The document describes the new features and enhancements in EmediateAd Version 3.11. Key updates include fully integrating EmediateSense and EmediateScreen for campaign targeting, reporting, and forecasting; adding new modules to the dashboard for listings and filtering units; allowing multiple clickTAGs and event logging for standard Flash bookings; adding frequency per second settings; and supporting special Nordic letters in clickURLs. It also covers updates to the EmediateVideo platform including following VAST 2.0 standards for easier video integrations and increased revenue potential with standard formats and third party delivery.

1. EmediateAd – Version 3.11
 Fully integrated EmediateSense and EmediateScreen
 Campaign/Creative targeting
 Reporting
 Forecasting and Availability Check
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2. EmediateAd – Version 3.11
 Dashboard Enhancements
 New modules – Sell out, Campaign Listings
 Filter of units and attributes of existing modules
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3. EmediateAd – Version 3.11
 New Standard Flash Booking
 Multiple clickTAGs
 Event logging
 Wmode Selection
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4. EmediateAd – Version 3.11
 Frequency per Second
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5. EmediateAd – Version 3.11
 Straight forward use of clickURLs with strange Nordic letters (å,ä,ö)
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6. EmediateAd – Version 3.11
 EmediateVideo - VAST 2.0
 Follow IAB standards for video advertising
 Easier and less time consuming integrations with Video Players
 Increased potential revenue with standard formats and 3rd party
delivery
 Seamlessly integrated in the booking system
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7. EmediateVideo - VAST 2.0
 Standard Formats
 InLine Ad – for VAST ads
booked in EmediateAd
 Wrapper Ad – for third-party
VAST ads
 Duration
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8. EmediateVideo - VAST 2.0
 Standard Creatives
Linear video ad – The ad is presented before, in the middle of, or
after the video
Non-linear video ad – Ads that run concurrently with the video.
Can be delivered as text, graphical ads, or as video overlays.
Companion ad – Commonly text, display ads, rich media, or skins
that wrap around the player experience.
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9. EmediateVideo - VAST 2.0
 Easy Set Up
 Name
 URL
 Media file type
 Click URL
 (Events)
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10. EmediateVideo - VAST 2.0
 How it looks…
 https://develop.emediate.se/VAST/
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11. Future
 Exclusivity/Inclusivity
 New concept
 Include in forecasting algorithm
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12. Future
 Reporting
 Better look and feel
 Easier filtering, zooming and break down
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13. Future
 Creative Templates
 Standardize, streamline
 Facilitate new templates
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14. Future
 Remnant Inventory Management
 Integrated tool for adding revenue streams
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15. Future
 EmediateMobile
 Mobile app advertising
 EmediateAd targeting on handset (Iphone, Android, etc)
 Integration with Mobiletech mobile CMS
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