“Branded IP Doesn't Work on Facebook" (And Other Myths)
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“Everyone Knows Branded IP Doesn't Work on Facebook” (and a few other myths): How Family Feud Broke the Rules
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Are you a senior-level UX professional who's been doing the same thing for so many years that you feel you're in a rut? Do you struggle with processes that feel rote instead of practical? How important is innovation to you and your company? And most importantly, when was the last time you had any fun?
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The document discusses some of the benefits of playing video games, including immersing yourself in virtual worlds, interacting with friends, and having mindless fun when bored. It also notes that video games can improve critical thinking and hand-eye coordination skills. Additionally, playing video games can help start conversations with others and be a way to communicate without face-to-face interaction, as most other players are friendly and talkative.
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2. Though the game is free to play, it makes money through in-app purchases of gems using a freemium model.
3. The game's financial success is based on a three-layer ecosystem where different layers serve different purposes to create scale, commitment, and profit. The first layer reaches a wide audience, the second invites player investment through base-building, and the third offers tools that can be upgraded through optional in-app purchases.
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There are many trends in videogames and technology today that will influence and even dominate the next ten years. What happens when multiple trends collide to create heretofore-unknown results? For example imagine taking the options created by the explosive proliferation and evolution of interfaces (cameras, wearable tech, screen extenders, haptic touch, etc.) and mashing two or more of these into a completely new experience? Or what if we combined 3D Printing with the Digital Toys like Skylanders? Twenty-year veteran Starr Long selects nine of these trends and explores how they are already changing the way we make and consume games (and interactive content as a whole).
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It is said that there is only one chance to make a good first impression. As for games, launch day is one of the strongest marketing points in the lifetime of the title. So how should you prepare yourself, your title and your team for the premiere? What should you do to increase your chances on the market and minimize the risk of a failure? Learn how to prepare effective strategies to build your audience, gain publicity and nail your next product launch. And yes, there will be real-life examples.
Impact Social Happy Hour May 1 2012
IBM is hosting an Impact Social Happy Hour before a Goo Goo Dolls concert where attendees can meet IBM executives like the GM, VP, and CTO, as well as others from Redmonk and Forbes. Attendees can enjoy appetizers and drinks, network and tweet using the hashtag #IBMImpact to meet the social media star Katie Linendoll and receive special swag.
Clash of clan
1) Clash of Clans is a freemium mobile strategy game developed by Supercell and released in 2012 for iOS platforms.
2) The core gameplay involves gathering resources like gold and elixir to build up your village and army to raid other players.
3) The game employs the "free to play" model where players can play for free initially but are encouraged to make in-app purchases like gems to progress faster.
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This document discusses how companies can use stories to build community. It provides examples of how TinyCo uses stories to make their community team visible, keep insights grounded and relevant, and close the feedback loop with developers. Stories are shared on a "Wonder Wall" to delight players daily and enable random acts of community. Feedback reports are made more engaging by adding player stories and framing feedback positively. Community teams can find stories that build empathy and share short, positive "Moments of Zen" to benefit players and the company. Developing story pipelines allows community insights to regularly influence product teams. By sharing stories, community can change companies.
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3. Massively multiplayer online games in particular require collaboration and learning social norms within gaming communities in order to progress through the game. Deviating from these norms can create awkward social situations.
Ted talks
The document summarizes a TED talk about how games reward the brain and ways that gaming principles can be applied elsewhere. It discusses how games use rewards, feedback, and uncertainty to keep players engaged. It argues that the same psychological lessons from gaming could be used to motivate people to spend more time solving real-world problems if the real world was more like an online game.
Last Day of Work-Presentation
Last Day of Work is a small independent game studio located between San Francisco and Italy that makes casual video games. They have a virtual office with team members located around the world. Their games, such as Fish Tycoon and Virtual Villagers, are family friendly and aim to be "software toys". They follow a typical development process of alpha, beta, and gold stages. They distribute their games through online publishers and distributors who take a large cut but provide traffic, and market their games through their website, forums, press releases, and video uploads.
