This document discusses advertising on mobile devices and proposes some models for mobile advertising. It notes that mobile advertising is a growing market as mobile devices become more prevalent and capable. It argues that for mobile advertising to be effective, it requires permission from users and should provide some value in return. Some examples of mobile advertising models discussed include allowing free content, messages or airtime in exchange for viewing ads (like the Blyk model) and providing relevant sponsored information to users. The document also outlines various formats that can be used for mobile ads, such as idle screen ads, mobile applications, multimedia messages, video ads and location-based services. It emphasizes that an ideal mobile advertising model respecting users' permission and value exchange has not been
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
This presentation talks about the future of the mobile advertising ecosystem. How are the ad servers going to compete with SSPs and DSPs, the Role of the RTB and a critical view of today's mobile advertising ecosystem.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.Bangalore
This is the presentation mkhoj made at the afaqs conference “Mobile conversations”, this presentation talks about the future of the mobile advertising, and how the mobile market is shaping up in the Asia pacific geography, and also talks about user profile of the mobile internet or the WAP market.
Call To Action: Bridging the Gap Between Mobile & OOHPosterscope
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
Effective marketing in mobile and digital commerceVarun Mittal
Monetization has multiple faces in emerging markets - missed calls, login screen, free data package, exclusive content access, etc. This module shares some of the best case studies from different markets in ASEAN.
The Future of Location Based AdvertisingBernard Leong
Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
There are now more than five billion active mobile subscriptions worldwide. That’s almost 1.5 billion more active mobile subscriptions than toothbrushes sold. Mobile devices outnumber PCs by more than five times, while smartphones in particular represent the single greatest marketing technology of our times. Learn how to optimize your company’s website for mobile browsers that will boost customer engagement and traffic by 85 percent. Among small businesses that have created mobile-friendly websites, 84 percent saw an increase in new business activity. Discover how your business can be a part of that statistic.
How you will benefit:
• Understand best practice and tactics used in mobile marketing to help you stay current
• Learn how to setup your business for mobile marketing
• Access top tools, white papers, and resources to get you started or take your current mobile strategy to the next level
Interesting Stats:
Fifteen percent of Americans answer their cell phone …while having sex
Seventy-five percent of Americans admit to using their phone…while in the bathroom
Nine million have shopped using a mobile device …while in a meeting at work, and …4 million have shopped using a mobile device while driving
Forty-four percent of mobile users …sleep with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text message, or other updates during the night.
Mkhoj Mobile Advertising PPT on Afaqs Mobile Conversations Seminar.Bangalore
This is the presentation mkhoj made at the afaqs conference “Mobile conversations”, this presentation talks about the future of the mobile advertising, and how the mobile market is shaping up in the Asia pacific geography, and also talks about user profile of the mobile internet or the WAP market.
Call To Action: Bridging the Gap Between Mobile & OOHPosterscope
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
Global Mobile - A World-view by Havas DigitalHavas Media
This insights piece reflects on consumer trends and practical opportunities in mobile marketing.
The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.
Effective marketing in mobile and digital commerceVarun Mittal
Monetization has multiple faces in emerging markets - missed calls, login screen, free data package, exclusive content access, etc. This module shares some of the best case studies from different markets in ASEAN.
The Future of Location Based AdvertisingBernard Leong
Delivered the presentation on 23 June 2011 at Smart Mobility Conference organized by IDA during CommunicAsia 2011 at Marina Bay Sands. We provide some recent trends in mobility, the different technologies about location based advertising, and provide some recent numbers from Chalkboard and also some metrics coming out from our campaign facilitated by Housing Development Board with Joo Chiat Complex.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
thunder::tech President Jason Therrien presented at the Independent Practitioners Group in April 2011 on mobile marketing. Enjoy this presentation that discusses important mobile marketing issues such as marketing integration, content delivery, user interface and the growing trend of mobile usage.
