More Related Content
Driving value from mobile: Getting the strategy right - Steve Barden, Laura Overton & Katie Hart
- 1. Slide 1 © LINECommunications 2013 Driving value from mobile Royal Institution Event Tuesday 16th April 2013!
- 2. Slide 2 © LINECommunications 2013 Agenda for the day ¥ 09:30 - Welcome and introductions, Piers Lea ¥ 09:50 - Findings from TM Mobile Report, Laura Overton ¥ 10:15 - 8 themes to improve bottom line, Steve Barden ¥ 10:40 - From inspiration to impact, Katie Hart ¥ 11:00 - Coffee break ¥ 11:20 - From inspiration to impact, Katie Hart ¥ 12:55 - Sum up, Piers Lea ¥ 13:00 - Lunch
- 3.
- 4. Slide 4 EADS 125participants from 3 countries France, Germany, UK
- 5.
- 6.
- 7.
- 8.
- 9.
- 10. Slide 10 Big Four– Professional Services Firm Pilot results The UK and US pilots were a success: • 92% liked the mobile learning experience (UK) • 85% would recommend learning via mobile to a colleague (US) • 94 % found it easy to learn on their Blackberries (UK) • 85% found the learning experience to be effective (US) • 98% say they will talk favourably to others about mobile learning (UK) “I could learn via mobile anywhere; when sitting at the airport, travelling on a train or even at the gym”
- 11. Slide 11 MoLE –Mobile Learning Environment Project JKO – Joint Knowledge On-line 300 participants across 24 countries Medical Content – Global Med-aid app. Apple and Android; 100% access achieved
- 12.
- 13. Slide 13 MoLE –‘liked most’
- 14. Slide 14 MoLE –‘liked least’
- 15. Slide 15 MoLE “The majorityof both sets of users* were ‘very confident’ about the usefulness of mobile technologies for training and education purposes” *Apple and Android
- 16. Slide 16 Sonic Mobile: 5times better take-up than ‘traditional’ e-learning
- 17. Slide 17 Brandon Hall– Mobile Access
- 18.
- 19. www.towardsmaturity.org • Why should mobile capture our a@en0on? • 6 secrets of mobile learning success • A helping hand to create your business case
- 20. www.towardsmaturity.org Why is mobilecapturing our attention?
- 21.
- 22. www.towardsmaturity.org Why should mobilecapture our attention in learning? 9 out of 10 organisations are looking to integrate learning and work
- 23. www.towardsmaturity.org What is drivingm-learning adoption? Delivery Comms Performance support • 67% -‐ support formal • 53% -‐ as a pc alterna0ve • 54% -‐ collabora0on • 27% -‐ User generated content • 37% -‐ support at point of need
- 24. www.towardsmaturity.org What is stoppingus? Content-‐related Lack of evidence of benefit Learner reluctance/ability Cost Organisation culture System and data security L&D reluctance Lack of management buy-‐in or clear strategy Availability and diversity of devices IT/Architecture
- 25. www.towardsmaturity.org SIX SECRETS OFSUCCESS Walking the walk (not just talking the talk)
- 26. Benchmark Research 2200 organisations3000 learners 2003/4 2008 2006 2011 2010 2012 Why are some more successful than others?
- 27.
- 28. 1 100 Top Quar0le Bo@om Quar0le 3rd 2nd In 2012, those in the top quar0le are: 7x more likely to report: Improved staff mo0va0on and employee engagement Improved talent/performance management Staff able to apply learning faster Improvements in produc0vity 5x more likely to report: Improved sharing of good prac0ce within the business 3x more likely to report: Improved ability to prove compliance Improved induc0on processes TMI
- 29. www.towardsmaturity.org WHAT CAN WELEARN FROM THE TOP LEARNING COMPANIES? When it comes to mobile learning
- 30. www.towardsmaturity.org They embrace mobile • 4x more likely to provide a device for learning • 6 x more likely to encourage individuals to use their own
- 31. www.towardsmaturity.org Mobile is justpart of the mix
- 32. www.towardsmaturity.org Align to businesspriorities Don’t take your eye off the ball! Analyse the business problem before recommending a solu0on Strategy for technology enabled learning allows for changing business priori0es 3 ½ x 7 x
- 33. www.towardsmaturity.org Understand the learninglandscape Learner Context Tablets Mobile Social
- 34. www.towardsmaturity.org Understand the learninglandscape Learner Context Support systems Social 4 x to understand 6 ½ x Aware of how staff use
- 35.
