Aston Hinson has researched similar horror-comedy trailers, posters, and magazine covers to understand conventions. Audience research found the target audience wants humor and uses social media. This research will help plan and produce a successful trailer, poster, and magazine cover by including scenes, characters, humor, and marketing through social media sites to appeal to the target audience.

1. RESEARCH
PRESENTATION
Aston Hinson

2. WHAT IS THIS ABOUT ?
 I have researched into similar products to find out
what I need to include in my trailer, poster and
magazine cover. There are certain conventions
that are used to make a successful product.
 I have done some audience research which has
helped me to find out who my target audience are
and what they would like to see in my trailer.
 All of this will help my planning and production to
help me make a successful product.

3. SIMILAR PRODUCTS – CONVENTIONS FROM
MAIN RESEARCH
 In horror-comedy trailers they use lots of
scenes from the movie itself.
 Dialogue is minimal for horror trailers but
horror comedy use lots of different sound
effects.
 The use of comedy in the trailers are very
subtle but convey the points that are
needed to be made.
 There is some use of on screen writing to
give information which can be very
effective to the audience.

4. SIMILAR PRODUCTS – PLANNING AND
PRODUCTION FOR MAIN TASK
 I found out that I need to include lots of different shot types
which will then make my trailer successful as it gives you
different views of what is going to happen and see characters
different points of views.
 By including all of the main characters in the trailer it helps to
establish the film so I will do this in order to make my trailer
successful.

5. SIMILAR PRODUCTS – CONVENTIONS FROM
ANCILLARY RESEARCH
 The title of the film on the posters are very big
and bold.
 They use quite close ups for the main image
on the posters to show who the main
characters are.
 The magazine covers always use one main
image and usually concentrate on one film.
 The root of the eye is conveyed in all of the
posters because you see the masthead first
then the image and then the main subject/film.
 The colours used are mostly the same by
using 3 main colours which keep the magazine
cover on task and not confusing.

6. SIMILAR PRODUCTS – PLANNING AND
PRODUCTION FOR ANCILLARY TASK
 By using a conventional layout by having
the masthead at the top, the image
central and the main cover line just below
the image, it wont confuse the reader
because this is how the route of the eye
works.
 By making the cover lines smaller than
the masthead it shows what the magazine
is called but then by having the main
cover line in a smaller font but larger than
the cover lines it shows what they
magazine is mainly about.

7. TARGET AUDIENCE
 My audience research showed me that humour is the most
important thing people would like to see in the trailer.
 The one way that I could market my trailer, poster and
magazine cover would be to upload it to a social
networking site or make a Facebook/Twitter page because
most of the people I surveyed said they used social media
websites. So it’s a cheap way to market my product.
 The things that they would like to see the most are adults
and a hero or villain, so by including these it will appeal to
the right kind of people as this is the information they gave
me.

8. TARGET AUDIENCE – PLANNING AND
PRODUCTION
 If I tried to include the main things that people would like to
see in the trailer then it could make my product successful as
it would be appealing to the people I most want it to.
 By uploading my trailer to a social networking site then I could
gain some good feedback to see what is good and what
needs to be improved as my target audience are most likely to
see it through this type of marketing.