Learning Insights 2014 
Transforming Learning 
10 Tips From L&D Managers 
Stuart Chadwick 
@kineostuart 
#KineoInsights
Introducing 
• Elearning 
• Learning Portals 
• Blended Programmes 
• Consultancy and Training 
• Qualification & Accreditation 
• Marketing & Awareness 
• Learning Insights
Insights Survey 
We interviewed 35 Learning Managers: 
• B&Q 
• KPMG 
• McDonald’s 
• Unilever 
• Xerox 
• TUI Travel 
• Barclays 
• UK Ministry of Defence
Context & Challenges 
• Doing more for less 
• Dispersed workforce 
• Digitisation of services 
• Emerging new business models 
• Digital skills gap 
• Impact on L&D
Let’s Get Digital 
Forget physical, 
I wanna get digital! 
Digital technologies are changing the way we 
interact with our clients and consumers
Music, Books, Films
Retail Services
Banking & Payments
Live Support Via Twitter & Others
Question 
How is digital technology affecting the 
services your business offers? 
Do you feel you have the workforce skills to 
meet the digital challenge?
The Need for Digital Skills 
“There is a huge and growing need for new 
employees with digital skills from all 
backgrounds.” 
“There is a particular shortage of talented 
and experienced tech savvy people.”
Learning Has to Prove Value 
Not about cutting costs, learning must: 
• be based on real business needs 
• make a difference 
• change behaviour 
• improve performance 
“ 
There is money for 
training but it has to 
show that it improves 
sales or performance 
”
So, What Shall We Do About It? 
Yes, but how are 
we going to get 
Oh Tron, it’s a over there? 
brave new 
world!
How is L&D Responding? 
We asked L&D professionals… 
• What is working? 
• What advice and tips would you give 
other L&D professionals?
1. Work With the Business 
• Consult with the business 
• Involve them in design 
• Root the learning in real business challenges 
• Create realistic scenarios
“Be a consultant: get really close to the 
beating heart of your business.” 
“Walk in the shoes of your business people. 
Don’t stay on the outside.” 
“Make learning real and as authentic as possible.”
Use Realistic Scenarios
2. Embed Learning in the Workflow 
Make learning content more resource driven, shorter, more 
focused, supportive and performance related. 
“We made the information 
shorter, sharper and easier to 
access on a just-in-time 
basis.” 
“When the competition is 
about the speed of product to 
market then we need to take 
the trainer out of the way.”
Performance Support Aids
3. Design Blends 
Create mature blends 
• Webinars 
• Gamification 
• Mobile 
• Social learning 
• Peer learning 
The single modality 
learning approach is 
definitely going by the 
wayside. It just reflects 
changes in society and 
technology in general. 
“ 
”
Blended learning platforms
Blended Learning Platforms
4. Communication 
• Integrate learning with marketing 
• Simple, focused messages 
• Communicate relentlessly
Campaigns Create a learning brand, use every channel 
I LOVED this training! 
I was very engaged and didn't attempt 
to multi-task at the same time. 
Thanks for changing it up!
5. Make it Open and Available 
• Driven by consumer expectations 
• Available when I need it 
• On the device I am using 
Over 60% of staff 
said that they would 
learn at home on their 
own devices 
“ 
”
Multi-Device Learning 
Join the Adapt community and download Adapt for free 
https://community.adaptlearning.org
Adapt – OS Responsive Design 
Join the Adapt community and download Adapt for free 
https://community.adaptlearning.org
6. Tap Into the Power of Peers 
• Embrace peer learning 
• Involve them in delivery 
• Colleagues as coaches 
• Encourage sharing and social learning 
• Provide local mentors/buddies 
• Support user generated content
Many Examples 
“I find out more from Yammer than any other 
communication channel in our business” 
“Stores have really embraced it – section managers love it, 
people get back much more quickly e.g. anyone got a 
fault with a zip on this jacket, yes this is how you fix it.” 
“People respond much quicker on Yammer. No way you’d 
get that response on email.”
Totara Social, Coming Soon…
7. Leverage Managers 
• Design in close consultation with managers 
• Use managers to deliver and support learning 
• Get managers to track the impact on performance
8. Engage Leaders 
• Get senior leaders to lead by example 
• Provide ‘visible leadership’ 
• Get them to share their learning stories 
• Demonstrate how they are developing themselves
9. Get Tough with Assessment 
• Post learning reviews with managers 
• Identify real examples of behaviour change 
• Valued recognition – certification and badges 
“We are doing scenario-based assessments. 
