The document discusses key elements that were included across different media products to promote a film called "EXPOSURE". These elements created links between the platforms and grabbed audience attention. Specifically, the film title was shown in the same font and color in all products to represent a recognizable brand. A camera/lens was also featured prominently as it relates to the film's narrative and was intended to encode clues throughout the trailer and poster. The tagline "The truth will always be captured" reinforced the camera/lens theme and horror genre. Maintaining consistent visual themes like the camera prop, characters, and clothing helped audiences link all promotional materials together.

2. In order to make my media products
a successful promotional tool, I
ensured that key elements were
shown on and within each product to
create a link between each platform
of advertisement but mostly to grab
the interest and eye of the target
audience when all products would be
released. Key elements would
feature the social media, the
mastheads etc.The promotion would
be successful and efficient if the
products contained these key
elements.

3. Our film title “EXPOSURE” is shown
across all of my products. I ensured that I
maintained the same font and text colour
throughout. I did this as it alone is quite
outstanding and definitely makes an
impact on the audience. I believe the title
represents more of a brand as appose to
just a title.The title would be linked across
all media platforms and products to
ensure the audience makes a clear idea
and understand that all products are
advertising the same film.
I believe the font also makes the title look
professional and is easily recognisable,
and I believe it links in with other features
involved in the film, such as the camera
lens as the main prop is the camera.

4. Throughout my products I have links
between some key images and props
that forms the code of enigma
throughout my trailer.This feature is
the use of a camera / camera lens.
The use of the camera is displayed
throughout the trailer but it is also
featured within my poster. But the
truth of what the camera lens holds is
portrayed through the main image
on the poster as there is a reflection
of a supernatural being in the lens,
this represents that even though we
may not see what's around us but the
camera lens captures the truth and
can’t always be erased.

5. The tagline “The truth will always be captured” plays a key
role throughout my products but mainly the poster as it
relates to the narrative of the trailer the most.This tagline
uses the font ‘chiller’.This is the font we also used for the
Intertitles. It is in red coloured font in capital letters on the
poster but is just a bold white font on the Intertitles.The use
of this quote is to further portray the representation of
cameras and a horror genre, it is also used throughout all
digital products.
Horror magazines have a different way of communicating
with their readers. A film magazine tends to focus more on
what happens off camera and behind the production rather
the actual content of the film itself.After discovering this
information from my research and planning I decided to not
put the tagline on the front cover.
Overall I feel that the tagline looks effective throughout my
products, especially the poster because it’s noticeably placed
at the top of the page in a bold text, it really stands out and
would catch the readers eye.

6. The main theme than runs throughout all
products is the use of cameras.The camera
was the ‘possessed’ prop throughout the
trailer and was key for the audience
recognise the film for one and for two to
ensure they make the links between all
products.
Another theme throughout the products was
the consistent mise en scene but also two
specific characters/actors.This was key for
the audience to link all products together and
also there were distinctive features such as
the same clothing so it all looked like it was
during the same day just like our plot.Also
these characters costumes are consistent
throughout all media products.This is one of
the biggest links as it helps the link be more
successful but mostly makes the production
more professional