SlideShare a Scribd company logo
Mobile advertising
       trends, techniques, predictions, suggestions
Agenda
          Mobiletech
            – Intro


          Mobile internet & mobile advertising
            – Definitions
            – Market & market predictions


          Mobile advertising
            –   Sizes and types
            –   Integration
            –   Measurements
            –   Mobile landing pages
Michael Buch Sandager
CSO, Mobiletech Group




http://www.mobiletech.mobi
Mobiletech
      Mobile service provider
      Mobile Web Framework



 Newspapers tv-stations, agencies,
  web services, mobile marketing,
    public sector, organizations



  Founded 2005, 30 employees
27% of Scandinavian mobile internet


                                       NAF
     Oslo, Bergen, Stockholm,
   Washington DC & Copenhagen



  “INMA awards 2009”: mobil.DN.se
     ”Telenor Digital Winner Prize”
                                             gallup
“Red Herring Top 100, Europe winner”
Desktop Website

                   One screensize
                   Few browsers
                   Common
                    technology
                   Curser navigation
                   Ads in fixed sizes

                   …but no good for
                    mobile phones…
Internet pages optimized for each device
470 mill print newspapers per day
                         825 mill cars
                  1.8 bill credit cards
                        1.6 bill tv sets
1.7 bill people with internet access
       1.1 bill fixed phone landlines
               4,6 bill mobile phones
Mobil internet is growing




               Source: Mobiletech, weekly page impressions 2008-2009
Norway and Sweden
800000




700000




600000




500000


                                                                                             sum nor
400000                                                                                       sum swe
                                                                                             Lineær (sum nor)
                                                                                             Lineær (sum swe)
300000




200000




100000




     0
         6   8   10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52   1   3
"It's our goal to make mobile be the answer to pretty much everything.“

  Eric Schmidt, CEO, Google at the Mobile World Congress, Feb. 2010
Mobile web <> Desktop web




                            Amount of page impressions
                            on mobile will overtake desktop
                            websites at the end of 2012


 Growth is
 8x was Internet
 was…
Traffic over 24 hours



                          TV




                        Mobile



                        Web
Mobile site with ads
Mobile apps with ads
mobile internet <> mobile apps




                                                       Share of ads shown
                                                        Mobile Internet
                                                        Applications




 50% of adds directs to mobile internet landing page
 35-40% to custom applications
 Source: Admob 2010
Mobile advertising prediction




25% of superbrands anticipate to spend 5 mill. euro
on mobile advertising in 2010
                                                      8,7 mia
                                                      euro 2014




     Source: Morgan Stanley 2010
Mobile advertising statements

 Mobile ads accounts for 1% of global advertising spends

 Global mobile ads. 2008: 1 mia. euro
  Global mobile ads. 2014: 8.7 mia. euro

 25% of superbrands anticipate to spend 5 mill. euro
  on mobile advertising in 2010

 Av. price per click expected to rise to 0,15 euro in 2010.
Ads optimized for each device
Mobile ads setup



                Request for Ad
                Format, type…


     Emediate                        Mobiletech
                Served ad




                                 Mobiletech detects:
                                 - Handset, type
                                 - Operator
                                 - Browser
                                 - User
                                 - Position
MMA: Sizes & formats
 Xlarge   300 x 75
           GIF; PNG, JPEG
           <15 Kb
 Large    216 x 54
           GIF; PNG, JPEG
           < 9 Kb
 Medium   168 x 42
           GIF; PNG, JPEG
           < 6 Kb
 Small    120 x 30
           GIF; PNG, JPEG
           < 3 Kb
 Text     10-24 characters   59,- pr. md. / 300 MB
Landingpage
Leading to…
 Mobile landing page
    –   Order catalogue
    –   Call me back
    –   Quiz
    –   Poll
    –   Buy
   Mobile video
   Mobile application
   Mobile game
   Click2call
   Sign up for SMS alert
Measurements
Mobiletech



  Michael Buch Sandager, CSO
   +45 2342 0558
   mbs@mobiletech.dk

  Anders Holen, Country Manager
   +46 709 161 967
   ah@mobiletech.no

More Related Content

What's hot

Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
Jeff Klein
 
What is Programmatic advertising??
What is Programmatic advertising??What is Programmatic advertising??
What is Programmatic advertising??
Caroline Christie
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
NISHCHAY SAXENA
 
