I have decided to go
with the same colour
scheme as the
magazine cover for the
poster as this will link the
two together with a clear
link to that certain film.
 I feel that the colours are
all related to thrillers,
each connoting negative
themes.

17. Overall
 I feel that the ideas for all three products work
together well and things like colours, taglines and
actors shown within the products all clearly link with
the same film, making the advertising consistent.
 I want my final work to look as professional as
possible and if were real, I would want them to play a
big part in selling the film and adding to its success. I
have chosen certain aspects that would do this and
have included elements that reinforce the genre.