This document provides an overview of out-of-home (OOH) advertising, including definitions of various OOH media formats such as billboards, street furniture, transit, and alternative displays. It discusses measurement methods for OOH audiences and costs. The document also covers industry organizations and trade publications, and outlines strengths and weaknesses of OOH advertising. It concludes by noting future trends in digital OOH advertising.
6 students of IIPM final year have done a research on what is OOH. the industry metrics have been presented and and the various factos on which the growth of this industry will depend upon. the numerous examples of media vehicles under OOH and the pricing factors of each have been presented in this powepoint presentation.
6 students of IIPM final year have done a research on what is OOH. the industry metrics have been presented and and the various factos on which the growth of this industry will depend upon. the numerous examples of media vehicles under OOH and the pricing factors of each have been presented in this powepoint presentation.
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
What is programmatic advertising?
Definition for programmatic advertising
Facts about programmatic advertising
examples of programmatic advertising
how does programmatic advertising work?
advantages of programmatic advertising
challenges of programmatic advertising
factors necessary for programmatic advertising
Display ads
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
Brief and Methodology:
• OOH Media census conducted from Feb’14 –April ’14 in top 5 cities of Pakistan.
Karachi, Lahore, Islamabad/Rawalpindi, Multan and Faisalabad.
• All permanently installed OOH mediums , in main cluster areas of each city recorded
• Each Site coded according to a systematic system.
• Each city divided into:
– Roads
– Each road divided into sections
– Each section further divided into important landmarks
• Each site coming under census recorded with its Image (one long shot one close shot) and GPS coordinates
A presentation I created for a prototype air-freshener. This presentation represents the creative aspect of our campaign to be presented during class.
It went well.
This presentation gives an overview of outdoor advertising. We cover what out of home media is, why you should be using it, and offer some OOH planning tips and tricks.
OPA South Africa Workshops on Online Industry In SA Andrew Lanning - Head of ...Theresa
Adex – what, how why? Why it’s ratecard rather than actual spend. How it works in other industries like print, radio and TV
Streamlining Adex submissions – it’s not that bad! The next step - AdRelevance
The importance of creative strategy in online advertisingITDogadjaji.com
Prezentacija "The importance of creative strategy in online advertising" koju je Toni Došen održao na ABC Seminaru o Internet oglašavanju 8. aprila 2010. godine u Beogradu.
Positioning for Retail Recovery: The Role of Predictive Analytics Fueled by M...Precisely
As parts of the world show signs of emergence from the initial Covid-19 onslaught, retailers are opening their doors and looking to reduce risk and increase opportunities through strategies which are backed by highly accurate data and analytics. Retailers who understand context and can make location intelligent marketing plays will win, with mobile trace data playing a key role in taking contextual consumer understanding to the next level.
In this webinar, discover how using mobile trace data helps the most effective retailers and restaurants to understand previous pedestrian footfall and predict the most likely areas where retail activity will return. This understanding is helping to drive highly targeted multi-channel marketing programs for leaders in the industry.
This on-demand webinar will also cover:
- The principles of mobile trace data and what makes it a game-changing data set for the retail community
- How to use mobile trace data analytics to drive retail strategies around site selection and marketing in a transformative environment
- Showcasing of retailer use cases where predictive analytics fueled by mobile trace data is being used to compete and win in the market
Paulsen presentation to Alberta CAMA, Ag Media in 2015. The presentation shares highlights from the American Business Media, Agri Media Council 2014 Media Channel study. As the intake of information by producers in North America grows steadily, the ag media mix must evolve to reach them. Producers aren't giving up any of their traditional medias like magazines or radio, but they are adding the consumption of digital information, especially on mobile devices, into their daily routine. If agri-marketing professionals understand that mix, there is a great opportunity to reach these farmers. Importantly, all mediums, including traditional and digital, have their place in the sales cycle.
The presentation also covers new digital ad formats that the Internet Advertising Bureau (IAB) organization is standardizing for desktop, video and mobile. Standardization of formats allows agencies to focus on aligning creative strategy and spend less time on technical execution.
Finally, the topic of click fraud is covered – a concern in the industry that has exploded over the last month. When a large consumer brand like Kraft is rejecting 75 percent to 85 percent of banner impressions for reasons of click fraud and viewability, all marketers should pay attention. Digital advances like programmatic buying are coming to ag media, and all players need to be vigilant to fight click fraud in all forms.