There are now more than five billion active mobile subscriptions worldwide. That’s almost 1.5 billion more active mobile subscriptions than toothbrushes sold. Mobile devices outnumber PCs by more than five times, while smartphones in particular represent the single greatest marketing technology of our times. Learn how to optimize your company’s website for mobile browsers that will boost customer engagement and traffic by 85 percent. Among small businesses that have created mobile-friendly websites, 84 percent saw an increase in new business activity. Discover how your business can be a part of that statistic.
How you will benefit:
• Understand best practice and tactics used in mobile marketing to help you stay current
• Learn how to setup your business for mobile marketing
• Access top tools, white papers, and resources to get you started or take your current mobile strategy to the next level
Interesting Stats:
Fifteen percent of Americans answer their cell phone …while having sex
Seventy-five percent of Americans admit to using their phone…while in the bathroom
Nine million have shopped using a mobile device …while in a meeting at work, and …4 million have shopped using a mobile device while driving
Forty-four percent of mobile users …sleep with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text message, or other updates during the night.
Smartphones have transformed consumer behavior. Mobile search, video, app usage, and
social networking are prolific. Smartphone users are multi-tasking their media with 86% using
their phone while doing other things such as watching TV (52%). Implication: Extending
advertising strategies to include mobile and developing integrated cross-media campaigns can
more effectively reach today’s consumers.
Smartphones help users navigate the world. Appearing on smartphones is critical for local
businesses. 95% of smartphone users look for local information on their phone and 90% take
action a result, such as making a purchase or contacting the business. Implication: Ensuring that
clickable phone numbers appear in local results and leveraging location based services on mobile
make it easy for consumers to connect directly with businesses.
Do You Have A Multiscreen Marketing Strategy? Cox Media
Are you looking for ways to drive new leads to your Louisiana-based business? Do you need a marketing strategy for capturing the attention of consumers online, across multiple screens? This presentation is a great starting point. It gives an overview of trends on how consumers are using media daily to shop and socialize -- and how they are making decisions about what services and products to buy.
Opportunities in Digital Video and Social Media: Reach and engage your audien...Adknowledge
Adknowledge's CEO Ben Legg and Amit Wjuniski, Country Manager of Brazil, will help you think through how to move some of your TV advertising budget into digital video, plus how to reach and engage with your audience via social media.
Presented at MMA LATAM Forum in Sao Paulo Brazil on September 23, 2014 as part of the MMA Global series.
Social Media meets Mobile Marketing to create the biggest trend in history! Which means if you are in business and you're not participating, you're losing money and things are only going to get worse!
The good news is, it's easy and inexpensive to position your business to take advantage of everything on offer.
To find out more after you view the presntation, visit us at http://www.justsocial.com/ or contact us at http://www.justsocial.com/contact-us
By 2014, mobile Internet usage is expected to EXCEED desktop PC Internet usage.
Local businesses NEED to break into the Mobile Marketing game and withstand the competition. At a minimum, they need to:
Get Mobile-friendly Websites; Set-up and Run SMS Text Message Marketing and Campaigns; and Generate and Implement the Use of QR Codes. This 40 slide presentation introduces these concepts and provides an overview of what small businesses need understand to stay in business.
Launching a Digital Brand: Virgin Mobile KSA Fadi Khater
I gave this presentation at the Festival of Media in Dubai on 15 April. It talks about the approach we took to launch Virgin Mobile KSA, and shares figures and benchmarks on KPIs and performance.
It talks about conversion, targeting, and ratios on cost per conversion, digital ROI.
I wrote this article for Banker Middle East magazine's June issue.
It highlights the need and benefits of digital marketing for banks sighting a few case studies, references and ideas.
A presentation about how clients should advertise in the future. It is based on available technologies but a different understanding.
I presented this at Phd's Brainscape 2010 in Dubai - UAE
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
2. Table of discontents
I will not talk of interactive
I won’t talk of user generated content, social networking
nor web X.0
I won’t talk about the recession
I’m not gonna talk about convergence
I’m not gonna talk about going green
I’m not going to share public research
6. Why should I give my
attention for free?
