This document discusses mobile marketing. It defines mobile marketing as marketing on mobile devices like smartphones, allowing location-sensitive personalized ads. It outlines the history from SMS to current push notifications and app-based ads. The document then describes how a company called Optimise tracks mobile activities across browsers, apps, and platforms using SDKs and IP matching. It lists the benefits of mobile marketing for advertisers and publishers and some challenges around privacy, security, and spam. Finally, it provides statistics on trends like mobile internet access surpassing desktop and time spent on mobile media exceeding other formats.
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.
Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.
The terms mobile marketing and wireless marketing are sometimes used interchangeably
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
In this presentation,
We'll discuss about -
1) What is Digital Marketing?
2) Objectives of Digital Marketing
3) Advantages of Digital Marketing
4) Disadvantages of Digital Marketing
5) Difference between Traditional and Digital Marketing
6) Contents of Digital Marketing in Brief
Are you a new business that’s about to take the digital leap or are you just generally interested in the world of digital marketing? If so, it’s crucial that you understand what each type is! This slideshow shows you the 11 types of digital marketing and how they can be used within a broader digital marketing strategy.
Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.
Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.
The terms mobile marketing and wireless marketing are sometimes used interchangeably
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
In this presentation,
We'll discuss about -
1) What is Digital Marketing?
2) Objectives of Digital Marketing
3) Advantages of Digital Marketing
4) Disadvantages of Digital Marketing
5) Difference between Traditional and Digital Marketing
6) Contents of Digital Marketing in Brief
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
this shows what is email marketing, its advantages and disadvantages
the email marketing associated in reference to digital marketing is the identity of this presentation.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
in this ppt we explain about what is digital marketing and about its areas, it is really helpful for those who want to make career in digital marketing field.
Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness ....improving the usability, design, content and conversion of the company website. Responsibility for planning and budgetary control of all digital marketing.
This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience.
Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.
This slide defines the mobile marketing used by e-commerce companies in India, types of mobile marketing, various pricing models used by e-commerce companies and advantages and disadvantages of mobile marketing.
Presentation for the Boca Raton Chamber of Commerce, Small Devices-BIG Business! Forum on August 29, 2014 at Sugar Sand Park - Willow Theater in Boca Raton, FL.
Presented by Jeff Klein, President of Power Play Marketing
Mobile Marketing Topics Include:
Why Mobile?
What is Mobile Marketing?
Mobile Websites
Responsive Websites
Mobile Apps
Geo-Fencing
iBeacons
Text Message Marketing (SMS)
QR Codes
this shows what is email marketing, its advantages and disadvantages
the email marketing associated in reference to digital marketing is the identity of this presentation.
A presentation about digital marketing regarding Search Engine Optimization, Pay Per Click, and Social Media Marketing.
The presentation includes the advantages and disadvantages of SEO, PPC and Social Media Marketing and a short strategy that you can use with each one of them.
I prepared this presentation when I was pursuing my MBA (2009-2011). That time It was not a vast subject. We did not expected that Digital Marketing will be very important part of today's Business. But still this presentation covers the basic we need to know about Digital Marketing.
in this ppt we explain about what is digital marketing and about its areas, it is really helpful for those who want to make career in digital marketing field.
Social media marketing (SMM) refers to the process of gaining traffic or attention through social media sites.SMM refers to techniques that target social networks and applications to spread brand awareness or promote particular products. We provide the best social media marketing services for your business. For more details visit us at http://bit.ly/1DDySgM or contact 8888988882
In our Digital Marketing Presentation (PPT) we have various methodologies of Digital Marketing. In digital marketing, we can generate traffic in both non-paid and paid methods. Based on the budget of the client we can utilize various digital marketing strategies like SEO, PPC, Display Ads, Social Media, Email Marketing, etc.
Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers and other business partners. Internet Marketing is a major component of digital marketing.
And further for more we have discussed various method of Digital Marketing.
Ravi digital is a top digital marketing agency in Bangalore.We will provide services like SEO Services,Social Media Marketing Services,PPC Services,Facebook Marketing,Email Marketing and Affiliate Marketing.
Ravi Digital l Digital Marketing Service l PPC l Digital Marketing Service In Bangalore l SEO l SMM
Digital Marketing Services In Bangalore l Digital Marketing Slide share l Digital Marketing Slide show l Digital Marketing in Bangalore l Digital Marketing Ravi Kumar
overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness ....improving the usability, design, content and conversion of the company website. Responsibility for planning and budgetary control of all digital marketing.
This presentation provides information about Mobile Marketing and its effectiveness to both connect with your existing customers and connect with your targeted audience.
Cirology is a consulting and advisory firm that focuses on working with small businesses, and we can help you create, launch and manage a campaign to increase the bottom line.
A guick overview of opportunities afforded to the current mobile marketer. Presented at the digital marketing show 2013 by Serge Milbank.