10. On-Premise Signs
A sign that advertises
products or services
that are sold, produced,
manufactured or
furnished on the
property where the sign
is located.
11. Off-Premise Signs
A sign that advertises
products or services that
are not sold, produced,
manufactured or
furnished on the property
where the sign is
located.
12. Annual Average Daily Traffic (AADT)
• Measurement representing the total number of
vehicles passing a specific highway location, based
on 24 hour counts taken over an entire year
• Adjusted to “n” estimate of annual average daily
traffic
• Take into account seasonal variance, weekly changes
and other factors
– used to develop DECs
13. Daily Effective Circulation (DEC)
• The average number of persons in a vehicle passing
and potentially exposed to an advertising display for
either 12 hours (6:00am to 6:00pm), 18 hours
(6:00am to 12:00 midnight) or 24 hours
15. Potential Audience
• According to Arbitron Outdoor Study, adults eighteen and
older are spending 90% more of their time out of their homes
• OOH advertising reaches consumers 24/7- during their daily
commute, traveling on vacation, shopping, etc.
16.
17.
18. Measurement Methods
• In order to fully understand how to measure OOH ads
you need to have an understanding of:
– Travel patterns: trip purposes & modes of transportation
– Integrated research
• Not just surveys
• Demographics
• Reach
• Frequency
19. Measurement Methods: Eyes On Ratings
• Comprehensive measurement system for 200+ markets of the
“true” audience delivered by an ad
• Traffic Audit Bureau (TAB) hired three research companies
GfK Group, Telmar and Transearch to compile
– traffic counts
– travel patterns
– track eye movements of people as they pass outdoor signs
• Visibility Adjust Index (VAI): use of video simulations of
variety of media formats in different environments
25. Future of OOH Digital Advertising
$24.4 BILLION $26.4 BILLION $5.2 BILLION
$2.5 BILLION
2010 2011 2010 2011
INVESTMENT IN OOH INVESTMENT IN OOH
DIGITAL ADVERTISING DIGITAL BILLBOARDS
by 2020, 9 out of 10 OOH advertisements will be digital
31. Outdoor Advertising Association of America
• Non-profit trade organization with goals to:
– Promote positive outdoor advertising legislation
– Provide leadership to the industry
– Create a demand for outdoor advertising
– To be a resource of information about the industry
– To unite the overall outdoor advertising industry
• 800 members are responsible for 90% of industry
revenues
32. Digital Place-Based Advertising Association
• Non-profit trade organization that “exists to drive
consistent growth for the industry through
collaboration among advertisers, agencies, place-
based digital and video advertising networks and
their suppliers” by
1. Holding quarterly informational meetings for members
2. Planning an Annual Digital Media Summit
3. Publishing an annual industry report
40. Strengths of OOH
Broad reach Low cost
Ability to target specific Low competition
locations
Can make a big impact Differentiation
All day (week, month, etc.) Future growth opportunities
exposure
41. Weaknesses of OOH
Short exposure time (6-8 Difficult to monitor
seconds) effectiveness
Limited message capability Inflexible
True mass media Controversial
Can be vandalized Highly regulated
Audience is disengaged Potentially dangerous
43. References
“Beyond the Billboard: The Future of Out-of-Home Advertisements.” BuySellAds.com. http://blog.buysellads.com/
2011/06/beyond-the-billboard-the-future-of-out-of-home-advertising/
"CBS Outdoor Advertising." New York City . N.p.. Web. 15 Oct 2012. <https://www.cbsoutdoor.com/Tools/
mediakits/Documents/NewYork2012_ALL.pdf>.
"CBS Outdoor Billboard Cost." Cost Rates and Out-of-Home Pricing. N.p.. Web. 15 Oct 2012. <https://
www.cbsoutdoor.com/outdoor101/rates.asp&xgt;.
"CBS Outdoor ." Eyes On Out of Home Media Managament. N.p.. Web. 15 Oct 2012. <https://
www.cbsoutdoor.com/tools/resources/eyesonout-of-homemediameasurement.asp&xgt;.
"Out of Home Advertising ." Indoor and Outdoor Advertising. N.p.. Web. 15 Oct 2012. <http://
www.billboardsource.com/products.php>.
“Outdoor Terms.” Outdoor Advertising Association of America. http://www.oaaa.org/marketingresources/
industrystandards/outdoorterms.aspx
"TAB." Key Factors of Visibility Adjustments. N.p.. Web. 15 Oct 2012. <http://tabonline.com/
key_factors_of_visibility_adjustments>.