SlideShare a Scribd company logo
1 of 36
Firat Isbecer

                 Pozitron
                   Managing Partner


                 Twitter: fisbecer


                 Galata Business
                  Angels, Endeavor,
                  Shakespeare In
                  Love, Lig Radyo.
Todays Outline
 Mobile Strategy
 Timeline of Mobile Marketing
 The Mobile Ecosystem
 Types of Mobile Marketing
 Trends – Past, Present and Future
 SMS – MMS
 QR Codes and Mobile Ads
 Glossary
 Best Cases in Mobile Marketing
What is your Mobile Strategy?
 Use the three pillars of mobile strategy to guide your
  marketing programs in each phase:

  Immediacy: Provide content that is timely and
  actionable in the moment.

  Simplicity: Provide programs elements that are easy
  to see and navigate on a mobile phone.

  Context: Send relevant messages based on time,
  location, and mobile behaviors
Mobile Marketing Timeline
                                                                                                                In App Banners
                           Palm VII                                                           Single Shot SMS
                                                      Interactive SMS                              (2009)
                                                           (2001)         Targeted Msgs
       Mobile Gaming                                                          (2003)
          (1995)
                                                          Bluetooth Mkt
                            LBS Mkt        SMS Mkt
                                                              (2003)                  Ingame Advertising
                             (1999)         (2000)
                                                                                           (2007)


     1995                              2000                                   2005                                2010      2011


Logo Mkt                       Wap (1999)
 (1994)                                 Wap Banners
                                                                        MMS Mkt                       Sosyal Medya         QR Codes
                                          (2001)
            Ringtones &                                                                                    Mkt
            Screensavers                              Sweepstakes
               (1995)                                    2002                        Mobile Applications
                                                                                           (2007)
The Mobile Shift
Slow                High Speed
Connection          Connection



                    TouchScreen
 Primitive           Phones &
 Devices              Tablets




  WAP                 Apps and
                      HTML 5


Personal             Social
Experience           Experience
The Mobile Ecosystem


                   Handset
Carriers           Manufacturers
                                       Networks



                     Mobile Users


     Enterprises                        Developers

              Platforms/Operating Systems
Change in Power Dynamics




• Satisfying user expectations is the main goal.
• Platform providers and developers are acquiring more
  power over networks and carriers day by day.

                                                www.pozitron.com
Basic Mobile Marketing Channels

 Connect           Mobile                                                      Mobile
                                            Platforms         LBS
Real World        Messaging                                                     Ads
                                                         Location Based-
QR Code / Aug R          SMS                Apps/Sites                       Display/Search
                                                            Services




                  Thanks for visiting Six
                  Flags Magic Mountain.
                  We hope you had a
                  great time.




                                                                       www.pozitron.com
QR Code Marketing
   QR codes, or quick
  response codes, are
    two-dimensional
       barcodes

    QR code can be
   produced on any
 surface with sufficient
        contrast
QR Code Marketing

                     Yöntem 1: Basılı bir barkodu Cep telefonu ile okumak




    Yöntem 2: Cebe gelen barkodu okumak.



                                      Copyright Pozitron 2010.   11
Hızlı ve mobil
                         alişverişte...




Derginizin Mobil Katalog’dan
Puan’larınızla ürün alın



                                Copyright Pozitron 2010.   12
McDonald Kart sahiplerine ikinci
   menü bedava.




                      İŞCEP’i buradan cebinize indirin.




Coca-Cola reklam videosunu
buradan izleyin.


                         Copyright Pozitron 2010.   13
Augmented Reality

                                      Terminator 2 filmi. 1990’ların başı




2009 yılında ilk Augmented Reality iPhone
uygulaması App Store’da yerini aldı.




                                            Copyright Pozitron 2010.   14
SMS & MMS Marketing (Content Based)
                  SMS Marketing                           MMS Marketing
                SMS marketing is still used by the    By 2008 worldwide MMS usage level
                    majority of companies.                had passed 1.3 billion active
                                                      users who generated 50 billion MMS
               100 million advertising SMS sent out     messages and produced annual
                  every month in Europe alone.            revenues of 26 billion dollars




 •   96% of people that receives texts
     open them.

 •   Reach targeted costumers with
     techologies like «Hedefli Mesaj»

 •   With Interactive SMS companies can
     receive replies from customers.