Digital Advertising (An Introduction)
Digital Advertising (An Introduction)Digital Advertising (An Introduction)
Digital Advertising (An Introduction)
Farzin Fardiss
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
Md Adil Hameed
 
Email marketing campaign
Email marketing campaignEmail marketing campaign
Email marketing campaign
Shweta Jain
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
Mariem SELLAMI
 
Digital marketing latest project report
Digital marketing latest project reportDigital marketing latest project report
Digital marketing latest project report
Rakesh Kumar Raushan
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
Infidirect
 
Importance of mobile apps
Importance of mobile appsImportance of mobile apps
Importance of mobile apps
Cairns Local Marketing
 
PPT on Social Media Marketing
PPT on Social Media Marketing PPT on Social Media Marketing
PPT on Social Media Marketing
Innothoughts Systems Pvt. Ltd.
 
Mobile Marketing: Features that makes it effective, valuable and result ori...
Mobile Marketing:  Features that makes it effective, valuable and result ori...Mobile Marketing:  Features that makes it effective, valuable and result ori...
Mobile Marketing: Features that makes it effective, valuable and result ori...
adverteaze.com
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
amankrsingh
 
Introduction to Digital Marketing
Introduction to Digital MarketingIntroduction to Digital Marketing
Introduction to Digital Marketing
Amit Walawalkar
 
Applications of Digital Marketing-For success in Business
Applications of Digital Marketing-For success in BusinessApplications of Digital Marketing-For success in Business
Applications of Digital Marketing-For success in Business
BPB Online
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
Mehboobbi Sayyed
 
Digital marketing presentation
 Digital marketing presentation Digital marketing presentation
Digital marketing presentation
KAMINIGARUD
 
Advertising Out-of-Home Presentation
Advertising Out-of-Home PresentationAdvertising Out-of-Home Presentation
Advertising Out-of-Home Presentation
Gabbi Baker
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
Sean Joan
 
Digital Marketing Toolkit
Digital Marketing ToolkitDigital Marketing Toolkit
Digital Marketing Toolkit
Vincent Teo
 

What's hot (20)

Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
What is Programmatic advertising??
What is Programmatic advertising??What is Programmatic advertising??
What is Programmatic advertising??
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Digital Advertising (An Introduction)
Digital Advertising (An Introduction)Digital Advertising (An Introduction)
Digital Advertising (An Introduction)
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Email marketing campaign
Email marketing campaignEmail marketing campaign
Email marketing campaign
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing latest project report
Digital marketing latest project reportDigital marketing latest project report
Digital marketing latest project report
 
Digital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital MarketingDigital Marketing Proposal - Understanding Digital Marketing
Digital Marketing Proposal - Understanding Digital Marketing
 
Importance of mobile apps
Importance of mobile appsImportance of mobile apps
Importance of mobile apps
 
PPT on Social Media Marketing
PPT on Social Media Marketing PPT on Social Media Marketing
PPT on Social Media Marketing
 
Mobile Marketing: Features that makes it effective, valuable and result ori...
Mobile Marketing:  Features that makes it effective, valuable and result ori...Mobile Marketing:  Features that makes it effective, valuable and result ori...
Mobile Marketing: Features that makes it effective, valuable and result ori...
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Introduction to Digital Marketing
Introduction to Digital MarketingIntroduction to Digital Marketing
Introduction to Digital Marketing
 
Applications of Digital Marketing-For success in Business
Applications of Digital Marketing-For success in BusinessApplications of Digital Marketing-For success in Business
Applications of Digital Marketing-For success in Business
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing presentation
 Digital marketing presentation Digital marketing presentation
Digital marketing presentation
 
Advertising Out-of-Home Presentation
Advertising Out-of-Home PresentationAdvertising Out-of-Home Presentation
Advertising Out-of-Home Presentation
 
Social media marketing ppt
Social media marketing pptSocial media marketing ppt
Social media marketing ppt
 
Digital Marketing Toolkit
Digital Marketing ToolkitDigital Marketing Toolkit
Digital Marketing Toolkit
 