We are focusing on knowledge application 
and impact on performance.”
Endorse, accredit and qualify 
“You cannot underestimate the value that bringing in 
qualifications brings. 
There are many spin offs in terms of learning benefits 
and the motivation it gives to staff.”
Manage Qualifications Online
10. Innovate 
“Be nimble and agile and focus on new ideas.” 
“Adopt a prototyping approach – test out new design 
approaches very quickly, get end user feedback”
MOOC 
Marks & Spencer and University of Leeds 
Free business innovation course that 
uses case studies from M&S’ 130 year 
history, as well as examples of best 
practice from the University of Leeds
Have You Got the Skills? 
The range of knowledge, skills and 
experience required in L&D is arguably 
greater now than at any other time
“We are not growing L&D talent fast 
enough, in the business, or in the UK 
plc in general.”
The L&D Skills Challenge 
Customer Service 
• Business consultancy 
• Knowledge mgt, content curation, performance support 
• OD, change management, Compliance 
performance solutions 
• Blended designs – social, games, mobile, coaching, webinars 
• Tech savvy, application of new learning technologies 
• Communications and marketing 
• Prepare and Sales 
pitch business cases 
• Measure real business impact 
Leadership and Management 
Onboarding 
Technical Training
The L&D Skills Challenge 
Performance Support 
• Business consultancy 
• Knowledge mgt, content curation, performance support 
• OD, change management, Business performance Consultancy 
solutions 
• Blended designs – social, games, mobile, coaching, webinars 
• Tech savvy, application of new learning technologies 
• Communications and marketing 
• Prepare Change and Management 
pitch business cases 
• Measure real business impact 
Knowledge Management 
Content Curation
The L&D Skills Challenge 
Proposal 
• Business consultancy 
• Knowledge mgt, content curation, performance support 
• OD, change management, Business performance Case 
solutions 
• Blended designs – social, games, mobile, coaching, webinars 
• Tech savvy, application of new learning technologies 
• Communications and marketing 
• Measure Prepare and Business pitch business Impact 
cases 
• Measure real business impact 
Return on Investment 
Presentation
The L&D Skills Challenge 
Gamification 
• Business consultancy 
• Knowledge mgt, content curation, performance support 
• OD, change management, Blended performance Design 
solutions 
• Blended designs – social, games, mobile, coaching, webinars 
• Tech savvy, application of new learning technologies 
• Communications and marketing 
• Prepare Peer and learning 
pitch business cases 
• Measure real business impact 
Multi-device learning 
Social learning 
Assessment 
Assessment 
Coaching 
Classroom design 
Webinars
The L&D Skills Challenge 
Posters 
Branding 
• Business consultancy 
• Knowledge mgt, content curation, performance support 
• OD, change management, Communication 
performance solutions 
• Blended designs – social, games, mobile, coaching, webinars 
• Tech savvy, application of new learning technologies 
• Communications and marketing 
• Prepare and pitch business cases 
• Measure real business impact 
Campaigns 
Marketing 
Videos 
Posters Road shows
10 Tips/Insights 
1. Be a business consultant 
2. Embed the learning 
3. Design blends 
4. Communicate and market 
5. Make it open & accessible 
6. Embrace peer learning 
7. Leverage managers 
8. Engage leaders 
9. Assess learning & impact 
10. Innovate and prototype
Thank You 
What advice would you share? 
Share your tips #KineoInsights 
Get your copy of the report: http://resources.kineo.com/learning-insights- 
report-2014-download

Learning Insights Live Nov 14 - Transforming Learning, 10 Tips From L&D Managers

  • 1.
    Learning Insights 2014 Transforming Learning 10 Tips From L&D Managers Stuart Chadwick @kineostuart #KineoInsights
  • 2.
    Introducing • Elearning • Learning Portals • Blended Programmes • Consultancy and Training • Qualification & Accreditation • Marketing & Awareness • Learning Insights
  • 3.
    Insights Survey Weinterviewed 35 Learning Managers: • B&Q • KPMG • McDonald’s • Unilever • Xerox • TUI Travel • Barclays • UK Ministry of Defence
  • 4.
    Context & Challenges • Doing more for less • Dispersed workforce • Digitisation of services • Emerging new business models • Digital skills gap • Impact on L&D
  • 5.
    Let’s Get Digital Forget physical, I wanna get digital! Digital technologies are changing the way we interact with our clients and consumers
  • 6.
  • 7.
  • 8.
  • 9.