 •   Its low-cost, fast and all of the mobile
     phones supports SMS
SMS & MMS Marketing (Content Based)
More Content Marketing
 InGame Marketing                             Ringtone & Screensaver Marketing




  Different marketing methods are used in     Mobile operators and other companies give away
  games such as creating branded game, ad       ringtones and screensavers in order promote
   insertion to an existing game, ad funded     themselves. Highly popular in early 2000, the
 gaming and giving away free mobile games      interest in ringtones and screensavers remains.
Proximity Marketing – Bluetooth
 The Bluetooth based proximity marketing involves setting up Bluetooth "broadcasting"
 equipment at a particular location and then sending information to Bluetooth enabled
                     devices within range of the broadcast server
Proximity Marketing – Location Based
 A location-based service (LBS) is an information or entertainment service, which is
    accessible with mobile devices through the mobile network and which uses
           information on the geographical position of the mobile device



                                             • 30 million people tried Facebook
                                               places

                                             • Foursquare gets 15.000 new users
                                               everyday

                                             • 2.4 million people use Foursquare
                                               worldwide

                                             • Gowalla has almos 1 million users
Location Based Services
Local targeting through geolocation gives merchants the tools they
   need to get information for discount coupons, online deals
Location Based Services

 Incentivize your most loyal brand advocates



Create rewards and reinforcements that meet
          your business objectives


3rd Party LBSs are games above anything else;
be entertainment and encourage social sharing


   Effectively target consumers at the most
  important point in the consideration cycle

         POS but also train your staff
Proximity Marketing – NFC Based
                       NFC tags are embedded in
                       the NFC Smart Poster, Smart
                       Product, Smart Book.

                       Any NFC-enabled phone can
                       activate this tag by placing the
                       device in close proximity.

Proximity Marketing – GSM & Cell ID Based
                        GSM Based Services allows messages
                        (advertising, public information, etc.) to
                        be broadcast to all mobile users in a
                        specified geographical area.
WAP Display and Search Ads
  Advertising implemented into the mobile
   websites

   • Text Ad & Image Ad

   • Search Ads & Jump Page


Sold on Cost Per Click (CPC), Cost
Per Impression (CPM)

Platforms include iAd (Apple), Ad
Mob (Google) and all main Portals
Types of Ads
   Banner +    Video   Custom Ads   App Integration
InApp Advertisement and Marketing
                   Putting ads inside the app
                    still remains as a business
                    decision.

                   While some apps promote its
                    own brand and highlight
                    their campaigns, some use
                    ads as a source of income
Mobile CTR vs. Desktop CTR
App Marketing
                 Enterprises are launching their
                  own apps to reach wider
                  audiences, especially the
                  younger tech-savvy audience

                 Especially profitable for
                  eCommerce and mbanking
                  applications, mobile apps are
                  offering a brand new platform
                  to complete transactions.
Marketing through mCommerce
Any eCommerce done in a wireless enviroment,
especially via internet
 Mobile Commerce is expected to grow $31 billion by
  2016 in US only
Type of mCommerce Services
 Financial
 Entertainment
 Shopping
 Payment
 Advertising
Social Media Marketing




Mobile marketing is not only constituted by company or agency
  generated content. Some of the most influencial marketing
tools are social media apps that have user generated content.
 Users like to share information with each other and express
    their opinion, be the contributer not just the audience.
Wrapping Up...


The concept ‘Mobile’ refers to
the user, and not the device or
the application !!
Types of Mobile Marketing thru Channels
  Content Marketing
    SMS and MMS Marketing
    InGame Marketing
    Ringtone and Screensaver Marketing

  Proximity Marketing
    Bluetooth
    Location Based
    NFC Based

  QR Codes
  WAP Display and Search Ads
  Application Marketing
  InApp Advertising
  Mobile Social Media Marketing
Mobile Marketing Terms Trivia
                  Augmented
       NFC Tag                       Admob
                    Reality


       Widget     Hedefli Mesaj       Yelp!



      QR Code       Proximity        Gowalla



      Immediacy     Roaming       Pull Messaging



       HTML 5      WAP Push       Push Messaging
Türkiye’de Mobil Pazarlama ve Reklam

 Go Pepsi videosu
 İşcep videosu
 Mobil akşam (imaj)
 MMS
 1 kontör
Mobile Ecosystem Life Spans




         1997          2001      2005        2009        2012
                                            Asymco.com
• 16 mobile platforms since 1996
• 3 platforms are terminated and 3 platforms had replacements
Case Study – Starbucks

More Related Content

What's hot

Convergent OOH - Don't miss the opportunity
Convergent OOH - Don't miss the opportunityConvergent OOH - Don't miss the opportunity
Convergent OOH - Don't miss the opportunityPosterscope
 
Verve overview5.19.12
Verve overview5.19.12Verve overview5.19.12
Verve overview5.19.12caseydennehy
 
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!Mobiento
 
7018
70187018
7018Anna
 
Outdoor Media Centre Customer Journey Research
Outdoor Media Centre Customer Journey ResearchOutdoor Media Centre Customer Journey Research
Outdoor Media Centre Customer Journey ResearchOutdoorMC
 
Mobilda
MobildaMobilda
Mobildaidanya
 
MoVend Product Intro
MoVend Product IntroMoVend Product Intro
MoVend Product IntroZi Yong Chua
 
Yoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retailYoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retailJames Cameron
 