- 36. www.towardsmaturity.org Support formal learning 7xmore likely to agree L&D staff have skills to exploit tech for business advantage 46x more likely to train trainers to use technology to extend learning beyond the class
- 37. 37 37 www.towardsmaturity.org37 Enhance performance at the point of need • 6 ½ x more likely to offer staff access to job aids online or via mobile • 15 x more likely to use defined performance support prac0ces to support learning transfer aber formal training
- 38. www.towardsmaturity.org Communicate and connect 5x Help staff locate in house experts
- 39. www.towardsmaturity.org Communicate and connect 28x Encourage staff to Share & problem solve
- 40. www.towardsmaturity.org Communicate and connect 34x Help learners communicate with each other
- 41. www.towardsmaturity.org Building your businesscase 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Organisa0onal Produc0vity Managers report business benefits Organisa0onal Revenue Faster applica0on of learning Peer recommenda0on Pos0ve changes in behaviour NonMobile Users Mobile Users
- 42. www.towardsmaturity.org A checklist forsuccess ü Embrace mobile as part of a mix ü Keep aligned to business priori0es ü Understand your learning landscape ü Support formal learning ü Enhance performance at the point of need ü Communicate and connect
- 43. 43 43 www.towardsmaturity.org43 Mobile learning – 6 secrets of success www.towardsmaturity.org lauraovertonn
- 44. Slide 44 Driving valuefrom mobile: Getting the strategy right Steve.Barden@LINE.co.uk Royal Institution 16 April 2013
- 45. Slide 45 January2013 Mobile culture – have you got one? § Do you have a policy for BYOD? § Do you have processes to convert / develop, publish, secure, distribute and track content for mobile devices? § Is your IT department supportive? § Do you include mobile in your blended learning? § Are your L&D and mobile systems integrated? § Do you differentiate between tablet and smartphone? All this and more…
- 46. Slide 46 January2013 What is the right strategy? It should: § Integrate with existing communications, performance support and learning initiatives § Ensure a scalable solution to create, manage and distribute content securely across the enterpise § Work for today’s and tomorrow’s: § Devices § Audience § Systems § Infrastructure
- 47. Slide 47 January2013 What is the right strategy? 1. Use cases 2. UX design 3. Content management 4. Knowledge management 5. Security 6. Device types 7. Integration 8. Distribution It must define:
- 48. Slide 48 January2013 Driving value from mobile: Getting the App right Steve.Barden@LINE.co.uk Royal Institution 16 April 2013
- 49. Slide 49 January2013 Define the business need Benefit? § Speed to competence § Retention § Improved performance What? § Communicate § Support § Learn Why? § Reach § Impact § Timeliness
- 50. Slide 50 January2013 Reach all markets § Regular updates during life of the app ensures ‘stickiness’
- 51. Slide 51 January2013 The App The LMS Define the audience need
- 52. Slide 52 January2013 Right level! Audience need? Access anywhere!Engaging! Rewarding!Challenging!Relevant!
- 53. Slide 53 January2013 Define the technology App Vs Web - quite a balancing act… Native App: written for an operating system to use device specific functionality or deliver enhanced performance. Web App: accessed through a browser over the Internet or Intranet. Not installed locally on the device. Or Hybrid?
- 54. Slide 54 January2013 Getting the strategy right Steve.Barden@LINE.co.uk Results=
- 55. Slide 55 January2013 © LINE Communications 2013 Agenda for the day ¥ 09:30 - Welcome and introductions, Piers Lea ¥ 09:50 - Findings from TM Mobile Report, Laura Overton ¥ 10:15 - 8 themes to improve bottom line, Steve Barden ¥ 10:40 - From inspiration to impact, Katie Hart ¥ 11:00 - Coffee break ¥ 11:20 - From inspiration to impact, Katie Hart ¥ 12:55 - Sum up, Piers Lea ¥ 13:00 - Lunch
- 56. Slide 56 January2013 © LINE Communications 2013 From Inspiration to impact Context Content Users “bored now” “repetitive now” “urgent now” Google (2007)
- 57. Slide 57 January2013 © LINE Communications 2013 Seated, predictable environment It’s a big jump from what we’ve done before.
- 58. Slide 58 January2013 © LINE Communications 2013 Seated, predictable environment Large screen, keyboard and mouse for input
- 59. Slide 59 January2013 © LINE Communications 2013 Variable context and environment Larger screen size, longer session time, more immersive tasks
- 60. Slide 60 January2013 © LINE Communications 2013 Variable context and environment UI takes up entire screen, difficult to multi-task.
- 61. Slide 61 January2013 © LINE Communications 2013 Your Challenge Discuss a business need or issue you think mobile can help to solve What is the opportunity? What do you hope to achieve?
- 62. Slide 62 January2013 © LINE Communications 2013 Task 1: Audience Who is your audience? What do they need? What motivates them? How skilled are they? How do they feel?
- 63. Slide 63 January2013 © LINE Communications 2013 Context What type of device and location will users access from? What else might they be doing? What’s their mindset?
- 64. Slide 64 January2013 © LINE Communications 2013 Task 2: Content Content transformation or creation? What makes good content? What type of content does it need to be?
- 65. Slide 65 January2013 © LINE Communications 2013 Creating a site map You can start to map the structure of your app, how will your audience get around this content?
- 66. Slide 66 January2013 © LINE Communications 2013 Navigation styles Russian Doll Hub and Spoke Linear Bento Box
- 67. Slide 67 January2013 © LINE Communications 2013 Challenges and opportunities • What are the business challenges and barriers to mobile delivery today? • What are the risks? • What are the known unknowns? • Are there any new opportunities that we have learnt from today?
- 68. Slide 68 January2013 © LINE Communications 2013 Paper Prototyping Why do paper prototyping? Forces decision making Help communicate and fine tune Gather Feedback Explore unknowns
- 69. Slide 69 January2013 © LINE Communications 2013 Create your own paper prototype Use the templates provided to create your own paper prototype for your app. Make sure it still meets your original audience needs!