Especially if advertisers are paying someone else for it…
7. Selling my attention
So here I am a normal guy walking down the street
I look to my left and a billboard owner makes money off me
.25
D0
US
8. Attention is a price that I pay
I have traditionally paid this
price to:
Read a free (or much cheaper)
newspaper
Watch free to air TV channels
Listen to free radio
Get better / cleaner roads?
Get information / entertainment
for free on the internet
9. The attention exchange
People are greedy
They want to sell everything they can:
Advertisers are willing to pay
As long as they get attention of the right target
11. The way it is now
There are two parties:
The Advertiser: That wants to deliver a message
2.
The Media Owner: That wants to get paid (sell your attention)
4.
Any place an “identified”
sponsor pays to deliver their
message through a medium is
advertising
13. Media
How can advertisers use your personal belongings or your
media to reach you?
Some examples of Media include:
Your T-shirt
The wall in your room
Your forehead
The desktop background on your personal computer
Your mobile phone
14. You have no right to
get in my personal
belongings!
Getting into media is extremely
sensitive, as it involves blatant
intrusion into people’s lives
15. Mobile Media
The mobile is one of the
most personal assets we
own
We don’t want to even
share it with the people
we love
16. Why mobile advertising?
There are more mobile devices than both televisions and
personal computers
More people in the world have access to an Internet ready
mobile device than a PC with Internet access
The mobile is the most electronic device most people own
and can’t leave home without
The mobile is becoming more capable of internet browsing
and video streaming as connection speeds are increasing
There is a global decline in traditional TV and print-media
17. Global mobile ad market forecasts
EJL Wireless: Global mobile ad market will reach $9.5B by 2011.
The Shosteck Group: Global mobile ad market will reach $10B by 2010.
Informa: Global mobile ad market will reach $11B by 2011.
Strategy Analytics: Global mobile ad market will reach $14B by 2011.
ABI Research: Global mobile ad market will reach $19B by 2011.
Global revenue from mobile data services will surpass that of fixed
internet access services in 2009
18. Mobile advertising
An ideal model for advertising on mobile phones has not
been developed
To advertise on the mobile or on any other medium however;
we need to adhere to two criteria:
Getting permission
Giving something in return
v
Rc
pt
ce
Ac
19. Permission and giving
To get permission, we need to give advertizees something that
they want
These are the basic rules of life: Supply & Demand
20. BLYK
Blyk, a mobile operator in the UK, offers subscribers (between
the ages of 16 and 24) 217 free text messages and 43 minutes
of free airtime per month as long as they agree to receive six
ads every day
A year after its launch in Britain, Blyk has signed up 200,000
subscribers—twice what it had aimed for
21. Phonevalley
Phonevalley, a mobile-marketing agency owned by Publicis,
offered a service that set up a teleconference between friends
when their football team scored.
It was sponsored by Puma
22. Giving for permission
Here are things you can offer customers for free to get their
permission to view your ads:
Free content
Free bandwidth
Free alerts
Provide free SMS messages
Provide the mobilization of relevant information
Provide convenience through using phone features
23. Some media available on mobile
Idle screen advertising Click to call banners
Mobile applications (widgets) Conventional banners
Photo, video, or audio MMS Business cards
Pre, post, mid roll video-ads Download to mobile
QR codes Search engine optimization
Mobile ticketing/couponing Location based services
24. Image Source: Orange Advertising Network
Idle Screen advertising
Places ads on your mobile screen when it’s idle and not in use. Ads can
be complemented with weather updates, sports news, local events etc.
25. Mobile Applications (widgets)
Any application that you provide for a phone; you can advertise on it.
Examples include sports stat provider, unit converter, photo editor etc.