SolidMedia: QwikBonus Program - Conversation Starter
SolidMedia: QwikBonus Program - Conversation StarterSolidMedia: QwikBonus Program - Conversation Starter
SolidMedia: QwikBonus Program - Conversation StarterJonjozuf Hadley
 
0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact target0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact targetMediaPost
 
Mobile travel masterclass deck camerjam mobile marketing
Mobile travel masterclass deck camerjam mobile marketingMobile travel masterclass deck camerjam mobile marketing
Mobile travel masterclass deck camerjam mobile marketingJames Cameron
 
Mobile by pixelmedia
Mobile by pixelmediaMobile by pixelmedia
Mobile by pixelmediatonychg
 
The World Goes Mobile
The World Goes MobileThe World Goes Mobile
The World Goes MobileInMobi
 
Roadshow asia nick lane messaging & marketing
Roadshow asia nick lane messaging & marketingRoadshow asia nick lane messaging & marketing
Roadshow asia nick lane messaging & marketingmobilesquared Ltd
 
Sport business webinar the monetisation of football content 120404
Sport business webinar   the monetisation of football content 120404Sport business webinar   the monetisation of football content 120404
Sport business webinar the monetisation of football content 120404Tom Horsey
 

What's hot (20)

Convergent OOH - Don't miss the opportunity
Convergent OOH - Don't miss the opportunityConvergent OOH - Don't miss the opportunity
Convergent OOH - Don't miss the opportunity
 
Verve overview5.19.12
Verve overview5.19.12Verve overview5.19.12
Verve overview5.19.12
 
Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!Mobile Thirst 3: Mobile BFF!
Mobile Thirst 3: Mobile BFF!
 
7018
70187018
7018
 
Mobile market trend
Mobile market trendMobile market trend
Mobile market trend
 
Outdoor Media Centre Customer Journey Research
Outdoor Media Centre Customer Journey ResearchOutdoor Media Centre Customer Journey Research
Outdoor Media Centre Customer Journey Research
 
Mobilda
MobildaMobilda
Mobilda
 
Mobile Marketing-the 3rd Screen, an introduction
Mobile Marketing-the 3rd Screen, an introductionMobile Marketing-the 3rd Screen, an introduction
Mobile Marketing-the 3rd Screen, an introduction
 
MoVend Product Intro
MoVend Product IntroMoVend Product Intro
MoVend Product Intro
 
Yoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retailYoc camerjam mobile marketing masterclass retail
Yoc camerjam mobile marketing masterclass retail
 
Globalmouth Swedma utbildning
Globalmouth  Swedma utbildningGlobalmouth  Swedma utbildning
Globalmouth Swedma utbildning
 
SolidMedia: QwikBonus Program - Conversation Starter
SolidMedia: QwikBonus Program - Conversation StarterSolidMedia: QwikBonus Program - Conversation Starter
SolidMedia: QwikBonus Program - Conversation Starter
 
0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact target0815 omma mobile sponsored breakfast exact target
0815 omma mobile sponsored breakfast exact target
 
Mobile travel masterclass deck camerjam mobile marketing
Mobile travel masterclass deck camerjam mobile marketingMobile travel masterclass deck camerjam mobile marketing
Mobile travel masterclass deck camerjam mobile marketing
 
Mobile by pixelmedia
Mobile by pixelmediaMobile by pixelmedia
Mobile by pixelmedia
 
The World Goes Mobile
The World Goes MobileThe World Goes Mobile
The World Goes Mobile
 
Locaid GeoFence Product Brief
Locaid GeoFence Product BriefLocaid GeoFence Product Brief
Locaid GeoFence Product Brief
 
Paul childs vs2
Paul childs vs2Paul childs vs2
Paul childs vs2
 
Roadshow asia nick lane messaging & marketing
Roadshow asia nick lane messaging & marketingRoadshow asia nick lane messaging & marketing
Roadshow asia nick lane messaging & marketing
 
Sport business webinar the monetisation of football content 120404
Sport business webinar   the monetisation of football content 120404Sport business webinar   the monetisation of football content 120404
Sport business webinar the monetisation of football content 120404
 

Viewers also liked

Andbank logra sus primeros beneficios en españa
Andbank logra sus primeros beneficios en españaAndbank logra sus primeros beneficios en españa
Andbank logra sus primeros beneficios en españaAndbank
 
New rules of_marketing_part01
New rules of_marketing_part01New rules of_marketing_part01
New rules of_marketing_part01Co3
 
Power Point presentacion
Power Point presentacionPower Point presentacion
Power Point presentacionfcacasas
 
Distribucions Linux.
Distribucions Linux.Distribucions Linux.
Distribucions Linux.maraegea96
 
Alimentacao Saudavel 19 01 10
Alimentacao Saudavel 19 01 10Alimentacao Saudavel 19 01 10
Alimentacao Saudavel 19 01 10Augusto Mota
 
Aniversario Los Flamencos
Aniversario Los FlamencosAniversario Los Flamencos
Aniversario Los FlamencosJorge Mira
 