Viewers also liked

Future Of Digital Marketing
Future Of Digital MarketingFuture Of Digital Marketing
Future Of Digital Marketing
Neil Perkin
 
Advertising on the mobile phone
Advertising on the mobile phoneAdvertising on the mobile phone
Advertising on the mobile phone
Fadi Khater
 
London taxi Advertising in Lebanon
London taxi Advertising in LebanonLondon taxi Advertising in Lebanon
London taxi Advertising in Lebanon
Rabih Dib
 
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo ChennaiMobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Asif Ali
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
Sivaraman Swaminathan
 
Digital Marketing in India - Current State, Trends and Future Outlook
Digital Marketing in India - Current State, Trends and Future OutlookDigital Marketing in India - Current State, Trends and Future Outlook
Digital Marketing in India - Current State, Trends and Future OutlookSiddharth Sriram
 
Online Marketing PPT
Online Marketing PPTOnline Marketing PPT
Online Marketing PPT
Priyanka Shinde
 

Viewers also liked (7)

Future Of Digital Marketing
Future Of Digital MarketingFuture Of Digital Marketing
Future Of Digital Marketing
 
Advertising on the mobile phone
Advertising on the mobile phoneAdvertising on the mobile phone
Advertising on the mobile phone
 
London taxi Advertising in Lebanon
London taxi Advertising in LebanonLondon taxi Advertising in Lebanon
London taxi Advertising in Lebanon
 
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo ChennaiMobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
Mobile advertising overview - by Asif Ali, CTO, Mobile-worx at Momo Chennai
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Digital Marketing in India - Current State, Trends and Future Outlook
Digital Marketing in India - Current State, Trends and Future OutlookDigital Marketing in India - Current State, Trends and Future Outlook
Digital Marketing in India - Current State, Trends and Future Outlook
 
Online Marketing PPT
Online Marketing PPTOnline Marketing PPT
Online Marketing PPT
 

Similar to Mobile Advertising Presentation

Movocity - Everywhere Your Customers Are
Movocity - Everywhere Your Customers AreMovocity - Everywhere Your Customers Are
Movocity - Everywhere Your Customers Are
Edward Niu
 
2013 Mobile Era by คุณอรนุช
2013 Mobile Era by คุณอรนุช2013 Mobile Era by คุณอรนุช
2013 Mobile Era by คุณอรนุช
NBC Digital Forum
 
Digital Marketing Summit 2013 (Mobile Era section on Mar 13th 2013)
Digital Marketing Summit 2013 (Mobile Era section on Mar 13th 2013)Digital Marketing Summit 2013 (Mobile Era section on Mar 13th 2013)
Digital Marketing Summit 2013 (Mobile Era section on Mar 13th 2013)
Oranuch (mimee) Lerdsuwankij
 
Mobile Marketing Strategy
Mobile Marketing StrategyMobile Marketing Strategy
Mobile Marketing Strategy
Kenko Health, Inc.
 
Uniway seminar ecommerce - 2011 10 04 - v2
Uniway   seminar ecommerce - 2011 10 04 - v2Uniway   seminar ecommerce - 2011 10 04 - v2
Uniway seminar ecommerce - 2011 10 04 - v2
Uniway
 
Dma bcu jason's presentation
Dma bcu  jason's presentationDma bcu  jason's presentation
Dma bcu jason's presentationsamanthayep
 
The Mobile Landscape in France and Europe
The Mobile Landscape in France and EuropeThe Mobile Landscape in France and Europe
The Mobile Landscape in France and Europe
servicesmobiles.fr
 
Mobilizing The Web - A Handheld Experience (IBM)
Mobilizing The Web - A Handheld Experience (IBM)Mobilizing The Web - A Handheld Experience (IBM)
Mobilizing The Web - A Handheld Experience (IBM)
Mahmood Ashek
 
mobi Manage Overview
mobi Manage Overviewmobi Manage Overview
mobi Manage Overviewbashley
 
The State of Mobile Adversating Q2 2012 (Opera software) -JUL12
The State of Mobile Adversating Q2 2012 (Opera software) -JUL12The State of Mobile Adversating Q2 2012 (Opera software) -JUL12
The State of Mobile Adversating Q2 2012 (Opera software) -JUL12
Retelur Marketing
 