Gamification and motivation in efl
Gamification uses game mechanics and elements to engage users and encourage desired behaviors. The gaming industry generates $75 billion annually, with 65% of people playing games. Gamification can motivate people to do things they may not want to do by making them fun through challenges and a points-based system. Anything can be gamified through elements like levels, badges, leaderboards, and social networks. Gamification in language learning involves using points, virtual items, levels and social interactions to motivate students to practice English. Websites like English Attack use gamification to reward student activity and effort through accumulating experience points from completing lessons and playing games.
Rorotika mobile gaming
This document discusses what makes a game and how games can be played through various mediums. It notes that games do not need advanced technology, as games can be played with just pen and paper or through text-based mediums like MUDs, IRC and email games. The document defines a game as one or more people playing in a meaningful way, where there is a goal or measurable outcome to players' actions. It encourages thinking about how the essence of a pen and paper game could be translated to other mediums to reach more people.
Three massive mistakes that smart entrepreneurs make
Wanna find out the common and costly mistakes that cause smart innovators to stumble? Learn about the TAM myth, the siren song of seductive mockups, and the rush to build EXACTLY the wrong MVP - and find out what to do instead.
Make An Alternate Reality Game!
The document provides tips for designing an alternate reality game (ARG) in 10 steps: 1) form a team, 2) brainstorm the theme/story, 3) choose game verbs, 4) make a media plan, 5) design collaboration tools, 6) set a launch/end date, 7) assign roles, 8) make a timeline, 9) create content, and 10) decide who to invite. It also lists 4 secrets to an awesome ARG: make the mission clear, help players showcase skills, encourage social interaction, and highlight player contributions.
Jane McGonigal on the Future of Mobile Gaming
1) Many gamers today perceive reality as broken and find virtual worlds and online games to provide better instructions, feedback, and community than reality.
2) The document discusses two options for the mobile content community: continue helping people escape reality through gaming, or learn from gaming and make reality more engaging.
3) The author forecasts that over the next 3-5 years, there will be an effort to embed the dynamics of networked gaming into everyday life through new immersive, reality-based mobile games.
IGS @ GDC Austin: John Graham - 'Effective Marketing For Indie Game Developers'
Wolfire's John Graham (Overgrowth)'s talk from Game Developers Conference Austin's Indie Games Summit - September 2009.
A write-up of his talk is here:
http://www.gamasutra.com/php-bin/news_index.php?story=25270
GDC China 2014 Slides: Unlocking World Game Markets From China
What makes 95% of games developed in China unable to find success overseas? Learn the secret to unlocking worldwide markets from China in this session delivered by the Creative Director of one of China’s most successful game developers, Tap4Fun.
From game design and production, to localization and marketing, this is a comprehensive overview of the necessary ingredients you’ll need to overcome China’s cultural borders and take on the world.
Who is Gaming in India and Why: Demystifying the Video Game Landscape
This document discusses video games in India. It begins by defining different types of gamers from casual to hardcore. It then outlines the popular gaming platforms in India which are mainly mobile phones, PCs for online/flash games, and some tablets. The bulk of gamers are aged 14-25 and come from major cities. Roughly 90% of kids age 8-14 play games online. Popular genres include music, sports, and action games. The document closes by suggesting ways for brands to connect with gamers through in-game ads, sponsored games, or integrating products within existing games.
Innovation Workshop –Games and Reality
This presentation is part of a 4 hours workshop called "Innovation Workshop –Games and Reality". During the workshop students from the Recanati School of business in Tel Aviv University thought of games and startup related games ideas and "fought" against each other discovering if their idea has a chance to become the great big next hit.
I really liked some of the ideas, for example: a game you need to run in real life in order to "charge" your character in the game. A game you "scan" your real pet and play with it in a virtual world, including a virtual dog fight with real dogs . A real cart driving game you play wearing Google glass. The glass allows you to see virtual power ups or virtual avatars to enhance your driving experience (did someone say zombies)
For me the workshop was really fun. I hope the students had fun as well and I do hope some of these ideas will become actual games.
