This document discusses the rise of mobile learning and how organizations can develop mobile learning content and strategies. It notes that mobile devices are becoming the primary way people access the internet, especially in developing countries. Most new internet users will access it through mobile phones rather than PCs. It provides examples of different types of mobile learning content that have been developed, including mobile pocket cards, apps, videos, and strategies for harnessing user-generated content. It emphasizes designing content specifically for mobile with a focus on accessibility, availability and adaptability.