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So is e learning effective
This document discusses the effectiveness of e-learning and provides examples. It defines an effective training as one where learning objectives are met, behaviors change, and business performance improves. Research shows the medium used may not impact effectiveness significantly if content is relevant. E-learning is effective for self-study due to multimedia, interactivity, and speed. Case studies show e-learning reducing costs and times at British Airways, Levi Strauss, and Compass Group while improving knowledge and behaviors.
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So is e learning effective
- 1. So, be honest,is e-learning really effective? Clive Shepherd
- 2. What does effectivemean when we’re talking about training? People like it and would recommend it to their colleagues There is evidence that learning has taken place in line with the learning objectives There is evidence that the learning has been translated into changed behaviour There is evidence that this change in behaviour has resulted in improved business performance This change in performance was worth the money spent on the training
- 3. Learning methods aretimeless case studies quizzes simulation role-play demonstrations group instruction on-job instruction coaching briefings games feedback reading lectures discussioncollaboration work experienceprojects visits Q&A researchreflection networking observation consultation sharing performance support exploration group projects surveys GROUP ONE-TO-ONE SELF-STUDY
- 4. books CDs streaming video/ screencasts e-books interactive materials DVDs 3D worlds instant messaging email forums social networks wikis web conferencing blogs telephone teleconferencing SMS downloaded docs on-job classroom Twitter FACE-TO-FACE OFFLINE ONLINE TELEPHONIC Learning media are evolving rapidly podcasts tapes mobile internet
- 5. Does the mediumyou use for training make such a big impact on effectiveness? The No Significant Difference Phenomenon by Thomas L Russell, IDECC, 2001 The comparative effectiveness of web‐based and classroom instruction: A meta‐analysis by T Sitzmann, K Kraiger, D Stewart, R Wisher, Personnel Psychology 59, 2006
- 6. How does self-studyadd value? What are its limitations? + Self-paced Accessible in small chunks Available on demand Allows time for reflection Puts you in control Leaves the learner isolated Requires self-discipline - Not always self-sufficient
- 7. Why is e-learningsuch a powerful option for self-study? Multimedia a
- 8. Why is e-learningsuch a powerful option for self-study? Multimedia a Interactivitya
- 9. Why is e-learningsuch a powerful option for self-study? Multimedia a Interactivitya Speed
- 10. Why is e-learningsuch a powerful option for self-study? Multimedia a Interactivitya Speed Connectivity
- 11. Why is e-learningsuch a powerful option for self-study?
- 12. What does ‘good'e-learning look like? E-learning is a good choice of medium for this topicThe content is directly relevant to real-work problemsThe learner is emotionally engaged Lots of storytelling at the expense of abstract rules and conceptsPictures and videos rather than words Lots of challenging, relevant interactivity Organised into small chunks
- 13. What positive resultscan e-learning bring? 47% volume increas e 69% report reduced time to competen cy 59% able to implement changes faster Towards Maturity Impact
- 14. Case study: Leadershipdevelopment at British Airways Blended leadership development British Airways were looking for a fast, cost-effective, scalable, flexible and engaging new approach to the development of 1000 leaders. They developed a blended solution that included a 350 degree self-awareness tool, custom online learning, a two-day workshop and tasks for embedding the learning in the workplace. After just six months, 73% of line managers and their peers reported that they had already seen major changes in the way they were working. 14
- 15. Case study: Retailinduction at Levi Strauss Drivers for e-learning Retailer Levi Strauss developed an e- learning programme to maximise store sales and customer experience. They aimed to reduce costs, speed up induction times and the effectiveness of new starters, augment manager-led in- store coaching, provide a consistent message across all countries, and encourage key behaviours such as consultative selling and up-selling. They were fighting a perception that e-learning would be boring and had limited internet bandwidth. 15
- 16. Measurable benefits They designedthe course to fit Levi's brand and culture. They minimised theory and focused on what really happens at the 'front line'. They used learning games and inventive forms of interaction. 1765 employees across 13 countries and in 9 languages completed the course at a cost per student of just £16. 82% of learners found the course enjoyable. 78% of store managers believed it helped the team to improve knowledge. 16 Case study: Retail induction at Levi Strauss
- 17. Case study: Financialsystems training at Compass Measurable benefits Compass Group is the world's leading provider of food and support services, with 90,000 employees operating in 7000 locations. They needed to get operations managers up to speed with the financial systems they use daily. They were aiming for a training time of 4 hours to replace a 2 day workshop, to be taken in 45 minute chunks that could fit around the working day. They focused only on what was relevant on the job and used a strategy of problem-based learning. 17
- 18. 18 Case study: Financialsystems training at Compass
- 19. Case study: Professionalqualifications online Richly-blended distance learning The IPA is the UK's pre-eminent professional body for those working in advertising, media and marketing. Some 56% of IPA members requested access to online distance learning. The IPA wanted to make their members more professional and profitable and to extend their reach internationally. They developed a richly-blended solution, including e- learning, assignments, videos and quizzes. In addition, the LMS provided access to tutor support and online discussions. 19
- 20. 20 Case study: Professionalqualifications online
- 21. So, be honest,is e-learning really effective? Clive Shepherd clives@onlignment.com www.onlignment.com http://clive-shepherd.blogspot.com @cliveshepherd