    Live Support ViaTwitter & Others
  • 10.
    Question How isdigital technology affecting the services your business offers? Do you feel you have the workforce skills to meet the digital challenge?
  • 11.
    The Need forDigital Skills “There is a huge and growing need for new employees with digital skills from all backgrounds.” “There is a particular shortage of talented and experienced tech savvy people.”
  • 12.
    Learning Has toProve Value Not about cutting costs, learning must: • be based on real business needs • make a difference • change behaviour • improve performance “ There is money for training but it has to show that it improves sales or performance ”
  • 13.
    So, What ShallWe Do About It? Yes, but how are we going to get Oh Tron, it’s a over there? brave new world!
  • 14.
    How is L&DResponding? We asked L&D professionals… • What is working? • What advice and tips would you give other L&D professionals?
  • 15.
    1. Work Withthe Business • Consult with the business • Involve them in design • Root the learning in real business challenges • Create realistic scenarios
  • 16.
    “Be a consultant:get really close to the beating heart of your business.” “Walk in the shoes of your business people. Don’t stay on the outside.” “Make learning real and as authentic as possible.”
  • 17.
  • 18.
    2. Embed Learningin the Workflow Make learning content more resource driven, shorter, more focused, supportive and performance related. “We made the information shorter, sharper and easier to access on a just-in-time basis.” “When the competition is about the speed of product to market then we need to take the trainer out of the way.”
  • 19.
  • 20.
    3. Design Blends Create mature blends • Webinars • Gamification • Mobile • Social learning • Peer learning The single modality learning approach is definitely going by the wayside. It just reflects changes in society and technology in general. “ ”
  • 21.
  • 22.
  • 23.
    4. Communication •Integrate learning with marketing • Simple, focused messages • Communicate relentlessly
  • 24.
    Campaigns Create alearning brand, use every channel I LOVED this training! I was very engaged and didn't attempt to multi-task at the same time. Thanks for changing it up!
  • 25.
    5. Make itOpen and Available • Driven by consumer expectations • Available when I need it • On the device I am using Over 60% of staff said that they would learn at home on their own devices “ ”
  • 26.
    Multi-Device Learning Jointhe Adapt community and download Adapt for free https://community.adaptlearning.org
  • 27.
    Adapt – OSResponsive Design Join the Adapt community and download Adapt for free https://community.adaptlearning.org
  • 28.
    6. Tap Intothe Power of Peers • Embrace peer learning • Involve them in delivery • Colleagues as coaches • Encourage sharing and social learning • Provide local mentors/buddies • Support user generated content
  • 29.
    Many Examples “Ifind out more from Yammer than any other communication channel in our business” “Stores have really embraced it – section managers love it, people get back much more quickly e.g. anyone got a fault with a zip on this jacket, yes this is how you fix it.” “People respond much quicker on Yammer. No way you’d get that response on email.”
  • 30.
  • 31.
    7. Leverage Managers • Design in close consultation with managers • Use managers to deliver and support learning • Get managers to track the impact on performance
  • 32.
    8. Engage Leaders • Get senior leaders to lead by example • Provide ‘visible leadership’ • Get them to share their learning stories • Demonstrate how they are developing themselves
  • 33.
    9. Get Toughwith Assessment • Post learning reviews with managers • Identify real examples of behaviour change • Valued recognition – certification and badges “We are doing scenario-based assessments. We are focusing on knowledge application and impact on performance.”
  • 34.
    Endorse, accredit andqualify “You cannot underestimate the value that bringing in qualifications brings. There are many spin offs in terms of learning benefits and the motivation it gives to staff.”
  • 35.
  • 36.
    10. Innovate “Benimble and agile and focus on new ideas.” “Adopt a prototyping approach – test out new design approaches very quickly, get end user feedback”
  • 37.
    MOOC Marks &Spencer and University of Leeds Free business innovation course that uses case studies from M&S’ 130 year history, as well as examples of best practice from the University of Leeds
  • 38.
    Have You Gotthe Skills? The range of knowledge, skills and experience required in L&D is arguably greater now than at any other time
  • 39.
    “We are notgrowing L&D talent fast enough, in the business, or in the UK plc in general.”
  • 40.
    The L&D SkillsChallenge Customer Service • Business consultancy • Knowledge mgt, content curation, performance support • OD, change management, Compliance performance solutions • Blended designs – social, games, mobile, coaching, webinars • Tech savvy, application of new learning technologies • Communications and marketing • Prepare and Sales pitch business cases • Measure real business impact Leadership and Management Onboarding Technical Training
  • 41.