Presentation includes:
1. Overview of where most companies are in their mobile marketing journey
2. Planning realities in mobile: what is the immediate focus
3. Structuring a mobile marketing team and the relationship it needs to have with product development
4. Mobile Marketing channels outside of marketing: Organic search, Paid search, Mobile ad networks, Social media, Email marketing, Affiliates, Content marketing, Aggregators
5. Approaches to building up a mobile marketing channel strategy
6. Mobile and App marketing channels - outside of traditional channels
7. Crossing the divide between marketing ecosystems
8. Leveraging enablers in mobile
9. Social and the K Coefficient
10. The real challenge is cross platform activity
11. Fundamental shifts in mobile
This presentation gives an overview of The Mobile Marketing Industry. It explains the reason why any business nowadays has to be mobile. The presentation goes through various Mobile Marketing Strategies. It also helps you decide between Mobile Website or Mobile Apps for your marketing efforts. The presentation finally elaborates more on several applications of Mobile Marketing (QR Code, SMS, NFC, Social Media)
Mobile Marketing Pro delivers cost-effective, great-looking mobile websites that help your business connect with millions of mobile users nationwide. Our proven mobile websites help you stand out from the crowd and drive mobile in real-time. We offer complete managed solutions, where we create and manage your entire mobile marketing program and campaigns, hands-free!
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
Anh Nguyễn Đăng Ngọc đại diện Admicro tham dự webinar về mobile đầu tiên tại Việt Nam do MMA tổ chức. Chủ đề được đề cập đến trong webinar lần này là triển khai một chiến dịch mobile và những chiến dịch mobile tiêu biểu thành công trên thế giới.
CPPL Digital Marketing Solutions For Business Owners. KUKU Babatunde
We connect brands with their target audience
via traditional & digital advertising as well as
experiential marketing strategies that form
long term emotional connections
Our mission is to promote and connect brands
to people across Africa through expertise,
technology and meaningful connections across
touch points.
What Is Mobile Marketing & Its Types.pptxTurboAnchor
What is Mobile Marketing? It’s a marketing strategy that engages the audience on smartphones or tablets using mobile-specific outreach channels, such as SMS, push notifications, MMS, social media, and in-app notifications. Each mobile marketing channel holds unique value in delivering and conveying specific types of information to the consumer.
In previous years, we have noticed that customers have shifted their attention to mobile. Therefore, marketers are doing the same to create true multichannel engagement. As technology gets divided into more segments, so does marketing.
Life in Mobile is a mobile innovator, focusing on Mobile Consumer Engagement. View today's leading mobile marketing campaigns, and technology that is changing how we target humans every day.
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
Best practices for creating engaging mobile experiences (on-site (e.g. landing pages, apps) and off-site (e.g. search, social and display advertising)), and measuring the impact of mobile: across devices and digital-to-store from the performance marketing experts.
2. What is Mobile Marketing ?
Mobile marketing is marketing on or with a mobile device, such as a
smart phone. Mobile marketing can provide customers with time and
location sensitive, personalized information that promotes goods,
services and ideas.
4. Present of Mobile Marketing
• Push Notification
• App-based marketing
• In-game mobile marketing
• Mobile web marketing
5. Other ways of Mobile Marketing
• QR codes
• Proximity systems
• Location-based services
• Bluetooth
• Hotspot
6. Mobile Marketing at Optimise
Our advanced mobile tracking technology enables tracking of all activities across
• Mobile browser
• M-commerce sites
• Mobile apps
• All major mobile platforms, including IOS, Android and windows
We use varieties of techniques to provide accurate and reliable mobile tracking, including
IP address match-back (householding) and advertiser ID matching all delivered to our
infrastructure using a simple to integrate SDKs
In addition, our App Download tracking technology enables Advertisers to optimize and
incentivize publishers to drive app downloads.
7. How Tracking Works ?
Click from
web page
User Agent
Check
Is mobile
device ?
Is App
installed ?
Is
deeplinking
provided ?
Open App
using
Deeplinking
Redirect
to web
page
Redirect to
App Store Open
App
Yes Yes Yes
No No No
Install App (in development)
Please note: we are currently not able to deeplink user post-app install; this feature is in development as illustrated in the diagram
8. Type of Mobile Campaigns at Optimise
• Cost-Per-Install (CPI)
• Cost-Per-Acquisition (CPA)
• Cost-Per-Lead (CPL)
9. Benefits of Mobile Marketing
To Advertisers
• Extend your business model into
mobile
• Take advantage of the rapid
growth m-commerce
• Drive greater engagement and
revenue
• Drive traffic from smartphones
and tablets to your m-site and
app
To Publishers
• Choose from a large range of mobile
affiliate campaigns
• Market leading and flexible commissions,
including CPA, CPL and CPI
• Simple, easy to integrate SDKs for all
major mobile platforms
• Tracking of sales, leads and installs across
desktop, mobile site and mobile app
• Real-time tracking and visibility for all
mobile activity
• Optimize your earnings from all mobile
inventory
10. Problems Related to Mobile Marketing
• Privacy Concerns
• For Classes not Masses
• Security Concerns
• Spamming