Social media, Web 2.0 & language teaching (Foresite, Sèvres, July 2011)
Social media, Web 2.0 & language teaching (Foresite, Sèvres, July 2011)Social media, Web 2.0 & language teaching (Foresite, Sèvres, July 2011)
Social media, Web 2.0 & language teaching (Foresite, Sèvres, July 2011)Claudia Warth
 
Intervención con menores infractores
Intervención con menores infractoresIntervención con menores infractores
Intervención con menores infractoresEmagister
 
Knocking out Poverty with Peer-to-Peer Lending
Knocking out Poverty with Peer-to-Peer LendingKnocking out Poverty with Peer-to-Peer Lending
Knocking out Poverty with Peer-to-Peer LendingThoughtBerg FSP
 
Web 2.0 and Social Media in the Language and Literature Classroom
Web 2.0 and Social Media in the Language and Literature ClassroomWeb 2.0 and Social Media in the Language and Literature Classroom
Web 2.0 and Social Media in the Language and Literature ClassroomClaudia Warth
 
L'Observatoire +Simple des Indépendants et des TPE / janvier 2016
L'Observatoire +Simple des Indépendants et des TPE  / janvier 2016L'Observatoire +Simple des Indépendants et des TPE  / janvier 2016
L'Observatoire +Simple des Indépendants et des TPE / janvier 2016contactOpinionWay
 
A Learning Environment for a Sustainable Future
A Learning Environment for a Sustainable FutureA Learning Environment for a Sustainable Future
A Learning Environment for a Sustainable FutureLynne Vey
 
Opinion Way pour Délits d'Opinion - Baromètre Les Français et les sondages - ...
Opinion Way pour Délits d'Opinion - Baromètre Les Français et les sondages - ...Opinion Way pour Délits d'Opinion - Baromètre Les Français et les sondages - ...
Opinion Way pour Délits d'Opinion - Baromètre Les Français et les sondages - ...contactOpinionWay
 
Clasificacion de los Medicamentos
Clasificacion de los MedicamentosClasificacion de los Medicamentos
Clasificacion de los MedicamentosNelidatorresmerchan
 

Viewers also liked (20)

Andbank logra sus primeros beneficios en españa
Andbank logra sus primeros beneficios en españaAndbank logra sus primeros beneficios en españa
Andbank logra sus primeros beneficios en españa
 
Exposicion proexport
Exposicion proexportExposicion proexport
Exposicion proexport
 
New rules of_marketing_part01
New rules of_marketing_part01New rules of_marketing_part01
New rules of_marketing_part01
 
Power Point presentacion
Power Point presentacionPower Point presentacion
Power Point presentacion
 
Expresion oral
Expresion oralExpresion oral
Expresion oral
 
Distribucions Linux.
Distribucions Linux.Distribucions Linux.
Distribucions Linux.
 
Alimentacao Saudavel 19 01 10
Alimentacao Saudavel 19 01 10Alimentacao Saudavel 19 01 10
Alimentacao Saudavel 19 01 10
 
Aniversario Los Flamencos
Aniversario Los FlamencosAniversario Los Flamencos
Aniversario Los Flamencos
 
Areas
AreasAreas
Areas
 
Social media, Web 2.0 & language teaching (Foresite, Sèvres, July 2011)
Social media, Web 2.0 & language teaching (Foresite, Sèvres, July 2011)Social media, Web 2.0 & language teaching (Foresite, Sèvres, July 2011)
Social media, Web 2.0 & language teaching (Foresite, Sèvres, July 2011)
 
Intervención con menores infractores
Intervención con menores infractoresIntervención con menores infractores
Intervención con menores infractores
 
Knocking out Poverty with Peer-to-Peer Lending
Knocking out Poverty with Peer-to-Peer LendingKnocking out Poverty with Peer-to-Peer Lending
Knocking out Poverty with Peer-to-Peer Lending
 
Web 2.0 and Social Media in the Language and Literature Classroom
Web 2.0 and Social Media in the Language and Literature ClassroomWeb 2.0 and Social Media in the Language and Literature Classroom
Web 2.0 and Social Media in the Language and Literature Classroom
 
L'Observatoire +Simple des Indépendants et des TPE / janvier 2016
L'Observatoire +Simple des Indépendants et des TPE  / janvier 2016L'Observatoire +Simple des Indépendants et des TPE  / janvier 2016
L'Observatoire +Simple des Indépendants et des TPE / janvier 2016
 
The Pitch
The PitchThe Pitch
The Pitch
 
A Learning Environment for a Sustainable Future
A Learning Environment for a Sustainable FutureA Learning Environment for a Sustainable Future
A Learning Environment for a Sustainable Future
 
Farmacocinética
Farmacocinética Farmacocinética
Farmacocinética
 
Hdbs2 thiết kế-và_chi_phí_đầu_tư_cho_kho_bảo_quản
Hdbs2 thiết kế-và_chi_phí_đầu_tư_cho_kho_bảo_quảnHdbs2 thiết kế-và_chi_phí_đầu_tư_cho_kho_bảo_quản
Hdbs2 thiết kế-và_chi_phí_đầu_tư_cho_kho_bảo_quản
 
Opinion Way pour Délits d'Opinion - Baromètre Les Français et les sondages - ...
Opinion Way pour Délits d'Opinion - Baromètre Les Français et les sondages - ...Opinion Way pour Délits d'Opinion - Baromètre Les Français et les sondages - ...
Opinion Way pour Délits d'Opinion - Baromètre Les Français et les sondages - ...
 