The State of Mobile Advertising Q2 2012
The State of Mobile Advertising Q2 2012The State of Mobile Advertising Q2 2012
The State of Mobile Advertising Q2 2012
Ad6Media Germany
 
Mobile Marketing - Sosyal akademi
Mobile Marketing - Sosyal akademiMobile Marketing - Sosyal akademi
Mobile Marketing - Sosyal akademiYagmur Anish
 
Aseba ji mba_presentation_solution_overview_nbv5_style
Aseba ji mba_presentation_solution_overview_nbv5_styleAseba ji mba_presentation_solution_overview_nbv5_style
Aseba ji mba_presentation_solution_overview_nbv5_style
Martina Mrsic
 
Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...
Kenko Health, Inc.
 
CIM mobile marketing overview May 2012
CIM mobile marketing overview May 2012CIM mobile marketing overview May 2012
CIM mobile marketing overview May 2012Jason Cross
 
Mobile Marketing Strategy
Mobile Marketing StrategyMobile Marketing Strategy
Mobile Marketing Strategy
Kenko Health, Inc.
 
Taking Your Website Mobile
Taking Your Website MobileTaking Your Website Mobile
Taking Your Website Mobile
nijsitecore
 
Mobile Phone Love
Mobile Phone LoveMobile Phone Love
Mobile Phone Love
Koen Delvaux
 
Mobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In Africa
Moses Kemibaro
 

Similar to Mobile Advertising Presentation (20)

Movocity - Everywhere Your Customers Are
Movocity - Everywhere Your Customers AreMovocity - Everywhere Your Customers Are
Movocity - Everywhere Your Customers Are
 
2013 Mobile Era by คุณอรนุช
2013 Mobile Era by คุณอรนุช2013 Mobile Era by คุณอรนุช
2013 Mobile Era by คุณอรนุช
 
Digital Marketing Summit 2013 (Mobile Era section on Mar 13th 2013)
Digital Marketing Summit 2013 (Mobile Era section on Mar 13th 2013)Digital Marketing Summit 2013 (Mobile Era section on Mar 13th 2013)
Digital Marketing Summit 2013 (Mobile Era section on Mar 13th 2013)
 
Mobile Marketing Strategy
Mobile Marketing StrategyMobile Marketing Strategy
Mobile Marketing Strategy
 
Uniway seminar ecommerce - 2011 10 04 - v2
Uniway   seminar ecommerce - 2011 10 04 - v2Uniway   seminar ecommerce - 2011 10 04 - v2
Uniway seminar ecommerce - 2011 10 04 - v2
 
Dma bcu jason's presentation
Dma bcu  jason's presentationDma bcu  jason's presentation
Dma bcu jason's presentation
 
Mobile Commerce for Retailers Webinar
Mobile Commerce for Retailers WebinarMobile Commerce for Retailers Webinar
Mobile Commerce for Retailers Webinar
 
The Mobile Landscape in France and Europe
The Mobile Landscape in France and EuropeThe Mobile Landscape in France and Europe
The Mobile Landscape in France and Europe
 
Mobilizing The Web - A Handheld Experience (IBM)
Mobilizing The Web - A Handheld Experience (IBM)Mobilizing The Web - A Handheld Experience (IBM)
Mobilizing The Web - A Handheld Experience (IBM)
 
mobi Manage Overview
mobi Manage Overviewmobi Manage Overview
mobi Manage Overview
 
The State of Mobile Adversating Q2 2012 (Opera software) -JUL12
The State of Mobile Adversating Q2 2012 (Opera software) -JUL12The State of Mobile Adversating Q2 2012 (Opera software) -JUL12
The State of Mobile Adversating Q2 2012 (Opera software) -JUL12
 
The State of Mobile Advertising Q2 2012
The State of Mobile Advertising Q2 2012The State of Mobile Advertising Q2 2012
The State of Mobile Advertising Q2 2012
 
Mobile Marketing - Sosyal akademi
Mobile Marketing - Sosyal akademiMobile Marketing - Sosyal akademi
Mobile Marketing - Sosyal akademi
 
Aseba ji mba_presentation_solution_overview_nbv5_style
Aseba ji mba_presentation_solution_overview_nbv5_styleAseba ji mba_presentation_solution_overview_nbv5_style
Aseba ji mba_presentation_solution_overview_nbv5_style
 
Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...Mobile Marketing: Why smartphones are upending traditional print and web base...
Mobile Marketing: Why smartphones are upending traditional print and web base...
 
