Mobile Marketing: Why Smartphones Are Upending Print and Web Marketing

Mobile Marketing: Why smartphones are upending traditional print and web based marketing January 18, 2011 PRSA Cincinnati Chapter http://www.twitter.com/servicewebsw

“ According to Borrell Associates statistics, more than half a million apps are downloaded every hour and the average smartphone user has 22 of them.” The average smartphone users spends 2.8 hours per day using apps and 3 in 5 people first turn to an app before searching the Web, says Mobclix. According to Mary Meeker, managing partner and head of Morgan Stanley’s global technology research team, within the next five years “more users will connect to the Internet over mobile devices than desktop PCs.” Report: Top 10 App Trends of 2011 , Read Write Mobile , December 28, 2010 2010 App Game Changers , Mobclix, December 20, 2010 Mary Meeker: Mobile Internet Will Soon Overtake Fixed Internet , GigaOm, Apr. 12, 2010 How fast is the mobile app marketplace growing?

Traditional PR Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

We are moving from a world of impressions to a world of engagement

Mobile is the primary tool for accessing the web ,[object Object],[object Object],[object Object],[object Object],Source: Pew Internet and American Life Foundation

Facebook has nearly a half billion users. The average user spends 55 minutes on Facebook every day. Mobile is Social

Apple iPhone/iPad Android Blackberry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reaching your Audience via Mobile… Custom Apps Cost: $10K and up Advantages ,[object Object],[object Object],[object Object],[object Object],Disadvantages ,[object Object],[object Object],[object Object],[object Object]

Reaching your Audience via Mobile… Web Centric Mobile Apps Cost: $3K and up Advantages ,[object Object],[object Object],[object Object],[object Object],Disadvantages ,[object Object],[object Object],[object Object]

Reaching your Audience via Mobile Devices… Messaging Services ,[object Object],[object Object],[object Object],Common Short Code (CSC) is a five or six digit number to which a user can send a text message. Common short codes are obtained by registering at the Common Short Code Administration website below. The cost is $500/month for a randomly assigned number or $1000 per month for a specific numeric code. http://www.usshortcodes.com/index.html Cost: $ 500-$1000/month Advantages Disadvantages ,[object Object],[object Object]

Reaching your Audience via Mobile Devices… 2D bar codes ,[object Object],[object Object],[object Object],[object Object],Cost: No Incremental Cost Advantages Disadvantages ,[object Object],[object Object],[object Object]

Apple’s iAd program allows mobile ads to be sent to smartphones if the user opts in and the applications are built to accept ads. Push notifications set an alert notification in the home menu and can be retrieved by users from within the target application. Reaching your Audience via Mobile Devices… Mobile Banner Ads

Proximity marketing leverages the communications and geolocation capabilities of smartphones to direct targeted marketing at mobile users within a limited geographic area. Short Range Solutions Based on Short Range Connection Strategies,.. Bluetooth, Bump ,[object Object],[object Object],Mobile Solutions Based on Geolocation ,[object Object],[object Object],[object Object],Emerging Solutions on Mobile Devices… Mobile Proximity Marketing

http://www.youtube.com/watch?v=DpLRQy5cNIc&feature=&p=ECE328605D4296AE&index=0&playnext=1 Emerging Solutions on Mobile Devices… Gaming, Lifestyle and Affinity Marketing Gaming, Lifestyle and Affinity apps are emerging tools for engaging prospective customers ,[object Object],[object Object],[object Object],[object Object],ROVIO “Angry Birds” App Design and Monetization Strategy

Takeaways… ,[object Object],[object Object],[object Object],[object Object]

Bob McCarthy Biography Bob McCarthy is the President and CEO of ServiceWeb Systems, Inc. a software development and services company based in Cincinnati, Ohio. ServiceWeb Systems is a mobile device and web development services company based in Cincinnati, Ohio. SWSI uses onshore and offshore resources to deliver custom smartphone and tablet apps quickly and cost effectively. Visit the SWSI website for videos and screen shots of previous projects or scan the QR code below for contact information and links to our website. http:// www.servicewebsw.com http://www.twitter.com/servicewebsw

Bob McCarthy [email_address] 513-527-4886 Thank you…

Mobile Marketing: Why Smartphones Are Upending Print and Web Marketing

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