26. Multimedia Messages (MMS)
Text messages that can include any media (Audio, Video, Photo) up to a
certain size (dependent on operator)
27. Image Source: Orange Advertising Network
Video ads
Ads can be pre-embedded in videos or dynamically streamed at the
beginning, end, or at certain intervals of video content
28. QR codes
QR codes can be read by phones from print media, and either provide
you with some text info, or take you to a certain WAP page
29. Mobile Ticketing / Couponing
You can receive QR codes or Bar codes on your phone, and scan your
phone screen to get a discount, a gift, or to enter somewhere
30. Image Source: Orange Advertising Services
Click-to-call
By utilizing your phone’s calling capability; click-to-call ads allow you to
directly dial a number when you click on the ad
31. Image Source: dotMobi Advisory Group
Conventional banner ads
Banner ads on the mobile usually link you either to an interactive WAP
page or in many cases a static ad (similar to a print ad)
32. Business Cards
Just like you send phone numbers to friends as business cards;
companies can send you their contact details and location via business
cards
33. Download to mobile
Allows you to receive a piece of content you are interested in on your
mobile. Can be done in several ways; bluetooth, SMS, MMS, or side-loading
34. Search Engine Optimization
Similar to the online market, search is a very common feature on mobiles
and can be exploited through the exact same way
35. Image Source: Orange Advertising Network
Location Based Services
LBS allows you to receive ads or sponsored information relevant to your
location. It can use GPS or proximity technologies
I will not talk of interactiveI won’t talk of user generated content, social networking, web X.0I won’t talk about the recessionI’m not gonna talk about convergenceI’m not gonna talk about going greenI’m not going to share public research<number>
This is what advertisers want…<number>
Attention <number>
That’s why we pay media owners a lot of money<number>
Especially if advertisers are paying someone else for it…<number>
So here I am a normal guy walking down the streetI look to my left and a billboard owner makes money off me because they get additional impressions<number>
I have traditionally paid this price to:Read a free (or much cheaper) newspaperWatch free to air TV channelsListen to free radioGet better / cleaner roads?Get information / entertainment for free on the internetTo go more philosophical on this, my attention is the price I pay to walk in downtown, or be in a place that I don’t own. Whenever I walk into any place or even look at anything I don’t own, I am “paying Attention” and they can bombard me with anything they want… think of the amount of money people make off you when you simply walk into a supermarket… after all there is no such thing as a free lunch<number>
People are greedy they want to sell everythingAdvertisers are willing to pay provided they get the attention of the right target<number>
This is a traditional streetThis is what advertisers are doingThis is what advertisers would like to doLook we can use the road – there is some empty space there – why don’t we advertise on this girl’s t-shirt – there is the roof of this car – a free spot on the sideroad<number>
In commercial media there are two parties:The Advertiser: That wants to deliver a messageThe Media Owner: That wants to get paid (sell your attention)According to wikipedia: Any place an “identified” sponsor pays to deliver their message through a medium is advertising<number>
How can advertisers use your personal belongings or your media to advertise? Some examples of Media include:Your T-shirtThe wall in your roomYour foreheadThe desktop background on your personal computerYour mobile phone<number>
You have no right to get in my personal belongings?Getting into media is extremely sensitive, as it involves blatant intrusion into people’s lives<number>
In this presentation I will be focusing on mobile media only, however a lot of the rules apply to most personal mediaThe mobile is one of the most personal assets we ownWe don’t want to even share it with the people we love<number>
There are more mobile devices than both televisions and personal computersMore people in the world have access to an Internet ready mobile device than a PC with Internet accessThe mobile is the most electronic device most people own and can’t leave home withoutThe mobile is becoming more capable of internet browsing and video streaming as connection speeds are increasingThere is a global decline in traditional TV and print-mediaThere is very high penetration in MENA in many cases more than 100% and similar to 1st world countries.<number>