CIM mobile marketing overview May 2012
CIM mobile marketing overview May 2012CIM mobile marketing overview May 2012
CIM mobile marketing overview May 2012
 
Mobile Marketing Strategy
Mobile Marketing StrategyMobile Marketing Strategy
Mobile Marketing Strategy
 
Taking Your Website Mobile
Taking Your Website MobileTaking Your Website Mobile
Taking Your Website Mobile
 
Mobile Phone Love
Mobile Phone LoveMobile Phone Love
Mobile Phone Love
 
Mobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In AfricaMobile Marketing To The Masses In Africa
Mobile Marketing To The Masses In Africa
 

More from Emediate

Jonas Rundberg Roadmap
Jonas Rundberg   RoadmapJonas Rundberg   Roadmap
Jonas Rundberg RoadmapEmediate
 
EmediateAd Version 3.11
EmediateAd Version 3.11EmediateAd Version 3.11
EmediateAd Version 3.11Emediate
 
Otto Neubert Block: Presentation
Otto Neubert Block: PresentationOtto Neubert Block: Presentation
Otto Neubert Block: PresentationEmediate
 
Jennifer Hanks: Workflow
Jennifer Hanks: WorkflowJennifer Hanks: Workflow
Jennifer Hanks: WorkflowEmediate
 
Admonsters Behavioural
Admonsters BehaviouralAdmonsters Behavioural
Admonsters Behavioural
Emediate
 
Emediate Linked In
Emediate Linked InEmediate Linked In
Emediate Linked In
Emediate
 

More from Emediate (6)

Jonas Rundberg Roadmap
Jonas Rundberg   RoadmapJonas Rundberg   Roadmap
Jonas Rundberg Roadmap
 
EmediateAd Version 3.11
EmediateAd Version 3.11EmediateAd Version 3.11
EmediateAd Version 3.11
 
Otto Neubert Block: Presentation
Otto Neubert Block: PresentationOtto Neubert Block: Presentation
Otto Neubert Block: Presentation
 
Jennifer Hanks: Workflow
Jennifer Hanks: WorkflowJennifer Hanks: Workflow
Jennifer Hanks: Workflow
 
Admonsters Behavioural
Admonsters BehaviouralAdmonsters Behavioural
Admonsters Behavioural
 
Emediate Linked In
Emediate Linked InEmediate Linked In
Emediate Linked In
 

Recently uploaded

Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
Operational Excellence Consulting
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
creerey
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
RajPriye
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
marketingjdass
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
BBPMedia1
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
HARSHITHV26
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
sarahvanessa51503
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop.com LTD
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
Safe PaaS
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
Erika906060
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
tanyjahb
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
Ben Wann
 

Recently uploaded (20)

Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Sustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & EconomySustainability: Balancing the Environment, Equity & Economy
Sustainability: Balancing the Environment, Equity & Economy
 
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBdCree_Rey_BrandIdentityKit.PDF_PersonalBd
Cree_Rey_BrandIdentityKit.PDF_PersonalBd
 
Project File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdfProject File Report BBA 6th semester.pdf
Project File Report BBA 6th semester.pdf
 
Skye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto AirportSkye Residences | Extended Stay Residences Near Toronto Airport
Skye Residences | Extended Stay Residences Near Toronto Airport
 
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...
 
