The document outlines the fundamentals of digital marketing, including its definition, benefits, and essential tools like SEO, PPC, and SMM, emphasizing its importance for business growth and customer engagement. It covers various strategies and their respective advantages and disadvantages, as well as key areas such as content writing and affiliate marketing. Overall, the document asserts that digital marketing is essential for business success in today's technology-driven landscape.

1. DIGITAL
MARKETING PPT

2. AGENDA:
❏ What is digital marketing
❏ Benefits of digital marketing
❏ Consistency of digital marketing
❏ Content writing
❏ SEO
❏ Keywords research
❏ PPC
❏ Email marketing
❏ Blogging
❏ SMM

3. DEFINITION
Digital marketing is the key platform to promote your business and service using
digital technologies, mainly on the internet. Digital marketing strategies are designed
to improve your business awareness and grow your business consistently. With
minimal investment you can change the future of your business by drawing more
customers.

4. BENEFITS

5. OBJECTIVES
❏ Brand awareness
❏ Lead generation
❏ Increase revenue
❏ Increase website traffic
❏ Capture a target audience
❏ Gain new customers
❏ Increase sale
❏ Event promotion
❏ Improve conversion

6. Digital Marketing Tools
Essentials
Social media
marketing
Email Marketing
Video
Advertising
Webcast
Mobile
Marketing
Search
Marketing

7. DIGITAL MARKETING CONSIST OF

8. WHAT IS SEO
SEO is a shortening form that stands for search engine optimization, it is the
process of optimizing your website to get organic, or un-paid, traffic from the
search engine results page. SEO involves making certain changes to your website
design and content that make your site more attractive to a search engine. You do
this in hopes that the search engine will display your website as a top result on the
search engine results page. SEO is the process that organizations go through to help
make sure that their site ranks high in the search engines for relevant keywords
and phrases.

9. IMPORTANCE OF OPTIMIZATION
Optimization provides an elegant blend of theory and applications. The theory uses elements
beginning with elementary calculus and basic linear algebra and continues with functional and
convex analysis. Applications of optimization involve science, engineering, economics, and
industry. The wide and growing use of optimization make it essential for students and
practitioners in every branch of science and technology.

10. PPC (PAY PER CLICK)
PPC stands for Pay-per-click, a platform for online marketing where the advertiser is entitled to
pay the search engine a sum of the fee each time the ad gets a clicked. It is basically a method of
buying visits to your websites rather than earning the visits organically.

11. ADVANTAGE OF PPC
PPC boosts your website traffic by increasing the sales rate consistently . ppc help you
control your advertising cost. It lets you pay as you go , you can stop an ad campaign if it is
under performing. You only pay for the clicks. Ppc can increase brand recognition with
remarketing.

12. DISADVANTAGE OF PPC

13. WHAT IS SMM
SMM stands for social media marketing. It's a type of marketing which uses the benefits of
social media networking sites as a tool to promote websites and increase traffic towards them
and users direct reactions. SMM consist of all those activities carried out by companies,
institutions, or independent professionals in order to promote their products and/or services
and establish a bond with their target audience through social media. It is one of the pillars of
the digital marketing strategy.

14. ADVANTAGE OF SMM
❏ Increased Brand Awareness
❏ More Inbound Traffic
❏ Improved Search Engine Rankings
❏ Higher Conversion Rates
❏ Better Customer Satisfaction
❏ Improved Brand Loyalty
❏ More Brand Authority
❏ Link building
❏ Brand establishment on topical authority

15. DISADVANTAGE OF SMM
❏ Wrong strategy can hurt your reputation.
❏ Negative feedbacks.
❏ Potential for embarrassment.
❏ Risk of negative comments.
❏ Everything is public.
❏ Lack of control.
❏ Can be addictive.
❏ Changing landscape

16. CONTENT WRITING
Content writing is writing about any topic given by the client for the goals set by the client. For
example, one can write articles for a website’s blog to highlight the main service of that website.
The job of a content writer is to write good content as per the requirements given by the client
and suit their needs.

17. Advantages And Disadvantages of content
marketing
Advantage:
❏ Increasing visibility of your brand.
❏ Improves brand awareness and recognition.
❏ Positions your business higher.
❏ Generates traffic to your site.
❏ Helps you to build authority and credibility.
Disadvantage:
❏ It can be time consuming.
❏ Difficult to manage.
❏ Hard to attribute results.
❏ You need a lot of creativity.
❏ Content marketing is hard work and not for everyone.

18. Essential Areas of Digital Marketing
❏ Brand management.
❏ Web content.
❏ SMM
❏ SEO
❏ SMO
❏ Web analytics
❏ Mobile Marketing
❏ Campaign Marketing
❏ Email Marketing

19. Affiliate Marketing
Affiliate marketing is is a type of performance-based marketing where a
business rewards one or more affiliate partners (companies) for each
visitor or customer brought by the affiliate's own marketing.
I.e: Affiliate Marketing is you let other people's do the marketing for you . Its a type of
process in which you promote other people's brand/ company and earn commission or
rewards.

20. Viral Marketing
Viral marketing is any marketing technique that induces websites or
users to pass on a marketing message to other sites or users, creating a
potentially exponential growth in the message’s visibility and effect.
Viral marketing can be effective as a stand -alone tool or as a part of a
larger marketing campaign. It can be used by both large and small
companies , but can be especially attractive to smaller business, as it can
be more cost effective than traditional marketing efforts.

21. Mobile Phone Marketing( Advertising)
Mobile phone marketing is the most effective and active media strategy as most people around
the world use their smartphones to browse the internet, this powerful technology allows you to
reach people around the world through a variety of mobile advertising options. Everyday more
and more people are using their mobile phone as their primary mean of accessing the internet.
Which gives you a good chance that your target customers are using their mobile phones right
at this moment. Active media can harness this powerful marketing medium to help your
business flourish.

22. Conclusion
Digital marketing is a very crucial activity in every business organization at recent times.
Every service produced within an industry has to be marketed otherwise it will remain
unused which will be of no value and digital marketing is the best and new way of selling
products or service faster and better. There is a vast scope for digital marketing and sales
in services, as the markets is huge , we can bring new development strategies and other
spectrums which will help our clients in gaining what they want from our company.

23. THANK YOU