Clasificacion de los Medicamentos
Clasificacion de los MedicamentosClasificacion de los Medicamentos
Clasificacion de los Medicamentos
 

Similar to Mobile Marketing - Sosyal akademi

Mobile Ecosystem - Marketing and Advertisement Past, Present, Future
Mobile Ecosystem - Marketing and Advertisement Past, Present, Future Mobile Ecosystem - Marketing and Advertisement Past, Present, Future
Mobile Ecosystem - Marketing and Advertisement Past, Present, Future Monitise MEA
 
Mobile Advertising Presentation
Mobile Advertising PresentationMobile Advertising Presentation
Mobile Advertising PresentationEmediate
 
Future on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising OpportunitiesFuture on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising OpportunitiesVijay Sharma
 
Mobile Marketing Beyond SMS
Mobile Marketing Beyond SMSMobile Marketing Beyond SMS
Mobile Marketing Beyond SMSTony Truong
 
Mobile marketing sales presentation
Mobile marketing sales presentationMobile marketing sales presentation
Mobile marketing sales presentationMKW Industries, Inc.
 
Mig Introduction 2011
Mig Introduction 2011Mig Introduction 2011
Mig Introduction 2011gregsnook
 
Yo!space product profile
Yo!space product profileYo!space product profile
Yo!space product profileAyan Dutta
 
Mobimasta Intro
Mobimasta IntroMobimasta Intro
Mobimasta IntroViraj Sinh
 
Vas india mobile advertising - akhil minocha
Vas india   mobile advertising - akhil minochaVas india   mobile advertising - akhil minocha
Vas india mobile advertising - akhil minochaAkhil Minocha
 
Mobile travel & tourism masterclass incentivated
Mobile travel & tourism masterclass incentivatedMobile travel & tourism masterclass incentivated
Mobile travel & tourism masterclass incentivatedJames Cameron
 
MMM travel & tourism masterclass jason cross (incentivated) - 14 june11
MMM travel & tourism masterclass   jason cross (incentivated) - 14 june11MMM travel & tourism masterclass   jason cross (incentivated) - 14 june11
MMM travel & tourism masterclass jason cross (incentivated) - 14 june11Jason Cross
 
Mobile Marketing Abcmobileapps.com
Mobile Marketing Abcmobileapps.comMobile Marketing Abcmobileapps.com
Mobile Marketing Abcmobileapps.comunlimitedbusiness
 
All search52 mobile-marketing-sales-presentation
All search52  mobile-marketing-sales-presentationAll search52  mobile-marketing-sales-presentation
All search52 mobile-marketing-sales-presentationGeorge Phillip
 
L'état de l'industrie de la publicité mobile US
L'état de l'industrie de la publicité mobile USL'état de l'industrie de la publicité mobile US
L'état de l'industrie de la publicité mobile USservicesmobiles.fr
 
State of mobile advertising in US
State of mobile advertising in USState of mobile advertising in US
State of mobile advertising in USSumit Roy
 
Mobile marketing sales presentation
Mobile marketing sales presentationMobile marketing sales presentation
Mobile marketing sales presentationCharlie Dewitte
 
Mobile marketing sales presentation brickandmobile.com
Mobile marketing sales presentation   brickandmobile.comMobile marketing sales presentation   brickandmobile.com
Mobile marketing sales presentation brickandmobile.comAl-Hussien Khayoon
 
Mobile Web Presentation
Mobile Web PresentationMobile Web Presentation
Mobile Web PresentationjharriSS
 
B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...
B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...
B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...Christina "CK" Kerley
 

Similar to Mobile Marketing - Sosyal akademi (20)

Mobile Ecosystem - Marketing and Advertisement Past, Present, Future
Mobile Ecosystem - Marketing and Advertisement Past, Present, Future Mobile Ecosystem - Marketing and Advertisement Past, Present, Future
Mobile Ecosystem - Marketing and Advertisement Past, Present, Future
 
Mobile Advertising Presentation
Mobile Advertising PresentationMobile Advertising Presentation
Mobile Advertising Presentation
 
Future on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising OpportunitiesFuture on Mobiles - Advertising Opportunities
Future on Mobiles - Advertising Opportunities
 