Set off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptxSet off and carry forward of losses and assessment of individuals.pptx
Set off and carry forward of losses and assessment of individuals.pptx
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Brand Analysis for an artist named Struan
Brand Analysis for an artist named StruanBrand Analysis for an artist named Struan
Brand Analysis for an artist named Struan
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024PriyoShop Celebration Pohela Falgun Mar 20, 2024
PriyoShop Celebration Pohela Falgun Mar 20, 2024
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
 
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
Attending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learnersAttending a job Interview for B1 and B2 Englsih learners
Attending a job Interview for B1 and B2 Englsih learners
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx3.0 Project 2_ Developing My Brand Identity Kit.pptx
3.0 Project 2_ Developing My Brand Identity Kit.pptx
 
Business Valuation Principles for Entrepreneurs
Business Valuation Principles for EntrepreneursBusiness Valuation Principles for Entrepreneurs
Business Valuation Principles for Entrepreneurs
 

Mobile Advertising Presentation

  • 1. Mobile advertising trends, techniques, predictions, suggestions
  • 2. Agenda  Mobiletech – Intro  Mobile internet & mobile advertising – Definitions – Market & market predictions  Mobile advertising – Sizes and types – Integration – Measurements – Mobile landing pages
  • 3. Michael Buch Sandager CSO, Mobiletech Group http://www.mobiletech.mobi
  • 4. Mobiletech Mobile service provider Mobile Web Framework Newspapers tv-stations, agencies, web services, mobile marketing, public sector, organizations Founded 2005, 30 employees 27% of Scandinavian mobile internet NAF Oslo, Bergen, Stockholm, Washington DC & Copenhagen “INMA awards 2009”: mobil.DN.se ”Telenor Digital Winner Prize” gallup “Red Herring Top 100, Europe winner”
  • 5. Desktop Website  One screensize  Few browsers  Common technology  Curser navigation  Ads in fixed sizes  …but no good for mobile phones…
  • 6. Internet pages optimized for each device
  • 7. 470 mill print newspapers per day 825 mill cars 1.8 bill credit cards 1.6 bill tv sets 1.7 bill people with internet access 1.1 bill fixed phone landlines 4,6 bill mobile phones
  • 8. Mobil internet is growing Source: Mobiletech, weekly page impressions 2008-2009
  • 9. Norway and Sweden 800000 700000 600000 500000 sum nor 400000 sum swe Lineær (sum nor) Lineær (sum swe) 300000 200000 100000 0 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 1 3
  • 10. "It's our goal to make mobile be the answer to pretty much everything.“ Eric Schmidt, CEO, Google at the Mobile World Congress, Feb. 2010
  • 11. Mobile web <> Desktop web Amount of page impressions on mobile will overtake desktop websites at the end of 2012 Growth is 8x was Internet was…
  • 12. Traffic over 24 hours TV Mobile Web
  • 13. Mobile site with ads Mobile apps with ads
  • 14. mobile internet <> mobile apps Share of ads shown Mobile Internet Applications 50% of adds directs to mobile internet landing page 35-40% to custom applications Source: Admob 2010
  • 15. Mobile advertising prediction 25% of superbrands anticipate to spend 5 mill. euro on mobile advertising in 2010 8,7 mia euro 2014 Source: Morgan Stanley 2010
  • 16. Mobile advertising statements  Mobile ads accounts for 1% of global advertising spends  Global mobile ads. 2008: 1 mia. euro Global mobile ads. 2014: 8.7 mia. euro  25% of superbrands anticipate to spend 5 mill. euro on mobile advertising in 2010  Av. price per click expected to rise to 0,15 euro in 2010.
  • 17. Ads optimized for each device
  • 18. Mobile ads setup Request for Ad Format, type… Emediate Mobiletech Served ad Mobiletech detects: - Handset, type - Operator - Browser - User - Position
  • 19. MMA: Sizes & formats  Xlarge 300 x 75 GIF; PNG, JPEG <15 Kb  Large 216 x 54 GIF; PNG, JPEG < 9 Kb  Medium 168 x 42 GIF; PNG, JPEG < 6 Kb  Small 120 x 30 GIF; PNG, JPEG < 3 Kb  Text 10-24 characters 59,- pr. md. / 300 MB
  • 21.
  • 22. Leading to…  Mobile landing page – Order catalogue – Call me back – Quiz – Poll – Buy  Mobile video  Mobile application  Mobile game  Click2call  Sign up for SMS alert
  • 24. Mobiletech  Michael Buch Sandager, CSO +45 2342 0558 mbs@mobiletech.dk  Anders Holen, Country Manager +46 709 161 967 ah@mobiletech.no