    The L&D SkillsChallenge Performance Support • Business consultancy • Knowledge mgt, content curation, performance support • OD, change management, Business performance Consultancy solutions • Blended designs – social, games, mobile, coaching, webinars • Tech savvy, application of new learning technologies • Communications and marketing • Prepare Change and Management pitch business cases • Measure real business impact Knowledge Management Content Curation
  • 42.
    The L&D SkillsChallenge Proposal • Business consultancy • Knowledge mgt, content curation, performance support • OD, change management, Business performance Case solutions • Blended designs – social, games, mobile, coaching, webinars • Tech savvy, application of new learning technologies • Communications and marketing • Measure Prepare and Business pitch business Impact cases • Measure real business impact Return on Investment Presentation
  • 43.
    The L&D SkillsChallenge Gamification • Business consultancy • Knowledge mgt, content curation, performance support • OD, change management, Blended performance Design solutions • Blended designs – social, games, mobile, coaching, webinars • Tech savvy, application of new learning technologies • Communications and marketing • Prepare Peer and learning pitch business cases • Measure real business impact Multi-device learning Social learning Assessment Assessment Coaching Classroom design Webinars
  • 44.
    The L&D SkillsChallenge Posters Branding • Business consultancy • Knowledge mgt, content curation, performance support • OD, change management, Communication performance solutions • Blended designs – social, games, mobile, coaching, webinars • Tech savvy, application of new learning technologies • Communications and marketing • Prepare and pitch business cases • Measure real business impact Campaigns Marketing Videos Posters Road shows
  • 45.
    10 Tips/Insights 1.Be a business consultant 2. Embed the learning 3. Design blends 4. Communicate and market 5. Make it open & accessible 6. Embrace peer learning 7. Leverage managers 8. Engage leaders 9. Assess learning & impact 10. Innovate and prototype
  • 46.
    Thank You Whatadvice would you share? Share your tips #KineoInsights Get your copy of the report: http://resources.kineo.com/learning-insights- report-2014-download

Editor's Notes

  • #2 Full report out in November, sneak preview of some of the findings.
  • #3 Part of C&G Group, with ILM, Totara LMS, Profiler
  • #4 Full report will cover detailed findings including trends in specific areas such as compliance, onboarding, leadership etc. Today going to highlight some key challenges and 10 things that managers say are working for them.
  • #5 Many challenges. One thing that stood out this year was discussion around new business models and how technology is reshaping organisations and services.
  • #6 Many challenges. One thing that stood out this year was discussion around new business models and how technology is reshaping organisations and services.
  • #7 We are all familiar with how digital is changing business models in areas like films, music and books. Also changing in other areas.
  • #8 Can order my food to be delivered, even if I go to shop probably do self-checkout these days.
  • #9 Self-service on finance including bill payments by phone
  • #10 Complaints/support via twitter
  • #11 There is a shortage of digital skills.
  • #12 There is a shortage of digital skills.
  • #13 Fundamentally it is not about cutting costs, though budgets are tight but about proving value.
  • #15 How are L&D meeting the challenges. We asked what is working and what advice or tips they would like to share.
  • #16 Applied learning is learning that: > is based on real scenarios with resources that can be used on the job > is designed in close consultation with staff in the field > utilises managers to deliver and support learning > is embedded, open and accessible > embraces peer learning and colleagues as coaches > tracks the impact on performance
  • #19 Part of making learning applied and practical is embedding it in the workflow. Providing easy access resources on multi-devices.
  • #21 Blended learning has matured. More sophisticated blend designs.
  • #24 Communication is critical, you are competing for time and attention.
  • #26 Learning has to work on multi-devices.
  • #29 Use assessment to measure skills to identify mentors and those needing support
  • #30 This year many real examples of social learning
  • #32 Managers are critical to ensuring learning happens. Use them to design, deliver, support and track impact.
  • #33 Leaders talk about importance of learning but often the first to drop out of courses or not complete learning. You need to engage with them.
  • #34 Not about passing a test, it is about changing behaviour. Going beyond completion and scores. SCORM doesn’t track application.
  • #35 You have to try things. New ideas and new technologies. Low cost pilots, fail quickly.
  • #37 You have to try things. New ideas and new technologies. Low cost pilots, fail quickly.
  • #38 Example of innovation
  • #40 Identified ten things that are working for others. But even if you know what to do can you do it? Do you have the people and skills. One manager was very honest in his assessment.
  • #47 question