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What Us Game Developers Need To Know About Free To Play In China
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Zhan Ye - What US Game Developers Need to Know about Free-to-Play in China
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Work better, Play Together. On Enterprise Gamification
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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Slide criativo e muito lindo, apenas editar, muito simples
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Young Tom Selleck: A Journey Through His Early Years and Rise to Stardom
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
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留信网认证的作用:
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Leonardo DiCaprio, a name synonymous with Hollywood stardom and acting excellence. has captivated audiences for decades with his talent and charisma. But, the Leonardo DiCaprio haircut is one aspect of his public persona that has garnered attention. From his early days as a teenage heartthrob to his current status as a seasoned actor and environmental activist. DiCaprio's hairstyles have evolved. reflecting both his personal growth and the changing trends in fashion. This article delves into the many phases of the Leonardo DiCaprio haircut. exploring its significance and impact on pop culture.
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The teleprotection market size has grown
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to $70.77 billion in 2028 at a compound annual
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留信网认证的作用:
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2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
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Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
“Branded IP Doesn't Work on Facebook" (And Other Myths)
- 2. The Feud
- 12. The Stats
- 17. The Brand Play
- 18. What Brands will Succeed? Inherently Social Mass Appeal Instantly Understood
- 20. Some Bad News But Mostly Good News
- 22. The End
Editor's Notes
- Truly brilliant format…
- Four rounds – try to find top answer to survey asked of 100 people. It should be noted this is 100 AMERICANS, so britishisms such as “fag” for cigarette don’t work or “shepherd’s pie” for “Name a delicious snack to eat at a bar.” don’t work.
- If you beat average score, move on to fast money.
- The really cool thing here is that you know if your friend answered the same as you. You also get to see your friend’s answers; you get a sense of their humor (or lack thereof), their intelligence, how busy they were at the time they answered; a true glimmer of personality In this way, it’s one of the few social game that's actually a bit social and a bit of game
- In this case my friends obviously think I either care for pop-business or have the literacy of an 8 year old girl. In reality I’m a contemporary literary fiction kind of guy…
- You can however earn more episodes by unlocking prize stages. You can also brag about completing prize sets. Rich system with Trading, gifting, and Win-Only prize support.
- 2 free every 24 hours. Once you use them up, you must buy more directly or via offers.
- With a bit of promotion to kick it off.. But no paid marketing 30% engagement… At 900K DAU Hit 4M yesterday
- Our ratings are pretty much split between 5-star folks who just love the Feud and are highly addicted and 1-star people who hate the fact that they can only play two free episodes per day (and thus are also highly addicted!) ----
- Been going to conferences and talking to folks and reading blogs and playing a lot and hit social games fall into these 10 commandments… Of course, it could be strongly argued that our model of buying Episodes is still virtual goods, with the episode refresh being a special type of good. But I do view it as more akin to the try before buying model. Or more so, similar to ARCADE model of dropping a quarter in the slot for continued play. Experimenting with pop-ups – they truly do work to drive behavior. But careful to talk to community and gauge response.
- the brand really has to work for the mass market – core and casual game powerhouses may not be enough. The “game” behind any brand you choose must be familiar. Ideally, without a single tutorial or walk-through… the way a friend is instantly familiar. 3. and be adaptable to a format that lends itself to truly social gameplay IMO Bejeweled Blitz succeeds primary because of the gameplay, not as much the brand. Also helps if it the brand has a lot of content… If you’re just buying a glossy name to slap on a mediocre game, would expect the same lackluster results mobile, console, and downloadable publishers have seen.
- LICENSOR IS PARTNER not mere licensor Not a port. Can’t be help up by long approval processes. If someone with a law degree is involved in your game release process, you’re gonna fail -- Flexibility : Revenue Models, Game Design, You Name It Supportive of Experimentation and Metrics Forecasting is hard, especially if genre is new.. Structure deal with potential upside but also understanding that it can take a while to turn out a hit
- Bad news for small startups or shops: Brands will become on of the few paths to win big, as happened on the iPhone But there’s more good news: The rules are just myths! Break them! Experimentation Still Possible! Virtual Goods models are great, but limited to specific genres of games. Core content CAN be gated… if the content is strong enough. Which means deep, true FUN will one day matter again!