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-VaniSaini
WHAT IS DIGITAL
MARKETING?
At a high level, digital Marketing
refers to the advertising delivered
through digital channels such as
search engines, websites, social
media, email, and mobile apps.
CHANNELS OF DIGITAL
MARKETING
5D’s
of DM
DIGITAL
PLATFOR
M
DIGITAL
DEVICES
DIGITAL
MEDIA
DIGITAL
DATA
DIGITAL
TECHNOL
OGY
• DIGITAL DEVICES: audiences experience
brands as they interact with business websites and
mobile apps typically through a combination of
connected devices including smart phones,
tablets, desktop computers, TVs etc.
• DIGITAL PLATFORMS: most interactions on
these devices are through a browser or apps from
the major platforms or services, that’s Facebook,
Google, Twitter, LinkedIn, etc.
• DIGITAL MEDIA: different paid, owned and
earned communication channels for reaching and
engaging audiences including advertising, email,
search engine and social networks.
• DIGITAL DATA: the insight businesses collect about
their audience profiles and their interactions with
businesses, which now needs to be protected by law in
most countries.
• DIGITAL TECHNOLOGY: the marketing
technology or martech stack that businesses use to
create interactive experiences from websites and
mobile apps to in- store kiosks and email campaigns.
CONCLUSION
• So, digital marketing is about utilizing digital
technology to achieve marketing objectives.
There is no essential need for digital
marketing to always be separate from the
marketing department as a whole, as the
objectives of are the same. However, for now, it
remains a useful term because digital
marketing requires a certain skill set to utilize
the digital technology effectively.
Digital marketing

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Digital marketing

  • 2. WHAT IS DIGITAL MARKETING? At a high level, digital Marketing refers to the advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
  • 5. • DIGITAL DEVICES: audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smart phones, tablets, desktop computers, TVs etc. • DIGITAL PLATFORMS: most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook, Google, Twitter, LinkedIn, etc. • DIGITAL MEDIA: different paid, owned and earned communication channels for reaching and engaging audiences including advertising, email, search engine and social networks.
  • 6. • DIGITAL DATA: the insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries. • DIGITAL TECHNOLOGY: the marketing technology or martech stack that businesses use to create interactive experiences from websites and mobile apps to in- store kiosks and email campaigns.
  • 7. CONCLUSION • So, digital marketing is about utilizing digital technology to achieve marketing objectives. There is no essential need for digital marketing to always be separate from the marketing department as a whole, as the objectives of are the same. However, for now, it remains a useful term because digital marketing requires a certain skill set to utilize the digital technology effectively.