EJL Wireless: Global mobile ad market will reach $9.5B by 2011. The Shosteck Group: Global mobile ad market will reach $10B by 2010. Informa: Global mobile ad market will reach $11B by 2011. Strategy Analytics: Global mobile ad market will reach $14B by 2011. ABI Research: Global mobile ad market will reach $19B by 2011.Global revenue from mobile data services will surpass that of fixed internet access services in 2009<number>
An ideal model for advertising on mobile phones has not been developedTo advertise on the mobile or on any other personal medium however; we need to adhere to two criteria:Getting permissionGiving something in return<number>
To get permission, we need to give advertizees something that they wantThese are the basic rules of life: Supply & DemandNot meaning to sound like an economist or investment banker as they are now getting out of businessPlease try to avoid promotions, discounts, and “a chance to win” be genuine and give customers something they want contextually<number>
Here is an example:Blyk, a mobile operator, offers subscribers—who must be between 16 and 24 years old—217 free text messages and 43 minutes of free airtime per month as long as they agree to receive six ads every dayA year after its launch in Britain, Blyk has signed up 200,000 subscribers—twice what it had aimed for<number>
Phonevalley, a mobile-marketing agency owned by Publicis, offered a service that set up a teleconference between friends when their football team scored. It was sponsored by Puma<number>
Here are things you can offer customers for free to get their permission to view your ads:Free content (sponsor mobile content videos, games, photos… that customers want)Free bandwidth (the cost of mobile internet is a major barrier, you can offer it for free through making deals with operators)Free alerts (provide SMS or MMS alerts for information customers are interested in i.e. Facebook, weather info...)Provide free SMS messages (you can have ads in them like the old yahoo webmail)Provide the mobilization of relevant information (receive business card, SMS directions, MMS maps, mobile coupons / tickets…)Provide convenience through using phone features (calling, photography, GPS) <number>
I will stop preaching and tell you the existing media you can use on the mobile phone which I think is the reason you came to this presentation. Quick Response codesIdle screen advertisingMobile applications (widgets)Photo, Video, Audio MMSPre, post, mid roll video-adsQR codesMobile ticketing/couponingClick to call bannersConventional bannersBusiness cardsDownload to mobileSearch engine optimizationLocation based services<number>
Places ads on your mobile screen when it’s idle and not in use. Ads can be complemented with weather updates, sports news, local events etc.Negatives: Battery life, incompatible flip phones<number>
Any application that you provide for a phone. As the owner of this application you can sponsor it and include your ads on it. Examples can include sports stat provider, unit converter, photo editor etc.<number>
Text messages that can include any media (Audio, Video, Photo) up to a certain size (dependent on operator)Very intrusive, unless prompted and used as a download mechanism<number>
Ads can be pre-embedded in videos or dynamically streamed at the beginning, at the end, or at certain intervals of video content <number>
QR = quick responseQR codes can be read by phones from print media, and they either provide you with some text info on your phone, or take you to a certain WAP page.<number>
You can receive QR codes or Bar codes on your phone (by download / MMS / SMS) and scan your phone screen to get a discount, a gift, or to enter somewhere (like a ticket)<number>
By utilizing your phone’s calling capability; click-to-call ads allow you to directly dial a number when you click on the ad<number>
Banner ads on the mobile usually link you either to an interactive WAP page or in many cases a static ad (similar to a print ad)<number>
Just like you send phone numbers to friends as business cards; companies can send you their contact details and location via business card to avoid you having to save it manually. An option of getting a business card can be added to the “contact us” section of any company’s website.<number>
Allows you to receive a piece of content you are interested in on your mobile. Can be done in several ways; bluetooth, SMS, MMS, or side-loading.<number>
Similar to the online market, search is a very common feature on mobiles and can be exploited through the exact same way.<number>
LBS allows you to receive ads or sponsored information relevant to your location. It can use GPS or proximity technologies.<number>
If consumers can get famous without paying for media, why cant brandsadvertising agencies need to understand that mobile operators are looking for innovative and new ARPU revenue share models that scale to the millions of customers they have on their networks – mass market opportunities for the regions they cover. <number>