Mobile Marketing Beyond SMS
Mobile Marketing Beyond SMSMobile Marketing Beyond SMS
Mobile Marketing Beyond SMS
 
Mobile marketing sales presentation
Mobile marketing sales presentationMobile marketing sales presentation
Mobile marketing sales presentation
 
Snowflake Mobile
Snowflake MobileSnowflake Mobile
Snowflake Mobile
 
Mig Introduction 2011
Mig Introduction 2011Mig Introduction 2011
Mig Introduction 2011
 
Yo!space product profile
Yo!space product profileYo!space product profile
Yo!space product profile
 
Mobimasta Intro
Mobimasta IntroMobimasta Intro
Mobimasta Intro
 
Vas india mobile advertising - akhil minocha
Vas india   mobile advertising - akhil minochaVas india   mobile advertising - akhil minocha
Vas india mobile advertising - akhil minocha
 
Mobile travel & tourism masterclass incentivated
Mobile travel & tourism masterclass incentivatedMobile travel & tourism masterclass incentivated
Mobile travel & tourism masterclass incentivated
 
MMM travel & tourism masterclass jason cross (incentivated) - 14 june11
MMM travel & tourism masterclass   jason cross (incentivated) - 14 june11MMM travel & tourism masterclass   jason cross (incentivated) - 14 june11
MMM travel & tourism masterclass jason cross (incentivated) - 14 june11
 
Mobile Marketing Abcmobileapps.com
Mobile Marketing Abcmobileapps.comMobile Marketing Abcmobileapps.com
Mobile Marketing Abcmobileapps.com
 
All search52 mobile-marketing-sales-presentation
All search52  mobile-marketing-sales-presentationAll search52  mobile-marketing-sales-presentation
All search52 mobile-marketing-sales-presentation
 
L'état de l'industrie de la publicité mobile US
L'état de l'industrie de la publicité mobile USL'état de l'industrie de la publicité mobile US
L'état de l'industrie de la publicité mobile US
 
State of mobile advertising in US
State of mobile advertising in USState of mobile advertising in US
State of mobile advertising in US
 
Mobile marketing sales presentation
Mobile marketing sales presentationMobile marketing sales presentation
Mobile marketing sales presentation
 
Mobile marketing sales presentation brickandmobile.com
Mobile marketing sales presentation   brickandmobile.comMobile marketing sales presentation   brickandmobile.com
Mobile marketing sales presentation brickandmobile.com
 
Mobile Web Presentation
Mobile Web PresentationMobile Web Presentation
Mobile Web Presentation
 
B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...
B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...
B2B Mobile Marketing:10-Step Starter Guide for Integrating Mobile Into The B2...
 

Recently uploaded

Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe中 央社
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?Mark Billinghurst
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceSamy Fodil
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераMark Opanasiuk
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsStefano
 
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Patrick Viafore
 
Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastUXDXConf
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty SecureFemke de Vroome
 
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdfBreaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdfUK Journal
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfFIDO Alliance
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfFIDO Alliance
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfSrushith Repakula
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform EngineeringMarcus Vechiato
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIES VE
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctBrainSell Technologies
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessUXDXConf
 
Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Hiroshi SHIBATA
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfFIDO Alliance
 

Recently uploaded (20)

Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
 
The Metaverse: Are We There Yet?
The  Metaverse:    Are   We  There  Yet?The  Metaverse:    Are   We  There  Yet?
The Metaverse: Are We There Yet?
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
Intro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджераIntro in Product Management - Коротко про професію продакт менеджера
Intro in Product Management - Коротко про професію продакт менеджера
 
PLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. StartupsPLAI - Acceleration Program for Generative A.I. Startups
PLAI - Acceleration Program for Generative A.I. Startups
 
Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024Enterprise Knowledge Graphs - Data Summit 2024
Enterprise Knowledge Graphs - Data Summit 2024
 
Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024Extensible Python: Robustness through Addition - PyCon 2024
Extensible Python: Robustness through Addition - PyCon 2024
 
Designing for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at ComcastDesigning for Hardware Accessibility at Comcast
Designing for Hardware Accessibility at Comcast
 
ECS 2024 Teams Premium - Pretty Secure
ECS 2024   Teams Premium - Pretty SecureECS 2024   Teams Premium - Pretty Secure
ECS 2024 Teams Premium - Pretty Secure
 
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdfBreaking Down the Flutterwave Scandal What You Need to Know.pdf
Breaking Down the Flutterwave Scandal What You Need to Know.pdf
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 
Overview of Hyperledger Foundation
Overview of Hyperledger FoundationOverview of Hyperledger Foundation
Overview of Hyperledger Foundation
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
 
How we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdfHow we scaled to 80K users by doing nothing!.pdf
How we scaled to 80K users by doing nothing!.pdf
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform Engineering
 
IESVE for Early Stage Design and Planning
IESVE for Early Stage Design and PlanningIESVE for Early Stage Design and Planning
IESVE for Early Stage Design and Planning
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage Intacct
 
