Serious games for entrepreneurship genoa

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This document discusses using serious games to teach entrepreneurship skills. It outlines desired learning outcomes like innovation, problem solving, risk-taking, and teamwork. It then describes different types of games that could be used, including role playing, simulations, puzzles, and social networking games. The document suggests games could be self-directed, networked with peers, or facilitated and concludes by discussing incorporating games into an e-learning portfolio for knowledge transfer.

Desired Outcomes
Innovation and creativity
Problem recognition and solving
Determination
Risk taking
Personal skills and team working
Charisma and vision
Communication skills

Types of Games
Role playing
Strategy
Simulation
Puzzles and Quizzes
Decision Tree
Social Networking
Team Building

Self-
Directed, Networked or
Facilitated ?

Great casual gameplay creates strong emotions that AB testing and traditional marketing methods can't measure. Other methods can and developers that access player emotions early in game development can innovate monetization mechanics with much less risk. Beyond level packs and ammo, players crave specific emotions in exchange for their hard earned cash. Come find out how games such as Candy Crush Saga, Bejewled Blitz, and My Singing Monsters go beyond emotions like fiero and schadenfreude to motivate players to play.

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Standing on top of a temple in Egypt I had a vision of how to change the world with play. Games and work both require decisions, only games are often more engaging. Today we can use what people are naturally inclined to do to architect systems of engagement to better themselves and their world. We can use these games to succeed where corporations and public service institutions have failed. We can use the psychology of fun to create games of engagement to make us happier and smarter, help us achieve our goals, solve challenging problems like poverty and climate change. Research shows that people who are in a happy engaged brain states are 50% more productive. We can use the emotions from play to create brain states that drive success in the workplace and in life. Over thirty years games have evolved techniques to create strong emotions that drive play. Ultimately these games can actually deliver public services, such as Tilt World a game to plant 1 million trees. http://bit.ly/TiltWorld Movies like Al Gore's Inconvenient Truth, viral videos like Kony 2012 raise awareness about important issues. Games, the medium of the 21st century, have the power to turn this awareness into action. In this talk we cover what brain states improve performance, how games create engagement to create these brain states, how to design the specific choices with the Four Keys to Fun, and ultimately how to amplify a game's impact on the player and the real world.

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