Games can extend far beyond entertainment to encourage a desire behavior and reach an objective. What ever is your objective, learn to integrate game thinking in a consumer app.

1. Applying
GAME
THINKING
in Consumer Apps
Ricardo Leon
ricardo @pactica.com
!1

2. Games can extend far
beyond entertainment
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3. !3

4. Encourage a desire
behavior
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5. !5

6. Reach an objective
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7. !7

8. What is a game?
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9. !9

10. !10

11. Players not users
0
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12. !12

13. Humans have a natural
desire to play
1
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14. !14

15. Humans have a
capacity to pretend
2
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16. !16

17. A game has rules that
dictate how to play
3
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18. !18

19. A game has a particular
goal that a player needs
to achieve
4
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20. !20

21. Play
Pretend
PLAYER
Goals
Rules
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22. Playing is enjoyment
Play
!22

23. fun
capture attention &
motivate participation
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24. hard fun
provides the opportunity to
challenge, mastery, and feelings of
accomplishments
people fun
provides the excuse to hang
around with friends
fun
capture attention &
motivate participation
serious fun
purposely play changes how players think,
feel, behave, or make a difference in the
real world
easy fun
inspires exploration and
role play
* Nicole Lazzaro, XeoDesign: 4Keys 2Fun
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25. Playing is more
interesting when you
make meaningful choices
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26. !26

27. Players are always
free to quit
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28. !28

29. Magic Circle
Physical space for playing
Johan Huizinga
Pretend
!29

30. Magic Circle
Real World
!30

31. Inside the magic circle,
real-world events have
special meanings
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32. !32

33. !33

34. !34

35. !35

36. Playing games can be an
immersive experience
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37. !37

38. The magic circle is a place
of dreams and fantasy
!38

39. !39

40. !40

41. A story drives everything
!41

42. make me
care
make me
follow
make me
a promise
make me
wonder
ted | andrew staton
!42

43. The Player Journey
Progression from novice to expert
Goals
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44. get players into the game as
quickly and easily as possible
Onboarding
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45. !45

46. provide training wheels and increase
difficulty through progression
Scaffolding
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47. !47

48. Frequent encouragement and
visualize performance
Feedback
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49. !49

50. Stipulate positive feelings by
offering unexpected rewards the user
Variable Rewards
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51. !51

52. get to the point where player has
conquer and achieve a real skill
Pathway to Mastery
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53. !53

54. Framework
Define the context
Rules
!54

55. Rules have to be clear
to the players
!55

56. !56

57. !57

58. !58

59. Players agree to the rules,
but can redefine them
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60. !60

61. !61

62. Play
Pretend
PLAYER
Goals
Rules
!62

63. Players
Behaviors
Objective
!63

64. ricardo@pactica.com
!64