Structuring Teams and Portfolios for Success
Structuring Teams and Portfolios for SuccessStructuring Teams and Portfolios for Success
Structuring Teams and Portfolios for Success
 
Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024Long journey of Ruby Standard library at RubyKaigi 2024
Long journey of Ruby Standard library at RubyKaigi 2024
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
 

Mobile Marketing - Sosyal akademi

  • 1.
  • 2. Firat Isbecer  Pozitron  Managing Partner  Twitter: fisbecer  Galata Business Angels, Endeavor, Shakespeare In Love, Lig Radyo.
  • 3. Todays Outline  Mobile Strategy  Timeline of Mobile Marketing  The Mobile Ecosystem  Types of Mobile Marketing  Trends – Past, Present and Future  SMS – MMS  QR Codes and Mobile Ads  Glossary  Best Cases in Mobile Marketing
  • 4. What is your Mobile Strategy?  Use the three pillars of mobile strategy to guide your marketing programs in each phase: Immediacy: Provide content that is timely and actionable in the moment. Simplicity: Provide programs elements that are easy to see and navigate on a mobile phone. Context: Send relevant messages based on time, location, and mobile behaviors
  • 5. Mobile Marketing Timeline In App Banners Palm VII Single Shot SMS Interactive SMS (2009) (2001) Targeted Msgs Mobile Gaming (2003) (1995) Bluetooth Mkt LBS Mkt SMS Mkt (2003) Ingame Advertising (1999) (2000) (2007) 1995 2000 2005 2010 2011 Logo Mkt Wap (1999) (1994) Wap Banners MMS Mkt Sosyal Medya QR Codes (2001) Ringtones & Mkt Screensavers Sweepstakes (1995) 2002 Mobile Applications (2007)
  • 6. The Mobile Shift Slow High Speed Connection Connection TouchScreen Primitive Phones & Devices Tablets WAP Apps and HTML 5 Personal Social Experience Experience
  • 7. The Mobile Ecosystem Handset Carriers Manufacturers Networks Mobile Users Enterprises Developers Platforms/Operating Systems
  • 8. Change in Power Dynamics • Satisfying user expectations is the main goal. • Platform providers and developers are acquiring more power over networks and carriers day by day. www.pozitron.com
  • 9. Basic Mobile Marketing Channels Connect Mobile Mobile Platforms LBS Real World Messaging Ads Location Based- QR Code / Aug R SMS Apps/Sites Display/Search Services Thanks for visiting Six Flags Magic Mountain. We hope you had a great time. www.pozitron.com
  • 10. QR Code Marketing QR codes, or quick response codes, are two-dimensional barcodes QR code can be produced on any surface with sufficient contrast
  • 11. QR Code Marketing Yöntem 1: Basılı bir barkodu Cep telefonu ile okumak Yöntem 2: Cebe gelen barkodu okumak. Copyright Pozitron 2010. 11
  • 12. Hızlı ve mobil alişverişte... Derginizin Mobil Katalog’dan Puan’larınızla ürün alın Copyright Pozitron 2010. 12
  • 13. McDonald Kart sahiplerine ikinci menü bedava. İŞCEP’i buradan cebinize indirin. Coca-Cola reklam videosunu buradan izleyin. Copyright Pozitron 2010. 13
  • 14. Augmented Reality Terminator 2 filmi. 1990’ların başı 2009 yılında ilk Augmented Reality iPhone uygulaması App Store’da yerini aldı. Copyright Pozitron 2010. 14
  • 15. SMS & MMS Marketing (Content Based) SMS Marketing MMS Marketing SMS marketing is still used by the By 2008 worldwide MMS usage level majority of companies. had passed 1.3 billion active users who generated 50 billion MMS 100 million advertising SMS sent out messages and produced annual every month in Europe alone. revenues of 26 billion dollars • 96% of people that receives texts open them. • Reach targeted costumers with techologies like «Hedefli Mesaj» • With Interactive SMS companies can receive replies from customers. • Its low-cost, fast and all of the mobile phones supports SMS
  • 16. SMS & MMS Marketing (Content Based)
  • 17. More Content Marketing InGame Marketing Ringtone & Screensaver Marketing Different marketing methods are used in Mobile operators and other companies give away games such as creating branded game, ad ringtones and screensavers in order promote insertion to an existing game, ad funded themselves. Highly popular in early 2000, the gaming and giving away free mobile games interest in ringtones and screensavers remains.
  • 18. Proximity Marketing – Bluetooth The Bluetooth based proximity marketing involves setting up Bluetooth "broadcasting" equipment at a particular location and then sending information to Bluetooth enabled devices within range of the broadcast server
  • 19. Proximity Marketing – Location Based A location-based service (LBS) is an information or entertainment service, which is accessible with mobile devices through the mobile network and which uses information on the geographical position of the mobile device • 30 million people tried Facebook places • Foursquare gets 15.000 new users everyday • 2.4 million people use Foursquare worldwide • Gowalla has almos 1 million users
  • 20. Location Based Services Local targeting through geolocation gives merchants the tools they need to get information for discount coupons, online deals
  • 21. Location Based Services Incentivize your most loyal brand advocates Create rewards and reinforcements that meet your business objectives 3rd Party LBSs are games above anything else; be entertainment and encourage social sharing Effectively target consumers at the most important point in the consideration cycle POS but also train your staff
  • 22. Proximity Marketing – NFC Based NFC tags are embedded in the NFC Smart Poster, Smart Product, Smart Book. Any NFC-enabled phone can activate this tag by placing the device in close proximity. Proximity Marketing – GSM & Cell ID Based GSM Based Services allows messages (advertising, public information, etc.) to be broadcast to all mobile users in a specified geographical area.
  • 23. WAP Display and Search Ads  Advertising implemented into the mobile websites • Text Ad & Image Ad • Search Ads & Jump Page Sold on Cost Per Click (CPC), Cost Per Impression (CPM) Platforms include iAd (Apple), Ad Mob (Google) and all main Portals
  • 24. Types of Ads Banner + Video Custom Ads App Integration
  • 25. InApp Advertisement and Marketing  Putting ads inside the app still remains as a business decision.  While some apps promote its own brand and highlight their campaigns, some use ads as a source of income
  • 26.
  • 27. Mobile CTR vs. Desktop CTR
  • 28. App Marketing  Enterprises are launching their own apps to reach wider audiences, especially the younger tech-savvy audience  Especially profitable for eCommerce and mbanking applications, mobile apps are offering a brand new platform to complete transactions.
  • 29. Marketing through mCommerce Any eCommerce done in a wireless enviroment, especially via internet  Mobile Commerce is expected to grow $31 billion by 2016 in US only Type of mCommerce Services  Financial  Entertainment  Shopping  Payment  Advertising
  • 30. Social Media Marketing Mobile marketing is not only constituted by company or agency generated content. Some of the most influencial marketing tools are social media apps that have user generated content. Users like to share information with each other and express their opinion, be the contributer not just the audience.
  • 31. Wrapping Up... The concept ‘Mobile’ refers to the user, and not the device or the application !!
  • 32. Types of Mobile Marketing thru Channels  Content Marketing  SMS and MMS Marketing  InGame Marketing  Ringtone and Screensaver Marketing  Proximity Marketing  Bluetooth  Location Based  NFC Based  QR Codes  WAP Display and Search Ads  Application Marketing  InApp Advertising  Mobile Social Media Marketing
  • 33. Mobile Marketing Terms Trivia Augmented NFC Tag Admob Reality Widget Hedefli Mesaj Yelp! QR Code Proximity Gowalla Immediacy Roaming Pull Messaging HTML 5 WAP Push Push Messaging
  • 34. Türkiye’de Mobil Pazarlama ve Reklam  Go Pepsi videosu  İşcep videosu  Mobil akşam (imaj)  MMS  1 kontör
  • 35. Mobile Ecosystem Life Spans 1997 2001 2005 2009 2012 Asymco.com • 16 mobile platforms since 1996 • 3 platforms are terminated and 3 platforms had replacements
  • 36. Case Study – Starbucks

Editor's Notes

  1. Bilgi logoTarihDers logoİsim firat isbecer
  2. Palm VIIhttps://www.efolio.soton.ac.uk/blog/mjs1g10_mang6184/2011/05/24/taking-advantage-of-lbs/Sweepstakes daha eski gorsel kullanİşcep eski görsel
  3. Content MarketingProximity MarketingWap Display and Search Ads
  4. Content MarketingProximity MarketingWap Display and Search Ads
  5. Content MarketingProximity MarketingWap Display and Search Ads
  6. http://www.slideshare.net/jan.rezab/how-does-mobile-advergaming-work-presentationBunları teker teker slide yapalım
  7. http://www.slideshare.net/jan.rezab/how-does-mobile-advergaming-work-presentationBunları teker teker slide yapalım
  8. http://www.slideshare.net/jan.rezab/how-does-mobile-advergaming-work-presentationBunları teker teker slide yapalım
  9. Bunları teker teker slide yapalım
  10. Bunları teker teker slide yapalım
  11. Bunları teker teker slide yapalım
  12. Bunları teker teker slide yapalım
  13. Bunları teker teker slide yapalım
  14. Turkcell IM geldi sıkıntı bitti
  15. Turkcell IM geldi sıkıntı bitti
  16. Turkcell IM geldi sıkıntı bitti
  17. Turkcell IM geldi sıkıntı bitti
  18. Content MarketingProximity MarketingWap Display and Search Ads
  19. Anchor Text Software solutions that power the business logic for mobile marketing initiative(s).
  20. Go Pepsi - http://www.youtube.com/watch?v=dM7bt2qGg4g